world. we're all about the stories that matter to. whatever you from. your very own fire make films. is this the real thing or just the copy it's difficult these days to know the difference pretty much everything can be faked from diamonds and videos all the way to iconic furniture the damage as you can imagine runs into the billions so original a fake that's our topic today on made. real authentic business magazine wellcome

diamonds are a girl's best friend well at least that's what an old song suggests but not every friend is a true one right lab grown diamonds taking some of the shine off the 1000000000 dollar diamond business man made diamonds are cheaper and more sustainable and the technology used to produce them could also lead to innovations in other sectors great but if diamonds can be made in a lab can they still be considered precious chris color reports. you know what. got me to write anybody i ever had. a marketing miracle. interests. is for. for countless song. movies.

and wars. unifor. pressures. are strangers studio its surface. their true home is in the hellish foundry of the earth's mantle more than 150 kilometers deep with temperatures over 800 degrees celsius under conditions impossible to replicate . except that's not quite true we can make our. scientists in the lamp. are just seen as it's mind time. and they're getting so much better and faster that the future of diamants might be less on our fingers and more you know our hands. were never precious. this is a mish his family has been in the diamond business for 3 generations when you're

born in this business you're going to be in this business this is exactly what my grandfather told me when i was in may 20 is. companies breaking industry taboos. there are very few of diamonds was a. a myth created by debian years. under for a long time controlled the production of most of the world's lions. and which is it's one thing sherman said increase their value by making them artificially skiers but if other qualities are anything to go by. quickly. for example until the yearly 18 hundreds it was more valuable than gold that's why it's on the top of the washington monument. and why napoleon the 3rd to serve these guests with aluminum dishes but aluminum was never rare just difficult to make of the time with diamonds something similar is happening. as far as manmade diamond

production and that technology has actually. probably 950 s. or 960. but for a long time we could only make tiny grains for industrial applications. for 5 years ago we started to see advancements in technology that allowed for production of general quality diamonds. and high enough quality to be used and. here's how it works we take a slice of the altar created and it's arranged in a proprietary chamber you arrange those seeds almost like a waffle and you close the chamber you raise the temperature inside my pumping it combination of propriety gases when the temp sure is in the middle 132-1500 degree centigrade between splits the pure carbon separated starts bonding this one our big starts connecting with this seat that's sitting at

the bottom of the chamber and i'm in grossly had by later. today diamonds are no longer considered rare every other girl has one but their properties definitely are . a dime on is only made of carbon. but it's atoms are bonded together in a very tight crystal structure. that's why it's one of the hardest and highly conductive materials on the. you can only cut a diamond with a diamond this makes it a wonder material for ins in years it could make screens were assistant solar panels more efficient. lasers more powerful hard drives and much much better electronic devices. good semiconductors must resist high temperatures and voltages. today most of them are made of silicon but the thermal conductivity of the i am on is 14 times higher and selectable resistor is 30 times greater.

well was it affordable 10 years or 20 years ago. these higher tech applications represent a very very small part of the industry at this point. i think we're going to see. more of the products that we use on an everyday basis. let's not forget we're no longer needing to mind. we're probably never going to have. high tech applications still need more time to develop. but the future of payments shines very bright. so the verdict on the benefits and drawbacks of fake or real diamonds is still out but when it comes to counterfeiting the situation is clear it's

a major problem for the economy causing billions of dollars in damage and what's really worrying it's not just about objects news can also be fake promoting conspiracy theories and even influencing stock prices unfortunately fake news is big business. open the laptop. and check the news shock horror the earth is now spinning in the opposite direction. true of course. none the less the report spreads like wildfire and shed and like people comment on it it gains momentum. thank you news can influence political decisions and manipulation elections undermining democracy. it's easy to make money with fake news. it generates lots of hits online and plenty of advertising revenue and. even bogus items about illuminati or space aliens or hidden forces tech giants also

