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tv   Business - News  Deutsche Welle  February 12, 2022 2:15am-2:31am CET

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into the house leap frog cologne. and the table after a big victory in the race for champions league qualification. and you're watching. do you have any news up next? crypto currency commercials take center stage at the super bowl. chelsea delaney. we'll have more on that in business after this short break and we'll have more for you after that. so stay tuned. i'm wearing boot. grafton, thanks for watching with people and trucks injured when trying to flee the city center. more and more refugees are being turned away on the border. families playing phone tag fees. the reason for these critical illness with people seeing extreme dreams. ross getting 200 people in
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around the world. more than 300000000 people are seeking refuge. yes. why? because no one should have to flee with make up your own mind. w. made for mines. oh, oh, get ready for the 1st crypto, super bowl crypto currencies will take main stage during the commercial breaks for sundays football game. is that a fine of mainstream acceptance or a bad omen forbid point and the like will asked, are correspondent on wall street. britain's economy grew by a record 7.5 percent last year during a partial recovery from a pandemic driven historic collapse. we'll have more from our correspondence in
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london and will take you to spain were widespread. drought is forcing small farmers to make tough choices. i'm telling you lenient berlin, welcome to the show. it's one of the biggest sporting events of the year super bowl sunday. millions will tune millions will tune in this weekend to watch the cincinnati bengals take on the los angeles rams. but of course, the super bowl is not just about football, but also the commercials. crypto firms are expected to play a major role in this years ad lineup, hence the nickname crypto bowl. but demand for ads is strong across corporate america. prices for a single 32nd slot have been going for almost $7000000.00. a new record here is a planet. here's a look at what's planned. when the rams and the bangles hit the field at so fi stadium in inglewood, california on sunday corporate america stands ready to join the fight to win over fan. the also asked her a difficult year was subdued spots for
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a pandemic stricken world. things are slowly looking up and it's back to business with an all star line up and some outright crazy. ah. amidst all the you were some vision, general motors presenting its lineup of electric vehicles and some favorite movie characters. the makers of helmsman, ease of fighting food weight. oh whatever the message, the ads don't come cheap. this year's rate $7000000.00 for 32nd spot too. much that's 90000000 people that you're still exposing your brand to you and for maybe up and coming brands that need a little bit more exposure. that $7000000.00 price tag might be a good thing, is if you were able to create a truly, truly resonant ad within that short amount of time,
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you potentially have something that will pay off dividends over the years. and may become like a pop culture staple, for the most part, companies are keeping with what's proven to work, celebrities, celebrities, celebrities, and explosions that should get people's attention out there. and that's all that counts. oh, and who's taking home? the trophy of course. cookies are looking at the bangles, but football has seen its share of surprises. now for more and as let's bring in our correspond, new york yann's quarter see ends. we saw some of the odds that will be on display this weekend on sunday, but crypto is expected to really take center stage. is this a sign of mainstream acceptance for crypto currencies? and people already call it the crypto ball this year. if it really means that
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the crypt industry is mainstream remains to be seen. but obviously the industry does have the means to pay, as we've heard up to $7000000.00 for 32nd, to add to one crypto company, even renaming the entire stadium for millions of dollars. some of the other side, i mean the crypto market. so the crypto industry still has the body image, and that's one of the reasons why they're looking for the biggest states to get a better image and to become more straight mainstream in the months and years ahead . well, some have also been comparing this to the dot com bubble where companies were making similar plays to take center stage at the super bowl. is that a fair comparison? yeah. well actually, i remember that pretty well. it was the year 2000 when back then the super bowl was
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called the dot com bold because there were so many dot com companies, some having their at out to during the game. so there are some similarities. but maybe also some differences. one, similarity, clearly as back then, there was a lot of excitement about this new technology about the internet, about the stock market. and then you had companies like pets dot com. i mean, that was really in a famous, it was basically a stock that started singing. that was one of the head spec. then for pets, the comment that company blew up tremendously when the dot com bubble burst, the crypto bible is also going to burst. so remains to be seen but definite. there is a lot of excitement today also around the crypto currency. some, all this new technology, what that means for financial markets and the same as back then some companies, they made it even out of the dot com bubble and the same probably will be 2 now. so some companies will probably go and others will stay and become pretty successful.
