and ukraine were inescapable, and they did cast a shadow over the proceedings here. but all in all, i think the can film festival is really so did really achieve what set out to do, which was mark, are returned to cinema after 2 years of a pandemic. ok, deed of use got rocks for thanks so much for from can this is dw news lie from berlin up next to discover how a global pandemic is making half the world's population obese undock film and get news around the clock at d. w dot com. i spicer, thanks for watching interest the global economy, our portfolio d w. business beyond. here's a closer look out the project. our mission. to analyze the fight for market

dominance. good is step ahead with d. w. business beyond the obesity epidemic as the most important international health problem. let me does that venue by 2030 half the world will be obese or overweight. this is a disaster. it's a man made tragedy. earlier my life i thought that my weight was all my fault. i felt like a failure and frankly unworthy. and it took me awhile

to really start questioning most beliefs and challenging those thoughts like well, are you really a failure? and the answer is no, i'm not. i'm not. but it took a while to get to that point. ah, obesity. a blob of our arrows fantasies caught in a web of prejudice. it prompts scolding for poor choices and accusations of laziness. omnipotent genes provide an alibi. but what if obesity were a collective failure? not an individual one. the symptom of a free market that hates fat, but produces fat so's an a b. so genic society, ah,

it's a global phenomenon. not one country has halted. ah right now there are 2000000000 people adults and children who are overweight. busy or obese. this doesn't happen by magic. it takes work and we're going to look at who it is that is driving that process. with in the 1st years of the 21st century western countries declared war on obesity due to no avail. experts estimate that by 2030 there will be 250000000 obese children in the world are governments taken the right tack? ah

at least 2 men and women in the u. k. are overweight and the brighten still finding the city life changing impacts on the bottom and slowly lower your quality of life. ah, according to the messages spread far and wide, we alone are to blame for our weight. fat people are simply gluttons unable to control their appetites. you have a choice, make the change called stigma. cope well, is this idea that that people have no willpower. the people and larger bodies people's obesity don't have a well bower, or else they wouldn't carry excess weight. because we're told so often that that's

all it takes to lose weight. go to the gym fowl, this diet program. you know, if you just stick to it, you'll get there. for public health officials were shrinking a little personal will. power was all, it would take to slay obesity. eat less exercise, more became the mantra of the 2, thousands it would go around the world. so let's start moving. let's start pushing, twisting, climbing and raising the roof. let start moving more every day for 30 minutes or 60 . and if you feel like stopping, you can always start back up. let's start moving. it's so easy for us to look at a lean person and say, ah, they have such will power. they're so moral and strong, and then look at someone with a weight problem and attribute all of these negative traits. oh, they're just weak. they don't have will power. it's not at the individual level.

it's not individual will power. and if we go on believing that will never change this obesity epidemic, hey, every body, you know, getting active every day helps us all be healthy and feel great. the same old ernest advice about exercise is proffered with the best intentions. in 2010, michelle obama launched a campaign against child obesity. the 1st lady lent her sassy sachet to move your body aiming to set healthy your standards for food served in school lunch. when we send our kids to school, we have a right to expect so they won't be eating the kind of fatty salty, sugary foods that we're trying to keep from them when they're at home. unfortunately, michelle obama was on the right track right from the beginning. and i think she got derailed by a mixture of bad advisors. and by bringing in the food, the food companies and they were able to dilute her very powerful message down to

something where, you know, it's just her auntie television, encouraging people to, to move that way. rather than, let's move together or as a movement to be able to transform the food system better became more b on say, easily up stage the public service message i a boon to the multi nationals who quickly joined the dance in 2015. coca cola created the global energy balance network. a world wide think tank dedicated to solving the obesity problem. gets out by promoting exercise. most of the focus in the popular media and in the scientific press is over there eating too much eating too much eating too much, blaming fast food, blaming sugary drinks. and so,

