just dancing up and form recognition. daughter little stars on the big stage. kids starts most 17 o w. climate change is transforming the earth at an ever increasing pace. a new movement wants to stem the tide. with money. invest in a sense investors determine what happens in the world of. young influential millionaires want the world of business and finance to go green. we thought time's running out and we have to act. for decades environmental

protection was seen as a money loser for the rich and powerful starting to change course the world isn't just changing up a bit if it's changing a lot we need to be prepared for but i think. zurich is a city awash in money its financial institutions manage more private wealth than anywhere else in the world. zurich is the secret world of the super rich you must know that and are such that most people underestimate the extent to which wealth is concentrated for example in germany today the richest 45 families control about as much capital as the poorest half of the population that's quite similar in the rest of the world on the nightgowns and that's it does open if there are some 32000000 millionaires in the world and about 2000. and billionaire families they

are just from union and of course these billionaire families are preside over an immense amount of power through their companies and capital of office you could be torn not referring to billions but trillions worth of assets and that's where we come in on dozens that's needed on. earth that you know at the university of zurich if i call pets ought to studying the impact money has on climate change. that ok as a former investment banker he has access to the financial elite this is no ordinary workshop the wealth seated at this table is a meant. the participants are young for casual wear and want to change the world to. the. place you walk is the goals that you do the industry you get. how some of the participants come from very wealthy families. they are heirs to huge fortunes and have influence to match

was worth it so it wants to win them over to making more sustainable investments. like this at a super simple it's going to be you know so i understand what i'll do with my money has it taken the worst and i'm encouraging you with to take the serious. if i call pets what collects data that no researcher has been able to gather before from confidential interviews he learns that many super rich people want to invest sustainably they just don't know how. this is to go so the most important thing is i think the background and when you know why we're actually a university unit become we need research about how sustainable investment can be scaled and get it to the point where it can help change the world that's why we need research it's going to a 2nd aspect is how to bring this information to people who make the investment decisions it is new but of that's why we've gone beyond simply research but also offer training programs and workshops for people who have a real influence and here to harm can and tony shots from germany for example he

belongs to a wealthy family in germany. his motto is to use money to combat climate change that's. the most important aim is to create a sustainable civilization our way of life focuses on growth and consumption and that has to change. when you think about it what use is having all that money if it ends up worthless because we're living on a planet that is sinking into utter chaos. schwartz she's a superhero as role model. it's fun i found batman exciting because he led a double life there have been times when i would have done that too much more than now these days i'm more open about issues of wealth because i want to inspire others to take the same direction in my. shorts wants to use

targeted investments to make the world economy more socially and environmentally sustainable and raise social awareness. that. wealthy young millennial generation born in the 1980 s. are forming a new class of investors they're not just looking for profit they want to change the world. but my goodness my generation still has that youthful shake things up mentality that's part of being young that burning desire to tackle and justice. every generation goes through that young people taking up protest against the system is a very important part of this process of renewal and change protests we've achieved a lot with our standard of living but it has often come at the cost of others or the environment of course but that's something we need to address. is not just

investing his own fortune he's hoping to raise money elsewhere to above all with the aim to combat climate change. it will that he's not alone in his search the roots of it at a contest can be found in churches in britain for example. doing god's work and at the same time administering wealth. to think of the heart of it is that we have to wear a pension fund we have to provide a pension for 38000 beneficiaries but we recognize that some real fundamental challenges to our ability to do that and one of those challenges is climate change . how companies interact with the environment. the church of england is the 4th richest church in the world. adam matthews is the director of ethics and engagement on its pension board it has billions of pounds worth of shares including in companies that are climate killers. the.

collapse where you call over 270 people having been killed when that happened it was just very clear that we needed to mobilize us to tighten as an investment managers to say right something has to change this issue and this this disaster will change mining forever as a result of the work that's going on at the moment. after the disaster the church of england sold its stake in the mining company that managed the dam. for. the value of the company's shares plummeted. by new investors snapped up the shares so the brazilian company wasn't forced to change its policies. now the church of england a striking a different course. for me this investing is almost a failure because you've not been able to get the change you want and there is an opportunity or many issues to exercise that influence from the shareholder base.

