and you know what it's time all voices was hard on the 77 percent talk about the issue. from one party teacher to passion from causing a good start this is where they are. welcome to the 77 percent. this weekend on the w. is this the real thing or just the copy it's difficult these days to know the difference pretty much everything can be faked from diamonds and videos all the way to iconic furniture the damage as you can imagine runs into the billions so

original a fake that's our topic today on made. real authentic business magazine well come diamonds are a girl's best friend well at least that's what an old song suggests but not every friend is a true one right lab grown diamonds are taking some of the shine off the $1000000000.00 diamond business man made diamonds are cheaper and more sustainable and the technology used to produce them could also lead to innovations in other sectors great but if diamonds can be made in a lab can they still be considered precious chris color reports. right anybody ever heard. a marketing miracle. is for. is for. for countless song.

movies. and warse. unifor. pressures. are strangers to the earth's surface. their true home is in the hellish foundry of the earth's mantle more than 150 kilometers deep with temperatures over 800 degrees celsius under conditions impossible to replicate . except that's not quite true we can make. scientists in the lab. are seen as it's mind time. and they're getting so much better and faster that the future might be less on our fingers and more you know our hands.

were never precious. this is a mish his family has been in the diamond business for 3 generations when you're born in this business you're going to be in this business this is exactly what my grandfather told me when i was in may twenty's. companies breaking industry. they're very cute diamonds was of me. a myth created by people years. kompany there for a long time controlled the production of most of the world's diamonds. and which is it's one thing sherman said increase their value by making them artificially skiers but if other qualities are anything to go by there months value could drop quickly . take for example until the yearly $800.00 it was more valuable than gold that's why it's on the top of the washington monument. and when a ball in the 3rd to serve these guests with aluminum dishes but aluminum was never

a rare just difficult to make of the time with diamonds something similar is happening. as far as. production and that technology has actually is. probably the 1930 s. or 960. but for a long time we could only make tiny grains for industrial applications. 4 or 5 years ago we started to see advancements in technology that allowed for production of general quality diamonds and high enough quality to be used and. here's how it works we take a slice of the altar created diamond and it's arranged in a proprietary chamber you arrange those seeds almost like a waffle and you close the chamber you raise the temperature inside. it combination of propriety gases when the temp sure is in the middle 132-1500 degree centigrade

between splits the pure carbon that separated starts bonding this one are big starts connecting with this seat that's sitting at the bottom of the chamber and i mean grossly are by later. today diamonds are no longer considered greater every other girl has one but their properties definitely are. a dime on these only made of carbon. atoms are bonded together in a very tight crystal structure. that's why it's one of the hardest and highly conductive materials on the earth you can only cut a diamond with a diamond this makes it a wonder material for ins in years it could makes queens more insistent solar panels more efficient. lasers more powerful hard drives and much much better electronic devices. good semiconductors must resist high temperatures

and voltages. today most of them are made of silicon but the thermal conductivity of the am on is 14 times higher and selectric a resistance 30 times greater. well was it affordable 10 years or 20 years ago. these higher tech applications represent a very very small part of the industry and. i think we're going to see. more of the products that we use an everyday basis. let's not forget we're no longer needing to mind. we're probably never going to have. more time to develop. but the future of payments shines very bright. so the

verdict on the benefits and drawbacks of fake or real diamonds is still out but when it comes to counterfeiting the situation is clear it's a major problem for the economy causing billions of dollars in damage and what's really worrying it's not just about objects news can also be fake promoting conspiracy theories and even influencing stock prices unfortunately fake news is big business. open the laptop. and check the news shock horror the earth is now spinning in the opposite direction. true of course. well the less the reports spreads like wildfire and shed and like people comment on it it gains momentum. thank you news can influence political decisions and manipulation elections undermining democracy. it's easy to make money with fake news. we generate lots of hits online and plenty of advertising revenue and.

even bogus items about illuminati or space aliens or hidden forces tech giants also advertise on fake news sites and pay them a percentage per click. $62000000.00 euros that's how much is paid to disinform ation websites in europe each year. make me is the talk of businesses and cause great damage making share prices for oil. and destroying reputations a quarter of companies in germany have been affected $63000000000.00 euros that's how much fake news costs the global economy each year followers and likes and even entire campaigns can easily be bought online a false report can cost as little as 10 euros on the dot net the bias. competitors frustrated worth there's all criminals betting say on making the company's stock

price plunge. social media play a major role in spreading fake news there are no clear rules each platform has its own filter criteria some tolerate making news this implying fact checkers and flag and some bad political propaganda. tech companies have the power to create new and bogus realities. but uses still have a choice they can spread fake news all stalkers. track whichever way the spinning. problem is to stop fake news from spreading you 1st need to recognize that it is fake news that is becoming more and more difficult so called deep fakes recreate voices and facial expressions that look and sound totally real putting words into the mouth of celebrities without them even knowing about it imagine the damage this

can do to someone's reputation or to business as so often technology is opening up new possibilities which can either be exploited or used for the greater good. attractive models for a smartphone except they don't exist they are generated on a computer a bunch of pixels phantom's like the model should do transforming the world of advertising online it's getting harder and harder to distinguish depictions of reality from fictional freaks and it's getting easier and easier to take footage of real people and manipulate it to show something that never happened. videos are already a recordings transformed with the help of artificial intelligence so cleverly that it's really hard to tell if they're authentic or not. buzz feed was one of the