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and of course, they're newer thanks so much. meanwhile, in the u. k. gross domestic product rebounded by a record 7.5 percent last year on easing covert curves. staging a partial recovery from a pandemic driven historic collapse. the u. k. economy grew by one percent in the 4th quarter, despite the emergence of the omar con, covert variant, british finance minister of issues to access the economy, proved remarkably resilient and earlier we spoke to d. w as bare good math and london about the victory lap their british government has been taking since that beacon nomic report came out the government and receive soon as you have mentioned had c is a c. it of course, as of indication for their cove, it measures, for example, for the 400000000000 package, a package that was available for for the economy by the chancellor. but also for
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the fairly a. well, i wouldn't say lax, but they, you k was always bit ahead of the curve when it came to easing restrictions and the european context. so for example, at the moment overtly no restrictions in the u. k. c. so the government will see it as of indication of, for their policies. however, it is of course, in the context of, of the u. k. having suffered enormously independent make, had the biggest recession in a 100 years. so it has to bounce back from a place that was pretty dark actually for, for the economy. and of course, also followed of british people. and we also know that the economy is still being hit by brag seat and u. k. economy. so the government own figures say that those 4 percent of the g d p being knocked off and in the median perm, and we will see there will be a foot further problems at the borders when there are basic new new laws between
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the e u and u k. traffic common to place. so it's are welcome news for now, but it's definitely not plain sailing with the a u. k. economy in the larger context now to some of the other global best and stories making news. the white house as warning the chip in history to diversify its supply chain and k, in case russia retaliate against threatened us export curbs. by blocking acts as to essential materials. many companies in the semiconductor industry purchase metals and where earth from russia and ukraine. california regulators are suing tesla, alleging the car maker has been discriminating against black employees at the san francisco bay area factory where most of its vehicles are made. the suit alleges the plant is a racially segregated workplace where black workers are subjected to racial slurs and discriminated against and job assignments. and yeah, and it's really are close to finding a trade pact covering manufacturing,
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education and other key sectors. trade talks received to push after the united states, australia, japan, and india pledge to set up a so called quad group and response to china's economic and military expansions. mexican president andras manuel lopez open doors that his government is pressing ahead with power industry reforms. despite us concerns that they could close off the market and show competition, that would be a violation of the us mexico, canada, a free trade agreement. us firms in mexico have been complaining bitterly against the changes which were proposed in october. now in spain, half the country is experiencing drought thanks to climate change. water scarcity is heading small farmers particularly hard summer, giving up on planting new crops altogether. take a look with this one submerged church bell tower in the oregon damn is now completely visible. it hasn't rained here for months. nationwide water reservoirs
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are only 44 percent full, their lowest level in 10 years. many farmers are already worried about their crops last time, but i know we're having a hard time because i did, we get rain now. the loss of serials this year will be irreversible. ok, it's daniel. it's even worse in the south where in one region alone, $58.00, hasn't hector's of land can't be irrigated. it's for some farmers to cut back their crops. well your name was hasn't been last year. i sewed 40 hector is this year i'm going to be a little bit behind because of the drives. and i think i'll tell you half of spain is on drives alert as the reservoirs and wells run dry. livestock farming is also suffering without water. there's no pasture, no gap. what about i have to provide fodder straw. hey, angel. farmers is seeking aid from the government, but how and when it will come as uncertain is there. but this is a very important matter of concern because it affects the whole country,
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but especially in some areas. and i'm thinking of the glad l. queer river. having a really significant influence you were studying for in the former. mostly they get there in other parts of spain. agri, business is thriving. large corporations abort tracks of arable land to plant peppers, citrus fruits and other causes for export, all of which require lots of water. something which the simple farmers is sorely lacking. and before we go, consider this your personal reminder that it's the last weekend before valentine's day. it's not just couples making last minute arrangements, but also flower producers were reading their final shipments columbia. as the top flower flower product provider to the united states and the world's 2nd largest producer after the netherlands valentine's day sales account for about 15 percent of the annual sales for colombian growers. each year. exports from the country were up last year to around $1700000000.00. producers are hoping that that for trends
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will continue this year, thanks also to the favorable dollar to pay. so exchange rate and that's all for me and the business team here, and berlin from more from us, check out our website to w dot com slash business for also on the news youtube channel. it can find us on facebook as g, w dot business until next time, take care of to the point. strong opinions, clear positions, international perspectives, half chinese leader, she ging paying and russian president vladimir putin joint forces against the west . is democracy under pressure. and how should nato and be you respond to the challenge, find out on to the point, to the point with d,
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w. long forgotten? well, a well does. a crossing this a higher is a hot and dangerous job. yet nothing would make them happy as a guardians of the deserts in 45 minutes on d. w. o. listen carefully. don't know how with today. ah,
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feel the magic discover the world around you. ah! subscriber to d w documentary on youtube. ah, john, have russian president vladimir putin and chinese, nita, she ging ping joint forces against the west? well, certainly china has been using the winter olympics for a massive display of its political and economic might. russia meanwhile, continues to flakes its muscles and the war of words over the future of ukraine. diplomatic efforts to ease the situation our in overdrive including missions to moscow and washington. so this time round on to the point we ask protein and she
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against the west is democracy.

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