it's another blow to their livelihoods. organizations all of the world are coming up with creative campaigns to encourage vaccination in germany and entrepreneur teamed up with a shepherd for a unique stand in the push to achieve human heard immunity, $700.00 sheep and goats, who alignment are lined up to form a 100 me to long syringe, pieces of bread were laid out to coax the animals into position. the stunts organizer said he hoped to reach the emotions of vaccine hesitant people where scientific reasoning had failed. as that you're up to date, you watching it dw news up next. the world's biggest consumer electronic show as back. that's with steven baxley in d w. a business after sold rank. i'm allows i've gotten button thank watching for by ah ah, what secrets lie behind these was discover new adventures in 360 degrees

and explore. fascinating. world heritage sites d w world heritage 360, get the app. now sometimes a seed is all you need to allow big ideas to grow. we're bringing environmental conservation to life with learning pass like global ideas. we will show you how climate change and environmental conservation is taking shape around the world and how we can all make a difference. knowledge grows through sharing. download it now for free. mm mm. ah, the world's biggest consumer tech show kicks off in las vegas as cobra case.

numbers serge, across the us, organizers admit there are risks, but say there's more good than bad in letting the show go on. also on the program, tesla opens a new show room in china's sheen john province. despite reports of forced labor and internment camps, they're leading more companies, the sever ties there. hello, welcome to the show. i'm seen beardsley in berlin. tens of thousands of visitors are expected in los vegas as the world's biggest consumer tech show, returns the exhibition hall on wednesday for the 1st time since the pandemic. not everyone is on board. some companies have decided not to attend or have pulled back their representation. others haven't been swayed. they say that there's more upside to the event even if the risk is real. very well, the developers built a tiny ventilation system into the mosque fan is operated by a small rechargeable battery. one of the inventors explains to trade visitors. he

claims the mask with its filters, protect against almost all viral and bacterial agents, especially nano and micro particles. it costs $340.00 it would be, it's a fantastic tool to fight against the covered crisis. because with this mask, you won't need to do a for the vaccination if the, if the 6, depending on all the variance of the virus and all the new viruses that will arrive in the future will be a trade fare in the middle of the micro wave health professionals worn that c s could become a super spreader event. the organizers have taken extra measures to prevent this putting on a lot of stuff to avoid long lines at reception, visit is, must be vaccinated. in addition, everyone is tested. the pathways are wider, the activity is further apart. yet despite these measures, many big names are missing. b, m, w, microsoft, t mobile and many others aren't here or have reduced their presence. there are 2200

exhibitors, about half as many as the last c s which is open to the public radio. but those who are here have made a conscious choice, like rim coffee and bring from the netherlands, who transforms, besides into video streams. videos i think there's daughters thought it, it takes a lot of guts anyway. i had a great job. busy i quit the job. busy i saw it so there's a lot of uncertainties and this is on the ground. one of the reasons maybe it's an opportunity. so. busy yeah, and then stop. it will never stop optimism that the industry in the 2nd year of the corona virus crisis can really use or let's go down to d, w correspondence stuff on simon's who's live in las vegas. stuff on good to see there. why is the show going on when you look at the kind of case numbers that the u. s. is seeing right now?

yeah, good question. let me 1st. so you were and this is the mandalay bay hotel and resort convention center. and we are in one of their press conference halls. and what you see here behind me is intel, people actually packing up, they had a press conference here, which was not in person, not life, they had taped something. they played it out. that was the press conference played something live from somewhere from the seo in to this occasion. and that's it. and now they're leaving intel. i be an intel, microsoft, google, amazon, those companies who are not showing up who up there not for in person presence. and why is that? you mentioned it because the danger of catching amr crone here is yeah, big as big as a supers frederick event. this could be a super spread event. that's why you mentioned that also. we have those test. see, you see everybody who's coming here does not only have to be vaccinated, of course japs, but he also get the test. there are 2 tests in there and you have to supposed to self test every day and make sure you're not

a covered positive. and that is definitely a challenge here because with mask or without and even with mask, the dangers are pretty high to catch something here. okay, stuff on. so some of the bigger guys, like in town, ibm can afford to pull out what about a lot of the smaller businesses that are there that really need to be there and shake hands and make these deals. they have no choice but to be there. is that fair to say? well yeah, it's fair to say that's exactly what the president of the technology association here, the consumer technology association who is organizing this event, the c as actually said that it would have been totally unfair to those in majority, smaller businesses who are really hoping all year and working all year to have a strong presidency and a strong showed to present their new products or their products in the pipeline because that is bringing them business business they meet and want you right. the big ones have that doesn't really matter if they're here really in,

in massive presence or not. but for the little ones, it seems to be very important. this is exactly why this is happening here. so if on briefly, what can we expect from the expo this year? no, the rosalind dazzle, right. what's new? i, i think it's all about e v. e. v is the key word here, electric illegals, driverless driving iron t internet of things. and of course, an indication for this is that mary barra, g m. c. o will hold the keynote speech to more to officially open and welcome all the people, the tech geeks here to the c s 2022. so that will be all this and of course new chips, new computing power for our u. t, and driverless driving, even driving, etc. all right, stuff on simon's in las vegas where the c s is gearing up. thank you very much. and we go now to some of the other global business stories making headlines.