1st digital news and media companies to talk about this a stunning example is a fake clip of barack obama trashing donald trump and of course he didn't say this . or about this. president trump is a total and complete. to create a deep fake a computer program studies lots and lots of images analyzing facial expressions and the play of muscles to generate new images of say the mouth moving you don't even have to be alive to be the subject of deep fakery the artist salvador dali died in 1909 but the dali museum in florida has brought the master of surrealism back to life. this is the fun side of faking we're likely to see you these 3. but 96 percent of fake videos on the web pornographic and almost all of them depict

women celebrities such as scarlett johansson and a regular members of the public when. martin in australia discovered by chance that her selfies on facebook had been photo shopped into preexisting pornographic videos it's called face what technology. is truly life shattering and it has serious lifelong in the question's full employee ability or will make it healthy in your well being and personal relationships and you let each station in your g.p. martin tried to get the work deleted in vain she went public with her story and works to make the nonconsensual sharing of intimate images a criminal offense in australia but the problem remains there are anywhere at least faces of the law is that we do i mean there really needs to be any progress in

a seizure of some sort of global celebrity who's responds to these kind of it because it's just about acceptable they you know twenty's a century and we have people you can see these are a lot of talk around the world and another person's life. 2019 facebook hosted a deep fake detection challenge with a $1000000.00 worth of prize money just for the creation of new technologies to detect manipulated media. the images of the storming of congress on january the 6th are all too real but imagine the potential of faked images of political violence the u.s. defense department has 2 programs devoted to detecting deep fakes which it calls a national security issue so that's because we already see political polarization with political groups inciting violence against other groups that if technologically generated false information with audio visual content is added to

the mix in speaks to the emotions as well will we really be able to determine whether political opponents are calling for violence or saying certain things. to people don't always consume media in a common considered manner reflecting on what is true and real and what is not the offense could be disastrous. says the time might come when people automatically assume that what they see in the media is fake as it becomes ever harder to determine what's real and that could seriously undermine democratic governance. it's unlikely the technology can be banned the computer games industry depends on it and so good movie makers. didn't fakes can indeed be entertaining in the 1st in anything and even used for the public good news that david beckham could speak so many languages full disclosure he can't. malaria

isn't just any disease it's the deadliest disease that's ever been. most likely to be in my liver yeah speak up and say malaria. the digital age has not only opened the door to fake news and walked realities it's also created a whole new range of careers in the advertising sector lifestyle bloggers and influencers tell their audience about life and all the things that are really desirable and important but for influencers polling credibility can be a challenge to stay real they have to choose their collaboration's wisely. andrea funk is an influencer 8 years ago she turned her hobby into a career as

a fashion beauty and lifestyle blogger. how do you earn money with blogging gets and by doing advertising you promote a certain company post on instagram or do stories about it you can also write articles for a company like i did. by to describe. the 21st century is shaping up to be era influence or marketing many bloggers have a long all following and brands know how to use that to their advantage. when you start working with a company that often do a briefing and tell you that they don't want to see any implausible settings so if you're promoting beauty products you should be in the bathroom or at least at home not in some exotic and unlikely location that. companies evidently think that an aura of authenticity is important as

a way to reach their target groups. it's estimated that spending on advertising on social media could reach well over 100000000000 dollars this year. talbot blogs about lifestyle and travel but she's been grounded by the covert 1000 pandemic. that i used to travel a great deal about 15 trips a year. that's something not many people can do. and now i'm stuck in cologne i haven't left the city in months. lockdowns are making companies and bloggers look for new sources of revenue. waiting for my linen hotel home office through this hotel chain is offering rooms as work spaces an alternative to working at home . and is now doing ads for the under german law she has to mark

such blogs as advertising. nonetheless her followers often ask us she can afford all the nice trips and hotels as if she had to pay for them. so it's somehow fake. i don't fake anything and i often make that clear i think. i sometimes think people delude themselves into thinking there's no difference between traveling for work and going on vacation as if it were all just fun perhaps they just like that image . come on can you even post on instagram without a filter. no really andrea fog has 70000 followers because look my face is mega bright it's the wonderful night here in tel aviv my face is perfect and lit up by that. she won't tell us how much she hurt. at least 4 times a week. of course you film yourself when you're feeling good because that's when