and there's really virtually no compelling evidence that in fact is a co professor. steve blair is one of the head researchers recruited for the network. he's a specialist in physical exercise that may be the reason they're eating more calories than they need is because they're not burning many. so we need to be involved in just a few years due to this campaign spearheaded by coca cola. thus, lack of exercise has become central to the question of obesity, whereas it is based on a theory that was pulled out of a hat to defend the corporations product and private interest. i just wanna say, okay, here's how that translates into marketing language. i just wanna be ok. the industry has been focused on the story of calories and calories out. no, you can drink what you want. just go, go on a jog and work off your calories. well,

we know that actually is not true. that's not the true story. with allegedly to avoid weight gain, we would simply have to burn the same number of calories as we eat. the theory sounds logical. unfortunately, it is untrue. physical exercise actually plays a minor role and weight control. you have to jog for one hour to eliminate a hamburger. a pizza though, requires over 2 hours of running. if you look at it from a calorie perspective, that is fat accumulation equals sort of calories, n minus calories out. and they say, well that's always true because if you look at from, from a physics perspective, that is always true. but the problem is that that's physics and we're dealing with human physiology and really has nothing to do with each other. i think we should take the focus off of calories. yes, you can eat less and lose weight for short while,

but your body will fight back. and over the long term we know that metabolism is stronger than will power. mm hm. all right. if individual will power is not to blame what caused the steep rise in the obesity curve starting in the 1980s. so what's the difference between 197-2019? while i don't think it's the basic biology of the person, but it's something to do with the way that we eat both the, the types of food and the frequency of the foods that we eat. in 40 years, our eating habits undergone a real revolution fermented by public health policies of the late 19 seventies. at the time, cardiovascular disease was the grim reaper, causing millions of dense the senate special committee on nutrition is looking into the connection between diet and heart disease. the sugar lobby

succeeded in having a high fat diet declared guilty of false verdict, but had serious consequences. public health officials recommended that we reduce our intake of fats, grains touted as cluster all free, replaced meat as a staple food. and so eating more brad more rice more potatoes, for example, because they're very low fat and, you know, eating less dairy less meet low fat dairy. that kind of thing. that was the standard advice for so many years. and i think that is the most likely corporate as to why people have gain weight u. s. government called on the food industry to market thousands of processed foods that were reduced in fat and saturated fat. so if you're the food industry and you're supposed to reduce fat, what are you going to replace of live? well processed grans and sugar ah, agro industry, slight of hand made the transition, painless, sugar,

a cheap replacement for fat made light foods, tasty and addictive. chemist went to work extruding, ingredients, supermarket shelves, filled with attractively package, starches, reprocessed, his bread, cornflakes, and convenience. foods eating excessive sugar causes deep dysfunctions inside our bodies, starting with the hormone imbalance. when you eat certain hormones go off and the main hormone that's involved in energy metabolism is insulin. insulin determines whether the calories we eat, get burned, or get stored as fat, glucose sugar that is fuels nearly all living cells. when we eat, our pancreas secretes insulin and this insulin

is what transports sugar to ourselves. when our diets are heavy in foods that are starch and sweet by processed foods, in fact, our insulin levels are constantly high. with too much insulin or fat solves the fat tissue in her body, takes up to many calories and holds onto them. so there aren't enough calories for the rest of the body. there aren't enough calories for the muscle, for the organs in the brain. and that's why we get hungry. so these highly processed foods are fast foods shimmery beverages. joe foods that were snacking on, they die just very quickly, that they don't provide much satiety. so it's these processed carbohydrates, the dr waking despite the negative impact, these ultra processed foods habit are metabolism,

nothing has stopped their spread. it's profitable to sell food. that is fatty and sugary and salty and addictive. is much less profitable to sell food that is wholesome. that is high in fiber and is minimally processed. so what's driving the obesity epidemic? it's corporate profit. mm hm. this dietary revolution has fathered empires, nestle unilever, coca cola, kellogg's pepsico. currently a handful of huge corporations own nearly every brand of food. together they pull in $500000000000.00, an annual sales, and have taken control of our dinner plates. food is a huge sector, right? society?

