you're watching t a w news is a reminder at the top story we're following for you. south africa has said good bye to the last great hero of the struggle against apartheid. the funeral of archbishop desmond tutu was held in cape town, as of 0 ram of posey gave the man eulogy calling him a crusader in the struggle for freedom to 2 died last sunday. i 90 that's all the news from l. after she'll break shift takes a look at digital fashion, and how the coven pandemic has given the bigness business a big boost. i'm anthony. how'd i'm done for now? william glue croft will be in the chair next with more news headlines in 45 minutes times. with these places in europe are smashing all the records. step into a bold adventure. it's the treasure map for modern globetrotters. discover some

of you up to record breaking sites on your mac, youtube, and now also in book form. sometimes a seed is all you need to allow big ideas to grow. we're bringing environmental conservation to life with learning backs, like global ideas. we will show you how climate change and environmental conservation is taking shape around the world and how we can all make a difference. knowledge grows through sharing. download it now, feel free with shift special on digital fashion clothes that exist. only virtually a number of designers are creating clothes, exclusively tailored to computers, digital fash,

and is revolutionizing the way we can present our virtual south. ah, i deceptively genuine looking silk and leather digital fabrics and designs are posed to radically change an entire industry. what we've seen now in session industry, i believe, is very much a repetition of what has been already there. i believe that within the digital world, by this whole frontier that we haven't discovered. yeah. fashion designer, amber j float and co founded the digital design studio, the fabric and in amsterdam with a teams spread across the world. the company creates designs and visualization for big brand, completely digitally. only

now you can actually simulate what it is like to to move. so you say, oh, i want to silk. it will calculate, but this sort of moves like and what it does. and with that's the 1st time you're able to create carbon before ever needing to have them in real life. and we even go a step further than that. we say we never really need cause and reality anymore. because we think there's enough in terms of environmental impact, the fashion industry is one of the world, major polluting industry. as a question designer, i felt a huge responsibility to do something you know about this situation because it couldn't no longer continue. and i felt like i had nothing to bring with more clothes. so how can you know back then i would started questioning like how can we still create stuff without having to use all of these materials. and that's when i

run into really software. it was while studying at the amsterdam fashion institute, that slogan, decided she would no longer make physical clothing and with a call in to touch it, you need to feel it. and to me, it has never been about that. it has always been about identity, which is the deeper aspect of it. and whether you express that via which are more digital, it is still identity and it has its shape and purpose. choose sustainable consumption and up cycling support. the move toward less has more, but production of superfluous garments needs to stop, even if it's unrealistic to imagine giving up clothes completely. digital fashion could be part of the transformation in 2019 the fabric and provided a glimpse of how this could look at an auction. this exclusively digital dress was

sold for over 8000 euros using the block chain. who's the buyer now owns an image of his wife wearing the dress. but why pay so much for something that doesn't even physically exist? a lot of times the value of a digital product is not seen as highly as that of a physical while in games, if you are the 1st one to call back this one super item, this actually also is value. so i think we're currently trying to define what value means, additional fashion, the digital clothing and video games, so called skins are already generating millions and sale. is this what our digital selves might look like in the future? today, there are already labels that offer fashion for our digital identities. the clothes are tailored fit, an individual's body,

but without using any resources. brands like all of our are already selling digital hoodies for 40 euros science, tech, fashion house or ho balls created this feather dress and diamond necklace. at the 2021 london fashion week. the designers presented their 1st digital ready to where collection is, is still very much in his infancy. i think it's mindset shift that has happened. amber, j slow tens, goal to have digitally dressed at least 10000000 people 520253 d design, artificial intelligence and augmented reality have allowed the world of fashion to shift from the physical to the digital world. many famous brands are already starting to show their physically existing clothing

and digital realm. italian high and labeled gucci presents designs and a game setting including the popular video game, the simps ms. omar jealous, winter collection was presented in animal crossing. ah, louis we tom designed clothes for league of legend and valencia aga presented its collection in a digital 3 d show room in times of the corona pandemic, digital space is, are becoming increasingly important as an alternative to live fashion shows at london fashion week. visitors could browse new collections and augmented reality shops or delve into the fashion world of british designer. richard quin this a, our experience on instagram, which replaces conventional fashion shows,

