tell you. what secrets lie behind these walls. discover new adventures in the 360 degree. and explore fascinating world heritage sites. t.w. world heritage 316 get enough snow. these gray seals might look adorable but they can be quite dangerous we will show you where you can observe germany's biggest predator in the wild. i want to welcome to a new edition of your own max with me your host meghan lee here's a look at what else we have in store for you today. you can see why this artist is

making a wax sculpture of u.s. president joe biden and find out the secrets behind delicious german great. book 1st we get off the show with the charismatic multitalented meyer the swiss singer of the electro pop joe yellow has been entertaining fans for more than 40 years he may be best known for his hit single oh yeah from the 1980 s. but why has other passions besides music which involve beef wine and chocolate we met up with him in zurich to hear more about his calling merry pursuits. peter meyer the singer from yellow isn't just passionate. he also loves specialties

here in the swiss city of zurich as well as in germany and argentina operates a number of bars and restaurants. mainly serve wine beef and nuts he's produced himself. to the plate. to the. people on. an organic farm in argentina located a 5 hour drive south of cyrus it covers several 1000 hectares of land. in the grassland of the palm he breeds hereford and angus cattle meyer enjoys mixing with the gauchos on horseback as well he spends around 2 months a year here. argentina and its fertile vegetation never fail to impress him.

there are a few countries in the world. you can find areas where they will. the revelation every time i come here to the countryside and see how things are. but this is how people know. next to. a singer of the celebrated electro pop duo. myers been in the music business for over 4 decades yet he never expected to become a successful artist. i was originally a while. but then i go along. so to speak. i would never become a musician or a singer. in august 2020 yellows latest album. point was released and

stormed the european charts the duo creates songs and this studio in zurich he's long been there for i always find choruses sound as being incredibly inspiring with those guys and it goes like this. it's on an endless loop for me if i listen to it 20 or 30 times and then start to see it without there being any content to it you know it's just noises. and suddenly a sentence will come together on there's something i can hang on to him face tell him that draws me into the song 9. 111. but his musical success is clearly not enough for peter meyer the pop star is also have been or he always has a glass of wine with dinner. in

argentina as well as in the north of the spanish island of a pizza meyer grows his own wine here he produces among other wines a red convey a blend of cabernet sauvignon vadra and shiraz you can be here only be. elegant i'm up on the hill where we have these fall with wonderfully cool nights and warm day as. well the impression these wines might out there is actually closer to the border of border or $2.00 to $1.00. back to zurich where the enterprising singer has also become a chocolate here his approach to producing chocolate is as innovative as his music using a patented process called cold extraction allows cocoa beans to be processed without roasting them 1st so they retain their natural aroma. his keep their no one else and make chocolate the way we can with this cold extraction methods obviously not captures 100 percent of the iran. from the cocoa and then much less sugar because

we've been able to remove the potential that. wine nuts meat and chocolate when it comes to food and beverages meyer's entrepreneurial spirit knows no bounds. coming out of me for can't imagine not working anymore it's my life. this is my be so lucky i hope to still be i'm going to realize some ideas when i'm 95 or 100 years it's the most wonderful thing there is. both in the music world and the colon ery arts dieter meyer has already made his mark. moving on to another celebrity and a very important one at that joe biden has been sworn in as the 46th president of the united states now most of us will never get to meet him in person but it will

be possible to get up close to his likeness in wax british artist jethro crabb is creating a figure that will eventually make its way to a museum in the u.s. state of south dakota we met up with him to see how the waxy biden is taking shape . in scope subjects or studio sorry hills area or southeast. new u.s. president. to watch for in the presence of former british prime minister winston churchill whose likeness is also in the world. this beginning stage is really about sort of investigating. the form of his head and practicing sculpting some of the shapes so nothing to do with features or dates i was overstating the figure was commissioned by the national presidential wax museum in the us state of south dakota jethro crop has been working on the clay model for 4

