it happened 175 years ago. young start off entrepreneur at a specific goal to build the best optical instruments in luke outside. with the fine storage w ah, ah, ah, ah, symbols represent ideas, ideas that move us influence us and persuade us. take the mercedes star, the 3 points were designed to convey the company's aspirations for mercedes on

james, one day, dominate the land air and see when we look at the start today, we think of expensive engineering and luxurious tradition. so when it comes to marketing is image really everything. that's our topic today on made. now we've heard it so often it's become a mean. it's only champagne if it comes from the champagne region in france. but similar branding battles are going on everywhere all the time. like between india and pakistan over basmati, rice, or between italy and germany over balsamic vinegar. these are just arguments over who gets the call their products. what rather, these discussions entwined questions of identity and economy. one job in pakistan, the rice has been harvested and is now being taken to be mill. $3600000.00 tons of rice will be shipped around the world this year. 20 percent of

it bus marty rice. but the pakistani have a problem with their neighbor, india wired and by a barbara to a debate indian buyers in dubai. muskrat and saudi arabia purchase rise from us and sell it under their own brand names here. model homes, li, been doing that for a long time. ago but adam company or buckingham, they buy large amounts from us and then they put it in their own brand packaging. and literally, sometimes they even do the filling in packaging here in pakistan to open the radical basmati rice from pakistan sold as a product made in india than anger as people here. the rise exporters association of pakistan has taken the indian competition to court because the case is ongoing. they declined our request for an interview, but the pakistani se branding isn't the only problem. far mother

a yarber seed when farmers and pakistan want to start planting seeds for basmati rice and they face a shortage of seeds on the market and prices go up high. you got i'm out there. the ha, my, the boss is still at the machine. the me i get home was school widely before harvesting . we have desperate fertilizer. in past designs just woke up i eagerly for the money i make a computer that we don't have enough of the proper machinery itself. so 10 to 15 percent of the problem is lost during harvest. obelia gray gonna pick husking can near was, may be how many of us would not need a deal. and even more is lost during drying, husking and processing some bieber, near. and just because we don't have the newer technology go, oh wow, bin inventory, well, the senator warner in saudi jesus. and all of that makes rice production were very expensive. somebody debbie? he says the indians enjoy better conditions, which gives them a competitive edge. meanwhile, in germany, there is a similar dispute. the town of keel is home to vinegar manufacturer volley. my boss

tail bout is battling competition from italy and land known for its touching tomar . sammy cove bell wanted to use the name for his balsamic vinegar to and he went to court and your cousin that's a live flu. we buy fresh fruit that's grown within 200 kilometers of us and have lots of small suppliers so hot with and yet in big industrial producers who buy grapes from all around the world are allowed to call their product balsamic goals. but we can't, our shows are who so that makes no sense to me. i said to myself, that can't be item of washington. i was determined to get my way. i'm jasa, dr. maslanka working on an his stubbornness paid off like david taking on goliath barrel one his case at the european court of justice. now he sells his specialty balsamic vinegar to top chefs and retailers across europe, his balsamic o ages for up to 3 years. and these oak barrels and has no chemical additives.

disa induced the industrial, consortium, balsamic or demo dana is all about market power and lots of money feel good. it's also about industrial firms that turn out huge amounts of balsamic o in just 8 weeks magnum by sod. we have an artist in a process. you're an industry, we all don't hug. why shouldn't we be allowed to call hours that we so storage doesn't moton too often. good branding has consumer appeal and that goes for foods to. and that means good branding rings, producers, a good price bottles into english. but why are we prepared to spend more money on our product, which says it's made in germany dogwood or for a french champagne or something like that on deck? what these cyclic. it's because we use the brand is a kind of short cut out short cut on an ad up good song of been notes. it's not possible for us to try on every suit in a clothing store on support,

