ah ah it fur i'm skin that i think that's hard and in the end these are me. you are not allowed to see you anymore. we will send you back. are you familiar with this? with the smugglers, with lions as of the. what's your story. ready he wasn't, i was women,

especially victims of financing. i love to take part and send us your story. we are trying always to understand this new culture. so you are not a visitor, not the guests. you want to become a citizen, into migrants, your platform for reliable information. ah, get ready for the 1st crypto, super bowl. crypto currency is will take main stage during the commercial breaks for sunday's football game. is that a fine of mainstream acceptance or a bad omen from bit point and the like? well, as our correspondent on wall street, britain's economy grew by a record 7.5 percent last year during a partial recovery from a pandemic driven historic collapse. we'll have more are correspondent in london,

and will take you to spain more widespread trout as forcing small farmers to make tough choices. i'm tell you lane in berlin, welcome to the show. what's one of the biggest sporting events of the year super bowl sunday? millions will tune millions will turn in this weekend to watch the cincinnati bengals take on the los angeles rams. but of course, the super bowl is not just about football, but also the commercials. crypto firms are expected to play a major role in this year's ad lineup, hence the nickname crypto ball. but, but demand for ads is strong across corporate america. prices for a single 32nd slot have been going for almost $7000000.00 a new record. here's a plan, here's a look at what's planned. when the rams, the bangles hit, the field, it's so fi, stadium in inglewood, california on sunday corporate america stands ready to join the fight to win over fan. the also asked her a difficult ear was subdued spots for

a pandemic stricken world. things are slowly looking up and it's back to business with an all star line up and some outright crazy. ah. amidst all the you were some vision, general motors presenting its line up of electric vehicles and some favorite movie characters. the makers of helmsman, ease of fighting food weight. oh whatever the message, the ads don't come cheap. this year's rate $7000000.00 for 32nd spot. too much. that's 90000000 people that you're still exposing your brand to you and for maybe up and coming brands that need a little bit more exposure. that $7000000.00 price tag might be a good thing, is if you were able to create a truly, truly resonant ad within that short amount of time,

you potentially have something that will pay off dividends over the years. and may become like a pop culture staple, for the most part, companies are keeping with what's proven to work, celebrities, celebrities, celebrities, and explosions that should get people's attention out there. and that's all that counts. oh, and who's taking home? the trophy of course, cookies are looking at the bangles, but football has seen its share of surprises. now from our last, that's bringing our correspond at new york, yann's quarter see ends. we saw some of the odds that will be on display this weekend on sunday, but crypto is expected to really take center stage. is this a sign of mainstream acceptance for crypto currency? people already call it the crypto ball this year. if it really means that

the crypto industry is mainstream, remains to be seen, but obviously the industry does have the mean to pay, as we've heard up to $7000000.00 for 32nd, to add to one crypto company, even renaming the entire stadium for a millions of dollars, some of the other side, i mean the crypto market. so the crypto industry still has those body image. and that's one of the reasons why they're looking for the biggest states to get a better image and to, to become more astray mainstream in the month and year that will some have also been comparing this to the dot com bubble where companies were making similar plays to take center stage at the super bowl. is that a fair comparison? yeah. well actually i remember that pretty well. it was the year 2000 and when back then the super bowl was called the dot com, bold customers,

so many dot com companies, some having their ads out to during the game. so there are some similarities, but maybe also some differences. one, similarity, clearly as back then, there was a lot of excitement about this new technology about the internet, about the stock market. and then you had companies like pets dot com. i mean, that was really in a famous that was basically a song that started singing. that was one of the head spect then from pets, the comment that company blew up tremendously when the dot com bubble burst. if the crypto bible is also going to burst the remains to be seen but definite, there is a lot of excitement today also around the crypto currency. some, all this new technology, what that means for financial markets and the same as back then. some companies, they made it, even out of the dot com bubble and the same probably will be 2 now, so some companies will probably go and others will stay and become

a pretty successful yann's course. there are new your thanks so much. meanwhile in the u. k gross domestic product rebounded by a record 7.5 percent last year on easing cove. it curves seeing a partial recovery from a pandemic driven historic collapse. the u. k. economy grew by one percent in the 4th quarter, despite the emergence of the omar con, covered variant, british finance minister vis, you still access the economy. proved remarkably resilient and earlier we spoke to g w as bare good math and london about the victory lap their british government has been taking since that beacon our report came out the government and receive soon as you have mentioned had c is a c. it of course, as a vindication for their cove. it measures, for example, for the 400000000000 package, a package that was available for for the economy by the chancellor. but also for

