well, the only clue variant is putting the healthcare systems around the world to the test. vaccination campaigns are accelerating while restrictions are intensifying once again. but are these measures enough to stop the spread of omicron, fax data and reports like you know, a weekly coven, special? every thursday on d. w. ah, markets plummet is tensions over ukraine. hit new heights, u. s. andy, you are preparing economic sanctions against russia. after president putin ordered troops over the border an opportunity for fans or just a way to exploit them. we look at the growing link between football and crypto assets and we're off to spain to find out why some regions have started using their

own currency. this is database business on robots and berlin. welcome to the program. the escalation of the crisis in ukraine has sent shock waves through global markets. european stocks slumped to 7 year low as it started trading. as an invasion of ukraine by russia appeared more likely than any other point. in recent months. asian markets had also had their worst day for weeks me while investors sought out safe havens pushing up the price of gold. and with the price of brute brent crude oil climes to its highest points since 2015 of affairs, the russian exports could be disrupted. western allies are rushing to implement sanctions after russia recognize the independence of 2 regions of east in ukraine. the white house is already banned investment and trade in separatist regions. other possible sanctions include banning russia from the swift banking system, making it difficult for russians to receive money from abroad. the u. s. also says

that it's willing to cut off rushes access to us dollars. well, let's discuss the situation further with clements 1st president of germany. institute economic research, thanks for joining us on a business that start off with those sanctions. how are any of those going to stop president putin in their track, in his tracks and can they they can increase the cost for, for present food in all of proceeding with a strategy. but he doesn't seem very impressed. and we have to see that russia has already been subject to sanctions after the 214 crime mean crisis. so trade with other countries has been subdued since then. so, so this makes it more difficult. still, russia exports a lot of natural gas to europe, exports oil, and that would be a possibility. but here, the trouble is that europe is so dependent on russian gas that at least in the short term, that can be done more can be done in the medium term. and it's also possible that

using targeted sanctions against particular companies or individuals, even some pressure may be put on protein, although it's unclear how influential other people are in russia, whether he's most the taking decisions by himself. yeah, and you mentioned, however, russia is very dependent. york is very dependent on russian gas and oil supplies. how united are the western allies behind these sanctions when they have different amounts to lose from them? well, there is a potential for conflict simply because the western countries are very different. the effect it would be very different the effected by sanctions against russia. so the next days i'm afraid will show to what extent they are able to put their differences aside and give a clear signal to putting out what putting has done yesterday very clearly shows

that he doesn't take the european government seriously. he doesn't think they will be able to act decisively against him. now we will see whether he's right or wrong with that assessment. we've already seen at the white house present by signing an executive order banning investment by us firms in don. yes. and is that something that's actually going to have an impact, or is that merely symbolic? that i would think that this has no impact at all. it's purely symbolic, and it's clearly insufficient. so if it is left to that putin will feel in courage to continue his expansionary policy. so the sanctions need to be much stronger than that. and it's just 10 to the impact that this has been having on global markets. we've seen stumps reacting dramatically to development in ukraine. why our investors so worried about the potential for russian invasion?

i think this is the increased uncertainty and the impact on energy prices, mostly higher energy prices, are a burden on the economy. and there is a lot of uncertainty, and i suppose many investors expect other investors to get nervous to say payment. i think that explains current developments. again, a lot will depend on how the situation continues. if investors can gain the impression that that will be it, that the crisis will not escalate further. financial markets will also come down. i would expect, ok, i'm in space from the institute. thank you for joining us and bring us up to date on this moving story. now moving away from the crisis in ukraine now, and the worlds of professional football and crypto currencies have become increasingly meshed. over the past year. many clubs have teamed up with crypto companies to sell controversial crypto fan tokens owners of those digital fan take

interesting perks, and can vote on pub issues like what music's played in the stadium. now, most clubs, offering fan tokens have signed up to a company called so ceos that organizes the initial sale and subsequent trading of fan taken wasn't a 120 clubs already used. so series including many of the biggest names in soccer. now, according to estimates, football clubs have taken on at least $350000000.00 by selling a crypto fantastic. and so far on so ceo's. but the values of many fan tokens have decreased since they were initially sold by the clubs. now in england, the birthplace of football, 17, out of the 20 premier league clubs have at least one deal with a company in the crypto sector. however, critics say many and vote only exist to suck up. people was money using football as a way of lending some credibility. well,

our reporter arthur sullivan has been looking into this growing link between football and crypto assets. joins me in the studio. what exactly is going on here? what sort of deals are being struck between football clubs and these crypto firms? right, so rob, this has been a development that's happened over the last 2 years or so. so around the time the pandemic hit that also coincided with what's been a rapid increase in the value worldwide of the crypto sector. it's going to be about 5 or 6 fold in that time. also at that time, football has a big funding crisis. as a result of close stadiums and other revenue streams been shut off. so you could say that, you know, they found each other in that sense, more money encrypt or less money and football. so marriage made in heaven. the kind of deals that have been stroke will very significantly, some of them are symbol sponsorship deals in the conventional sense. there's a lot of n f t activity. the tubs are getting involved in the non forms you both token asset sector because they believe that that would be something that's going to grow and grow. but the big one you touched on there is this socio dot com, that's these fun tokens. so people can buy a fine token and then they can vote in,