it, not only that food company, it's not just the nest leaves and dan arms and cokes and pepsi's. it's the food retailers, it's the wal mart and curry force. it's the agribusinesses are huge. that control all the supplies of commodities. and then it also the marketers, it's all the advertisers making money from marketing junk food and beverages to people. so we're talking about a massive, massive component of our society is focused on selling the world, unhealthy foods and beverages the stood, multi nationals have a secret weapon. price. the products they sell are up to 60 percent cheaper than fresh foods. the shoppers with the smallest budgets stuck up these low income consumers sitting ducks are the primary victims of the system. ah,

the food industry says it's your fault. but the reality is they've changed the whole food environment. they've created a food environment where every place you turn it on your smartphone. if it's on seeing a billboard, if it's seeing any kind of advertisement. if it's watching television or movies, you see their junk food being pushed. the manipulation starts with the children. ah, scientific studies show there is a direct link between the ads, children, see, and the types of food they like to eat. the world health organization recommends regulating food commercials on tv. but the industry is ingenuous. it infiltrates new areas, like social networks or online games. slick

marketing hides the fact that junk food causes one of the most devastating diseases that exists. diabetes to day it kills one person every 6 seconds around the world. 45 years ago, if i told you that i have an 18 year olds, patient in my clinic with type 2 diabetes, you would have said, oh my gosh, it's incredible. it's so rare. it's so strain. now it's very commonplace that young people, children have type 2 diabetes. oh, we're like fighting a war at home. it's heartbreaking. it's unfair, it's unjust. people are making money off of this suffering. it's preventable. it's, it's dehumanizing to ignore it. it's inhumane to ignore it. one

of every 2 african american children will develop diabetes. one of every 5 african american children is obese. the rate is even higher among hispanics. a young woman spoke out and triggered a rebellion. we eat like leaf still slaves. yesterday i decided to write down some ingredients my day to dig diet. for them was a 1000000 things back map or now. and then there was sugar, flour, sugar, hijacking it all i group, of course sir. white powder high parents are sugar died. i love what he died grand, but he to die, die die. i heard a young woman who was 16 at the time, and she performed a poem that even now it made the made the hair on my arm stand up. and for the 1st time i saw

a young person describing the obesity and diabetes epidemic as a social problem. and i realized that she in a way is a much more effective messenger than i ever could be. in fact, whether christopher, haven't even now diabetes, that by it's like day it's like suicide . gene shillinger is coordinating the energy his non profit youth speaks, halts writing workshops for young people in the bay area. he wants to use wrap in spoken word to raise consciousness. and thwart food industry propaganda. this idea that they were being lied to. that's what inspired them to become change agents. that's what turned their palm from being a piece of art into

a weapon. armed with talent and a video camera, they launched an awareness campaign called the bigger picture. so for me, each one of those films as a stone that we were throwing at, i'm at the water hole and trying to see which one to make the biggest way. i would rather go middle school in my day. the weird thing was to wake up home walked to the bus that passed mcdonalds, the liquor store is past papa. past the 1st burger king passed the 38 to the 2nd burger king order my favorite route, hash browns almost again, brow bodies room. and i don't know if we love burger king or just love mapping hungry, written and performed chiefly by young hispanics and african americans. the videos garnered over a 1000000 views on youtube. meanwhile,

3000 miles away on the east coast. another activist has risen up in, commandeered a podium to tell a community it has been decimated. and how this is a crisis in our community and for me as a crisis, because i'm finding that i'm losing more people to sweets than i am to the streets . and i'm losing more people, took diet related issues that i am to the streets, to gun violence. this is an epidemic. and one that i'm deeply concerned about already own in his combat against this evil, reverend coats is not inhibited by the conventions associated with his calling. now this can of soda palm right. there are 39 grams of sugar. 39 grams of sugar in one channel. so now how many

