the priorities are clearly defined the purpose of the company is at least as important as the company itself if we don't plant trees to earn money we earn money so we can plant trees and so the principle is really different we have a totally different d.n.a. our aim is to channel 60 percent of our turnover into reforestation projects and each month at least 80 percent of the profits goes into reforestation. but the coronavirus pandemic has forced to many of the projects to remain on hold a video conference with brazil. very very. yeah. brazil has been hit especially hard by the pandemic.

perseverance is the name of the game not losing sight of the goal especially given the global crisis. finishes for main purpose is actually the perfect answer to many problems that we now have in capitalism this hyper capitalism that leads to climate change and also environmental destruction i don't think a purpose driven company would do that and in germany we have the idea of the social market economy as a guiding principle but sadly we've moved far away from it and i think through the purpose economy we can get closer to it again. putting people at the heart of business operations is also a guiding principle at a low bow. demining does i

think that a steward owned company has to create a corporate culture. i know when their name is couture for has to have it in place before it transforms itself was perforce puns for me and the staff must have a lot of scope for taking on responsibility. that means the decisions that are made should be made where the problem arises. is probably over. the in my memory can you do these 2 next but we have to send them out tomorrow and it will work out. as a precision engineer in the production department. evil i'm good i was part of the group responsible for creating a new pace. concept from the position was that the time just and i applied for it thinking maybe i can make a difference which people understand it shows

a lot of trust when the ball says let's involve some people from the production team. with his a global foundation heads or promotes projects in environmental protection refugee aid and education. the foundation supports the local grammar school with a 6 figure donation every year and can really sign then we can show you around up stairs and see how things are progressing. and outdated classrooms have to be completely refurbished. d.d.'s is the idea is to turn this space into a so-called working area a library where people can work on their own in peace and quiet. the walls will be removed and new methods of teaching and learning introduced. hats are already made

donations to the school as a family business owner that was often met with skepticism. and we see here in atlanta from your from here in germany you get all these strange questions from people why do you support such projects as if they always assume it's to save tax or that you want to exert influence. people don't see that you could simply be enthusiastic about an idea and want to support it for that reason. you seem. to want to get out. in the modern building next door the new classroom and learning concepts have already been implemented partly thanks to financial support. despite the current pandemic restrictions many children here can learn from a low bow employees. like. this is that it's a great feeling of course when you see it actually work out in reality and when the

children say they really enjoy it and can't imagine it any other way it's brilliant it's a total success for. deep in the heart of the brandenburg countryside christiane croll has an onsite appointment the search engine specialist is visiting last most a company which makes apple juice from the fruit in these orchards their shared fascination for treats brought them together to hit back there looks pretty good so there are a few red ones up there that look like apples and. this kind of flesh should be viewed enough to affect me we're not taking space away from nature the foods we're trying to do everything in harmony with nature if you for these scattered orchards have an incredible diversity and are some of the most diverse bio types here in central europe even though we use them and despite the fact we grow the fruit for consumption on. sustainable business methods with

a view to protecting nature is what the 2 companies have in common they have already cooperated in the past christiane croll gets bombarded with inquiries but he chooses his partners carefully sponsored by pop but what's really crucial for our partnerships is that people don't just want to be greenwashing but that they really want to change something unless you know that because we get lots of enquiries and unfortunately bigger companies in particular i want to be greenwashing but it's so much more rewarding to work together with someone and the sense of trust is quite different when you know that you both want to move in the same direction once you're born because news every stone. is the kind from asked most is also toying with the idea of a steward owned company. but for now his business is still run as a normal limited company purpose could be fish dish for the purpose idea is incredibly important because what we've been building up for the last 5 or 6 years

with all the passion and personality we've poured into it has to be protected and everything we do is out of conviction but by transitioning into a steward owned company for example it would also convey to people on the outside that it's not just about individuals but that the purpose and mission of the company will be maintained and that is incredibly important and doesn't look wish to. yes my every time i talk to an entrepreneur who is just about to do it i like to give them a little nudge because i see that people who have taken the steps are glad that they did feel a feel lots of entrepreneurs and employees feel it in their heart that it can't go on like this only 5 i'd lay want a different form of economy they want to be able to promise hey we're not only doing this to get richer but we're also doing it because we want to give something back to society.

