huge race began to. create the tallest biggest and the most beautiful structure. spews home massive churches are created. with the drills starts april 12th on d. w. . how the times have changed not too long ago a swanky fost car was aspirational even if it was a few of us look we wanted to update our every season to be trendy and chic long but today with curious about e-commerce and bicycles sustainable fashion is the main ping now let's look at the fast moving switch cluelessly hello welcome to

equal india i'm coming to you from mumbai. very true and in many countries white which comes from news groups has been a lifestyle decades now. with an image problem particularly because often a lot of. these fruits in the concrete farmers for example where spiled works or to value the big creates need a solution to this problem. is helping them we just that. a tropical climate and sandy soil here in nashik in the western indian state of maharashtra conditions for growing grapes are ideal the 1st vines were planted here in the late 1990 s. by a local entrepreneur who returned after studying and working in the united states today

nearly 70 percent of india's total grey production comes from the region. like many small farmers here campbell grow seedless table grapes. takes a lot of time to grow chemical free grapes. one needs a lot of patience because the benefits of going chemical free are not visible immediately. for example you may not see the result in just one year you have to give it time and at least 5 to 10 years. while other great farmers use pesticides but gumbel ensures that insects like green lace wings and australian ladybugs take care of the pests and keep them away from the vines. and infestation could quickly destroy entire harvests the majority of his grapes are exported to europe. the vineyard next door belongs to us because brother.

he too exports a large portion of his harvest and mostly does without chemicals to. he routinely checks by hand to see if his plan sufis to. your daughter may not tell the soil needs to be felt properly to check its moisture content. right now it shows 40 percent which indicates that this area needs water if it clings together more than this then the moisture content is 50 to 60 percent water is not required. this is attended a 1000000. to cultivate and irrigate the soil has dug ditches . they demanded of the car. ever since i started practicing this new method of water management in which moisture is provided directly to the root zone i've saved a lot of water. and i noticed that especially in the months of april and may when there is a shortage of water. that's helped me to improve the quality and lifespan of the

great. brood and killing of grapes can fetch $160.00 with ease compared to 70 with his on the domestic markets the great farmers would like to explore with more at present 12 percent of indian grapes go abroad. no there are those. bodies in the last 10 to 20 years on seasonal rains have increased the incidence of crop diseases like powdery mildew and downy knew too much more than before. to control this grape growers end up having to use more pesticides. this results in many export relation problems but if you want there are a lot of lip on the market. but it is possible to both uphold rules of pesticides and achieve the quality required for export. some expanded it has developed an app for that very purpose the software allows farmers to record important data about

the crates on a smartphone. the app then matches this data with information from the national research center for great. on the foam and then has up to date information about which tools they're allowed to use when and to what extent. neighbor to the european standards are on other countries don't know stranger and what they are doing in their norms by yearly or identity or so the knowledge and how to particular to the end if you're going to farm or so when you consider last mile but if you're the best knowledge so the exporter we grow the app also helps fullness manage their income and expenses and to find traders who buy the quake's. 22 year old farmer danica kulkarni uses the app and hopes to be able to sell her grapes approach soon. develop wondered if i mean they were marketing one of the great

farming requires intensive marketing to get a good rate for produce and for it to be sold in different parts of the world now when i haven't you know it is ready for harvest we just need to cane details about the crop and the quality of the grapes into the app we have then connected to multiple traders who can bid to buy our projects they've agreed to this just this way of we are able to get the best price for it but he has one fiber. india ranks 12 than the world when it comes to land used to grow grapes but its export volume is low by international standards the film is of nashik a working hard to change that. many of us may not have been born been yet but we all know all the fashion trends of the fifty's and the sixty's the iconic leader you don't see the long term trends anymore fast fashion labels make sure that trends change on a weekly basis this of course has negative consequences but more and more consumers

