tv Eco India Deutsche Welle March 17, 2021 9:30am-10:01am CET
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i think that era is over this is the crisis of our time it's a financial problem like any other financial moment of the world is changing the most important commodity junkers called be free for more until her mississippi or commodity starts march 22nd on d w. how the times have changed not long ago a swanky fast car was aspirational even if it was a few of us look we wanted to update our every season to be trendy and chic all year long but today with curious about e-commerce and prefer bicycles sustainable fashion. let's look at the fast moving sweep clothes for me how welcome to
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equal india. i mean to you from. very tasty and in many countries white which comes from news groups has been a lifestyle for decades now. with an image problem particularly because often a lot of it's still to be these troops in didn't create farmers for example where spiled works or to value of big crates need a solution to this problem a simple one is helping them we just that. a tropical climate and sandy soil here in the in the western indian state of maharashtra conditions for growing grapes are ideal the 1st vines were planted here in the late 1990 s. by a local entrepreneur who returned after studying and working in the united states today
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nearly 70 percent of india's total grey production comes from the region. like many small farmers here. rose seedless table grapes. it takes a lot of time to grow chemical free grapes. one needs a lot of patience because the benefits of going chemical free are not visible immediately. for example you may not see the result in just one year you have to give it time at least 5 to 10 years. well other great farm is use pesticides but kumble ensures that insects like green lace wings and australian ladybugs take care of the pests and keep them away from the vines. and in frustration could quickly destroy entire harvests the majority of his grapes are exported to europe. the vineyard next door belongs to us because brother.
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he too exports a large portion of his harvest and mostly does without chemicals too. he routinely checks by hand to see if his plants are thirsty. your daughter may not tell the soil needs to be felt properly to check its moisture content right now it shows 40 percent which indicates that this area needs water if it clings together more than this and the moisture content is 50 to 60 percent water is not required. so i didn't really. to cultivate and irrigate the soil has dug ditches. they're going to give the car. ever since i started practicing this new method of water management in which moisture is provided directly to the root zone i've saved a lot of water. i noticed that especially in the month of april in may when there's a shortage of water that's helped me to improve the quality and lifespan of the
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great. brood a kilo of grapes can fetch $160.00 with peace compared to 70 with his on the domestic market the great farmers would like to export more at present 12 percent of indian grapes go abroad. no there are those be thought of i thought i bought it in the last 10 to 20 years on seasonale rains have increased the incidence of crop diseases like powdery mildew and downy knew too much more than before. to control this grape growers end up having to use more pesticides. this results in many export relation problems but if you're already got a clip on the market. but it is possible to both uphold rules of pesticides and achieve the quality required for export. summit pandit has developed an app for that very purpose the software allows farmers to record important data about take
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raikes on a smartphone. the app then matches this data with information from the national research center for great. fun with the thumb and then has up to date information about which tools they're allowed to use when and to what extent. neighbor to the european standard on other countries don't know stranger and what they are doing in their norms by yearly or ultimately or so hard to particular to the new uniform or so when you consider the last mile of good to bad knowledge so the exporter we grow the app also helps fullness manage their income and expenses and to find traders who buy the crates. 22 year old found that danica kulkarni uses the app and hopes to be able to sell her grapes a broad soup. develop under-funding got but they were marketing one of the great
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farming requires intensive marketing to get a good right for our produce and for it to be sold in different parts of the world now when i haven't you know it is ready for harvest we just need to cane details about the crop and the quality of the grapes into the app we have then connected to multiple traders who can bid to buy our projects. this way of we are able to get the best price for it but he has one fiber. india ranks 12 than the world when it comes to land used to grow grapes but its export volume is low by international standards the film is of nashik a working hard to change that. many of us may not have been born been yet but we all know what the fashion trends of the fifty's and the sixty's iconic leave you don't see the long term trends anymore fast fashion labels make sure that trends change on a weekly basis this of course has negative consequences but more and more consumers