weeks but it will take another 3 or 4 months before it becomes a finished watchword. crap studied sculpture come to can his career at madame tussaud. for the legendary london watch museum he fashioned lifelike sculptures of many famous people. such as former beatle paul mccartney actress fun being big and composer lewdly van beethoven. or interests me about. the paper i sculpt is that everyone is completely individual and capturing water is about someone that makes them look that way it can be almost a medicine to have an experience you know just getting lost in and the forms and the shots they are sculpting and then you forget about her is that you're actually working. jethro krupp mainly works using photos of the people he sculpting

it's rare that he works with large models he focuses more on physical characteristics than personality traits. the amount of research the idea and on a character the patterns. really are much their interest but i don't think it's. strictly necessary to know everything about me and the edge i'm sculpting once he's completed his climb up on his team helps with the next steps 1st they make a silicon mold strengthen the fiber glass for the heads a special wax mixture is poured into the silicon most. the hair is inserted strand by strong several layers of oil paint creates an authentic skin tone like here for us talk show host oprah winfrey. left mother to show off the years and went into

business for himself making caricature as of figures like french president emanuel mccrum entrepreneur little mosque and members of the british royal family created for the satirical showed spitting image. just. the way it was taken from. the fold talking about walking in the process of sculpting a realistic head and sculpting a caricature i had quite similar. the difference being in the degree there exaggerate the things that unites us weird receive sketches caricature sketches. but that was the freedom for us to add our own style that's really why i enjoy caricature as. jethro cram things joe biden is characterized by his dazzling white teeth and eye symmetrical smile which gives his face

a slightly longer side appearance. is that enough for a good caricature of a router a caricature sculpture of biden i'm warming his head as i work on a sort of. seeing the possibilities and. every winter between november and january something very special happens on the german island of heligoland the birth and breeding of gray seals during this time hundreds of young pups are born and raised on the wind protected dunes before they discover the water visitors are allowed to witness these incredible scenes from a distance on a special trail your own x. reporter hendrick belling went there for a firsthand look. heligoland is a nursery grounds for the gracie. i'm visiting with the north sea archipelago where

hundreds of seal pups are born and raised every year. there are a few places where you can get as close to the grave as in your own heligoland and they're much cuter than i thought but also what more dangerous. after a 2 hour ferry ride i reached germany's only island in the high seas helgoland was once a hideout for pirates before becoming a popular tourist destination in the 19th century but i haven't come to visit the famous sandstone sea stick known as the long ana i'm headed for bar do you know the smaller aisle next to the main island in the winter there are fewer tourists but many more seals i'm here for them. sometimes there are so many animals that the ranger will to power she must lock off the beach for a while this gives the seal some peace and quiet but mainly it's to protect the humans because while they may look cute these are germany's largest predators

living wild from this special path through the jones we can observe the seals and see where they've come from the vendor to january is mating season and the time when mothers give birth. it's more the reason it's so attractive is because it's protected from storm tides and that's very important when it comes to choosing a place to give birth to their young kid gray seal pups need to be on line for at least the 1st $3.00 to $4.00 weeks so that's what counts. on just saved. from up close i can observe how mother suckled very young after 2 or 3 weeks the car leaves a pup on its own from then on it has to fend for itself. boy that i live by they look much the same they're very different there are fearful

pops and ones that are always out for a final stage that are always unfriend like a buffet sound ones that just peacefully observe everything so completely different characters. are. off to a few weeks the pops make their 1st attempts at swimming but only after that if or shut their 1st for a coach their company wide le new go doesn't offer them enough protection in the walks. over 650 pops were born here this winter more than ever before and just 2 weeks after giving birth the cows are ready to make again. at this time the males are even more aggressive the boats which way up to $300.00 kilos fight for the cows favor. i witness that right on the beach i feel safer by the rangers side they're good most of those off here and the larger one is certainly a young boy unfortunately he's trying to mate with