teaspoons of sugar is that? anyone know how? almost 10 d sponsors are. so i want to see how much that is and maybe a hair this is how much sugar is in just one drink. right, and our children are getting pre diabetic by the aid as of 9 and 10 borderline diabetes. by the time that 13 years old. and we are sabotaging an entire generation of our people because of sugar. pastor william the more of an dillman coat at mount in and baptist church, and clinton, marilyn are suing coca cola and the american beverage association writers do this. the war had moved to the courtroom. dillman coats dared to seek the law on the coca cola corporation. ah,

we know that the consumption of sugar in these products exceed the american heart association. what are you asking for from coca cola? well, what do you want this company? we want coca cola to in their deceptive marketing practices. they have spent $120000000.00 in 5 years between 2010 in 2015 falsely advertising the product. the multinational retaliated by accusing the pastors of freedom of speech violations. and after suing for legal expenses, a threat with several $1000000.00, coca cola now demands that the case be dropped. coca cola statement. the allegations here are likewise legally and factually merit las and we will vigorously defend against them. the allegations are like coca cola

misled consumers about the science of sugar sweetened beverages because several of their i executives went out in the press and made statements like there is no link between sugar sweetened beverages and diabetes. and we know that is not the case for over 20 years, the soft drink industry has denied any link between its products and disease to maintain the illusion it employs all sorts of methods. since 2015 cocoa leaks has revealed that the lobby puts pressure on journalists, keeps discredit on studies. it dislikes finances, favorable research and hop knobs with political leaders to ensure this results contact was established within the senate. we will actively campaign to register that a soft during tax is discriminatory, regressive, and will not address the challenge of obesity. we have commissioned the economic

institute to complete a study which will prove inefficiency of such tax. it will be ready in 15 days, which will give us another tool to communicate both to the media and to avoid it. gains ground within the party appointed to serve as scientific expert by the city and county of san francisco. dean shillinger must untangle the truth from falsehood . when we did the analysis of the studies, we found that every study but found that there was no association between sugar beverage consumption and obese in diabetes, was funded in some way by the industry. whereas among all the studies that found that there was an association between the consumption of soda and sugary beverages and obese in diabetes, except for one were independently funded. so we now know and there's other evidence that industry has been i'm influencing very deeply. the medical and scientific establishment to create controversy over the question of whether their products

cause disease. mm. the junk food industry is cornered all over the globe activists are demanding tighter legislation to protect consumers. the battle has now become political here in the 30 years since warning labels and other forms of regulation were placed on tobacco over 1000000000 lives have been saved. i say that's a pretty good day at the office for people who make policy maliyah cohen and one of her fellow supervisors have made san francisco the 1st u. s. city to declare war on sugary sodas. when people realize how much sugar they are consuming in one can of soda,

they stop and they think. so we had testimony right here in this chamber of doctors of nurses, a researchers that talked to us about the effects of sugar in our body. and it was through these ongoing dialogues for years that we came up with an idea to began to tax sugary beverages from imposing attacks is virtually revolutionary in the united states. the industry raged. it's ads pitch the line that the government was interfering with grocery shoppers. the beverage a sugar beverage industry came out. they hired lawyers, they hired lobbyists, they found people within the community to come out and say, please don't tell us what to eat or what to drink. this is not a nanny state. we want to make decisions on our own. they spent millions of dollars . as a matter of fact, the out spent us almost $6.00 to $1.00. give me a break. i can decide what to buy without government help. the government is just

getting to involved in our personal lives. tell the candidate government leister to image, but public health advocates were able to mobilize citizen protests against the recalcitrant industry. we're going away this bel, doctors and politicians lining up outside of san francisco, city hall framing the sugar sweetened beverage debate. as the people vs big soda, we no longer can fit back and let the big soda industry target and her our community or mm. ready the tax was finally voted in. the victory was bitter blue. when san francisco moved to require health warnings on soda containers like the ones on cigarettes, the soft drink lobby, sued once again and one on appeal. the warning labels were shelved the same method had been used in new york city. when mayor michael bloomberg