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are now. and are demanding change again fast fashion labels of rise to the accuser and commits to being environmentally friendly let's find. we're constantly bombarded with media that pressures us to buy new r. and trendy or clothes that quickly go out of style an estimated $93000000.00 tons of clothes go to landfill or burns every year. and that's roughly about the garbage truck loads of text every 2nd going to landfill every 2nd. producing clothes also pollutes our water and generates c o 2 the fast fashion model pioneered by makes twice as many clothes per year compared so that really to thousands but companies say that's about to change thanks to eco friendly fast fashion but can we believe them into tax czarist parent company. and h. and m. group are 2 of the biggest fashion retailers in the world and both have collections
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that claim to reduce the environmental impact of making clothes. these fashion giants say they are making entire brands more sustainable but look at these promises starting with the materials fast fashion brands mainly use polyester which accounts for 52 percent of total fiber production and caught and which is around 24 percent. p.v.c. is a different name for polyester it's the same type of plastic found in water bottles it's carbon intensive produce from petroleum and the process releases acids and ammonium into the water supply and caught in it is a chemical and water intensive crop the world wildlife foundation says it takes 20000 liters of water to make one kilo of cotton and only enough for once you share and a pair of jeans also around 11 percent of the world's fastest sides are used on cotton fields organic cotton is in the long term much better the form of the car is
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it and the environment and the soil the produces and is less water intensive and doesn't require as much irrigation and such. we requested an interview with them about their product sustainability but they declined over email they said we are happy to say that by the end of this year all car and we use will come from sustainable sources that are also responded by email saying in 2019 the group used over 38000 tonnes of sustainable car and it's clothing up 150 percent from 2018 but what does sustainable actually mean there is no standard definition and it doesn't equal organic h. and m. says that sustainable caught and can mean recycled or less passed aside than g.m. most bizarre calls it's an ecologically grown and stead of organic. it claims the cotton is certified by the organic cotton standard and the global organic textile
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standard which say they monitor chemical and water used production processes terms like conscious and ecologically grown are hard to fact check and can confuse the consumer but according to the nonprofit textile exchange in 2016 agent and was the 2nd largest user of organic cotton in the world zahra was the 4th that's focused on synthetics and h. and m. sustainable collection a synthetic clothing should be at least 50 percent recycled zora doesn't specify a percentage and their labels can be confusing this jacket says it's 100 percent recycled polya mud it seems like it's completely recycled but the filling is polyester a different material the percentage recycled statement often doesn't refer to the whole garment making it look like it's more of a cycle than it actually is zahra says they're caught and polyester will be
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sustainable by 2025 h. and m. says all of their materials will be sustainable by 2030 and for 2019 that figure was already at 57 percent if they stick to these commitments it could mean big changes for the industry but material is only part of the story to find out if that cotton is actually organic or that polyester is actually recycled consumers need to be able to check the production process with an h. and m. conscious t. shirt you can find out in which specific factory it was made so it's theoretically possible to check the sustainability czar only lists how many suppliers it has in one city but not names and addresses they were both a value weighted by fashion revolution an advocate for transparency and sustainability and fashion know large brands score over. 80 percent but for 2028 m. did the best with 73 percent so quite transparent czarist scored
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a 43 percent not so much this is important because suppliers are one of the few stakeholders with a front row seat to brands in our working kim has a background in human rights and managed a garment factory in cambodia a uniquely have access to the information that consumers need to be able to cross-check transactions against their words if people can research suppliers they can hold the brands accountable to their sustainability claims but just because you are transparent it does not mean you are sustainable it does not mean that at all and that's really really important even for brands you know their whole supply chain making an eco friendly garment is hard that's because then you can see that. the more you women to a responsible way that's the cotton is not to produce the same 18 advertises that the company is working towards a circular future according to the website you can bring your clothing to any store
