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tv   Frag den Lesch  Deutsche Welle  February 3, 2021 12:45pm-1:00pm CET

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it's the deadliest disease ever. to. speak up and say malaria must die. the digital age has not only opened the door to fake news and walked realities it's also created a whole new range of careers in the advertising sector lifestyle bloggers and influencers tell their audience about life and all the things that are really desirable and important but for influencers upholding credibility can be a challenge to stay real they have to choose their collaboration's wisely. andrea funk is an influencer 8 years ago she turned her hobby into a career as a fashion beauty and lifestyle blogger. how do you earn money with blogging
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and. by doing advertising you promote a certain company post on instagram or do stories about it you can also write articles for a company like i did. write her describe. the 21st century is shaping up to be the era of influencer marketing many bloggers have a lot of following and brands know how to use that to their advantage. when you start working with a company that often do a briefing and tell you that they don't want to see any implausible settings so if you're promoting beauty products you should be in the bathroom or at least at home not in some exotic and unlikely location that. companies evidently think that an aura of authenticity is important as a way to reach their target groups. it's estimated that spending on advertising on social media could reach well over 100000000000 dollars this year.
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blogs about lifestyle and travel but she's been grounded by the covert 1000 pandemic. quabbin i used to travel a great deal about 15 trips a year. that's something not many people can do. now i'm stuck in cologne i haven't left the city in months and that new. lockdowns are making companies and bloggers look for new sources of revenue. waiting from my linen hotel home office through this hotel chain is offering rooms as work spaces an alternative to working at home. and is now doing ads for them under german law she has to mark such blogs as advertising. none the less her followers often ask cuz she can afford all the nice trips and hotels as if she had to pay for them. so it's
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somehow fake about them i'm sorry i don't fake anything and i often make that clear i think. i sometimes think people delude themselves into thinking there's no difference between travelling for work and going on vacation as if it were all just fun perhaps they just like that image. can you even post on instagram without a filter. no really 100 fold has 70000 followers because look my face is mega bright it's the wonderful night here in tel aviv my face is perfect and lit up by that. she won't tell us how much. she posts at least 4 times a week. of course you film yourself when you're feeling good because that's when you feel like communicating with nobody likes to show their face when they've been
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crying or feeling down the trouble is that gives the impression that life is nonstop wonderful because you're not showing the other side. with these kinds of everything should look beautiful and feel authentic whether it's fake or not is not so important. well fake or real the answer to that question can cost you a fortune especially if you splashed out on a product that turns out to be fake take bauhaus furniture for example the legendary art school has been around for over 100 years and it's designs are still highly prized classics because they are so sought after they are often copied much to the chagrin of the official manufacturers. this lamp is a classic it was designed in 1924 student vilhelm feld it was not commercially marketed at the time but today it is one of the most
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popular bauhaus products and one of the most copied the table lamp is now manufactured by techno lumen in braman it's the only company in the world to have an official license to do so it was granted by varg and felt himself the head of the company has been fighting against counterfeits for years. to make the sale of fakes generates at least as much money as we make with our products. it has to be constructed according to the original design details count the metal parts a nickel plated the stem and base of this variant a made of glass cable is cloth covered and the foot of the lamp has a. stamp on the internet countless vendors sell bauhaus classics you can buy what is called. for 70 euro's the real thing costs more than 6 times as much.
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the only objects that are copied there's also furniture like the barcelona chair by misfit and. tilting at windmills. all licensed manufacturers like us have to fight them if we didn't it would probably mean the end of authentic replicas like ours. it wouldn't be possible to manufacture a real bargain. as the production is a labrat. is assembled by hand the parts come from regional suppliers and authentic license sells for around $400.00. copyright law is complex and differs from country to country techno limon pays a lawyer to pursue the makers and marketers of an authorized replicas of often
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they're just letterbox companies one might say it's a limited company based in london on but there isn't actually anyone there it's warehouse full of fakes might be in italy and the phone number you find that it's online shop might be in germany so the on the money often flows all around the world by a panama or wherever there are definitely criminal outfits behind all those. teachers and students at the bauhaus design products and buildings they put on exhibitions and published magazines it's not just its product designs all the architecture that has become legendary. the bauhaus is sometimes considered to have been ostia and severe but it also had its colorful and playful side andreas weber's says the zest for life it embodied has often been to
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get us they had fun they partied they were disciplined in their work and the way they pursued their ideas but they were personalities and they had a lot of fun with each other. because once i realized that heaviness was gone with them out suddenly i could totally relate to it and that helped me make something new out of our time. between artistic. new tendency is a design studio in berlin that sees itself in the tradition of the powerhouse revolutionary. supplies modernist principles conceptual design clean a statics and functional form the products are hand crafted in germany it was founded by 2 brothers manuel and christoph manuel studied at the bauhaus university environment he does not recreate bauhaus products he designs new ones in the spirit
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of his a lustrous precesses. we didn't want to make things the way they had always been made but to wipe the slate clean. and really start over that mentality and that approach is extremely inspiring. i see reduction haring down as a mega trend in society. less is more. it was intended to be an ironic catchy slogan. my bow house is better than yours. the design studio got into trouble for that house is the name of a chain of d.i.y. stores in germany that company took them to court because it had obtained the rights to use the name back in the 1960 s. . we got this cease and desist order we had to remain ourselves.
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that was a catastrophic start to our new business. element half but in retrospect i'd say that energized us and really got us going and building up the company. without a change of name to tendency the company as it is today probably wouldn't exist who does and then saw what i mean. with success comes the risk and the honor of being imitated only copied counterfeiters make life tough for those who make the real thing it's a testimony to the intellectual and emotional power of the bauhaus that it still inspires both emulation and fakes. well i'm not sure that's a comforting thought for the real bauhaus artists but i guess fakes are part of today's reality that brings us to the end of this edition of mate thank you for joining me in the team see you soon and stay safe.
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to.
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go on for a couple back to the future when century com has become wandering herdsman it's part of an ecological revenue stream in southern africa abolishing fenced in grazing land keep soil from becoming depleted land protects the habitats of wild animals. submit a game since skill that's a contribution to a sustainable future eco the 1st go. if 30 minutes long w. .
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life on earth one of the coming to an end. a gigantic coincidence. that sounds previously the earth was just a messy chemistry lab i thought mission. where the impossible compass coming to us was the creation of our solar system with our planet is a bit like winning the lottery they are such good. morning firth. starts feb 11th on t.w. . 100 small thieves in my clubs. that i come from raw jordan mintz an import found myself transmitting
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a new stand for mish and when i was young my country was drawing each minute call. the war people most people would cause a lot of entourage deceivers. it was my job to to in one of the not just say it's so thought everyone in the town told me some toes up gains. nothing has been from inside my own copy it into a month or more design so long even since i caught us i was a twit of. my choice and discarded because given their way toward transmitting the troops. then in the much and i will. get up early.
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this is g.w. news live from berlin and more than a 1000 people are arrested in russia after the jailing of kremlin critic alexina's baldpate riot police are now being forced into moscow to prevent people from demonstrating against the court ruling activists say that they are targeting peaceful protesters the vulgarly accuses president vladimir.

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