a very young female. but they might look cute but they really aren't the this isn't us nish. now i know why we have to stay 30 meters away from them do they bite size in the movies or they bite design's who i'd say they could bite right through a leg like ours really. once they've raised their young and mates again the seeds gradually leaves helical and then there are only a few left until next winter. seeing so many grey suits in the wire that's really impressive especially the little babies they're really really cute but when you get so close to them you realize that they are really really dangerous predators and that's what prefer to watch them from the safe distance. but to satisfy my urge to pet one i've borrowed this stuffed toy for my daughter definitely the

smarter alternative. besides beer germany is best known for its bread now there are thousands of different kinds of bread on offer here with many bakers who relish in instruction or for our series food secrets we find out what goes into making that stash a loaf of bread. we have over 300000 registered types of brit in germany adored germans of bread crazy we simply love brit. goodness and we shouldn't see bread is just the place for cold cuts or chance cold cuts and cheese or just the supporting acts brad is the star.

i've been punched if a muslim 30 years old and a 4th generation master baker we placed great value and tradition across much of it and it all revolves around the wood burning stove the wood was gorgeous for a good german bread you don't need much more than flour in this case it's wheat and rye flour. then you have sold east water from the store of the shop sourdough all together the finished product takes about 5 hours to make. this part of the war. far we are fighting off a beechen oakwood we let it reach about 262270 degrees celsius then we use the decreasing heat to bangkok 'd when the last loaf comes out the

temperature is around $210.00 degrees. but not in the book of life the sourdough ripens of the night while the bakers sleep sourdough lends enormous flavor to the time and also increases the shelf life we always mix up fresh leavening oil so it can ripen a new every day i was here and i'm taking one kilogram of rye flour and heading 900000000 to water and adding a piece of salad i let dissolve in the water then i mix it all together you can do this either by hand or with a machine. we cover the sourdough and let it sit at arm's temperature for 24 hours so it can develop completely and the next day it will be incorporated into the prep . and then or try this daughter from the salad is from my great grandfather from

1928. already baked toss than that in a wood burning up to 65 percent wheat and 35 percent raw so selecting the right flour is enormously important. if you don't screw germans have some advantages in our own country we can find the 3 major grains used for bread that spelt wheat and rye we grow all of them here so we don't need to import anything and can use the type of grains we have my number my name is bettina lewis and i'm the 2nd bread somalia in germany bread so my game means costs were we listen to the bradley savor the bread and that's how we create the perfect bread for the perfect meal. and i say we are one of the few countries that offer this qualification from apprentice to assistant to master i master needs to be able to create products and that's why we have so many new types.

no but come on there are so many things happening inside with the nothing you often processes within the print was all within the crust of the bread. but dark and all it takes the crust carmel and says which results later in the crispness and also adds to the taste of the truck. a lot more. color is an important factor so here you see we have a wonderfully brown crust. or 2 also and then the baker has to have an ear for the finished product as if you take the load and turn it over and knock on the bottom you should hear this hollow sound and that's all signifying that's how we know that

bread is down. and finally here in berlin we haven't had much snow this winter but one place you will always find it is in a snow globe now they are one of the most popular souvenirs in the world but did you know that they were invented in vienna austria a surgical instrument mechanic named evian patsy came up with the idea by accident over 100 years ago well the parents the family still makes no gloves and can count some high profile celebrities as their customers. month i shouldn't shake a snow globe instead you have to turn it on its head and wait until the snow settles then you turn it back over and it's not. after patsy the 3rd knows all the secrets about snow globes his grandfather avin patsy the 1st