i mean story or novel advises and helps companies to set up a purpose driven company or make the transition to one. the idea is not really new large and well known companies like bosh or size have had at least a similar structure for decades. rather sequence i think it is the basic idea maybe to be on one level you could summarize it like this a company is not a commodity. entrepreneurs interested in the idea have come to listen to the experience of other founders. christiane croll reports on his personal purpose moment shortly after he gave up his shares. yeah but for me that was the moment when i really noticed that he cozy is safe from the influences of capitalism in this country to now we can build up something really big even if something happens to me it cozier is hopefully still safe in the coming centuries

and i hope that is a competitive advantage over google that no one can take away from us that we simply don't have to maximize profits of this months ago this is a. sustainable business methods and the question of the meaningfulness of their own work is something that interests above all younger people we have entered and we have many young colleagues and it's not enough for them just to get a salary they also what i'm actually doing here every day does it give me a sense of purpose for me since i don't know i didn't especially people who have just graduated and they say ok long term i'd actually like to work for a company where i'm convinced by their message message so i know that money is not lining the c.e.o.'s ok it's what we're working for a mission that we have and in other words we share common values in the minds of movie at. a company outing to saxony on. the wild plastic team wants to be there when the piles of waste plastics are

finally turned into garbage bags in this factory. part of new. we here today because we want to experience of 1st production off the wall bags of the wife banks with today is really about serial production and of course it's really exciting because these are the 1st 12 bags we have been going to deliver a while back to that on the whole thing and then. it is no coincidence that the 1st product of this young purpose driven company is of all things a plastic garbage bag is most i am we have to start with a must produce a product that's why it's a garbage because it symbolizes the trash that we collect that. pickup you can connect it in a garbage bag made of the garbage that was collected on st a lot of the woman. turning wild plastic into garbage bags is a real challenge production is both complex and complicated.

but they might be yeah but nobody has ever produced a bat with materials that we work with and that makes it a bit more difficult for really go. wild plastic wants to conquer around 10 percent of the bin bag market in order to be able to work sustainably and profitably but there are teething problems you have that's you on the perforation should actually be here if i tear off the back then you only see part of the label here by this then you. would go over and that's not the only thing the devil is in the detail the machine also has problems but the packaging. that's right but that means we've now got to wrap 20000 rolls by hand just as we can do that. let's go let's go we'll stick them on with these fantastic new sticks i'm presently

able. team building of a special kind it will just have to be done by hand they're pressed for time the coronavirus pandemic has already delayed the production plant enough in the past months. by this that's less money it's everything you see heads are ready being sold now it's about getting hold of more material so i can write more projects and actually be able to sell them as i get a couple to come and. profitable business methods but with a greater purpose the kind of update for the social market economy a concept which is clearly convincing more and more people.

eco africa. this image is deceptive because bats are endangered in rwanda. humans fear them and chase them away. but these creatures really support the ecosystem. and one organization is coming to may rescue. eco africa.

ok i want to raise. you know what is never far away. water and wealth and what the people of old book made of it that's going to be the coming from my tour of the city today and it's always have a lot on my list no tour would be complete without a trip to i'll explore streams merioneth be a tricky and. in 60 minutes fall back to a little. boy or. a little more. sleep. cheerfully the good news is soon to be sure to get.

discovered. subscriptions documentary to. the world. have you ever wondered how a wall is going to be like in 20 bucks and the 50 is now dubbed the things on whole new chose to switch it now and in the future i am some go to a no different compiler and a welcome to this new edition of it up into the environment to showboat you from uganda they generally are a gemini and joining me today is michael squeeze in a job.