japanese car maker, toyota sold more vehicles in the u. s. last year than general motors marking the 1st time g m did not lead sales and it's home market since 1931. to we are to sell 2300000 vehicles. that's around 100000 more than g m and 10 percent more than the previous year. opec in its allies of agree to stick to a plans increase an oil output of $400000.00 barrels per day in february, sources from the groups that it expects. the omicron run of ours variance to have only a short term impact on demand. human rights groups have called for tesla to change course. after the company opened a new dealership in the sheen young region of china or ports out of that province have revealed force, labor, mass detention and internment camps. and even for sterilizations against the muslim minority, weaker group, a china rejects any abuses, but washington has labeled that campaign genocide. and it recently passed a new law prohibiting imports from sheen john

a china is increasingly flexing its economic muscle to silence critics of its campaign ship maker intel had to apologize after backlash following its letter sent to suppliers urging them not to source products or labor from sheen john, and same with retailers, nike and h m. they also faced blow back last year following their own statements about force labor and cotton production. a china is tesla 2nd biggest market after the u. s. and the company has worked to foster close relationship with aging. earlier i spoke with allison steward allen, she c o, the consulting firm, international marketing partners. i asked about tesla foundry. ellen must the decision to open and change young and how risky it was. here's what she said. it is frisky and so this is a person that is famous for taking big risks. the question is, is he flattering the law? ah, now, technically no. because he could argue that he's not importing ah, components that will make their way back to the united states,

which would then violate u. s. law. what he is doing, however, is retailing in china or so he will claim and therefore there's nothing wrong with retailing in decision. jang profits, however, there is a problem if you use in the components. the question really for corporate leaders is about trust and does what he's doing by opening his 200 and 11th show room in china. in this particular province, does this compromise people's trust in the tesla brand. at the same time, even the slightest connection to she's young right now for many companies is considered toxic, at least on the western side of the equation. is, is this significant for tesla customers? do we know yet? we don't really know yet. we do know that our customers around the world are increasingly aware of the implications of labor in that

region of china. that it is, in many cases, weaker nationals or of from the weaker community who are being used often allegedly with no wages in slave like conditions. and i think consumers around the world are much more attuned to what companies get up to social media. not least has been very helpful in lifting the lid on a corporate behavior. so i think there will certainly be concerns that tesla is perhaps a company that is defying american legislation, even though perhaps technically it isn't. but it might be perceived that way, and we know that in the marketing world, perceptions are everything. you know, you might have the facts, but you also have what people perceive and believe. and that's the piece that tesla needs to pay attention to. allison briefly, if you can, what kind of line are companies walking essentially between the u. s. and china

right now, trying to satisfy both sides on this issue. i think for corporate leaders, the big challenge is staying true to their values and staying true to their investors. now, they're not mutually exclusive. they don't need to ever be mutually exclusive. but in many cases, i think companies need to make a decision about whether operating in this particular province of china, knowing the issues that are there around weaker labor and whether you can satisfy your investor community. and whether you can also satisfy your stakeholders, such as your staff, who are expecting you to be ethical. and to be true to what you say is important. and i think company leaders are facing this challenge, not just in the china weaker situation, but around the world across the board. we're right. alison stuart, our ceo of international marketing partners. thank you very much. thank you.

and finally, it's time to say bye bye to blackberry. a pioneering device in the world of smartphones has reached the end of the road. in the late 2, thousands, no celebrity or politician was seen without their blackberry. until apples, i phone overwhelmed the market. the canadian company is now pulling the plug on the once indispensable. crack berry, as it was nicknamed, and will make no new updates of the phones operating system. right, all good things come to an end that set for me. and the dw business team here in berlin, find us online dot com slash business, excuse me, for more. thanks for watching. with oh, a gold rush and the amazon. it's

a truce for the chief of them do do trine. the more expensive the novel metal becomes, the deeper illegal gold miners penetrate the brazilian rain forest. as guardians of the forest, the more ducal have fairly any chance of protecting now world global 3000. next on d, w. and we built a case i can see, and i said there was no tomorrow at some point supplies were over now. we didn't have surrounded with me. we say resources now we'll all have more of them longer made in germany in 60 minutes on d, w. o.

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