suggested a law limiting the size of jumbo soda sold and restaurants. bloomberg was marked as a scolding nanny and the courts ruled in the industries favor. ah, in this face off between corporate freedom and consumer protection, freedom once again seemed to be the private property of the most powerful. i represent a part of san francisco that was a margaret, people, people who speak english as a 2nd language. people who live in subsidized housing, public housing tenements and the one thing that we all had in common was that we were dying from preventable diseases dying. and you know, that was just really hard to accept. in

theme like people didn't care. the industry didn't care. they continued to target their money and their resources to get people addict it so that they become wealthier. ah, oh oh oh oh i . we've sweetened the world guide because the market no longer were growing in

europe in the us. so coke and pepsi and all the clones, all the local companies that do the same thing, exploded and marketing. and in the low and middle income countries, mexico was the 1st country to be colonized by these agribusiness conquerors. today, 73 percent of the population is obese. or overweight, 10 percent have diabetes, which has become the primary cause of death. ducting, the attention of the whole world focused on mexico is to figure out why the rate of obesity and overweight had soar to go with the sugar imperialist attacks. one of mexico's greatest treasures, it's cuisine valued by unesco as part of our world. heritage. at casino,

the consumption of fruits and vegetables dropped by 30 percent across from work consumption at beams has fallen by 50 percent in 20 years ago. in 14 years. consumption of sweeten beverages has grown by 40 percent in mexico, in mexico. oh me you're there are one and a half 1000000 places to buy soft drinks and junk fruit. viaz has required others. they call me the chipper is last for public health. it's a criminal situation or less, handles it up on the 5th each mexican drinks a whopping $144.00 quarts of soda per year on the average, a world record in a country that elected a former coca cola executive to the presidency, challenging the food industry might appear to be impossible, but not for alejandro cal deal. it's almost like

a for here we are in front of the ministry of health fact with a frankenstein only has symbolizing the monstrous obesity prevention policy web created in collusion with the junk food and soft drink industries. head of a small consumer advocacy group. alejandro castillo, organized the resistance. he found a precious ally within the health ministry itself. simon, back era i researcher and nutrition, iona gala 2 different visions are at war. one is public interest health policy and the other is economic interest. who is going to win us enough of them because we're right at us. and it took 11 years of fear struggle battling sensors who rejected clip after clip before the researcher. and the activist finally succeeded in taxing sodas and junk food in mexico. it was the 1st so the tax in north america east or was i do them what the tax was really effective

because in the 2 years that followed consumption of smitten beverages found as in mexico, had been the world's largest consumer of soft drinks in when it went down by 4th places and what of encouraged by the success of the tax 20 associations joined the effort led by cal dio and bow kara, they demanded a nutritional labeling system. and they also hoped to raise the tax from 10 to 20 per cent for mm. apparently, these demands were unacceptable to mysterious, nameless opponents. jarvis, if you miss, i got a message on my mobile essay, may say a text with a league. joy clicked on the link earlier. im yeah, would you will. it took me to the website of mexico city's main funeral area,

the michigan and go, i understood it was a death threat took on when i'm enough. see mon diamond, it is your daughter, me. and they cited her name. a dollar has had an automobile accident all is done and she is at the hospital in critical condition. is he good for further information yet? only click here simon. your daughter is just had an accident. it is very serious. come quickly, she has been taken here. police are still trying to identify the suspect, who sent these threatening techs ah, we live in paradoxical times, although merchandise can easily cross borders, endangering local producers and junk food is conquering the world. barriers are raised to keep human beings out. oh, oh. 6 6 the revolution came from

a country at americas southern tip chile, despite the fact that for 30 years, it has been the darling of free market enthusiasts. the anti obesity movement is led by a senator. for years he has been fighting to dislodge his people from their rank as 3rd world wide and overweight and obesity. and if he thought he handled, yeah, i was called the devil in one newspaper. editorial. a devil persecuting those poor corporations. besides, they have tried to discredit us, or if they threatened us enough and assaulted us. what if we were not intimidated by pinochet's yoke? we will not be intimidated by the multinational circle no matter how powerful they may be. in the past several years, senator guido gerardi, a former pediatrician, has attracted the industries ire. he has been a fearless crusader in public health protection. first,