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and it will be resold as secondhand clothing reuse just textiles or recycled. the has a similar campaign it says it partners with different local organisations which then take over what happens to the clothing so what does happen they are you sold re used and recycle of but not in the proportions you might think over half is sold overseas the rest is mostly turned into industrial material burned or dumped in landfills h. and iman's are our investing and recycling research book point 5 per cent and point 0 percent of their profits respectively they say returning clothes is circular which really isn't true and even if it were. that's not the solution to the consumption. overproduction the problem is that too much clothing is produced whether it's eco friendly or not we need to think about how we shall
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what we're really calling for. but the there is a there is a bolster a number of notable fashion brands and fashion houses now going season and hats off to them it's an important thing to do the concept doesn't mean sacrificing style but making clothing to last rather than be thrown away so what do we do when we want to buy new clothes h m m m's are saying their eco collections are better for the environment and they actually are if you want to check the sustainability of the whole supply chain there are many smaller brands that can account for every step of their production process buying season less clothing means it won't go out of fashion and end up in the trash because this is a rare industry where consumers actually have real influence. when they look at the
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whole picture i realized maybe only consumers use the power because silence brands and. gives in pressured to to to make some changes. so ask yourself not only who made your clothes and what they're made of but also do i need these new clothes and go from there and stad. if we want to look at the sheer number of resources used to produce garments it would seem extremely unsuitable for the often just one or 2 washes high quality fabrics have a shelf life like the traditional saris made from silk and cotton in india and indian designer has found a sustainable route to give these saudis a 2nd life. in india the sari is much more than a piece of clothing high in sentimental value they are usually passed down from
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mothers to daughters for generations. the idea of love a came to meghan a night when she read it how mothers wore gold. it was full of heirlooms sars. to buy for my grandmother's ideas in her wardrobe she had pieces that she's been gifted of bought reading war and there's a whole lifetime of saris lying that. some are only used once or twice a year if not you know and i realize if she has it hundreds of thousands of women across india must be having the same thing in new. quietly lying in their wardrobes law thought as an ethical fashion brought that up cycles old saris into bespoke modern outfits. with an emphasis on countering such shop culture and the
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fashion industry. apart from the very early impact of restoring so many metres of wood fabric diverting so many kilos of leased from the. i like to use that as a way to start a conversation with my clients many of whom have 0 interest in the environment just as dan ability you know people want to look good that's why the lot of them come. right no matter what. i like what you're wearing for me you know it's it's a confluence of sort of memory history and identity art and social anthropology really i've never personally encountered anything like it and to have this opportunity to. gently distract people from the mind this consumerism this is very good very close to my heart is very special you know this is from my. first
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ever learning when i started working. knox customers are spent hours with her helping her design the new clothes everything from grasses to play suits to glow all out of the saudis they bring with them all from the ones she collects herself. the main role material. could come from any corner of the city of. nyuk is used to getting phone calls on line. to come and look at and. lying around in someone's closet. one of the biggest challenges nyuk encountered before getting her business off the ground was convincing local tailors to work with old cloth something that the immediately desist initiative. i mean. the kind of work i did because this was different work in involved new
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pieces of textiles and once i came here idealized i would have to work. out stain. first i did not like the concept now after working here for about 2 years i have started enjoying it. what it was. like. these. convinced about the mission. their profit our definition of profit is only financial then of course the system that is created is you. employ unethical practices you feed people less treat them badly or you have destructive processes that damage the environment all just in a bid to save money and maximize your profit for your shareholders which you need really bound to do this is very borton to understand that when we open up our
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definitions to include a human social and environmental cost. and net social and environment. also as a profit which is what we aspire to do we here are you know that is the systemic change that we need in the business was to be truly sustainable. i mean between 25 and 200 euro's easily compatible in price unsustainable. worldwide. initiatives like this show that. sustainable fashion is no longer merely a dream. there are so many things which we end up losing only once or twice i have 3 different types of my clothes that for example there are now platforms to share these items with and did a big hitch in cities like. sharing as