adam matthews has shifted strategies together. at other major investors he wants to exert pressure. for the church of england that means emphasis on transparency when making information about a company's environmental policies public the church even has its own database. 101 and that's that is just like not even acknowledging from a challenge these are the largest coal producers in the world you can see that people are going to start differentiating very significantly with insects as around other confessed. matthew says the strategy is already bearing fruit climate change has become an investment risk. you'll see in much more collective interventions by shareholders the ones that we make we fundamentally recognise individually we will achieve very little bite through engagement just by selves so everything we do is

steered towards that sort of collaborative approach where you can mobilize those trillions. matthews is preparing for a meeting with the oil giant shell he wants the company to become more eco friendly . or it's early in the morning. here in the harbor of thrums or in northern norway a special investment project a setting sail. a hybrid electric brim will take passengers on tours of the arctic north. investor tara right a new start is on board for the 1st time. the millionaire wants to promote technology that helps replace fossil fuels and invest in new ideas that benefit the environment. we invest in. the call so we think it's very important to have a bed for incision from fossil fuel in the shipping. industry to

electric and hybrid. both. calls the pollution is. a big problem. the shipping industry is responsible for more than 2 percent of annual global greenhouse gas emissions. are news out of no doctor comes from iceland. she hopes that no starts investment can help transform the industry by using electricity to power ships and reduce the use of diesel to minimize. this movement as is necessary and the industry has been a little bit some politicians have been building a little bit from the last 2 years but the big mover is the one sitting on the money so basically if we are to get a real chance those 2 plays the money they are those who can make that change is the person this is. on board sustainability is the key factor

the best will build with recycled materials navigates the heavy seas. are now docked there and new stars are convinced the future of the travel industry is green the ships powered by the equivalent of 10 tesla batteries 90 percent of its excursions use no diesel. clean and silent the brim makes its way through the i.c.c. . legal research has shown pledge recently that noise pollution is a big problem for animals in the ocean all the way to hundreds on unhearing in southern able to be able to communicate. most finds them a story just in general communicate in order to hunt together their boat or cousin humpback whales which we often see here very dependent on is. the

new vessel has already attracted the interest of other investors. a law. our shipping company is hoping to work with part of the dr on sustainable technology to start is more than pleased with his investment. because this is a great project this physical project that's it so you can sort of feel and see that those 3 progress story although it's actually doing something. positive changing the. tourism is that there was the since then the way this is a great experience. for the norwegian investor sustainable tourism is just one piece of the puzzle to prevent a climate catastrophe the investment industry must go green. in london on 20 shots or searching for sources of green money he meets with representatives from industry and politics to discuss dormant accounts some years ago the british government began distributing funds from these accounts to boost

sustainable projects. germany has yet to follow suit. here some 9000000000 euros like slumbering in abandoned accounts. their owners are deceased or can't be located shots wants to use that money to launch a sustainability fund to promote green projects. the u.k. has already put 300000000 euros from abandoned accounts to good use. untarnished watts is convinced it could work elsewhere. but they split up so that's when i found out is that this is also possible in germany. we've already spoke to banks who would be happy to solve the entire matter but even if the bank on those bank accounts are very labor intensive for them. or they're hoping to create a win win situation. it's the banks will benefit society will benefit and the german government will align its laws with international standards and that's why

i'm stunned that. he still hasn't won over politicians or the banks in germany but i'm too honest fox is determined. to keep striving for a better world. a world in which the oceans off the coast of norway would be spared the effects of pollution and overfishing. the ocean is the source of much of the country's wealth but the maritime industry has been slow in protecting it properly. startups in oslo are looking for solutions. one idea is a design for underwater traps for sustainable fishing. the startups founders need funding. for investors like talk about new start it's a chance to save the world and make money. the goal is we're looking for the best farmers that focus on solving problems are the core of their business using technology at scale that. making huge piles to impact the world at the same time as making great profits from actually. talk about new start

is heir to a norwegian real estate empire he's determined to prove the finance sector that environmental protection can bring a profit. to start and his business partner. have big plans in store for the startup to get the nod. will receive training from mentors and finance ministry. the rest of the goal is to help the start of there's no doubt it will encourage change across entire industries. imposing. the risk. is the world of finance ready to go green further projects will start in power are planning to use their influential network and banking industry. much like lobbyists to connect startups to the corporate establishment and introduce young innovators to the older generation of investors. not a more technology to believe we we cannot walk with you know the thing. and

a class in the are some weekend math understand how much fish are actually holding their fists. your faces and the cards they do there seem to understand that it can also come through the gates in a much better way than previously so this is awareness that technology enables us to get to have. and that i think also is something that new generations coming to have maybe have a more you know a statement about these problems as well than made their parents or grandparents like to live in a 2nd world war and using new technology to solve urgent problems and earn money in the process. that's the goal. but what will it take for green investments to truly take off. pencil it is convinced that this will only happen once people are convinced it will turn a profit. then people think that when they make sustainability an investment criteria they'll automatically lose money and that's not true for you you