you feel like communicating nobody likes to show their face when they've been crying or feeling down the trouble is that that gives the impression that life is nonstop wonderful because you're not showing the other side. with these kinds of blocks everything should look beautiful and feel authentic whether it's fake or not is not so important. well fake or real the answer to that question can cost you a fortune especially if you splashed out on a product that turns out to be fake take bauhaus furniture for example the legendary art school has been around for over 100 years and its designs are still highly prized classics because they are so sought after they are often copied much to the chagrin of the official manufacturers. this lamp is a classic it was designed in 1924 student vilhelm feld

it was not commercially marketed at the time but today it is one of the most popular bauhaus products and one of the most copied the table lamp is now manufactured by techno lumen in braman it's the only company in the world to have an official license to do so it was granted by viacom felt himself the head of the company has been fighting against counterfeits for years. to make the sale of fakes generates at least as much money as we make with our products. for a bargain filled lamp to count as authentic it has to be constructed according to the original design details count the metal parts a nickel plated the stem and base of this variant a made of glass the cable is cloth covered and the foot of the lamp has about.

stamp on the internet countless vendors sell bauhaus classics you can buy what is called. for 70 euro the real thing costs more than 6 times as much. the only objects that are copied there's also furniture like the barcelona chair by mr. tilting at windmills and more fakes are always appearing all licensed manufacturers like us have to fight them if we didn't it would probably mean the end of our frantic replicas like ours. it wouldn't be possible to manufacture a real lab for 70 years as the production is a lab. is assembled by hand the parts come from original suppliers and authentic license land sells for around $405.00.

copyright law is complex and differs from country to country techno limon pays a lawyer to pursue the makers and marketers of an authorized replicas of often they're just letterbox companies one might say it's a limited company based in london on but there isn't actually anyone there but they get as good as warehouse full of fakes might be in italy and the phone number you find that it's online shop might be in germany so the on the money often flows all around the world by a panama or wherever there are definitely criminal outfits behind all those. in the teachers and students at the bar house design products and buildings they put on exhibitions and published magazines it's not just its product designs all the architecture that has become legendary. the bauhaus is sometimes considered to have been austere and severe but it also had its colorful

and playful side andreas weber's says the zest for life is embodied has often been looked. they had fun they partied they were disciplined in their work and the way they pursued their ideas but there were personalities and they had a lot of fun with each other. because once i realized that the heaviness was gone. suddenly i could totally relate to it and that helped me make something new out of our time. between artistic. new tendency is a design studio in berlin that sees itself in the tradition of the powerhouse revolutionary idea. is applies modernist principles conceptual design clean a statics and functional form the products are hand crafted in germany it was

founded by 2 brothers manuel and christoph manuel studied at the bauhaus university environment he does not recreate bauhaus products he designs new ones in the spirit of his illustrious previous s's. we didn't want to make things the way they had always been made but to wipe the slate clean. and really start over that mentality and that approach is extremely inspiring. i see reduction caring down as a megatrend in society. less is more. it was intended to be an ironic catchy slogan. my bow house is better than yours. the design studio got into trouble for that bauhaus is the name of a chain of d.i.y. stores in germany that company took them to court because it had obtained the

rights to use the name back in the 1960 s. . we got this cease and desist order and we had to rename ourselves. that was a catastrophic start to our new business. element have. respect i'd say that energized us and really got us going and building up the company. without that after the change of name to tendency the company as it is today probably wouldn't exist and then saw it as such and. with success comes the risk and the honor of being imitated only copied counterfeiters make life tough for those who make the real thing it's a testimony to the intellectual and emotional power of the bauhaus that it still inspires both emulation and fakes. well i'm not sure that's a comforting force for the real bauhaus artists but i guess fakes are part of

today's reality that brings us to the end of this edition of may to thank you for joining me in the team see you soon and stay safe.

does the. sun just up in trying to find out for a decade. each of the answers gravitational. to some jurors are using enormous sensors to listen to me in. to

receive signals from the dark side of the universe. in 15 minutes on d w. high value meal and on game fish even those that 700000000000 land animals are killed worldwide sure so that we can do good but it's not just the animals of all suffering it's the environment we went on a journey to find ways out of the nutrition if you want to know how old weightlifter the priest and the conscious changed us as we think is listen to our podcast on the green thumbs. to children to come to. one giant problem and mania is in no need to see the bits you do you. need the chance to live

a fairly challenging. how will climate change affect us and our children. learn more and be w dot com slash water. it's about billions. it's about power. it's about the foundation of the new world order the new silk road. china wants to expand its influence with this trade network. but in europe there's a sharp mornings the ever accept money from the new superpower will become dependent on the commitment of the state. the chinese state has a lot of money at its disposal. and that's how the expanding and asserting its status and position in the world of. china's gateway to europe.

starts feb 19th on d w. this is the news live from berlin alex a number of remain behind bars a court sentences the russian opposition leader to more than 3 years in a penal colony the judge found guilty of violating the terms of his probation while he was in germany recovering from a near fatal poison attack now all the supporters are calling for more protests.