they might have to think about playing and champions league weeks, which you h a hate because they want the champions league to be in the spotlight, not the premier league. we also have a will copy in november, december this year, which means they might be able to push the season into june if they had to. but it's not just england, leonor messy. the p s g star, he's tested positive today, and there's also lots of cases at boss alona, so it's chaos to be honest, but dropping like flies on meadows. thanks so much and that's the news roundup coming up next to shift looks at the growing popularity of digital fashion . that's all for me. i'm and you can mckennon on behalf of the whole team here. thanks so much for watching the w ah. literature invites us to see people in particular. i to see myself as the kids

find the strange grown up world may only objective when is to share what a thing beautiful. didn't you books on youtube about this issue when i arrived here, i slept with a sick of people in a room. as a 9th immer, it was harsh. fair. i even got white hair is learning the german language head. yeah, i love this kid for me and plato, but uniquely to interact with say, you want to know their story info, my grants verifying, and reliable information for my grants shift special on digital fashion clothes that exist only virtually a number of designers are creating clothes, exclusively tailored to computers,

digital fashion is revolutionizing the way we can present our virtual cells. noon. deceptively genuine looking silk and leather. digital fabrics and designs are posed to radically change and entire industry. what we've seen now in ashley industry, i believe is very much a repetition of what has been already there. i believe that within the digital world biased is whole frontier that we haven't discovered yet. fashion designer, amber j slot, and co founded the digital design studio. the fabrication in amsterdam with a team spread across the world. the company creates designs and visualizations for

big brand, completely digitally. only now you can actually simulate what it is like to break to who. so when you say oh i want to silk, it will calculate what this sort of move like and what it does with that for the 1st time, you're able to create carbon before ever needing to have the mon grill lives. and we even go a step further than that. we say we never really need cause and reality anymore because we think there's enough in terms of environmental impact, the fashion industry is one of the world, major polluting industry. as a question designer, i felt a huge responsibility to do something you know about their situation because they couldn't no longer continue. and i felt like i had nothing to bring with more clothes. so how can you know back then i started questioning like how can we still

create stuff without having to use all of these materials. and that's when i run into reading software. it was while studying at the amsterdam fashion institute that floatin decided she would no longer make physical clothing and physically to touch it, you need to feel it. and to me, it has never been about that. it has always been about identity, which is the deeper aspect of it. and what you express that via this record digital, it is still identity and it has its shape and purpose. choose sustainable consumption and up cycling support. the move toward less has more. but production of superfluous garments needs to stop, even if it's unrealistic to imagine giving up clothes completely. digital fashion could be part of the transformation in

2019 the fabric and provided a glimpse of how this could look at an auction. this exclusively digital dress was sold for over 8000 euros using the block chain. ah, the buyer now owns an image of his wife wearing the dress. but why pay so much for something that doesn't even physically exist? a lot of times the value of a digital product is not seen as highly as that of a physical while in games, if you are the 1st one to collect this one super item, there's actually also value. so i think we're currently trying to define what value means, additional fashion, digital clothing and video games, so called skins are already generating millions and sale. is this what our digital selves might look like in the future? today, there are already labels that offer fashion for our digital identities. the clothes

are tailored to fit and individuals body, but without using any resources. who's the brands like hold out, are already set like digital video for 40 euros science, text, fashion, house or bubble, created this feather dress and diamond necklace. at the 2021 london fashioned week, the designers presented their 1st digital ready to wear collection. this is still very much in his infancy. you can get some mindset shift doesn't happen. amber, j slow trans goal to have digitally dressed at least 10000000 people by 2025. ah, 3 d design, artificial intelligence and augmented reality have allowed the world of fashion to shift from the physical to the digital world news news.