the fairly or well i wouldn't say lax but they you k was always bit ahead of the curve when it came to easing restrictions are in the european context. so for example, at the moment overtly no restrictions in the u. k. c. so the government will see it as of indication of, for their policies. however, it is of course, in the context of, of the u. k. having suffered enormously independent make, had the biggest recession in a 100 years. so it has to bounce back from a place that was pretty dark actually for, for the economy. and of course, also for a lot of british people. and we also know that the economy is still being hit by brakes. it add u k. economy. so the government own figures say that out there is 4 percent of the g, d p being knocked off and in the median permit, we will see there will be a foot further problems at the borders when there are basic new new laws between

the e. u and u. k. traffic common to place. so it's our welcome news for now, but it's definitely not plain sailing with the a u. k. economy in the larger context. now to some of the other mobile business stories making news. the white house is warning the chip in history to diversify its supply chain and kate, in case russia retaliate against, threaten us export curve by blocking access to a central materials in many companies. and the semiconductor industry purchase metals and earth from russia and ukraine. california regulators are suing tesla, alleging the e car maker has been discriminating and black employees at the san francisco bay area factory where most of its vehicles are made. the suit alleges the plant is a racially segregated workplace where black workers are subjected to racial slurs and discriminated against and job assignments. and yeah, and it's really are close to signing a trade pact covering manufacturing education and other key sectors. trade talks

received to push after the united states, australia, japan, and india plan to set up a so called quad group and response to china's economic and military expansions. mexican president, andras manuel lopez open the door, said his government as pressing ahead with power into 3 reforms despite us concerns that they could close off the market and show competition. that would be a violation of the us mexico, canada, a free trade agreement. us firms and mexico have been complaining bitterly against the changes which were proposed in october. now in spain, half the country is experiencing drought thanks to climate change. water scarcity is heading small farmers, particularly hard summer, giving up on planting new crops altogether. take a look. this once submerged church bell tower in the oregon damn is now completely visible. it hasn't rained here for months. nationwide water reservoirs are only 44

percent full. their lowest level in 10 years, many farmers are already worried about their crops. that system was put under having a hard time because i didn't get rain now. the loss of serial this year will be irreversible. ok, it's daniel. it's even worse in the south. where in one region alone, 58 hasn't hector's of land can't be irrigated. it's for some farmers to cut back their crops. well, you must have been here. i sewed 40 hector's, but this year i'm going to be a little bit behind because the dr. mon, i mean to think half of spain is on drives alert as the reservoirs and wells run dry. livestock farming is also suffering without water. there's no posture gap on that. i have to provide fodder straw. hey, angel farmers is seeking aid from the government. but how and when it will come as uncertain dba reputable. but this is a very important matter of concern because it affects the whole country,

but especially in some areas. and i'm thinking of the glad, queer river having a really significant influence you were studying for the former. mostly they got there in other parts of spain. agri, business is thriving. large corporations abort tracks of arable land to plan peppers, citrus fruits and other causes for export, all of which require lots of water. something which the simple farmer is sorely lacking. and before we go, consider this, your personal reminder that it's the last we can before valentine's day. it's not just couples making last minute arrangements, but also flower producers were reading their final shipments. columbia is the top flower flower product provider to the united states and the world's 2nd largest producer after the netherlands. valentine's day sales account for about 15 percent of the annual sales for colombian growers. each year. exports from the country were up last year to around $1700000000.00. producers are hoping that the upward trend

will continue this year. thanks all food to the favorable dollar to pay. so exchange rate and that's all for me and the business team here and berlin for more from us, check out our website to w dot com slash business for also on the dw news youtube channel. it can find us on facebook as g, w dot business until next time, take care what's making the headlines and what's behind them. d, w, news, africa. the show that faculty issues have been the continent was slowly getting back to normally well and the streams to give you in the report on the inside. our correspondence is on the ground reporting from across the continent to try and stop the mazda next on dw

d to india, one of the most ingested cities in the world. thank you lou. a groundbreaking company has to come up with a practical solution. taking the conventional mer to buy into hybrid one affordable electric vehicles, to the green transport revolution. ah, in 60 minutes on d. w. oh, ah, can i hold your hand? ah, it change the monotony. come in. can this become

love? love i down god, vulcan, i on me. big back away. they could have been and i can artificial intelligence. combat loneliness. i like to see. yeah, i love stories from the future. starts february 14th on d, w. hi. this is dw news africa coming up on the show. will there be accountability for torture? in uganda, uganda, an official stand, the keys of arbitrary arrest and torture rights groups. the u. s. and the e u r. demanding due process and rule of law. we had testimony from uganda and saturate to a ledges. he was brutally beaten and says, the orders came from the very top in son, most guy never got an award for my rescue done will presided over my butcher.