11th season, with a superbly taken free tick the game and a tree one to the hosts, leapfrog cologne and the table after a big victory in the race for champions lea qualification. and you're watching d w, that's all for now. up next, crypto currency commercials take center stage at the super bowl. business has more for you, so use it every day for us and for our planet, with global ideas is on its way to bring you more conservation. how do we make cities greener? how can we protect animals and their habitat, what to do with all our waste? we can make a difference by choosing reforestation over deforestation recycling over disposable

smarten solutions over steam set in our ways. earth is truly unique and we know that that uniqueness is what allows us to live and survive. google ideas, the environmental series in global 3000 on d, w, and online ah, get ready for the 1st crypto, super bowl. crypto currency is will take main stage during the commercial breaks for sundays football game. is that a fine of mainstream acceptance or a bad omen forbid? point and the like. will ask our correspondent on wall street. britain's economy grew by a record 7.5 percent last year during a partial recovery from a pandemic driven historic collapse. we'll have more from our correspondence in london and will take you to spain, where widespread drought,

forcing small farmers to make tough choices. ah, i'm told the lady in berlin. welcome to the show. what's one of the biggest sporting events of the year super bowl sunday millions will tune. millions will turn in this weekend to watch the cincinnati bengals take on the los angeles rams. but of course, the super bowl is not just about football, but also the commercials. crypto firms are expected to play a major role in this year's ad line up, hence the nickname crypto ball, but sub, but demand for ads is strong across corporate america. prices for a single 32nd slot have been going for almost $7000000.00 a new record. here's a plan. here's a look at what's planned. when the rams and the bangles hit the field, it's so fi, stadium in inglewood, california on sunday. corporate america stands ready to join the fight to win over fan. the also asked her a difficult ear was subdued spots for a pandemic stricken world. things are slowly looking up and it's back to business

with an all star line up and some outright crazy. ah! amidst all the you were some vision, general motors presenting its lineup of electric vehicles and some favorite movie characters. the makers of helmsman, ease of fighting food weight. oh whatever the message, the ads don't come cheap. this year's rate $7000000.00 for 32nd spot too. much that's 90000000 people that you're still exposing your brand to you and for maybe up and coming brands that need a little bit more exposure. that $7000000.00 price tag might be a good thing, is if you were able to create a truly, truly resonant ad within that short amount of time, you potentially have something that will pay off dividends over the years. and may

become like a pop culture staple, for the most part, companies are keeping with what's proven to work, celebrities, celebrities, celebrities, and explosions that should get people's attention out there. and that's all that counts. oh, and who's taking home? the trophy of course. cookies are looking at the bangles, but football has seen its share of surprises. now from our last, let's bring our correspond at new york, yann's quarter, sienna. we saw some of the odds that will be on display this weekend on sunday, but crypto is expected to really take center stage. is this a sign of mainstream acceptance for crypto currencies? and people already call it the crypto ball this year. if it really means that the crypt the industry is mainstream remains to be seen. but obviously the industry

does have the means to pay, as we've heard up to $7000000.00 for 32nd, to add to one equipped to company even renaming the entire stadium for millions of dollars. some of the other side, i mean the crypto market. so the crypto industry still has the body image, and that's one of the reasons why they're looking for the biggest states to get a better image to become more straight mainstream in the months and years ahead. well, some have also been comparing this to the dot com bubble where companies were making similar plays to take center stage at the super bowl. is that a fair comparison? yeah. well actually, i remember that pretty well. it was the year 2000 when back then the super bowl was called the dot com, bold. the customers told many dot com companies, some having their ads out to during the game. so they are some similarities. but

maybe also some differences. one, similarity, clearly, and then there was a lot of excitement about this new technology about the internet, about the stock market. and then you had companies like pets dot com. i mean, that was really in a famous, it was basically a stock that started singing. that was one of the head spec. then for pets, the comment that company blew up tremendously when the dot com bubble burst. if the crypto bible is also going to burst that remains to be seen but definite, there is a lot of excitement today also around the crypto currency. some, all this new technology, what that means for financial markets and the same as back then. some companies, they made it even out of the dot com bubble, and the same probably will be 2 now, so some companies will probably go and others will stay and become pretty successful. and of course, they're in new york,

thanks so much. meanwhile in the u. k gross domestic product rebounded by a record 7.5 percent last year on easing covert curves, feeding a partial recovery from a pandemic. trevon historic collapse. the u. k. economy grew by one percent and the 4th quarter, despite the emergence of the omar crime covert variant, british finance minister of issues to access the economy, proved remarkably resilient and earlier we spoke to g w as bare good math and london about the victory lap the british government has been taking since that beacon nomic report came out the government and receive soon as you have mentioned, had c is a c. it of course as a vindication for their cove. it measures, for example, for the 400000000000 package, a package that was available for for the economy by the chancellor. but also for the fairly or well i wouldn't say lax but they you k was always bit ahead of the

