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tv   Fit gesund  Deutsche Welle  April 18, 2021 2:30am-3:01am CEST

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the food. and they share private sort each with us that has never been seen before . back to internal starts april 28th spot on t.w. . the purpose driven entrepreneurs are reinventing the economy the aim of their companies is to serve employees and society not the capital markets for ms just for me the purpose movement is actually a counter movement to the current hyper capitalism back to business with a purpose you know and. the purpose of the business is the focal point not the profit. getting us to
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give in and we reinvest profits in our purpose and mission we always have control over what we do they and our mission is always at the heart of our actions and hyundai many entrepreneurs have even walked away from their money. and i can try expropriated myself because i believe that a company whose success involves 1000 colleagues should no longer belong to one person alone. sistan croll is one of germany's most successful and most unusual internet entrepreneurs. 10 years ago he founded his own search engine. on his daily commute he cycled through berlin's greenland gotten. a cosier works like google but with one major difference a cozier uses its profits to finance the plan. of trimix. the founder has no
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interest in personal wealth the sense of purpose in his work is much more important to him. as a chef. for a while ago because i decided to give him a cozy that is more or less all the shares i own in it to the purpose foundation purpose to do that makes it impossible to sell the company in addition to that we have a binding agreements with it that it's impossible to extract profits and no one can gain control over the company if they don't work there we've turned a cozy into a cell phone company which is not a profit oriented or profit maximizing business and we've protected it from any predatory capitalism so to speak on the scope and protected it for the future just for shits. christiane croll is still the boss at it. but he no longer owns the company assets. with the help of
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a special foundation model the internet startup has become a so-called purpose driven company and is now steward owned. the company's chief aim is to plant trees a cozy a success has proven its founder right together with his team kroll is celebrating a key milestone in the company's history planting their 100 millionth tree. ok this is. in berlin a cosy employs around 70 well paid staff. instead of working to line their bosses pockets they are gradually making the earth greener.
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this district in homburg used to be the world's largest trading center for natural commodities such as tea and coffee. today in one of the former warehouses the founder team based around. and kathleen is working on a product need of a rather unusual natural resource that sadly in abundance worldwide waste plastic. the it is plastic for wild plastic film is turned into a wild garbage bag why the wild buying it doesn't exist just yet we've been working on it for the last 2 years to make it possible that now we're just about to launch the while back onto the market. the start up was founded as a steward owned company the purpose foundation holds one percent of the share is with a veto right. there most important task is to say no no to dividends and no to potential buyers. can feel like
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a company is cellphone the only people who are voting rights are the employees themselves and those who make the decisions of people who want to daily basis do what we have decided to do which is to save wild blasting. the raw material for the sustainable garbage bag is wild plastic it is collected directly from polluted environments in developing countries where no one has ever cared much about plastic waste and no functioning recycling systems exist. this was. a human who no one has ever done any of the things we're doing and we still have a lot to do because so much of the stuff is lying around you can make a lot of really great products with it that people need and he used every day for mention of and. hardly anyone in the team had any previous knowledge of plastic what unites them is their mission to liberate the
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world of plastic. i'm a. co-founder and had a kind of a pet for me while on a mountain of rubbish in india. we were standing on one of the biggest garbage heaps in the world just outside of delhi. it's so absurd. do you feel so small and melancholy when you see how huge the world's environment problems are just so actually either you just feel depressed about it or you start to do something about it yourself just. 3 years later we found that a purpose driven company yes we are selling our 1st products made of wild plastic. we're collecting garbage ourselves with partners in africa haiti india and we're shipping it around the world processing it and making products it's
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a pretty good feeling. to be a little bow company is located in light cares in the allegory region of southern germany. the company used to belong to michel heads or who inherited it from his father. but at some point he asked himself why should all of this be his alone. he always saw himself as more of a trustee than an owner. over $1000.00 employees work together to produce sensory technology and operating units. how isn't seen food in a philly chip bar 1000 employees is responsible for our success so it's done i know so why should it belong to just one person is for me and for for me it just isn't logical and. if you want to rule out the sale of a company then it's almost a logical step to transfer it into a steward ownership disinvite. so creating. the