are now. and are demanding change again fast fashion labels rise to the occasion and commit to being environmentally friendly let's find. we're constantly bombarded with media that pressures us to buy newer and trendy your clothes that quickly go out of style an estimated $93000000.00 tons of clothes go to landfill or burns every year. and that's roughly the garbage truck loads of textiles every 2nd going to landfill every 2nd. producing clothes also pollutes our water and generate c o 2 the fast fashion model pioneered by makes twice as many clothes per year compared so that relates to thousands but companies say that's about to change thanks to eco friendly fast fashion but can we believe them into tax czarist parent company. and h. and m. group are 2 of the biggest fashion retailers in the world and both have collections

that claim to reduce the environmental impact of making clothes. these fashion giants say they are making entire brands more sustainable but look at these promises starting with the materials fast fashion brands mainly use polyester which accounts for 52 percent of total fiber production and caught and which is around 24 percent. p.v.c. is a different name for polyester it's the same type of plastic found in water bottles it's carbon intensive produce from petroleum and the process releases acids and ammonium into the water supply and caught in it is a chemical and water intensive crop the world wildlife foundation says it takes 20000 liters of water to make one kilo of cotton and only enough for one t. shirt and a pair of jeans also around 11 percent of the world's class just sides are used on cotton fields organic cotton is in the long term much better the foam of the

car is it and the environment and the soil the produces and it's less water intensive and doesn't require as much irrigation and such. we requested an interview with h. and m. about their product sustainability but they declined over email they said we are happy to say that by the end of this year all caught and we use will come from sustainable sources that are also responded by email saying in 2019 the group used over 38000 tonnes of sustainable ca and that's clothing up 150 percent from 2018 but what does sustainable actually mean there is no standard definition and it doesn't equal organic h. and m. says that sustainable caught and can mean recycled or last past aside and g.m. most bizarre calls it's caught and ecologically grown and stead of organic. it claims the cotton is certified by the organic cotton standard and the global

organic textile standard which say they monitor chemical and water used production processes terms like conscious and ecologically grown are hard to fact check and can confuse the consumer but according to the nonprofit textile exchange in 2016 h. and m. was the 2nd largest user of organic cotton in the world zahra was the 4th let's focus on synthetics and h. and m. sustainable collection a synthetic clothing should be at least 50 percent recycled desire doesn't specify a percentage and their labels can be confusing this jacket says it's 100 percent recycled polya mud it seems like it's completely recycled but the filling is polyester a different material the per centage recycled statement often doesn't refer to the whole garment making it look like the item is more rest cycle than it actually is

zahra says their coffee and polyester will be sustainable by 2025 h. and m. says all of their materials will be sustainable by 2030 and for 2019 that figure was already at 57 percent if they stick to these commitments it could mean big changes for the industry but material is only part of the story to find out if that cotton is actually organic or that polyester is actually recycled consumers need to be able to check the production process with an h. and m. conscious t. shirt you can find out in which specific factory it was made so it's theoretically possible to check the sustainability czar only lists how many suppliers it has in one city but not names and addresses they were both of value weighted by fashion revolution and an advocate for transparency and sustainability and fashion and no large brands score over. 80 percent but for 2028 m. did the best with 73 percent so quite transparent zahra scored

a 43 percent not so much this is important because suppliers are one of the few stakeholders with a front row seat to brands in our working kim has a background in human rights and managed a garment factory in cambodia they uniquely have access to the information that consumers need to be able to cross-check brands actions against their words if people can research suppliers they can hold the brands accountable to their sustainability claims but just because you are transparent it does not mean you are sustainable it does not mean that at all and that's really really important even for brands you know their whole supply chain making an eco friendly garment is hard let's pick up a penny you can see that the. more you woman to a responsible way but the cotton is not to produce the same 18 advertises that the company is working towards a circular future according to the website you can bring your clothing to any store