was created by the london institute of digital fashion. you haven't called limitations about physical. well, you can really speak to your audience in a new way. that means that it's beyond close, then you deliver your brand universe. they're looking to break new ground to day technology opens up a range of new possibilities. and social media allows the fashion industry to address customers directly to influence consumer behavior and to set new trends. we had billboards that were wrapped around london scan, that knit he straight to a digital try and which means on your phone. when you look into your file, you will wearing the garment and that was extraordinary to see people on buses, people, you know, walk in the street, all of a sudden, in performance. you know,

like the, the models on the catwalk, according to the german business data platforms, that t sta. 2.4000000000 people will be using augmented reality around the world by 2023 . david riper helps fashion brands develop and implement a are elements. he says, the fashion labels are increasingly interested in reaching younger users online. they have been using the phone all their lives. they're interacting with content, they're really to gaming. so those luxury bronze and fashion bronze have to be talking to the audience and go where they are, which is less and less physical, retail and more and more digital and entertainment. and e commerce. and that's how virtual fashion could bring the digital and the physical world together.

ah, digital models even compete with real models and influencers, top fashion labels are increasingly interested in working with these new stars. they look beautiful and can be booked for several jobs simultaneously. but they're not real people. digital models like shoe graham created in britain or no, nobody who hails from germany have been causing a stir in the fashion and influence are seen oh, the possibilities are endless about that i can portray her under water. i can have her dancing on a volcano. i can put her on a planet. that's what makes it so fascinating. yeah. munich based, graphic designer yog, zuba, created now new re the manga style avatar made her 1st public appearance in 2018 ford. zuba nunnery is more than just a digital model. he's given her

a back story. she's 21, and lives in paris. you have to have a really struck a chord nori is currently europe's most successful virtual model on instagram fashion powerhouse is like versace t ivy moo glare or tommy hilfiger have booked her for ad campaign. international top models like naomi campbell and heidi gloom have posed with her british fashion, photographer and 3 d artist cameron. james wilson has also set his hopes on digital fictional characters. his agency, the digitals only works with avatars. his 1st creation was schoo do. graham, a deceptively real looking figure that attracted worldwide attention in 2017. when i 1st posted to do online, i posted it to facebook and i had no idea what was going to happen. everyone was asking me like, who is shooter, who is shooter?

and, and it just, it just grew and grew from there, you know, a lots and lots of people. shad tyra banks share alicia keys, share lots of famous, famous accounts we're sharing this image. should do, might not have a fictional biography, but enjoys enormous success online. together with other digital models. she appears in a social media campaign for french luxury fashion house by the mom. one of the great benefits of working with digital moles as you can send them anywhere in the world. and i think that is probably one of the best advantages. right now, although a 3 d is still quite expensive because doing a photo shoot for a fashion spread with to do involves a tremendous amount of work. real models 1st stand in front of the camera and simulate her movements. then the human models are digitally replaced by pseudo, but she is rarely booked to take a virtual walk down the runway. it's incredibly difficult to animate,

she do on because she's so realistic. we did to a show, we did our show for miami one week and we produced a minute long presentation in collaboration with live bice, lagging by c k. swim. but a lot of the fashion brands, i think, that they're not really ready for the kind of level of 3 d that you know that i want to reduce but will digital avatars become serious competition for human models and influencers? fashion editor, maria hun, still doesn't think so. it could have for this is definitely an art form in its own right. and that's how i see it. i do think this is a lasting development, i think. yeah, but i think that once pandemic restrictions ease, people will look forward to going out more talking to others and seeing close unreal people tied on and mentions of in but whatever the future by

digital models are here to stay ah, into the conflict zone with tim sebastian, at least 27 migrant parish in the english channel. will this now force europe to commit to safer migration policy? uber hofstadter in brussel, member of the european parliament and the former prime minister in belgium. one happened to be news much more value. and what performs in india. com click on d, w t is box leaders, successor all undress, writes in the new canter of light seeds, world famous choir, the 2 minor coin o mom. it's a chance to lead

a classical music tradition into a new era. and for the swiss choir director, it's a lifelong dream come true. 6 in 30 minutes on d, w. every journey begins with the 1st step and every language with the 1st word, always pinnacle rico is in germany to learn german. why not learn with him a simple online on your mobile and free shuttle d w e learning course, nico speak, german made easy. this week on comfort zone. at least 27 migrants perish in the english channel. will this now force europe to commit to safer migration? policies i hope it is a catalyst that finally give our hofstadter in brussels member of the european.