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tv   World Stories  Deutsche Welle  April 19, 2021 6:00am-6:16am CEST

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century. present day hoaxes this is. and to who's behind. it isn't the behavior is unacceptable it will not be. manufacturing ignorance or storks make good on g.w. . this is d. w. news and these are our top stories 12 top football clubs from spain italy and england have announced the formation of a breakaway super league the new midweek competition will be independent of european football's governing body you a fan has threatened sanctions for any clubs joining the new leak. egyptian authorities say at least 11 people were killed and nearly $100.00 injured when a passenger train derailed north of cairo for
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a car just run off the railway in the city of bonn the train was traveling to the nile delta city of months or. the united states has warned russia there will be consequences if jailed opposition leader alexei navalny dies in prison now on these doctors say that after almost 3 weeks on hunger strike his life is hiding by a threat now he says he doesn't have access to independent method medical care. this is due to the news from berlin you can find more headlines on our website that still w. dot com and also on our social media chats. the all.
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purpose driven entrepreneurs are reinventing the economy the aim of their companies is to serve employees and society not the capital markets from which is for me the purpose movement is actually a counter movement to the current hyper capitalism back to business with a purpose you know and but trust me it's in. the purpose of the business is the focal point not the profit. getting us to give in and we reinvest profits in our purpose and mission we always have control over what we do that and our mission is always at the heart of our actions and 100 many entrepreneurs have even walked away from their money. governorships and i can try expropriated myself because i believe that a company whose success involves 1000 colleagues should no longer belong to one person alone.
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sistan croll is one of germany's most successful and most unusual internet entrepreneurs. 10 years ago he founded his own search engine. on his daily commute he cycles through berlin's greenland gotten. a cosier works like google but with one major difference a cozy uses its profits to finance the planting of trees. the founder has no interest in personal wealth the sense of purpose in his work is much more important to him. as. for that a while ago i decided to give it cosy up that is more or less all the shares i own in it for the purpose foundation purpose to do that makes it impossible to sell the company in addition to that we have a binding agreements of it that it's impossible to extract profits and no one can
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gain control over the company if they don't work there we've turned a cozy into a cell phone company which is not a profit oriented or profit maximizing business and we've protected it from any predatory capitalism so to speak on this cup and protected it for the future and it's free to come for shits. christiane croll is still the boss at it. but he no longer owns the company assets. with the help of a special foundation model the internet startup has become a so-called purpose driven company and is now steward owned. the company's chief aim is to plant trees a cozy a success has proven its founder right together with his team kroll is celebrating a key milestone in the company's history planting their 100 millionth tree.
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ok. in berlin a cosy employs around 70 well paid staff. instead of working to line their bosses pockets they are gradually making the earth greener. this fight has shot district in homburg used to be the world's largest trading center for natural commodities such as t. . and coffee. today in one of the former warehouses the founder team based around. and kathleen is working on a product made of a rather unusual natural resource that sadly in abundance worldwide waste plastic. the latest plastic for wild plastic film is turned into
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a wild garbage bag why the wild to get it doesn't exist just yet we've been working on it for the last 2 years to make it possible that now we're just about to launch the wild back onto the market simply. the start up was founded as a steward owned company the purpose foundation holds one percent of the shares with a veto right. there most important task is to say no no to dividends and no to potential buyers. can fill up the company's cell phone the only people who are voting rights are the employees themselves and those who make the decisions of people who want to daily basis do what we have decided to do which is to save wild blasting so that. the raw material for the sustainable garbage bag is wild plastic it is collected directly from polluted environments in developing countries where no one has ever cared much
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about plastic waste and no functioning recycling systems exist. this was. a human who no one has ever done any of the things we're doing and we still have a lot to do because so much of the stuff is lying around you can make a lot of really great products with it that people need and he used every day for mention of and. hardly anyone in the team had any previous knowledge of plastic what unites them is their mission to liberate the world of plastic. i'm a. co-founder and had a kind of a pet for me while on a mountain of rubbish in india. when. we were standing on one of the biggest garbage heaps in the world just outside of delhi. it's so absurd. would you feel so small and melancholy when you see how huge the