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working processes in the industrial firm have not changed only the company structure is different from a family business has become a foundation company the family entrepreneur has become a donor people were very skeptical at 1st. the movie they're going to need some people kept saying you can't just give away your company you can't give it out it has to stay in the family nearby this is the sort of thing we heard all the time of course if you were good. but for me style had served his purpose driven approach represents the core of social market economy as he sees it free in his business activities but removed from the harsh rules of so-called investor capitalism. really had to intervene when. of course
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a stewart owned company certainly has the advantage that the company is clearly working for itself and can use most of its profits exulting said before really didn't understand if you know who they're only the foundation if there is one gets a part of it but there are no partners paying themselves david as i was in can you say the company can't be sold to just anyone who might then close it down or order cost cutting measures which mean the company is even worse off after acquisition than before but they have nothing for cold none of that can happen with a purpose driven company i mean obviously don't even assume. that the conversion process was more complicated than anticipated. in the legal realm of limited companies public limited companies and partnerships there is as yet no clause in german business law for stewart owned companies. i mean dr i as an entrepreneur i thought it was something you just do when did you hire
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a consultant or specialized in that might be old and a year later at the latest the thing is done and dusted. existing for it so i certainly had a lesson to learn i would. in fact it took over 6 years and cost a good half a 1000000 euro's until the family business could become a stewart owned company the legal transition is complicated. this man wants to change that. i'm sorry i'm just but i can hear you i'll just read myself while you're talking. i mean story or novel is an entrepreneur and an influential figure in germany's purpose movement. he thinks that the ownership structures of companies have to change if they are to serve employees and society and. that's why he set up the purpose foundation and the foundation for steward ownership as
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a lobbyist he is active in the political corridors of berlin. and then if i want to say i promise everyone in the whole world every consumer that this company is really here to serve a purpose and not for my private wealth then i'm not legally allowed to do that german laws prevent that and i'm here in berlin today to change that that's why i'm doing this bizarre marathon with the lobby members of parliament on. today's legislation regarding the foundation of a german limited company for example dates back to the days of the german empire amending it is by no means easy. just for if you do it just takes a lot of patience and a lot of time. so i don't think i would do it if i wasn't deeply convinced that along with many other people have gone into business to stand for a cause not to get rich. by the end because we want to bring something good to the
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world but just don't have the right legal structures let's try that perhaps. that's why the 30 year old is campaigning for a new special legal form a limited company for businesses in stewart ownership. ask why would we initially they didn't take us seriously when you 1st approach members of parliament they've got so much on their plate hundreds of emails every day you just can't get through it 1st you have to be really persistent like a yapping dog who won't shut up until you get an appointment with that. attic osea there aren't many people in the office during the pandemic important revenue sources such as advertising customers from tourism have been booking less lately yet the firm is still doing well. we were evaluated in
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terms of the classic start of the metrics we would be maybe worth several $100000000.00 course that also means that my shares it could have been worth a great deal of money so i sacrificed a lot of money but i realized that money was never a driver for me so it's not a big problem for me to me. a cozy is now getting trees planted in 30 countries along with climate protection it's also about supporting the local population. the priorities are clearly defined the purpose of the company is at least as important as the company itself. if we don't plant trees to earn money we earn money so we can plant trees so the principle is really different we have a totally different d.n.a. our aim is to channel 60 percent of our turnover into reforestation projects and
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each month at least 80 percent of the profit goes into reforestation. but the coronavirus pandemic has forced to many of the projects to remain on hold a video conference with brazil. pleasure to meet. brazil has been hit especially hard by the pandemic. 'd perseverance is the name of the game not losing sight of the goal especially given the global crisis for me just for me purpose is actually the perfect answer to many problems that we now have in capitalism this hyper capitalism that leads to climate
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change and also environmental destruction and i don't think a purpose driven company would do that and in germany we have the idea of the social market economy as a guiding principle but sadly we've moved far away from it and i think through the purpose economy we can get closer to it again. putting people at the heart of business operations is also a guiding principle at a low bow. down mine and. i think that is steward owned company has to create a corporate culture. and when their name is couture for has to have it in place before it transforms itself was before plans for me and the staff would must have a lot of scope for taking on responsibility. that means the decisions that are made should be made where the problem arises or. this problem of.