conducted his initial experiments in this workshop in vienna he was a mechanic of surgical instruments and an inventor using a glass bowl filled with water he was actually planning to enhance operating room lighting. think it was for the hot more than 120 years ago my grandfather invented the snow globe but pure charm sucked in the queue for he happened to find some semolina in his mother's kitchen and he tossed some in the bowl of water and it soaked up the water and floated down to the bottom of the bowl very slowly and he thought it looks like it's snowing in this cloth bowls that's how the idea was born from the snow globe pretty quick. his grandfather found a miniature version of the basilica in the riyadh sand an austrian pilgrimage site he painted a pedestal with shoe polish and glued on the church setting it in a glass globe in 1900 he applied for a patent on the world's 1st snow globe the flakes fluttered down gently thanks to

the viennese formula. yes men my father was the 1st to produce the mixture of snow that we used to the tree and that's my secret so far i'm the only one who knows exactly how it's done. every year the viennese manufacturer produces around 200000 snow globes almost all individual parts are made locally the figures are made by hand a process in which liquid plastic is poured into metal forms and pressed into shape the patsy family has also been experimenting with 3 d. printing. is it the other day to recenter. the printer the printer produces the figures layer by layer. if you do with. a couple of penguins and i mean joe. as the 1st woman in family history daughters have been a patsy the 2nd has recently joined the business bringing it into the 4th generation she sees the future of the company positively customers value tradition

we're back to the source people want to know what they're consuming these are the things they're buying come from you can trace the provenance of every snow globe that leaves this building this globe has a face and that's that's my family view this is manna from media. naveen patsy's wife is a being a patsy the 1st paints dozens of snow globes a day many customers commission designs the family uses originality to survive against copy cat and low cost competitors proving they have a sense of humor even during the corona crisis. as it does this is the most celebrated snowglobe 2020 but also our snow globe featuring a roll of toilet paper was the absolute best seller off people lined up in the street to get one of these snow globes to common. directly next to the workshop is the family's own snow globe museum the any snow globe is a top export 3 former u.s.

presidents have one on a shelf. like this snow globe for the obama family i think you gift given by a resident of vienna on a visit to the white house the company presently starts more than 350 motifs. in montana and you're going to be considered beautiful powerful 12 and that's been my world for over 40 years. and cozy world where i always smells. and with that we were up another show now don't forget to check out our website for this week's draw and a chance of becoming the proud owner of this backpack and other goodies you can also follow us on facebook as always thanks for tuning in and we'll see you again soon.

what's going on here oh no house of your very own from a printer. computer games that are. killing. my dog needs electricity. just explains delivers facts and shows what the future holds that living in the digital world shift. 15 minutes on d

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how does a virus spread. why do we panic and when we're. just 3 of the topics covered and the weekly radio show is called spectrum if you would like any information on the coronavirus or any other science topic you should really check out our podcast so you can get it wherever you can get your podcast you can also find us at dot com. science.

this is deja vu news live from berlin in the mediterranean a humanitarian ship carrying hundreds of rescued pirates remain stuck at sea on able to find a place to dock as the weather worsens. in portugal voters are heading to the polls to elect a new president even though the country is suffering from record numbers of new coronavirus case. 11 miners have been pulled alive from a mine in china after 14 days underground hundreds of rescuers race to find other

possible survivors trapped after an explosion at the site. welcome to the program. a humanitarian ship carrying more than $370.00 people including a one month old baby is urgently seeking to dock at a mediterranean sea port as weather in the area were. since the migrants from guinea sudan and sierra leone were saved while trying to cross into europe in rubber dinghies the crew of the ocean viking vessel said calls to libya went unanswered so the rescue ship is now asking malta and italy for permission to dock it is currently sailing in international waters and for more on this we spoke to you on a chair not from the rescue organization s.o.s. many townie we asked her what she was hearing from the ship and whether there were

any signs that they could dock soon. unfortunately not 373 people that we rescued in 4 consecutive rescues and those same friday desperately waiting to be assigned a place of safety where they can kind of leave reach land a woman in the late stage of high risk pregnancy was medically evacuated yesterday in the afternoon we now have a lot of small children on board we have 8 babies under the age of one and a lot of the survivors suffer from sea sickness the weather has to deteriorated rapidly since last night the children's other ones suffer most they can't keep that feed on the ground we've got a 5 year old who is now under observation in our onboard clinic. we still have 3 pregnant women so when the situation is really really stressful for those people they have to go on land in a place of safety and as soon as possible but beyond that we need

