ah, ah, ship special on digital fashion, clothes that exist, only virtual in a number of designers are creating clothes, exclusively tailored to computers. digital fashion is revolutionizing the way we can present our virtual cells. noon. deceptively genuine looking silk and leather. digital fabrics and designs are posed to radically change and entire industry

what we've seen now in session industry, i believe, is very much a repetition of what has been already there. i believe that within the digital world last is whole frontier that we haven't discovered yet. fashion designer, amber j slot, and co founded the digital design studio. the fabrication in amsterdam with a teams spread across the world. the company creates designs and visualizations for big brand is completely digitally only. now you can actually simulate what it is like to for a break to loop. so you say all i want to silk, it will calculate, but this still sort of moves like and what it does. and with that for the 1st time, you're able to create gardens before ever needing to have them in real life. and we even go for them that we say we never really need cause in reality anymore. because

we think there's enough in terms of environmental impact, the fashion industry is one of the world, major polluting industry. as a question designer, i felt a huge responsibility to do something you know about their situation because they couldn't no longer continue. and i felt like i had nothing to bring with more clothes. so how can you know back then i would start questioning like how can we still create stuff without having to use all of these materials. and that's when i run into 3 d software. it was while studying at the amsterdam fashion institute that slow and decided she would no longer make physical clothing and physically to touch it, you need to feel it. and to me, it has never been about that. it has always been about identity, which is the deeper aspect of it. and whether you express that via or digital,

it is still identity and it's, it has its shape and purpose. choose sustainable consumption and up cycling support . the move toward less has more. but production of superfluous garments needs to stop, even if it's unrealistic to imagine giving up clothes completely digital fashion could be part of the transformation. in 2019 the fabricate, provided a glimpse of how this could look at an auction. this exclusively digital dress was sold for over 8000 euros using the block chain. the buyer now owns an image of his wife wearing the dress. but why pay so much for something that doesn't even physically exist? a lot of times the value of digital it is not seen as highly as that of the

physical. while in games, if you are the 1st one to connect this one super rare item is actually also value. so i think we're currently trying to define what value means, initial fashion, digital clothing and video games, so called skins are already generating millions and sales. is this what our digital selves might look like in the future? today there are already labels that offer fashion for our digital identities. the clothes are tailored to fit and individuals body, but without using any resources. brands like all of our are already selling digital hoodies for 40 euros. science, tech fashion house. oh, balls created this feather dress and diamond necklace. at the 2021 london fashion week. the designers presented their 1st digital ready to where collection

is, is still very much in his infancy. i think it's a mindset shift that it's happen. amber, j slow tens, goal to have digitally dressed at least 10000000 people 520253 d design, artificial intelligence and augmented reality have allowed the world of fashion to shift from the physical to the digital world. many famous brands are already starting to show their physically existing clothing and digital ramp italian high and labeled gucci presents designs in a game setting including the popular video game. the simps ms. omar jealous, winter collection was presented in animal crossing. ah,

louis we tom designed clothes for league of legend and valencia aga presented its collection in a digital 3 d showroom. in times of the corona, pandemic, digital spaces are becoming increasingly important as an alternative to live fashion shows at london fashion week. visitors could browse new collections and augmented reality shops or delve into the fashion world of british designer. richard quin this a, our experience on instagram, which replaces conventional baffin chose, was created by the london institute of digital fashion. you haven't got with imitations about physical. well, you can really speak to your audience in a new way. that means that it's beyond clo, then you deliver your brand universe. they're looking to break new ground.

to day technology opens up a range of new possibilities. and social media allows the fashion industry to address customers directly to influence consumer behavior and to set new trends. we had billboards that were wrapped around london scan. that knit he straight to a digital trial, which means on your phone. when you look in seal, thank you aware in the garment. and that was extraordinary to see people on the buses, people, you know, walk in the street, all of a sudden, in performance, you know, like the, the models on the catwalk, according to the german business data platforms, that he sta. 2.4000000000 people will be using augmented reality around the world by 2023. david riper. it helps fashion brands develop and implement. they are elements. he says the fashion labels are

increasingly interested in reaching younger users online. they've been using the phone all their lives. they're interacting with content, they're willing to gaming. so there's luxury, bronze and fashioned bronze. have to be talking to the audience and go where they are, which is less and less physical, retail and more and more digital and entertainment and e commerce. and that's how virtual fashion could bring the digital and the physical world together. digital models even compete with real models and influencers, top fashion labels are increasingly interested in working with these new stars. they look beautiful and can be booked for several jobs simultaneously. but they're not real people. digital models like she do, gram created in britain or no, nobody who hails from germany have been causing

a stir in the fashion and influence are seen on the possibilities, are endless about that. i can portray her under water. i can have her dancing on a volcano. i can put her on a planet. that's what makes it so fascinating. unit of munich based, graphic designer yog, zuba created nunnery. the manga style avatar made her 1st public appearance in 2018 ford. zuba nunnery is more than just a digital model. he's given her a back story. she's 21 and lives in paris. you have to have a really struck a chord nori is currently europe's most successful virtual model on instagram. fashion powerhouse is like versace t ivy, mu glare or tommy hilfiger have booked her for ad campaign. international ta models like naomi campbell and heidi gloom have host with her.

british fashion photographer and 3 d artist cameron james wilson has also set his hopes on digital fictional characters. his agency, the digitals only works with avatars. his 1st creation was schoo do graham, a deceptively real looking figure that attracted worldwide attention in 2017. when i 1st posted to do online, i posted it to facebook and i had no idea what was going to happen. everyone was asking me like, who is shooter, who is shooter and, and it just, it just grew and grew from there. you know a lot of lots of people. shad tyra banks share alicia keys, share lots of famous, famous accounts we're sharing this image should who might not have a fictional biography, but enjoys enormous success online together with other digital models that she appears in a social media campaign for french luxury fashion house. but mom,

one of the great benefits of working with digital moles as you can send them anywhere in the world. and i think that is probably one of the best advantages, right now, although a 3 d is still quite expensive because doing a photo shoot for a fashion spread which you do involves a tremendous amount of work. real models 1st stand in front of the camera and simulate her movements. then the human models are digitally replaced by shoe do. but she is rarely booked to take a virtual walk down the runway. it's incredibly difficult to animate, she do on because she so realistic. ah, we did do a show. we did our ensure for miami one week and we produced a minute long presentation in collaboration with lag by lagging by c k. swim. but a lot of the fashion brands, i think, that they're not really ready for the kind of level of 3 d that you know that i

want to reduce ah, but will digital avatars become serious competition for human models and then will in service fashion editor maria hun still doesn't think so. to have it included for this is definitely an art form in its own right. and that's how i see it. i do think this is a lasting development. i text you, but i think that once pandemic restrictions ease, people will look forward to going out more talking to others and seeing close unreal people and i mentioned solving but whatever the future brings, digital models are here to stay. ah ah, what secrets lie behind these walls?

discover new adventures in 360 degrees and explore fascinating world heritage sites. d w world heritage 360. get the aft now. i'm the green fat that you feel worried about the planet? me too. i'm the old host of the on the green fence podcast, and to me it's clear we need to change. join me for a deep dive into the green transformation for me, for you, for the plant. imagine how many portion of land are thrown out in the world right now in climate change. if any hockey stores, this is my flexing way from just one week. how much was can really get we still have.