and it will be resold as secondhand clothing reuse just textiles or recycled. the has a similar campaign it says it partners with different local organisations which then take over what happens to the clothing so what's happened they are you sold re used and recycled but not in the proportions you might think over half is sold overseas the rest is mostly turned into industrial material burned or dumped in landfills h. and iman's are our investing and recycling research book point 5 percent and point 0 percent of their profits respectively they say returning close a circular which really isn't true and even if it were. that's not the solution to the consumption. overproduction the problem is that too much clothing is produced whether it's eco friendly or not we need to think

about how we shop what we're really calling for. but the there is a there is a bolster a number of notable fashion brands and fashion houses now going season. after them so it's an important thing to do the concept doesn't mean sacrificing style but making clothing to last rather than be thrown away so what do we do when we want to buy new clothes in emmons are saying there eco collections are better for the environment and they actually are if you want to check the sustainability of a whole supply chain there are many smaller brands that can account for every step of their production process and buying season less clothing means it won't go out of fashion and end up in the trash because this is a rare industry where consumers actually have real influence. when they look at the

whole picture i realized maybe only as consumers use the power of silence brands and push them and gives in pressure shoe to do to make some changes. so ask yourself not only who made your clothes and what they're made of but also do i need new clothes and go from there and stad. if we want to look at the sheer number of resources used to produce garments it would seem extremely unvisited for the after just one or 2 washes high quality fabrics have a shelf life like the traditional saris made from silk and cotton in india and india designer has found a sustainable route to give these saris a 2nd life. in india the sari is much more than a piece of clothing high in sentimental value they are usually passed down from

mothers to daughters for generations. the idea of luck came to meghan a night when she read it how mothers wardle. it was full of heirloom stars. to buy from a van mother's side is in whole wardrobe she had pieces that she's been gifted. bought rarely worn this is a whole lifetime of siamese lying that. some are only used once or twice a year if not you know and i realize if she has it hundreds of thousands of women across india must be having the same thing in new. quietly lying in their wardrobes luck ossie to as an ethical fashion brought that up cycles old saris into bespoke modern outfits with an emphasis on countering such shop culture and the

fashion industry. apart from the very visual impact of restoring so many meters of all fabric diverting only nicky those of least from the. i like to use that as a way to start a conversation with my clients many of whom have 0 interest in the environment doesn't stand ability you know people want to look good that's why the and out of them come. i don't know they're always do. i like what you're wearing for me you know it's it's a confluence of sort of memory history fashion identity art and social anthropology really i've never personally encountered anything like it and to have this opportunity to. gently distract people from the mind this consumerism this is very good very close to my heart is very special you know this is from my. first

ever i mean when i started working. nights customers are spent hours with her helping her design the new clothes everything from dresses to play suits to go. all out of the saudis they bring with them all from the ones she collects herself. the main roma. could come from any corner of the city of. nyuk is used to getting phone calls on line. to come and look at and. lying around in someone's closet. one of the biggest challenges nyuk encountered before getting her business off the ground was convincing local tailors to work with old cloth something that the immediately desist initiative. i mean if you're going to have the kind of work i did before this was different work in involved new pieces of textiles and once i came here idealized i would have

to work. out stain. first i did not like the concept now after working here for about 2 years i had to start enjoying it. what it was. like. these. convinced about the mission. of profit our definition of profit is only financial then of course the system that is created is you. employ unethical practices you favor people less treat them badly or you have destructive processes that damage the environment all just in a bid to save money and maximize your profit for your shareholders which you need really bound to do this is very important to understand that when we open up our

definitions to include a human social and environmental cost also as a cost and a net social and environment. as a profit which is what we aspire to do here are you know that is the systemic change that we need in the business was to be truly sustainable. between 200 euros easily and priced unsustainable. worldwide. initiatives like this show that. sustainable fashion. merely dream. there are so many things with which we end up losing only once or twice i have 3 different types of my clothes that for example there are now platforms to share these items with and did a big hit in cities like. sharing as