he braved billionaire president sebastian conyers official veto. then he had to overcome the industries campaign to denigrate him. finally, the law passed in 2016. it was the type of bomb agribusiness dreads most. it will have until the 1st right regained with this law is the right to know what we created. labels that tell you at a glance whether the product contains excessive sugar, salt, fat, or calories in 2nd, urine form so low that he wanted something a 6 year old child could understand. nathaniel blaylock open that if it were products that bear a warning label are banned from television commercial skeleton because we refuse to have trash and advertised on television. but they are also banned from online advertising look way than they cannot contain toys or stickers when they are banned . from using their sneaky ways to grab children's attention. they don't,

they said you were helping me with the la puente saying daniels fraudulent advertising violates the human rights of children and all the united nations treaties that are supposed to defend the children's rights and health of new york. we accused these corporations of pedophilia because they abused children. that is why have had extremely violent conflicts with some of them were good at them in the industry argued that the legislation would be ineffective and would penalize the poor that only 2 years after it went into effect. a virtuous circle. formed lab when an obese had a good news is that many of the products we thought it would be impossible to reformulate. because the industry told us that it was technically impossible. we are now made with less sodium unless sugar. how is folio lumber, how the industry itself says that 20 percent of its products have been reformulated? fiona, for, for certain categories of products. you people,

the improvement is even greater. i think a lot from this viewpoint, it really is a success. well the, let's say you never spoke with in that same 18 months we saw 25 percent reduction in purchases of sugar. we beverages in chile that's unprecedented. and we're seeing large reductions in all the ultra process chunk foods as well. that is the 1st time we've seen the glimmer of a country that like change the norms toward healthy 80 the, to lay in food revolution has inspired action and neighboring countries. peru has instituted the same labels, and uruguay is about to do so. and dramatically, mexico is joining them and it's new president and congress have just passed new

legislation requiring the same kind of labeling as chile. he went by your job. what on the other side of the atlantic, the contrast is striking. europe's neutral score labeling is fairly timid. compared to the black labels and chile only a few countries have adopted it. and it is not even mandatory. oh, but he's back in 20102011. the european union debated instituting a clear mandatory labeling system. of course, the corporations oppose the measure. by their own admission, they spent over 1000000000 euros lobbying to remove the mandatory stipulation writers. learn from you. so another winning strategy for corporate interests in germany has been to play the role of allies and the fight against obesity. this commercial produced by a supermarket chain promises a commitment to promoting healthy foods to help children make their dreams. come true. but is it really wise to trust the industry?

oh, i know villa, an a wave of overweight and obesity. the size of a tsunami is headed for germany pretty, but politicians refuse to admit it yet as associates. it is hard to understand how such a highly developed country can be so backward when it comes to prevention. we'll hooks with delicious does not in but the corporate lobbies are extremely powerful in germany. albion, deutschland, not even to day economic interest is invariably, a higher priority than public health. hopefully he'll belong on the german government counts on the industry's ability to regulate itself. it does not impose either taxes on sugary beverages or restrictions on advertising. however, it is estimated that by 2040 about 12000000 germans will have diabetes. this is

tragic as, as tomatoes ah go blue. the challenges of our times are clustered in obesity. an explosion of chronic diseases and dangerous health care systems. market leviathan's limit action on government policy, capital intensive, agriculture drives the junk food. jagger not the whole sugar peddling mass market food industry wants to addict us to cheap, empty calories that lead to chronic disease. let's refuse to obey. ah

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ah, this is dw news live from berlin. moscow says its forces have taken control of a strategic town and eastern ukraine. the defense ministry says its troops control the key cross road town of lee, man. russian soldiers and their local laws are getting closer to taking over the entire.