the priorities are clearly defined the purpose of the company is at least as important as the company itself if we don't plant trees to earn money we earn money so we can plant trees so the principle is really different we have a totally different d.n.a. our aim is to channel 60 percent of our turnover into reforestation projects and each month at least 80 percent of the profits goes into reforestation. but the coronavirus pandemic has forced to many of the projects to remain on hold a video conference with brazil. yeah. brazil has been hit especially hard by the

pandemic. 'd perseverance is the name of the game not losing sight of the goal especially given the global crisis. finishes for me purpose is actually the perfect answer to many problems that we now have in capitalism this hyper capitalism that leads to climate change and also environmental destruction i don't think a purpose driven company would do that and in germany we have the idea of the social market economy as a guiding principle but sadly we've moved far away from it and i think through the purpose economy we can get closer to it again. putting people at the heart of business operations is also a guiding principle at a low bow. demining because i

think that a steward own company has to create a corporate culture. i know when their names couture for has to have it in place before it transforms itself was perforce plans for me and the staff would must have a lot of scope for taking on responsibility. that means the decisions that are made should be made where the problem arises or. this problem of. the lovely mary can you do things to next but we have to send them out tomorrow and it'll work out. zuko is a precision engineer in the production department. i think i was part of the group responsible for creating a new pace. concept from the position was that the time just and i applied for it thinking maybe i can make a difference which kind of people who understand it shows

a lot of trust when the ball says let's involve some people from the production team. with his a low brow foundation michelle has her promotes projects and environmental protection refugee aid and education. the foundation supports the local grammar school with a 6 figure donation every year and can really have a side then we can show you around up stairs and see how things are progressing. outdated classrooms have to be completely refurbished. deduces the idea is to turn this space into a so-called working area a library where people can work on their own in peace and quiet. the walls will be removed and new methods of teaching and learning introduced. hats are already made

donations to the school as a family business owner that was often met with skepticism. and we see here in atlanta from which are from here in germany you get all these strange questions from people why do you support such projects as if they always assume it's to save tax or that you want to exert influence. people don't see that you could simply be enthusiastic about an idea and want to support it for that reason. you seem. to be. in the modern building next door the new classroom and learning concepts have already been implemented partly financial support. despite the current pandemic restrictions many children here can learn from a low bow employees. like. this is that it's a great feeling of course when you see it actually work out in reality and when the

children say they really enjoy it and can't imagine it any other way it's brilliant it's a total success. deep in the heart of the brandenburg countryside christiane kroll has an onsite appointment the search engine specialist is visiting last most a company which makes apple juice from the fruit in these orchards their shared fascination for treats brought them together. to him in the back there looks pretty good so there are a few red ones up there that look like apples. he. says kind of flesh should be viewed in a to evict me we're not taking space away from nature foods we're trying to do everything in harmony with nature if you for these scattered orchards have an incredible diversity and are some of the most diverse bio types here in central europe even though we use them and despite the fact we grow the fruit for consumption on bone. sustainable business methods with

a view to protecting nature is what the 2 companies have in common they've already cooperated in the past christiane croll gets bombarded with inquiries but he chooses his partners carefully. part of what's really crucial for our partnerships is that people don't just want to be greenwashing but that they really want to change something understood what the book is that we get lots of enquiries and unfortunately bigger companies in particular want to be greenwashing but it's so much more rewarding to work together with someone and the sense of trust is quite different when you know that you both want to move in the same direction once you're born because news every stone. is the look us could know from asked most is also toying with the idea of a steward owned company. but for now his business is still run as a normal limited company to purpose. the purpose idea is incredibly important

because what we've been building up for the last 5 or 6 years with all the passion and personality we've poured into it has to be protected everything we do is out of conviction but by transitioning into a stewart owned company for example it would also convey to people on the outside that it's not just about individuals but that the purpose and mission of the company will be maintained aims and that is incredibly important and does a little push. yes my every time i talk to an entrepreneur who is just about to do it i'd like to give them a little nudge because i see that people who have taken the steps are glad that they did feel a feel a loss of entrepreneurs and employees feel it in their heart that it can't go on like this only 5 hardly want a different form of economy they want to be able to promise hey we're not only doing this to get richer but we're also doing it because we want to give something back to society.