you know, minor club issues like the type of song that will be played at the stadium, things like that. wherever the crucial thing rob with these fun tokens is that you most buy them using socio dot coms, own crypto currency, somebody chillies, so you cannot buy them with your own money. you can't make a bank transfer, you must buy their crypto currency 1st. the fan tokens then fluctuate and value. so what we've seen a lot is that, you know, for example, to take my city the most successful probing. and at the moment they've been basically winning every game for the last 3 months. yet they're fond token has gone down in value at that time. so quite why the font opens go up and down a value it's not to do with the team, performs it's to do with why any digital assets goes up and down. we can't be sure it's fluctuating prices, supply and demand, and thyme groups have actually been quite vocal about their opposition to these schemes. what do they see is the problem? well, yet that there's been a lot of strong criticism from fine groups. and the most recent we saw was just last week. you wafer so the organizing body for football in europe, they stroke a day with socio dot com even though they're not even a club. and various find groups responded to that, saying it was another example of how the crypto currency sector was being promoted

by football as if it was a fine engagement offering. whereas critics say, it's just like any of the crypto investment funds are not buying stakes and they're club, they're not having more access to caleb issues or having more sand them. they're simply buying crypto acids. and for example, we saw recently arsenal in london, very big football field there. they had to odds band for their fun tokens because they were said, according to the u, you can advertise and regulator misleading trivializing investment in crypto not accurately portraying the things the fans are buying as crypto acids. and we've also seen, for example, situations where man city, they did a deal with a crypto company called 3 key. and within 2 days they had to pull out that deal because it was clear that this company didn't exist in any conventional form. so it's a shady area with big risks for fans and even off the sullivan. thanks for staying on top of it for us staying now where several regions are experimenting with their own local currencies. now is not an attempt to break away from the euro, but part of an effort to support local businesses. as they recover from the

pandemic. take a look, lou, it's a paradise for flamingoes and many other bird species. the air pro delta on spain's mediterranean coast is famous for its seemingly endless rice paddies and more recently for its own currency under in there. the yes is a single arrows, marty. some euro receives $120.00 euro deltas from the municipal treasury every 3 months over it. but the bills have the same value, was the normal euro's and are intended to help. the 65 year old get through the coven pandemic, even before the crisis, she could barely afford anything. for months chronically ill at home, sick with cove it and depressed. it's a hideous, lucky me all. the support helps me get back outside the day. have a coffee or by hair shampoo. oh boy, these are things i couldn't afford before. he says he can't. there's nobody here.

the coven! 19 pandemic is hit the village of doty blay, with its 10000 inhabitants hard. so the new currency is meant to bring some relief buddy, some euro can only spend her euro dealt is in town. you online shopping malls are off limits, more than 60 stores or participating in the project. so in total, more than $50000.00 euro deltas have already been put into circulation at the end of the month, retailers exchange the local currency for real euros at city hall. when i start for us, it's good because it means more people come here. instead of going to a big supermarket this way, the currency helps the small stores in the village at city hall, the euro. delta is seen as a success story close to people's needs and local business friendly be not, but i'll warrant up. and while we introduce the currency at

a time of extreme weakness, which is ongoing a, that's why we decided that while the euro delta came during covert, it came to stay ill copied this in my way. e kessick address for the more than 230 recipients like muddy some, you know, it's great news. after several back operations, she's unable to work and can barely make ends meet on him, bigger pension by other modern corporate us. my now not in the morning so i can now have coffee with my girlfriends again. wonderful. not every morning, but we can chat and i'm not always at home already. that's exactly what i need. i know. but he said, is able to pay with euro dealt is at her local cafe because it's not only the booker deals, but also the togetherness that comforts her in these difficult times. just type a reminder, the top business story we're following for you this. our markets have plummeted around the world as president putin note as russian troops into easton. you've

train while the west is discussing economic sanctions against moscow. not over man of his team here in berlin from or had to d dot com slash business until next time. ah senators if claims only to p cooking available over and over and that's and home the force i'm i'm followed almost missing that we can member merger that mr. bowman the valley that the last dragon's in this 100 had called to home for 2 years. but you books on interest, the global economy,

our portfolio d w business beyond. here's a closer look at the project. our mission. to analyze the fight for market dominance. east versus west. get us debit head with the w business beyond on you to d. o, life is getting more expensive by forces beyond that control and talking about inflation. right now, countries and even it's high a continent. the staying costs increased for everything from food to clothing to fuel. going to the grocery store food is way more expensive than it was even a year ago. so a lot of people are having trouble making and meet. in this video, we'll explore why 1st thing field we'll do is pass the prices on to consumers.

we'll also look at what's being done to tackle inflation and whether those measures and working, or simply making things worse. it's policy right progressively this year and inflation as a result of spiraled out of control. welcome to business beyond. let's begin in the united states where inflation is at a 40 year high. a survey by the us census bureau suggests, in the richest country in the world, people are struggling to be able to afford what they need. roughly a quarter of the people who make less than the poverty line has said, yes, i'm hungry and i don't have enough food because i can't afford it. and then people who are, you know, even above the poverty line, but kind of like lower middle class and even middle middle class. so people making up to $50000.00 a year. you know, at least 11.