the truth of what is happening in your country. you know we stun review. the world is united review and still you deserve more. i said for this hour and up next is reporter arthur helps painting for the homeless noise. get more, i'm d, w dot com c, as in ah, guardians of truth on exiled turkish journalist john dunn. dorothy. i have paid almost every price of being a journalist in a country like to key and mexican investigative journalist, unavailable on this one i every day. the government is involved, she's digging the country soil to find out the truth. they want to kill me

and they try many times. facing with a gun can change your life with one needs to know what is happening, their guardian, the truth starts may 3rd on d, w o . video platform, tick tock has grown faster than any other social network. it's impacting music comedy, even political protests. how take talk is changing pop culture. our topic today on shift, ah, in short videos are all the rage today. instagram has reels, snapshot has applied, and now you tube has its own tick tock, clone youtube. shorts is available and more than a 100 countries. with 6,

the 2nd videos in swipe of vertical format optimized for smartphones. the large tech platforms, a trying to cash in on tick tock, success to dark, really revolutionize social media. unique because of its algorithm and the ability to discover content versus having to go out and search for yourself is definitely one the most important internet products platforms in the last 5 years, without a doubt. and it's, i would say, take them over from facebook as being the most important place on the in network culture happens. a boggle music and take took are the perfect fit. in 202050 number one hits went viral on tick tock before climbing to the top of the u. s. charts. now some for being composed, especially for tick tock. they have to be catchy, to be the sound for as many clips as possible. the platform has also become a place for discovering music. take scottish singer nathan evans. until recently,

he was a postman. but now thanks the tick tock he's making music professionally. no one's blue pur bowed up, burned below my belly boys bow. soothing among their ben. this clip changed nathan evans life when it's on in 2020, his version of the sea shanty became a viral hit into a thought. a lot lord wellman. and and me, me, me mellow following, have a good tame lesson to it will sang along and then we'll move on to the next song, a at nevada and m o. in years that i expect that i would go what a wait and become him. a song that had been the charleston and all of all around the world. this is incredible. tick tock users have been interpreting the shanty in new ways among them. queen, guitarist brian may, ah, there's our jumping on this musical bandwagon. the songs on tick tock, the sounds that makes it really unique because on other apps,

we formed communities around hash tags or around individuals. and this allows us on tick tock to create community around specific sounds. and kind of sound driven means you says for that global community is propelling developments in the music industry. for example, driver's license, the debut single by 17 year old olivia rodrigo was streamed 100000000 times on spotify in its 1st 10 days faster than any previous so. oh, that was in part because the tick tock song was immediately used as the inspiration and music for lots of videos or some and other us artists like little knows ex with old town road. and michael brown with the get up 1st went viral on tick tock and then became starz. now take your last name. when

a song on taked up is connected to special dance move, it's chances of becoming a hit go up. for example, take the latest remake of i caught a tune that has got people dancing all around the world. you're with this, this as you want, but the 2nd break, these plans go talking about a but to get a hit like that, you have to grap users in the 1st 2 seconds. only if they don't swipe it away, does the song have a chance of landing on take talks for you page? that's the curated feet that appears when you opened the app. it's generated by the platforms, a i, which counts how long people watch and how much they comment. and like the algorithm works extremely well. as i know myself, i watch one video and then one after that one after that. and it's almost impossible to stop a pip. but pitt bite apple apple pie, an apple pip. really? yes. the constant ecosystem takes hope. it's unrivalled. and in terms of its

engagement, the actual experience. now you open it, you're not talking, it just gets here, right? it's a full screen vertical video, short form format that's very important for and just takes you again and again again, that is a picture based platform. so a feed based wall, it's still very old, still quite outdated. the algorithm is so precise that users are mostly offered videos that appeal to them. and on the rare occasion that a video is not a perfect fit, you can immediately find a better one by swiping to the next clip. that means the information about users preferences is constantly being refined. when you watch like it can be swipe, it means you done. so you're giving lots of very strong indicators of your preference. many, many times every minute actually to try this out. so let it know what your content

preferences are. thanks to the short video format. take tax algorithm can quickly learn what is currently hot on the platform. other video platforms such as youtube and netflix with their longer videos gather less information in a given time. these older platforms have hatcher rely more on detailed descriptions and metatags to categorize videos and identify the correct audience. by contrast, tick talks excellent image analysis software breaks down a video into individual frames to be categorized. for example, it can recognize the picture of a dog on a beach, so as to offer the clip to other dog lovers. talking about image analysis, you should know that when you use take talk, you're allowing the company to collect your face and voice data. i'm a bit skeptical when an app gathers biometric data. what is it doing with that