a long term solution for the humanitarian situation in the central mediterranean we need a clear solidarity makan ism where rescue people from distress at sea can disembark and which you countries take them in and we finally need to use states to take over responsibility for search and rescue in the central mediterranean. because of the corona virus germany has introduced tougher restrictions for travelers coming from countries considered high risk either because they have high numbers of covered 19 infections or because of widespread cases of the new more contagious contagious variant of the virus border police have stepped up controls at german airports for passengers from around 30 countries all travelers now need to show a negative coronavirus test taken less than 48 hours before arriving in germany. germany's neighbor the czech republic is on the high risk list the rules will

affect thousands of people who cross the border every day to work in germany big line ups built up as soon as the measures were applied because if you put it out if it goes on like this i think i'll quit my job in germany because i don't need this it's probably not worth it anymore and you can't do this all the time with a tentative 3 or 4 times a week waiting for 2 hours if you know it's not possible covered with up and same process more workers are not thinking about how to get the tests they will not be able to think about anything else the quality of their work will come 2nd. but that's them boys across the border with a test on monday morning i'd have to do it before the start of work you know is it's not a problem for me but i understand that an employee in a factory for example will have a problem because that means they would be at least i won 2 hours late for work on monday morning but i knew the name on your own would you need to be as well as you feel you don. another country on germany's high risk list is portugal voters there

are going to the polls to elect a new president today despite deepening coronavirus crisis in the country incumbent marcel revelle d'souza is regarded as the front runner for the largely ceremonial post election officials increased the number of polling stations and allowed for early voting to prevent overcrowding portugal is battling the worst corona virus infection rate in the world the 7 day incidence rate is 700 $85.00 that's more than double that in the united kingdom and the us and 7 times that in germany and our correspondent philip schultz joins us now from lisbon and philip how is the election going. what they're seeing so far is that the election has been going on quite smoothly in front of sun polling stations the on the 30th and on this front i could use as long as 50 or even 100. be misled by this

site this is mainly due to go straight. to me to a safety measure a few below now biden says and i am saying that as a voter turnout will be quite know that's it's also what most of us say it could even be as low as 30 to 40 percent. why is the infection rate so high now. i think it's mainly due to the spread of the new variants of the virus from the u.k. and probably also some facts out there in that station of metro so during their christmas said period but regarding the new very end. of the u.s. government has been quite slow in reacting to it especially at the beginning of the spread of the new variants and new data suggests that much as 30 to 40 percent

of new cases here and in the capsule have the most fun. due to the new variant of the by well how is the government. control. well basically it's introducing stricter and stricter measures basically every day that started in the general area with. the lockdown but not a complete lockdown because the government kept schools open which was harshly criticized and they also changed their minds a few days later they are all so close now so we have basically you know complete knocked down here in portugal at the moment except of course for the possibility to go to the polling station to vote just a quick last question if i may because a lot of countries a lot of democracies are going through the coronavirus crisis why didn't more

people vote by mail there it's much safer. authorities said it's basically impossible from a logistic point of view that was the possibility for early voting but only around $200000.00 or to make use of it and legal experts also stress that it's very difficult to change procedures and even to postpone an election due to the constitution all right thank you so much for that reporting from lisbon let's take a look now at some more pandemic news from other parts of the world. rioters protesting the 1st night of a dutch curfew have destroyed a coronavirus testing facility video from the coastal village of urc some 80 kilometers northeast of showed you the setting fire to the building on the 1st night of the curfew police find more than 3600 people nationwide and arrested 25