a new lifestyle is beneficial for the environment and also brings communities closer together. and. has clearly done this many times before he's putting together his trailer that he can lend it to a neighbor for free of course that's nothing out of the ordinary for him he regularly lends out his belongings. garden equipment tools a child's mattress firstly friends. neighbors these things so. they won't have to buy them. i don't see this as being anti consumerist it's about sustainability these things are used so rarely if you use something a lot then buying something makes increasing sense and. the 2 men got to know each other by and my neighborhood platform more than 1600000 users are connected to people living in their city maybe. people use it to lend and borrow stuff to swap

information or to offer help. we have over 50000 entries linked to lending and borrowing and the range of ideas is huge from a group to a car seat to a bike trailer to a ladder to a handcart so many different things. when. they also offer services english tutoring guitar lessons. all these things and more are exchanged at. the start of the set up in berlin in 2015 the portal is free of charge for users the company funds itself via donations and small ads placed by companies in their respective neighborhoods. even some local authorities with the platform to communicate with residents in a particular area. people have a whole range of different reasons for using the platform. often tend.

to people increasingly live in smaller apartments they don't want to gather too much clutter and many people simply want to give something back to their community we believe that a few people give it makes them very happy and it strengthen social bonds when we borrow something from someone we come into closer contact with those we live right next door to. by contrast young never meets any of his customers. he offers high quality tools for one euro 50 an hour you can preserve them by an app tool bot is built around the classic business model of the sharing economy where companies spend money by renting items out for a particular period of time. but this money is used to play a role held big you'll record collection was and you need to go on card to get

anywhere and if you had a lot of books in your shelves you possessed a lot of knowledge today we have with the pedia carsharing there's netflix and spotify what you have isn't important anymore it's having access to things that's crucial and that's why the status of the role of belongings is different today. on the font's is one of his customers she's a dancer who travels around the world for her work for small household tasks she borrows what she needs from tool bought an electric drill in this instance even though she could buy one if she wanted she managed to borrow use and return the tool than an hour. from one euro 50 is a lot less than the president and i can always come here and borrow it again. that means i can get it as often as i needed to. is launching a crowd investment campaign to help him grow his business he believes his model could also work with other items and on an international basis.

the consultancy company believes that sharing economy revenues will have grown to $335000000000.00 by 2025 a forecast that predates the coronavirus pandemic. despite social distancing the lockdown actually brought. and his neighbors closer together in many ways they redecorated the apartment of a neighbor who was killed and helped out with odd jobs all that for free. we don't really need to me huge promises and crank gestures to show our commitment to be an bobbitt a lifestyle could include small actions every day that was with who respect and care for the planet we inhabit i'll leave you with that port and see you again next week from all the falls in india and germany goodbye. it's.

much. more down. closed businesses. limited production and. cut off deliveries change. the global economy has ground to a halt. but the reduced flow of goods often. comes consequences how the damage is changing position. 15 minutes on d w. w's

crime fighters are back a little africa's most successful radio drama series continues from all of us those are available online a little more so you can share and discuss on w africa's facebook page and other social media platforms crime fighters to me now . by 2050 more than half the world will be living with limited water resources we haven't had to think about our war or worry about. i think that era is over this is the crisis of our time it's a financial product like any other financial and other the world is changing your most important commodity junkers can be free for live images of earth necessity or commodity starts march 22nd on d. w.

. when we take steps to restore a forest we play a vote in something much bigger. women making a better world for our health and for the health of future generations. by replanting and managing all forests are standing we create new spaces where plants and animals comprise become an economic activity to brings work and improves life so we make a real impact on climate change we improve the quality of the air we breathe the food we eat. and lou to be trying to create and for our children to cry it's never too late to take action let's restore forests and create a better player her.

glass plate. play. this is d w news alive from. europe fighting us 3rd wave of the croydon virus pandemic but minus one major change a growing list of countries are suspending the use of the astra zeneca vaccine of a blood clot worries but health experts insist it is safe also coming up. more deadly violence in myanmar as church and forces opened fire again on pro-democracy protesters the united nations says that he sed 138 people have died.