information? but take talk. first priority is of course entertainment. that's what makes the app so special and for popular. it combines fun with everyone's hope of becoming famous and becoming famous. i'm tick tock does not require perfection. talks visual language matches the way the videos are made. it's quick and simple. the creators use codes that everyone recognizes just suited to table to move products from right to left for a classic supermarket scene. morphing from mount, it is easy using an ordinary dish towel. it can be some idea. you just came up with in your bedroom and perform it. and so absolutely people put these like dish towels on their head or a sweatshirt on their head and suddenly they're the girl. in the scenario, it's catchy song snippets. filters and effects play a big role. an old kid's hip hop song is often combined with the big ice filter

with cat alone pouring pears. i'm the wrapper baby kaylee, now 16 joins in with our younger. so the so called transition effects are also important. the enemy, me filter transforms the creator into a cartoon figure. just a tap on the screen makes the magic happen better. that criminal under cover. it's crazy how tick tock has managed to keep its community together. the abs, popularity has increased enormously during the pandemic. 73 percent of craters currently spent between one and 5 hours a day on the platform. 20 percent of them even longer. and now tick tock videos can be up to 3 minutes long. does this mean that people will spend even more time on the app? how to take to do it. there's a whole array of challenges build says every day,

it's always new stuff coming out and it's completely solve the problem of creativity, merchandise, right? you actually very easy to create content, but you don't think that much. lots of youtube are, as for example, produce their videos with elaborate scripts, special editing software, and complex technology. but which tick tock. all you need is a smartphone and the app and the hash tags and challenges increase your chance of coming up with a viral video compared to other platforms. what you don't need to be skilled i in any particular way to create really by role potential concepts. so the opportunity or your content you go viral is much higher. you don't need to have a following immediately. and that is thanks to this algorithm and the for you page . and so it does democratize in some ways the access of boehme on the platform take

talks for you, page recommends different videos to each of us. and our location makes a difference. here in berlin, i'm offered a lot of clips that have been uploaded from german smartphones. the up assumes that i'll be particularly interested in this content that takes up isn't just playful, silly, and entertaining. it's also platform for creative political protests. with the rise of the black lives matter movement, tick tock has become a lot more political now. topics such as the military coup and myanmar port climate change are addressed on the app. but according to data scientist, one carlos medina, serano, you want to get us your, the younger generation is wanted to speak out as i'm, they discovered take talk as the past platform to express their feelings and con, they rarely share videos or all schools from other sources i'm going to quit they themselves of the stalls is this is politics as entertainment,

entertain german tick tock or larry. my other son makes clips about fashion and music on her profile. but she also posts videos about racism. the deal was always discriminated against due to my skin color. that's changed, but i don't want skin color to be a trend. these serious issues also find audiences on tick tock them on. and if you want to post a political video, it can't be boring or theoretical. you can't just talk, you need to fuel the discussion and you need said 10 voices. keegan stood on his arm. there is diversity on tick tock, themes like sexual orientation, have found a home on it. 11 reason for this is that generation z, the 16 to 25 year olds form the majority here move from the other one. if we look statistically the sort of beliefs and values of gen z, julian more liberal and progressive as far as, for example,

their approach to sexuality and, and gender and our understanding of gender as a fluid social construct. so it is a platform where l g b, t, q plus individuals can really find community. but this isn't the case in every country. the content icy on take took from the algebra to q community is hardly shown in some countries. take talk fast, that's because demand there is lower and it's only the algorithm that defies. however, critics collett shadow banning which is where content deliberately gets hidden without jesus realizing it. despite all the criticism take talk is currently a huge success. what do you think of the app? let us know on youtube or at the w dot com bye bye and see you next time. ah.

the addition of the 7 to 7 percent. well this week we wanted to have a conversation around 2 nights, pregnancy and ali mari we hear stories of women. oh young goes, bleed them themselves almost to death. we've bought a few emotionally talk topics to talk with him today. sure. but we'll speak out of dave's gender inequality, just 77 percent next on d, w ah, obsessed with speed and ready to pay for it with their lives in race, cars devoid, any safety feature. what drives people to the sport high, the la city heroes and victims. the faster on the road. in 60 minutes on

d w. so you want to know what makes with love and banding thing that way. i'm not going to have to watch my own car and everyone with later holes and everything getting, are you ready to meet the german can join me, rachel stuart, and d. w. hello, and very one. welcome to yet another addition of the 77 percent bishop where we discuss issues of importance to you africa's youth. my name is jo, catchy, and i'm your host for today. well this week we want to have a conversation around unit pregnancy and early marriage and coming up with me to be bought or done. so always using our to demand respect for walking women.