for breaching the curfew or for violence. israel has expanded its code 19 vaccination drive to include 16 to 18 year olds with parental permission the government says it will allow them to return to school and take exams israel has the world's highest vaccination rates and hopes to reopen its economy next month. the european union council chief shot mission has warned covert 19 vaccine manufacturers of possible legal consequences after they announced delays in delivering doses vaccine partners biotech and pfizer blamed supply chain issues while astra zeneca said a production glitch would hamper supplies to europe. german authorities have imposed a quarantine on a berlin hospital after 6 employees and 14 patients tested positive for a highly infectious variant of corona virus a spokeswoman said the humble hospital will no longer be allowed to admit new

patients and expects the number of infected to rise. in china 11 miners have been brought to safety 2 weeks after an explosion trapped them 600 meters below ground at a gold mine hundreds of specialist rescue workers have been racing to reach the men who are still trapped underground $22.00 in total were cut off after an explosion in the mine located in shandong province a breakthrough after 2 weeks of intense rescue efforts this man greek feel to be alive his eyes shielded after he emerged from underground. he had the strength to walk but others like the 1st man to be freed were too weak to stand. boreholes with their lifelines by the supplies including food water and medicine were lowered to the miners and

psychologists also provided support responders made headway on sunday after major blockages suddenly fell to the bottom of the shaft the rescue operation happen faster than expected after free all the trapped miners we were able to locate we will now focus on searching for the other missing miners the explosion happened in an air ventilator shaft on january 10th on sunday rescuers were able to reach a man trapped alone 630 meters underground the others one of whom died were found at 540 meters 10 more people remain unaccounted for life detectors are being sent down to locate them managers at the mine have been detained for failing to report the blast for more than 24 hours it's a dangerous line of work in china nearly $600.00 mining related deaths were

reported last year alone. time for sports now and in the bundesliga sunday's early game has finished so let's have a look at the results so far this weekend in the game 1st place buyer and handed a lot last place shaka 4 nil on saturday 2nd from bottom minds beats 2nd from top live sync leverkusen last of all spurred bielefeld fell to frankfurt and her to berlin were beaten by braman on friday backbeat dortmund in a 6 goal thriller sunday's hoffenheim cologne match is under way now. and her to berlin fired coach bruno the body yet and general manager michael praised today this after a poor run that's left the big spending club near the bundesliga relegation zone the barrier was hired only last april prince departs after 12 years as the club's

general manager. one of germany's most controversial footballers mr israel has signed with turkish club. you may recall helped germany win the world cup in 2014 but quit the team in 28 over claims of racism related to his turkish roots now he hopes to rekindle his career after being effectively exiled from his previous club arsenal of the english premier league a site many in turkey for they would never see message is ill is offended by such a player. i'm very excited i've always supported fenerbahce. the move follows a turbulent few years for the 32 year old born in germany we have turkey's roots the 2014 world cup winner quit the gym after alleging racism when he was criticized for posing for a picture with turkish president lets have been one. no one was even the best man

it is those wedding opponents say earth one is an affair of terry and leader but isil has stood up for human rights in other parts of the world having called out the chinese government for their treatment of the we go muslims at club level as it was gradually frozen out by arsenal after the departure of coach us inventor in 2018 he's not played for the london a since march after the premier league club decided he was not enough of a team player despite paying him 400000 euros a week now if and about she had given him the chance to restart his career. been a dream is coming true for me as well not just for fenerbahce i'm so excited to wear their jersey and hope that i will succeed with all my teammates at lord's. after all the controversy there is will now wants his feet to do the talking the details of his deal with fenerbahce are unclear but for the 1st time he is now playing in his spiritual home turkey. and that's it for me nick

spicer and the team here in berlin shift is coming up after a short break stay tuned for that more news in 45 minutes you can stay up to date on our web site www dot com thanks for watching. and many push to hold loves us right now climate change is very hard to stores face is one place siblings from just one week. can really guess. we still have time to act. like this. guy and i'm game