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the lobby very can you do these 2 next but we have to send them out tomorrow and it will work out. as a precision engineer in the production department. i've even met i'm good i was part of the group responsible for creating a new pace. concept from the position was that the time just and i applied for it thinking maybe i can make a difference which people understand it shows a lot of trust when the ball says let's involve some people from the production team to meet. with his a lowbrow foundation carol heads or promotes projects in environmental protection refugee aid and education. the foundation supports the local grammar school with a 6 figure donation every year in korea then we can show you around up stairs and
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see how things are progressing. and outdated classrooms have to be completely refurbished. d.d.s.'s the idea is to turn this space into a so-called working area a library where people can work on their own in peace and quiet. the walls will be removed and new methods of teaching and learning introduced. your party hats are already made donations to the school as a family business owner that was often met with skepticism. i'm with you here in atlanta from which you're from here in germany you get all these strange questions from people why do you support such projects as if they always assume it's to save tax or that you want to exert influence there as people don't see that you could simply be enthusiastic about an idea and want to support it for that reason. you seem. to want to. get up.
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in the modern building next door the new classroom and learning concepts have already been implemented partly thanks to the financial support. despite the current pandemic restrictions many children here can learn from a low bow employees. like. this is that it's a great feeling of course when you see it actually work out in reality and when the children say they really enjoy it and can't imagine it any other way it's brilliant it's a total success for. deep in the heart of the brandenburg countryside christiane kroll has an onsite appointment the search engine specialist is visiting last most a company which makes apple juice from the fruit in these orchards their shared fascination for treats brought them together to him and in fact there looks pretty
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good so there are a few red ones up there that look like apples. he. says kind of flesh should be viewed enough to affect me we're not taking space away from nature the foods we're trying to do everything in harmony with nature if you for these scattered orchards have an incredible diversity and are some of the most diverse bio types here in central europe even though we use them and despite the fact we grow the fruit for consumption on bone. sustainable business methods with a view to protecting nature is what the 2 companies have in common they've already cooperated in the past christiane croll gets bombarded with inquiries but he chooses his partners carefully. part of what's really crucial for our partnerships is that people don't just want to be greenwashing but that they really want to change something honest about their focus and we get lots of enquiries and unfortunately bigger companies in particular want to be greenwashing but it's so
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much more rewarding to work together with someone and the sense of trust is quite different when you know that you both want to move in the same direction once you're born because news every stone. we could know from austin most is also toying with the idea of a stewart owned company. but for now his business is still run as a normal limited company to put this good. purpose idea is incredibly important because what we've been building up for the last 5 or 6 years with all the passion and personality we've poured into it has to be protected everything we do is out of conviction but by transitioning into a stewart owned company for example it would also convey to people on the outside that it's not just about individuals but that the purpose and mission of the company will be maintained aims and that is incredibly important and does a little push to. it is not every time i talk to an entrepreneur who is just about
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to do it i like to give them a little nudge because i see that people who have taken the steps are glad that they did feel a feel lots of entrepreneurs and employees feel it in their heart that it can't go on like this that they want a different form of economy they want to be able to promise hey we're not only doing this to get richer but we're also doing it because we want to give something back to society. i mean story or novel advises and helps companies to set up a purpose driven company or make the transition to one. the idea is not really new large and well known companies like bosh or size have had at least a similar structure for decades. as a sequence i think it is the basic idea maybe to be on one level you could summarize it like this a company is not