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a new lifestyle is beneficial for the environment and also brings communities schools that together. has clearly done this many times before putting together his trailer so that he can lend it to a neighbor for free of course that's nothing out of the ordinary for him he regularly lends out his belongings. were. garden equipment tools a child's mattress firstly friends. neighbors these things so. they won't have to buy them. i don't see this as being anti consumerist it's about sustainability these things are used so rarely if you use something a lot then buying something makes increasing sense and. the 2 men got to know each other by and my neighborhood platform more than 1600000 users are connected to people living in their vicinity maybe. people use it to lend and borrow stuff to
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swap information or to offer help. we have over 50000 entries linked to lending and borrowing and the range of items is huge from a grill to a car seat to a bike trailer to a ladder to a handcart so many different things. when. they also offer services english tutoring guitar lessons all these things and more our exchange at. the start up was set up in berlin in 2015 the portal is free of charge for users the company funds itself via donations and small ads placed by companies in their respective neighborhoods. even some local authorities the platform to communicate with residents in a particular area. people have a whole range of different reasons for using the platform to often tend.
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to people increasingly live in smaller apartments they don't want to gather too much clutter and many people simply want to give something back to their community we believe that if you give it makes them very happy and it strengthen social bonds when we borrow something from someone we come into closer contact with those we live right next door to. by contrast young never meets any of his customers. he offers high quality tools for one euro 50 an hour you can preserve them by an app. tool bot is built around the classic business model of the sharing economy where companies and money by renting items out for a particular period of time. such as money used to play a role held big your record collection was and you need to your own card to get
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anywhere and if you had a lot of books in your shelves you possessed a lot of knowledge today we have with the pedia car sharing there's netflix and spotify what you have isn't important anymore it's having access to things that's crucial and that's why the status of the role of belongings is different today. anya shunts is one of his customers she's a dancer who travels around the world in my for her work for small household tasks she borrows what she needs from tool bought an electric drill and this instance even though she could buy one if she wanted she managed to borrow use and return the tool than an hour. when you're 50 is a lot less than the president and i can always come here and borrow it again. that means i can get it as often as i needed he. is launching a crowd investment campaign to help him grow his business he believes his model could also work with other items and on an international basis.
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the consultancy company u.c. believes that sharing economy revenues will have grown to $335000000000.00 by 2025 a forecast that predates the coronavirus pandemic. despite social distancing the lockdown actually brought. and his neighbors closer together in many ways they redecorated the apartment of a neighbor who was ill and helped out with odd jobs all that for free. we don't really need to me huge promises and cry and gestures to show our commitment to be an bobbitt a lifestyle could include small actions every do that to us that who respect and care for the planet we inhabit i'll leave you with that quarter see you again next week from all the falls in india and germany goodbye. to the.
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more than a 1000 years ago europe witnesses a huge construction by. christianity from established itself. both religious and secular leaders want to display their power . to trace began. and create the tallest biggest and most beautiful structures. stone masons builders and architects compete with each other. this is how massive churches are created. can't just look at the. stars. on t.w. . and when we take
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steps to restore a forest we play of god in something much bigger. when making a better world for our health and for the health for future generations. by replanting and managing the forests of standing we create new spaces where plants and animals comprise we can make economic activity that brings work and improves lives we make a real impact on climate change we improve the quality of the answer we bring the food we eat. i muse have been trying. to comfort him for ocho current. methods to take action let's restore forests and create better check.
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this is t w news coming to you live from berlin that used medical regulator tells governments to keep using astra zeneca as coronavirus vaccine the head of the european medicines agency says the benefits outweigh the risks of side effects as an investigation continues into reports that the back scene is linked to blood clots also coming up u.s. secretary of state actually blinken arrives in south korea as washington tries to get asian allies on side in the face of growing chinese influence.
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