you know that $700000000000.00 land animals are killed worldwide each year but it's not just the animals little suffering it's the environment if you want to know how it went lift up the creek and the culture has changed us as we think is listen to our podcast on the green. and even. the pandemic is hitting businesses except for amazon the american e-commerce giant has doubled its quarterly profit compared to last year what does amazon's market dominance mean as cost the most and how does it affect e-commerce in general on topic today on ships. in the midst of the ongoing coronavirus crisis online shopping has been booming the reasons appear to be obvious many people around the world voiding shops and prefer

to shop from home the following products were especially popular during. first weeks of the crisis in germany had sets. on an increase of more than 900 percent that makes sense as germans are known to be hardworking and had said simply no working from home more efficient free weights an increase of 2740 percent for that little bit of exercise between work calls for monitors saw an increase in the amount of close to 3000 percent the current boom in online shopping has especially benefited one company amazon the american financial analyst tom ford says covert 19 has been amazon's growth. what does amazon do so much better than other businesses that's what we asked the economist from cologne she says is based on several factors. amazon takes a different approach from other companies where the customer is 100 percent the sole focus and their strategies are consistently geared towards customers and their

needs that's what makes them so successful in the amazon success is based on several factors the seemingly never ending choice on its website there are about 300000000 products for sale price many products are really quite cheap and delivery is often cost free. availability amazon delivers right to your doorstep and usually the very next day. claims exchanging a returning something is pretty simple amazon is becoming increasingly integrated into everyday life i can listen to my music there i can watch movies and t.v. series there are many many connecting points. one shortcoming however is being increasingly criticized. the quality control of products offered by 3rd party suppliers. with products of counterfeit or poor quality the company tries to make the sellers responsible for not always easy to reach. but despite some bad apples.

usually on amazon the customer is always right sounds great but what consequences do retailers and producers face when almost everything is amazon. today over 50 percent of all online products directly on amazon this is hitting small and medium sized businesses especially hard and they are dependent on participating in amazon's expensive shipping program to remain competitive on the platform. james thompson created the marketplace for amazon today he consults other companies on how to successfully sell products there because your products show up in organic search results your product have good customer conversion it all comes back you do in fact use amazon to do your fulfillment so that's one example where as a seller you basically have to accept that if you want to stay on the platform you're going to have to use the shipping program to be relevant amazon has started

selling its own products directly on its platform in 2009 company founded. the in-house company amazon basics this brand sells everyday products often at bargain prices and the rate is constantly growing. very long term perspective they're prepared to lose a little bit of money here in their own individual cells what they want is. to keep coming back to seattle based company has a clear advantage over other amazon marketplace that gives them access to the competition to this online day said let's amazon identify best and use that knowledge for advertising their own products. they're also persistent claims that amazon successful products. stacy michell represents small and medium sized businesses in their fight against amazon there's a company called green design that makes laptops stand they have done very well on

amazon the great customer reviews and then long you will make a. when they announce on had created an exact knock on. the amazon marketplace can cut both ways it grounds companies access to a growing number of potential past a miss us also collects huge amounts of data for its own peppa says. products labeled as best sellers or the deal of the day most successful the same goes for real supermarkets to the vendors the so-called buy boxes on amazon equally important the small check boxes on the website shopping screen that allow cost the most to place products directly into the shopping cart but the algorithm but it turn a switch seller gets a buy box is kept secret what we do know is that pricing reviews and distance between product and cost them up all influence how sellers are ranked but the most promising key to success is f b a f.p. a means fulfillment by amazon vendors that agreed to this the o which essentially means paying more for amazon services have high

a chances of scoring a buy books stacy mitchell has been monitoring amazon for 10 years and it's consistently causing him more discomfort 3 critical remarks from her point of view . it's amazon's marketplace and the rules of who can sell their on what terms they can sell who gets to see their products how pricing works are sent by amazon it would be as though wal-mart you know not only came into your town and opened up a big store but also bought up all of their commercial real estate and suddenly any business that wanted to open and competing with wal-mart would have to rent from wal-mart and wal-mart could decide whether they got a storefront or not and how much they paid and you know so it's a monopolization it's on another. what is true is that amazon actually benefits from counterfeits amazon and uses