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a commodity. entrepreneurs interested in the idea have come to listen to the experience of other founders. christiane croll reports on his personal purpose moment shortly after he gave up his shares. for me that was the moment when i really noticed that he cosier is safe from the influences of capitalism in this country so now we can build up something really big even if something happens to me it cozy it is hopefully still safe in the coming centuries and i hope that is a competitive advantage over google that no one can take away from us that we simply don't have to maximize profits of mice and this is a. sustainable business methods and the question of the meaningfulness of their own work is something that interests above all younger people who have innovative we have entitlements and we have many young colleagues and it's not enough for them just to get a salary. they also what am i actually doing here every day does it give me
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a sense of purpose of my sin that i didn't especially people who have just graduated and they say ok long term i'd actually like to work for a company where i'm convinced by the message message so i know the money is not lining the c.e.o.'s ok it's what we're working for a mission that we have in other words we share common values in the minds of movie at. a company outing to saxony on. the wild plastic team wants to be there when the piles of waste plastic are finally turned into garbage bags in this factory. and hardly knew it was a we here today because we want to experience of 1st production off the wall bags of our wives backs with today is really about serial production and of course it's really exciting because these are the 1st 12 bags we have been going to deliver a while back to them the whole thing for me and. it is no coincidence that
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the 1st product of this young purpose driven company is of all things a plastic garbage bag is most i am we have to start with a must produce a product that's why it's a garbage because it symbolizes the trash that we collect that we pick up so that you can connect it in a garbage bag made of the garbage that was collected on streets all over the world . turning wild plastic into garbage bags is a real challenge production is both complex and complicated. but they must be i mean yeah nobody has ever produced a bad with material that we work with and that makes it a bit more difficult for really go. wild plastic wants to conquer around 10 percent of the bin bag market in order to be able to work sustainably and profitably but there are t.v. problems. yeah that's your the perforation should actually be here if i tear off
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the bag then you only see part of the label here i've asked him here. it would be over and that's not the only thing the devil is in the detail the machine also has problems with the packaging. that's right but that means we've now got to wrap 20000 rolls by hand that's the best we can do that. let's go let's go we'll stick them on with these fantastic players take us on press clearly. team building of a special kind it will just have to be done by hand they're pressed for time the coronavirus pandemic has already delayed the production plant enough in the past months. others must less money it's everything you see here has already been sold now it's about getting hold of more material so i can let my products and i actually be able to sell them it's a good book opens
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a. profitable business methods but with a greater purpose a kind of update for the social market economy a concept which is clearly convincing more and more people.
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design a burst of color and pattern and a marriage of technique and create a new infatuation with fabrics a chance to slow down and tune into the rhythm of clues. to sort of mentally. needing there's nothing boring about it. 30 minutes to. the dark side of the human experience.
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the subject of choice for a bus. the sunshine rainy and photojournalist was known for documenting political crises and religious conflicts. just pictures of the rain revolution make new friends. abbas by the box. in 75 minutes on d w. do you feel worried about the planet. police or. a meal host of good on the green zones holocaust and to me it's clear remains change. the solutions are out there. join me for a deep dive into the green transformation for me the food for the plants.
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we have an important moves. smoking is healthy those designs are good for the babies global warming doesn't exist. if you don't believe those well not yet. you haven't read my mind. the industry is controlling your thoughts and schooling. it's not easy to spot. the great books of the 20th century. present day hoaxes. and who's behind the. manufacturing ignorance starts may 3rd on d w. this
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is veto been erased live from berlin britain's prince philip is laid to rest. close family and friends came together at windsor castle near a long gun a socially distanced funeral service the queen beds farewell to her husband of more than 7 decades also in the program. worldwide covered $900.00 vets.

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