many famous friends are already starting to show their physically existing clothing and digital realm. italian high and labeled duty present designs and game setting. ah, including the popular video game, the simps ms. omar jealous, winter collection was presented in animal crossing. ah, louis we tom designed clothes for league of legend and valencia aga presented its collection in a digital 3 d show room in times of the corona pandemic, digital space is, are becoming increasingly important as an alternative to live fashion shows at london fashion week. visitors could browse new collections and augmented reality shops or delve into the fashion world of british designer. richard quin. this

a are experience on instagram, which replaces conventional fashion shows, was created by the london institute of digital fashion. you haven't called the limitations about physical well, you can really speak to your audience in a new way. that means that it's beyond clo, then you deliver your brand universe. they're looking to break new ground to day technology opens up a range of new possibilities. and social media allows the fashion industry to address customers directly to influence consumer behavior and to set new trends. we had billboards that were wrapped around london scan. that knit he straight to a digital try, which means on your phone, when you look into your thigh and you will wear in the garment. and that was

extraordinary to see people on the buses. people, you know, walk in the street, all of a sudden, in performance, you know, like the, the models on the catwalk, according to the german business data forms that he sta. 2.4000000000 people will be using augmented reality around the world by 2023. david riper. it helps fashion brands develop and implement a are elements. he says the fashion labels are increasingly interested in reaching younger users online. they have been using the phone all their lives. they're interacting with content, they're willing to gaming. so those luxury bronze and fashioned bronze have to be talking to the audience and go where they are, which is less and less physical, retail and more and more digital on entertainments and e commerce. and that's how virtual fashion could bring the digital and the physical world together.

digital models even compete with real models and influencers, top fashion labels are increasingly interested in working with these new stars. they look beautiful and can be booked for several jobs simultaneously. but they're not real people. digital models like shoe do gram created in britain or no, nobody who hails from germany have been causing a stir in the fashion and influence are seen out in the possibilities, are endless about that i can portray her under water. i can have her dancing on a volcano. i can put her on a planet. that's what makes it so fascinating. in munich, based graphic designer yog zuba, created now new re the manga style avatar made her 1st public appearance in 2018

ford. zuba nunnery is more than just a digital model. he's given her a back story. she's 21 and lives in paris. your tube are really struck at hort nori is currently your most successful virtual model on instagram fashion power houses like versace t every move glare or tommy hilfiger have booked her for ad campaign. international top models like naomi campbell and heidi gloom have posed with her british fashion, photographer and 3 d artist cameron. james wilson has also set his hopes on digital fictional character. his agency, the digitals only works with avatars. his 1st creation was schoo do. graham, a deceptively real looking figure that attracted worldwide attention in 2017. when i 1st posted to do online, i posted it to facebook and i had no idea what was going to happen. everyone was

asking me like, who is shooter, who is shooter? and, and it just, it just grew and grew from there. you know a lot about some people shad tyra banks, shad alisha key shadow, lots of famous famous accounts were sharing this image to do might not have a fictional biography but enjoys enormous success online together with other digital models. she appears in a social media campaign for french luxury fashion house, but mom one of the great benefits of working with digital moles as you can send them anywhere in the world. and i think that is probably one of the best advantages, right now, although a 3 d is still quite expensive because doing a photo shoot for a fashioned spread with to do involves a tremendous amount of work. real models 1st stand in front of the camera and simulate her movements. then the human models are digitally replaced by pseudo,

but she is rarely booked to take a virtual walk down the runway. it's incredibly difficult to animate, she do on because she so realistic. ah, we did do a show, we did our ensure for miami swim week, and we produced a minute long presentation in collaboration with lag by lagging by c k. swim. but a lot of the fashion brands, i think, that they're not really ready for the kind of level of 3 d that you know that i want to reduce but will digital avatars become serious competition for human models and influence? ers fashion editor, maria hun, still doesn't think so. it's a quote for this is definitely an art form in its own right. and that's how i see it. i do think this is a lasting development. i text you, but i think that once pandemic restrictions ease, people will look forward to going out more talking to others and seeing close unreal people try it on an ash mentioned levin. but whatever the future brings

digital models are here to stay. ah she is box latest successor. oh, undressed right. said the new canter of lights. it's world famous choir, the toner core. ah, oh mom. it's a chance to lead a classical music tradition into a new era. and for the swiss choir director, it's a lifelong dream. come true. 6 next on d, w ah, the landscape o reflection of

a turbulent history. the cities, the mosaic of different people and languages. the ron's mountains revealed unparalleled beauty. ah, a special look at a special country. iran from above. in 45 minutes on dw, we've got some hot tips for your bucket list ah, magic corner check hot spot for food and some great cultural memorials to boot. do w travel off we go ah .