taste testing. everyone sparkling wine before we buy them and vine a. so we look at the brand, the cove and behind this brand stands to promise some mark. this product is good. these are split up to scoot back in pakistan. farmers believe their boss, marty rice, is undervalued band that their government has let them down. the kennedy intellectually challenges doing the challenges we're facing internationally, are related to marketing to production costs and the use of technology. ahmad a. hi, joe, was the government has not done anything to create a platform to represent the rice producers of pakistan, the he'd be gone. nig, yoga, it blue form, but i dared jasa and we still face other problems with respect to the cost of production or the high cost of electricity was de la agatha and the lack of tax breaks in our export process for you? sure. yes, whoa. she was dos off father explored gavin is this factor ain't also only sells it's rice within pakistan. it lacks the financial resources to export the rice

directly. so middle men sell it in india or the gulf states. so most customers will never realize this balance. marty comes from pakistan, hemoglobin lucky those. obviously pakistani basmati is the best rice in the world while it's significantly better than indian rice in terms of quality, aroma, and cooking all basically will do us. so we have a problem when the indians sell it under their name issue out in july, we are expecting that is we hope i solve this problem soon, wasn't a good leader in germany. this battle has already been fought and won in court. so now this vinegar maker can compete with the italians on a level playing field. he hadn't hunger, we'll get gun slomo for retailers where we are on regular store shelves and for customers. if we're not caught, balsamic o the no one will buy it. so that's why we've decided on the new label, german artist balsamic oval x by saw me cool whether it's german vinegar or

pakistani rice, the right branding is a big factor in the sales price. now i am a consumer. 2 you're a consumer, we're all consumers. the relationship between us and the goods and services we buy, falls under consumption. what then is consumerism? the simple definition is that consumerism is the culture that facilitates consumption. but that's a pretty value free description for a term that's become so loaded with negative connotations. our reporter and dress, no house explains what is consumerism shopping till you drop more, more often and always looking for the next kick. this also applies to intangibles. purchase music, films, and sex. consumer behavior reveals here socio economic status. you are what you buy. i consume. therefore, i am for economist adam smith,

consumption was the sole end and purpose of all production. in the 18th century goods were mass produced in factories for the 1st time. ordinary people could now buy nice things, textiles, jewelry, cosmetics, it was a consumer revolution. the 19th centuries, advertising pillars and electric signs promised luxury for all in countries including germany, france and the us. the 1st department stores opened temples of consumerism. after the 2nd world war, consumers spending grove, the so called economic miracle cars, refrigerators and washing machines became widely affordable. but consumerism as a downside, depleting the planets, resources, and destroying the environmental, excessive consumerism is dangerous. it activates the brain's pleasure center,

but can lead to shopping addiction and chronic death. getting caught in the consumption trap. criticism of consumerism began in the 1960s. consuming less and sharing goods with others instead of owning them. today, the sharing economy is growing more and more popular with young people. the internet has also changed consumer behavior. algorithms reveal what customers want . websites offer only certain items and manipulate suppliers. in spite of these excesses consumption is and remains the most important factor for economic growth. when buying power grows, so as the economy, especially during times of crisis. analysts focus on the consumer confidence index, which measures people's spending, mood and consuming, can be fun, even if consumers of itself doesn't make you happy in the long run.

there are selling products on the market and then there's marketing. there are a lot of ways to let people know about your product, launch parties, tv ads, social media campaigns, but especially food blogs have become sources of recommendations for users. a survey of germany is most popular. food blogs shows a baking site to be the most successful, followed by one offering simple recipes. a blog featuring vegan dishes comes in 3rd . obviously, users aren't just interested in how to make the food a but what goes in it with this in mind at one supermarket in cologne, wants to lower bloggers away from their screens and into their store full of goods not yet available to by turning the bloggers into touch shoppers and via their food blogs into marketers. in miss my name's missy. i'm a food blogger, and i love developing new ideas and recipe. dina acceptance when before and after

scanning her membership code, she's free to browse the aisles of this go to market and find new products for those recipes products that aren't available at regular retail. this messages up to the label looks like elder flower, or dill vo. but it's actually cola plant this intriguing. i'm going to try it out. 3 months ago, missy, from them ark joined the 2600 testers comprising the go to markets clientele. how about a smoothie for dogs? this is my pay for. this is my part time huge. i'm an elderly lady, 13 years of age. so she's a bit picky about what she eats and i'm always glad to make her happy. i'm glad. i hope she will be with this and doesn't let me submit. right off of the customers will find insects in both dog food and in little treats for humans too. if missy wants to know the contents of a drink,

