tv Sports Life Deutsche Welle March 27, 2021 10:15am-10:31am CET
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economic experts say dislodging the ship could take weeks to just forcing many business vessels to reroute around africa. watching t.v. news live from berlin more world news coming up at the top of the hour starts wife is up next stick around for that a moment is of thanks for watching. the mountain because it is increasing every mini i'm gonna fucking on the phone to see if it is holiday destinations and drowning in cost of my mind and the cars coming.
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how could it come this far. well it began exactly 30 years ago. do you remember 991. no. people dressed like this and did this today have the best football at that time. also earned 2000000 in a year. which grew curious what just were all played on the same day the same time but almost never shown live on t.v. . and players were not gold kids in asia and africa didn't wear dresses or mchale's all of the movie didn't make any money in those days in the leagues you could only get to foreigners in your school so no french connection and. no galactic course in madrid. and no tiki taka in munich. that was the last year. in 99 and 2000 more than football as we know today plenty to this kind of.
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moment. well there are 3 major changes that all i'm going to be happens in the same here. so now we are in the summer of $92.00. and did this today. denmark didn't qualify for the euro's but somehow won the. anyway there was nothing that happened at the u.s. $92.00 that's when. the german businessman klaus hempel met composer tony britain and asked him to write a classical song maybe something conspired to handle britain wasn't very creative he took the song they already used for trying in their smarts that. i. can't make the lyrics a little more. practical sample he was tasked by you
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to create a premium international competition that what attract more money than the old european cup good evening welcome to. the likes of this concept was to bundle the t.v. and sponsorship rights for all european participants in one hand. in vigil countries could no longer decide which sponsors to put on the edge of the pitch or at what time games they had to swallow york and adventure and go for the names like. champions cup champions tour and the end champions league why. he chose prime time for kickoffs which was as a continental compromise $845.00 c e t the t.v. stations and the advertising industry love to see the money flooded in. i thought it equally good in. t.v. money rose from 85000000 swiss francs in 92 to 1000000000 in 2000 to.
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9 that's about 2500000000 euro. temper introducing group stages instead of just knock off against top clubs had far more matches. that was different before for example in 987 italian champions napoli and mara done ahead to pace reanimate drift immediately in the 1st knockout stage last meaning they had just 2 european matches in the whole season i don't. same with reanimate brit in 89 when they went out against the invincibles of ac milan in the 2nd stage. and now all of the top teams play at least 6 matches plus they have a high chance of reaching the knockout stage because the pot system splits the top teams and puts weaker sides in each group on the pitch as the best clubs from across europe go head to head so the result of the year was an explosion of international t.v. money the widening gap between the rich and poor and the shift of focus from
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national to continental competition. so still 9092. the introduction of the champions league wasn't enough there was another major change here in football that year it began in england in 1991 the so-called big 5 at that time manchester united arsenal liverpool tottenham and ever were sick of playing in the 1st division why. it was really quite agree situation you had sort of a collision of problems one was in his room. which had seen english clubs banned from your you had unsafe and most importantly forgotten making money in those days today the world's most popular football league english football hasn't always looked like a sleek marketing machine. just 30 years ago the even a sleek black behind in terms of sponsorship t.v. money and european success. all the international stars went to spain or italy no
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one went to england and even british stars when they brought mark hughes and gary lineker to barcelona in russia to you vandals english clubs were not attractive for sponsors and it was basically no t.v. money from the f.a. men united got the same t.v. money as a 4th division team needs to change all that because of a group of insightful young executives who looked at america and saw something they really like. hello everyone i'm greg gumbel he's very gradually walking in the n.f.l. they actually realize we're not. in business with the entertainment business and so fans are also customers. so club after club followed the idea of the big 5 and finally found that the community based on the model of the english business enterprises and autonomous leake with the right to market itself. the name
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this premier league. and australian media mogul saw a chance to make english football a global brand rupert murdoch's sky won the rights to broadcast premier league games life from 1902 by closing a 5 year 300000000 pounds deal. it's monday only on sky sports. good evening to you much to city and queens park rangers tonight marking the start of a whole new era suddenly it was a whole different as they said a whole new ball game. the production arm is completely different. you know crystal palace had cheerleaders. previously a football game on t.v. . you know the broadcast would start 5 minutes before it got only after the final whistle. now on sky they were dealing with 5 hours of programming on super sunday as they called it and i think a lot of what we see on television today tactics boards and powells of analysts ex
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players in suits discussing things and. that's all really from so pay t.v. took over in 1902 by the congress follow that example and the 900 consequences things cats have far more money their matches were shown and thailand and brazil they recurse their stadiums and above all. the new era began with the arrival of eric cantona in 92. arsenal signed dennis bergkamp in 95 from into milan for over 11000000 euro which was incredible at that time in 96. all from syria up the tight turn by the beginning of the new millennium mentors to united spent their t.v. money on stars like for mr roy and who and sebastian bit on. the premier league have become the richest and most attractive. from most of the other in 1901
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you know all the flop at. the start of the champions league the start of the premier league and the breakthrough p.t.v. in 1902 but there's one more thing that this at least as important as those 3 other major developments on february 7th 1902 the treaty of mass chris to our site the foundation of today's european union all of that effect football well the treaty of mastery allows every e.u. citizen to live and work where they want across the e.u. construction workers craftsmen and merchants migrated by the thousands. of footballers read a little different at 1st clubs could reject the players' wish to move by demanding high transfer fees even when the contract had ended the belgian player john mark boss man felt this situation did not comply with freedom of movement and judges thought so too this led to the famous bosman ruling of 1995. the consequences
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players could transfer for free after the end of their contract plus 5 years of war today and series much more often. the other effect was the high speed internationalization of football league of the league got rid of the limits on foreign players in 1998 arsenal had 9 frenchmen in their school. class and edgier ian an argentinian suite a portuguese and austrian. it's been your bent to dutchman. and french culture of course. today around 60 percent of players in all the top leagues are foreign. we are used to seeing manchester city win the title just 2 english men in the starting 11 and. it's also been a while since you've is top stars where tells us. all the cost of the events of $992.00. today we live in an era get. to grow
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next week things that has certainly not led to a change of direction. to go the idea of seeing friends as customers and double edged sword on one hand you have the club's beginning to think of more ways to give . to produce content and produce and you can but the other side of it is you're always trying well and i think. we're in any country you might see reasons. if they're playing in europe. that becomes a little bit a little bit much matches are already aired in $200.00 countries that are not many more than that on the planet. and the premier league we already have 10 different times per match day. pits in tonga vietnam and kenya where spanish club search for the portuguese players need
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a break. they're still living quarters pensions so if they can pay this from a march a day. why not this for someone else tomorrow. amazon is now conquering guy football rights let's see what other take giants have in store. 9092 which came down last shots from the early before 92 and then. it's in black and white so as to. who's really. the. football is a business football but staff. need a refresher. so using. the truck bomb. the goodness legal all the games all the goals all the emotions kick up highlights here on g.w. sayers i. fantastic football stories. every week on kickoff highlights.
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the sculls team is a world of inspiron. like life himself. in the us has a robot is known for the usual creation. she's in demand and not only in how my mind of russia. next. longing for a holiday nikos serves us has favorite travel destinations in germany. in the bomb no. from the longest speech to the insanity slide. i'm tired up to develop in our lives. because some day we will tackle
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a balancing changes. in 60 minutes on d w. passionate drama competition rivalry marketing numbers atmosphere power fight at times intuition love hate money . sand crimes fire spams and found all to go off on you tube joining us. cutler. they say there's nothing better than a friend unless it is a friend with chocolate more on that tasty treat later on in the show.
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