advertise on fake news sites and pay them a percentage per click. $62000000.00 euros that's how much is paid to disinform ation websites in europe each year. make me is the target businesses and cause great damage making share prices for oil are on the low and destroying reputations a quarter of companies in germany have been affected 63000000000 euros that's how much fake news costs the global economy each year followers and likes and even entire campaigns can easily be bourse online a false report can cost as little as $10.00 euros on the dot net the buyer is. competitors frustrated workers or criminals spacings say on making a company's stock price plunge. social media play a major role in spreading fake news there are no clear rules each platform has its

own filter criteria some tolerate the breaking news others employ in fact checkers and flag and some ban political propaganda. tech companies have the power to create new and bogus realities. but uses still have a choice they can spread fake news also. track whichever way the spinning. problem is to stop fake news from spreading you 1st need to recognize that it is fake news that is becoming more and more difficult so called deep fakes recreate voices and facial expressions that look and sound totally real thus putting words into the mouth of celebrities without them even knowing about it magine the damage this can do to someone's reputation or to business as so often technology is opening up new possibilities which can either be exploited or used for the greater

good. attractive models in an ad for a smartphone except they don't exist they are generated on a computer a bunch of pixels phantoms like the model should do transforming the world of advertising online it's getting harder and harder to distinguish depictions of reality from fictional freaks and it's getting easier and easier to take footage of real people and manipulate it to show something that never happened. fakes of videos are already a recordings transformed with the help of artificial intelligence so cleverly that it's really hard to tell if they're authentic or not. buzz feed was one of the 1st digital news and media companies to talk about this a stunning example is a fake clip of barack obama trashing donald trump and of course he didn't say this

. place or about this. president trump is a total and complete. to create a deep faith a computer program studies lots and lots of images analyzing facial expressions and the play of muscles to generate new images of say the mouth moving you don't even have to be alive to be the subject of deep fakery the artist salvador dali died in 1909 but the dali museum in florida has brought the master of surrealism back. this is the fun side of faking we're likely to see you these 3. but 96 percent of fake videos on the web pornographic and almost all of them depict women celebrities such as scarlett johansson and regular members of the public when

. martin in australia discovered by chance that her selfies on facebook had been photo shopped into preexisting pornographic videos it's called face what technology . is truly like shutter and it has serious lot wanky in its full all employed ability or will make you healthy in your well being and your 1st election and your reputation and your g.p. martin tried to get the work deleted in vain she went public with her story and works to make the nonconsensual sharing of intimate images a criminal offense in australia but the problem remains there out here at least faces the laws that we do i mean it really needs to be any progress in a speech on some sort of global celebrities responds to these kind of it because it's just upset people they know 20 century we have people you can see these are

only a lot of iran's world and another person's life. 2019 facebook hosted a deep fake detection challenge with a $1000000.00 worth of prize money just for the creation of new technologies to detect manipulated media. the images of the storming of congress on january the 6th are all too real but imagine the potential of faked images of political violence the u.s. defense department has 2 programs devoted to detecting deep fakes which it calls a national security issue to that's because we already see political polarization with political groups inciting violence against other groups that if technologically generated false information with audio visual content is added to the mix and speaks to the emotions as well will we really be able to determine whether political opponents are calling for violence or saying certain things.

people don't always consume media and a common considered manner reflecting on what is true and real and what is not the effects could be disastrous. says the time might come when people automatically assume that what they see in the media is fake as it becomes ever harder to determine what's real and that could seriously undermine democratic governance. it's unlikely that technology can be banned the computer games industry depends on it and the movie makers. deep fakes can indeed be entertaining and fascinating and even used for the public good who knew that david beckham could speak so many languages full disclosure he can't. just. malaria isn't just any disease it's the deadliest disease that's ever been.

followed the minute. speak up and say malaria. the digital age has not only opened the door to fake news and walked realities it's also created a whole new range of careers in the advertising sector lifestyle bloggers and influencers tell their audience about life and all the things that are really desirable and important but for influencers upholding credibility can be a challenge to stay real they have to choose their collaboration's wisely. andrea is an influencer 8 years ago she.