that as leverage against suppliers so we saw this a few years ago with the shoe company birkenstock they had been complaining to amazon because there were lot of counterfeit birkenstocks on the site and they could not get amazon to do anything about it and eventually amazon said oh yeah you have to sell us your full line issues on the terms that we want and then we'll clean up the counterfeits. those that do find a way. may find if they're successful or 2 or 3 years in the actually begin to build up a bit of a business doing it and hire people and wows really works well once they sort of get to a certain size a certain amount of say oh it is though amazon kind of notices them at that point and then it starts to get harder suddenly there are more fees and it becomes more

and more costly and more and more difficult to be successful the most successful or kompany is on amazon the more expensive it gets for them to use the platform to sell that sounds like a pretty bad deal for individuals salads can we as customers do something about it yes but the alternatives usually require a little work one example checking off is directly on manufacturers websites usually that's cheaper than you think and it even might be beneficial for your warranty they also platforms that are conscious of climate change and sell products which are free of plastic or make sure to use carbon neutral delivery global e-commerce business trini profitable which is why other tech giants i'm now trying to catch up who wants to focus on expanding its e-commerce business and is currently testing a new app shop to the actual short clips of influenzas presenting products which can then be directly auto shops target audience is instagram uses so far it's

mostly been about beauty products facebook has just introduced shopping on his platform to. includes paper produces greeting cards for part of a growing trend amongst small american companies to from iran to business from charleston south carolina uses antique printing presses to mint the carts and the new online shop and facebook to sell them. introduced only in shops to facebook and instagram during the corona crisis he says it's to help return. as receive some of the financial losses suffered during the pandemic this isn't make up for all of that lost business but it can help and for lots of small businesses during this period this is the difference between staying afloat or going on over 160000000 small businesses use facebook's infrastructure to advertise products and services they use posts to embed links to their products that 1st users had to leave the app

and buy products directly on the retailers websites but not anymore. in meats paper is one of just a few small businesses and though to test the new e-commerce features jamie 9 june the owner loves it. when like amazon and sellers who don't need to rely on an expensive shipping program. setting up shops is free no programming skills required . the we want people to handwrite worries of instagram's audience really. kind of helped us and telling that story so as we looked at their e-commerce features that were coming out. you know it was like wow this completely reduces the friction of going to a separate website once your credit card is registered you can use it's own all apps across the platform it's convenient and it increases how long you stay on the

site institute for local self-reliance fears that facebook is using this as a backdoor to collect things in a consumer behavior the whole business model is based on data stacey mitchell says he is using this moment of desperation to position facebook in that market facebook may in a moment be offering a little bit of competition for amazon another way or small business is to get to market but you know we should remember that facebook itself is looking looking to corner the market dominating the market is key facebook introduced the new shops feature amazon is offering an all inclusive experience and apple has been excluding troubles themselves from the i o. s. universe who can stop the big 4 heads of state as well as small time online sellers regularly complain about the dominance but then nothing happens that might be about to change though in the u.s. home to these tech giants opposition is growing the big 4 tech executives came

under strong scrutiny in an anti-trust comedy hearing in the u.s. house of representatives whether it's through self preference and predatory pricing or crying used to buy additional products the donna platforms have wielded their power in destructive harmful ways in order to expand that spot on the bigger question is whether the u.s. will take action which means working against the interests of big american companies what do you think do companies that dominate the market like amazon need to be broken up or is the margin sad regulatory it is not what you. think on facebook on g.w. dot com and if you want to know more about amazon's founder jeff bezos make sure to check out our you tube channel that's it for me goodbye your next time. low for.

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