curve when it came to easing restrictions are in the european context. so for example, at the moment overtly no restrictions in the u. k. c. so the government will see it as of indication of, for their policies. however, it is of course, in the context of, of the u. k. having suffered enormously independent make, had the biggest recession in a 100 years. so it has to bounce back from a place that was a pretty dark actually for, for the economy. and of course, also for a lot of british people. and we also know that the economy is still being hit by brag seat and u k. economy. so the government own figures say that out there is 4 percent of the g, d p being knocked off and in the median permit, we will see there will be a foot further problems at the borders when there are basic new new laws between the e. u and u. k. traffic common to place. so it's are welcome news for now,

but it's definitely not plain sailing with the a u. k. economy in the larger context now to some of the other mobile business stories making news. the white house is warning the chip in history to diversify its supply chain and kate, in case russia retaliate against, threaten us export curve by blocking access to a central materials. many companies and the semiconductor industry purchase metals and earth from russia and ukraine. california regulators are suing tesla, alleging the e car maker has been discriminating against black employees at the san francisco bay area factory where most of its vehicles are made. the suit alleges the plant is a racially segregated workplace where black workers are subjected to racial slurs and discriminated against and job assignments. and yeah, and it's really are close to signing a trade pact covering manufacturing, education and other key sectors. trade talks received a push after the united states, australia, japan, and india pledge to set up

a so called quad group and response to china's economic and military expansion. mexican president andras manuel lopez open door that his government is pressing ahead with power industry reforms. despite us concerns that they could close off markets and show competition, that would be a violation of the us mexico, canada, a free trade agreement. us firms and mexico have been complaining bitterly against the changes which were proposed in october. now in spain, half the country is experiencing drought thanks to climate change. water scarcity is heading small farmers particularly hard summer, giving up on planting new crops altogether. take a look with this one submerged church bell tower in the oregon damn is now completely visible. it hasn't drained here for months. nationwide water reservoirs are only 44 percent full, their lowest level in 10 years. many farmers are already worried about their crops

. that system was put under having a hard time because i didn't get rain now. the loss of serial this year will be irreversible. ok, it's daniel. it's even worse in the south. where in one region alone, 58, hasn't hector's of land can't be irrigated. it's for some farmers to cut back their crops. what your name was, hasn't been your i sewed 40 hector is this year i'm going to be a little bit behind because of the drives and i think half of spain is on drives alert as the reservoirs and wells run dry. livestock farming is also suffering without water. there's no posture, no gap. what about it? i have to provide fodder straw. hey, a know farmers is seeking aid from the government, but how and when it will come as uncertain is there. but this is a very important matter of concern because it affects the whole country, but especially in some areas. and i'm thinking of the glad l. queer river. having

a really significant influence you were studying for the former motion. if you get there in other parts of spain, agri, business is thriving, large corporations abort tracks of arable land to plant peppers, citrus fruits and other causes for export. all of which require lots of water. something which the simple farmers, sorely lacking. and before we go, consider this your personal reminder that it's the last weekend before valentine's day. it's not just couples making last minute arrangements, but also flower producers were reading their final shipments columbia. as the top flower flower product provider to the united states and the world's 2nd largest producer after the netherlands valentines day sales account for about 15 percent of the annual sales for colombian growers each year. exports from the country. we're up last year to around $1700000000.00. producers are hoping that that for trends will continue this year, thanks also to the favorable dollar to pay. so exchange rate

alice all for me and the business team here in berlin, from more from us, check out our website to w dot com slash business for also on the dw news youtube channel. it can find us on facebook as g, w dot, assess until next time, take care what's making the headline and what's behind van d. w. news africa. that shows that the issues have been the continent. life is slowly getting back to normally where on the streets to give you in the reports, on the inside. our correspondence is on the ground reporting from across the continent. all the trains doesn't matter to you. next on d w ah, with

a decent car with the new key or e v 6. the sustainable electric speeds to many clever ideas. we took a look at what a read in 60 minutes on d. w. with one of mankind's oldest ambitions could be within reach or what is it really is possible to reverse aging researchers and scientists all over the world for in a race against time?

ah, they are peers and rivals with one doing goal to help smart nature. more life starts february 16th on d, w. this is, these are be news, africa coming up on the show. will there be accountability for torture? in uganda, uganda, an official stand, the keys of arbitrary arrest and torture rights groups, the u. s. and the e u r. demanding due process and rule of law. we hear testimony from uganda and satirist to alleges he was brutally beaten and says, the orders came from the very top. the son, most guy, no go.