effectively lose money when you don't have all the information relevant for development of your investment investment and today the relevant issues are climate change resource scarcity and depletion social stability does the study today drive the economy and determine the value of investments tough time if you don't take that information into account on your a bad investor but for the finance world that hasn't quite sunk in yet it was good enough once that. this is the headquarters of one of germany's largest asset management companies in munich. is responsible for billions of euros. almost a quarter headed the 270000000000 euro investment branch of the world's largest reinsurer unit green until june 2020. he's been involved with sustainable investments for decades damansara in view of we had 2 funds back then to mutual

funds and the mad sustainability fund which was an international equity fund and mad climate change fund that invested in solar panels and solar parks and parts exact then no one was interested when the months may exist and ability the equity fund took a long time many years before it was taken seriously on the market for the hope to market and we had to close the mad climate strategy fund no one invested in it. today may exist and ability is one of the company's most successful products in this and has robust growth. stock and. attitude has also changed back then it was a visionary missionary concept today sustainability is reality and if you take it. a recent study has shown that the world's largest companies face up to one trillion euros from climate change impacts. court says the message is beginning to sink in.

each bar here represents a study the same question was asked each times is sustainability good or bad for performance list for the serious 2007 year for back then every investment in a solar or wind park was a risky one best and here you see that beginning in 20162017 that turned around from here on investors gave a different answer for sustainability became good for performance it could put the performance. the wind of change is blowing in the investment industry. but why is that is social pressure having an impact. on globalization analysts and josefa is addressing young climate activists he's convinced that the wealthy stand to lose a lot of money to men if i had my freedom means that i can board a plane

a 100 times a year fly to 7 different marathons around the globe that feels like a wonderful freedom but what if that's no longer allowed and the days of international marathons are over as a vanished few 1000000000 time wealthy i'll want to help prevent this catastrophe if only to preserve my own freedom and on to top the top emitters need to make their companies climate neutral that's now becoming a huge issue of. sustainability is also on the agenda at a meeting in this london bank church of england representative adam matthews is meeting with members of the global investment elite to encourage change. some companies are actually putting more effort into the notion of trying to respond they never to then actually invest in to transform themselves. dry top shell executives in attendance. adam matthews and his team want to confront the oil

executive with some cold hard facts. so he's been about space we understand which oil and gas companies which mining companies which are a bit tricky to lety companies are genuinely starting to transition up businesses and which aren't so that we've got clarity as investors about where we need to focus our attention and use. leaders of change with those companies that aren't progressing false north. but as adam matthews knows the most powerful weapon in fighting climate change is forming alliances with other investors. stephanie pfeiffer is on the steering committee of the climate $100.00 plus initiative all i think what makes it so powerful is the weight of the investors behind it you've got $36370.00 investors with $34.00 trillion dollars in assets engaging with the highest emitting companies globally at c.e.o.

level it is being taken very seriously and it has been accepted that we we all know it's. the investors are worried about what will happen to their money if the oil giants don't go carbon free quickly enough. is the industry face stiff penalties and will the value of their investments plummet. in a show of strength the shareholders convinced the shell executives to enact a new policy linking their salaries to successfully implementing carbon reduction measures. this is one of the largest wind gust companies in the world through this it process we were able to negotiate the 1st of the statement between invest. does . not want to gas company but the question is is that change sufficient from the level of the challenge that we're dealing with and i think that's where there's still a lot of work to be done. but time is running out especially

for the younger generation. they're demanding far reaching changes to the global economy. but sustainability expert yourself warns against changes that are too radical. doesn't do the ghosts unless our market system is one of the greatest achievements of humankind we've created an incredible machine that provides us with all these goods and services services for doing we can't let it grind to a standstill any changes we make to this machine will be a kind of open heart surgery and none of the machine must continue to keep beating while we change it from its effects end up to save the climate and our prosperity traditional industries will need to be able to shift course without going under and investors have a key role to play invest one investors need to understand that in capitalism what happens in society is significantly determined by decisions made by investors inside of us and who we are those investors the muslims we have to ask what's

happening to our money our shares in major companies want to name it it how can we influence them and him that's what we need to focus on effective and we need to do it in a way that does justice to the scope and urgency of these issues. good. issues that concerned these affluent international millennialists. pet so it has brought them together for an evening event in zurich. 'd the idea of sustainable investment has also won over this young millionaire from brazil. so we decided to do is really thought through this this is. because i don't suppose that there needs to create a community where we can convert periods of change and also education on how we can maximize our impact throughout the world all over our portfolio. not only our wealthy individuals going green they are creating networks from families. from

scientists to wealthy millennialists to the international climate strike movement. the younger generation is determined to promote change. my main moderation is because i won't create the world where we all can be thriving happy people. and that's what i believe as a tech. we stand in front of a crawl stroll our that is going to hell is going to g.o.p. give a talk there and we can influence that. choice and i want to go towards the positive is that a legacy of. the green investment revolution has started and some investors have made climate protection their goal. but it's only a beginning. acrobatics

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