i mean star nagual advises and helps companies to set up a purpose driven company or make the transition to one. the idea is not really new large and well known companies like by size have had at least a similar structure for decades. rather sequence i think it is the basic idea maybe to be on one level you could summarize it like this a company is not a commodity. entrepreneurs interested in the idea have come to listen to the experience of other founders. christiane croll reports on his personal purpose moment shortly after he gave up his shares. yeah but for me that was the moment when i really noticed that he cozy is safe from the influences of capitalism was discovered by now we can build up something really big even if something happens to me it cozier is hopefully still safe in the coming centuries

and i hope that is a competitive advantage over google that no one can take away from us that we simply don't have to maximize profits of massive numbers of. sustainable business methods and the question of the meaningfulness of their own work is something that interests above all younger people we have entered and we have many young colleagues and it's not enough for them just to get a salary they also what am i actually doing here every day does it give me a sense of purpose for me since i don't know i didn't especially people who have just graduated and they say ok long term i'd actually like to work for a company where i'm convinced by their message message so i know that money is not lining the c.e.o.'s ok it's what we're working for a mission that we have and in other words we share common values in the minds of movie at. a company outing to saxony on. the wild plastic team wants to be there when the piles of waste plastic are finally

turned into garbage bags in this factory. part of knowing why. we're here today because we want to experience of 1st production off the wall bags for the wife x. with the day is really about cereal production and of course it's really exciting because these are the 1st 12 bags we have been going to deliver a while back to them the whole thing from them. it is no coincidence that the 1st product of this young purpose driven company is of all things a plastic garbage bag is most i am we have to start with a must produce a product that's why it's a garbage because it symbolizes the trash that we collect that. pickup if they don't you can connect in a garbage bag made of the garbage that was collected on all of the world. turning wild plastic into garbage bags is a real challenge production is both complex and complicated.

but they must be. right and nobody has ever produced a bat with the materials that we work with and that makes it a bit more difficult for really go. wild plastic wants to conquer around 10 percent of the bin bag market in order to be able to work sustainably and profitably but there are teething problems you have are you on the 5th aeration should actually be here if i tear off the bag then you only see part of the label here 5 s m here. would go over and that's not the only thing the devil is in the detail the machine also has problems with the packaging. that's right but that means we've now got to wrap 20000 rolls by hand just as we can do that. let's go let's go we'll stick them on with these fantastic players stick us on

press clear one. team building of a special kind it will just have to be done by hand they are pressed for time the coronavirus pandemic has already delayed the production plant enough in the past months. others that's less money it's everything you see heads are ready being sold now it's about getting hold of more material so we can add more projects and actually be able to sell them a couple to come. profitable business methods but with a greater purpose a kind of update for the social market economy a concept which is clearly convincing more and more people.

and. distant future tiny spaciousness minds your bloodstream. in the distant future. scientists are now developing the national robots that treat targeted diseases inside the human. science fiction in today's medical world tomorrow today. next on d w. over

a 1000 years ago of the construction frenzy sweeps across europe rulers show off their power and direct regnerus and sacred buildings. more area splendid and colorful than ever before. contrast of the cathedrals part to the gothic period. in the 45 minutes on d w. i subscribe to g.w. books you meet your favorite writer sometimes story calls me and you have to respond to all the books on you tube. has a virus spread. why do we panic and when we'll all miss them. just 3 of the topics covered and we couldn't read your blog. if you would like any

information on the crown of virus or any other science topic you should really check out our podcast you can get it wherever you get your podcast you can also find us at pristine w. dot com look forward slash science. look at it that. the human guts it's said that we know less about it than about the surface of the moon what we do know is that the foods we eat kind of affect our health and that of our immune system for instance too much stuff like this is bad for us. as scientists is probing our intestines in order to understand more about diet and digestion.