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world's environment problems are just actually either you just feel depressed about it or you start to do something about it yourself just. 3 years later we found that a purpose driven company yes we are selling our 1st products made of wild plastic. we're collecting garbage ourselves with partners in africa haiti india and we're shipping it around the world processing it and making products it's a pretty good feeling. the a little company is located in like here in the allegory region of southern germany . the company used to belong to me shall have her who inherited it from his father . but at some point he asked himself why should all of this be his alone. he always saw himself as more of a trustee than an owner. over $1000.00 employees work together to produce sensory
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technology and operating units. how is food in the philly chip our 1000 employees is responsible for our success so i know so why should it belong to just one person is for me and for me it just isn't logical and. if you want to rule out the sale of a company physio host then it's almost a logical step to transfer it into a steward ownership disinvite so to creating. the working processes in the industrial firm have not changed only the company structure is different from a family business has become a foundation company the family entrepreneur has become a donor people were very skeptical at 1st which helped with the movie digger who had been kind of nice people kept saying you can't just give away your company you
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can't give it out it has to stay in the family nearby this is the sort of thing we heard all the time of course. but for me show had his purpose driven approach represents the core of social market economy as he sees it 3 in his business activities but removed from the harsh rules of so-called investor capitalism. really have been. of course a stewart owned company certainly has the advantage that the company is clearly working for itself and can use most of its profits exulting said before you come to this day because you are there only the foundation if there is one gets a part of it but there are no partners paying themselves dividends i was even can you say a company can't be sold to just anyone who might then close it down or order cost cutting measures which mean the company is even worse off after acquisition than
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before but they have nothing for cold none of that can happen with a purpose driven company and obviously don't even assume. that the conversion process was more complicated than anticipated. in the legal realm of limited companies public limited companies and partnerships there is as yet no clause in german business law for stewart owned companies. either dr. as an entrepreneur i thought it was something you just do when did you hire a consultant specialized in that labial and here later at the latest but thing is done and dusted. is to include so i certainly had a lesson to learn i would hear his base. in fact it took over 6 years and cost a good half a 1000000 euros until the family business could become a steward owned company the legal transition is complicated. this man wants to
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change that. i'm sorry i'm just but i can hear you i'll just read myself while you're talking. i mean story or novel is an entrepreneur and an influential figure in germany's purpose movement and. he thinks that the ownership structures of companies have to change if they are to serve employees and society and. that's why he set up the purpose foundation and the foundation for steward ownership as a lobbyist he is active in a political corridors of berlin. and then if i want to say i promise everyone in the whole world every consumer that this company is really here to serve a purpose and not for my private wealth then i'm not legally allowed to do that because the german laws prevent that and i'm here in berlin today to change that that's why i'm doing this bizarre marathoner to lobby members of parliament on.
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today's legislation regarding the foundation of a german limited company for example dates back to the days of the german empire amending it is by no means easy. this part if you do it just takes a lot of patience and a lot of time. so i don't think i would do it if i wasn't deeply convinced that along with many other people have gone into business to stand for a cause not to get rich. and because we want to bring something good to the world but just don't have the right legal structures that perhaps. that's why the 30 year old is campaigning for a new special legal form a limited company for businesses in stewart ownership. ask why would we initially they didn't take us seriously when you 1st approach members of parliament they've got so much on their plate hundreds of emails every day you just can't get through it 1st you have to be really persistent like
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a yapping dog who won't shut up until you get an appointment with the. at a cozy end there aren't too many people in the office during the pandemic important revenue sources such as advertising customers from tourism have been booking less lately yet the firm is still doing well. we were evaluated in terms of the classic start of the metrics we would be maybe worth several $100000000.00 of course that also means that my shares it could have been worth a great deal of money so i sacrificed a lot of money but i realized that money was never a driver for me so it's not a big problem for me for me. cozy is now getting trees planted in 30 countries along with 18 climate protection it's also about supporting the local population.
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the priorities are clearly defined the purpose of the company is at least as important as the company itself if we don't plant trees to earn money we earn money so we can plant trees so the principle is really different we have a totally different d.n.a. our aim is to channel 60 percent of our turnover into reforestation projects and each month at least 80 percent of the profit goes into reforestation. but the coronavirus pandemic has forced to many of the projects to remain on hold a video conference with brazil. is very. pleasure to me to. brazil has been hit especially.

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