she can try out the digital information screen. this hard seltzer contains carbonated water, infused with fruits and alcohol. the go to market also tests other purchasing incentives like this robot that guides you through the store. now we have something very special, our sound shower that certain me whits your appetite there. i'll enjoy this. being monitored by cameras doesn't bother her. like all the other testers. she's given her consent next up for missy reagan and lactose free power bars handsome new deserts. as this one looks interesting armand's bananas, oates states coconut oil with the sample packets if you don't like them, they won't feature in the store. miss lack that. i'm drawn to what really catches

my eye visually. it's all about things that match my color profile or color scheme . that's what i like to buy. best coverage, gather the food blogger scans, each selected product with her phone. at the end, she's presented with the total bell and links from rating the products signs. i have $62.00 euros 30 credit and my shopping is 61 years 42 cents so time to complete my purchase. she pays 13 euros a month for her membership, which allows her to take home products worth $55.00 heroes plus each rating is rewarded with bonus credit. the checkout process is completely digital. does ankles aloofness. i always find it an exciting shopping experience lawyers. i discover new things and also get inspiration for my food blog and my own cooking. i can see stuff that will be on the market soon. all the isn't available elsewhere. how from

good go to market was it in austria? and last june opened its 1st german branch. cologne was chosen due to its reputation as a cosmopolitan city home to a lot of young and internet savvy people. the craft ling startup is also based in cologne, like other food supply, as its owners pay up to $2800.00 euros to get their products on to the shelves of the test. supermarket. coughlin kicked up its test range with ginger shouts, but is now i did chilled vague and power bars, and it's paid off. the affordable de la grant, which forums with go to market is that we have a real sales situation for the 1st time. i often with other market research options it's just surveyed on an online screen or on the street, but they're not physical sales situations. as adults own, missy funday mark has arrived back home as a food blog as she takes her time to rate her shopping. thus,

as it did what it said, it would, does open up her no more than that meal issue. cook hallmark, i just still like watching tv and because of the extra emotional appeal or not all the music and extra imagery that they used to optimize product presentation. ha, here been here, it's me making the effort to go to the store. and i do have to spend a bit of money on them, but when i have it in my hand, it's me deciding whether it appeals to me or not. it really isn't the hon. tighter obviously smashed of us me. so, entre is do after they can maybe do with a small a drinks contingent. there is significantly more beverages than food items or cosmetics. smith, but the stuff you do get is always interesting. name come is important to us. hon. there is the odd disappointment is a bit artificial aren't ok. she definitely wants to saver being

a tester for a while yet. yeah. i wouldn't buy that. ha . after producing and consuming invariably cons, disposing. and in a world economy geared towards convenience, especially plastics or a mounting problem. the global production of plastic surge in the last 70 years to 360000000 tons in the year 2020 asian countries drove that growth in the last 2 decades led by china. what to do with all the waste waste management has become a booming cross border business with very dark corners. my colleague, a d t, roger, go pull reports. these containers sitting in a port in manila almost triggered a war. they were full of garbage including used adult diapers. and the philippines refused to let them into the country. prison reagan to territory just told you know,

that he has one week for his war. after rotting in the sun for nearly 6 years. canada finally to can twist back and burned it, made headlines everywhere, and revealed the dark underbelly of the global plastic waste network. it's a drive with corruption run by private traders in fly, by night, establishments and into bull found that it could be worse. we often find the same names linked to other crimes, money, wandering tax evasion, fraud. it's all the same criminals and the currency driving it all. is plastics, crap. i want to find out more about what's going on. but everybody on speaking do seems to be answering in court. so how does the global plastic waste rate even work? and how can we get out of this mess? and de china? by the ninety's, china was becoming the world's manufacturer every day, shipping containers carrying all sorts of products with journey to the us in europe

. but when they returned empty, they became serious financial opportunity. the west consumed, collected its waste and ship it out of sight to china. the china recycled. what had good and sent back new products for more consumption. and this cycle was on repeat and it was dirt cheap. for example, one u. s. trader told me that even in 2010, what it costs around $85.00 to dispose of a ton of waste domestically. it costs only $35.00 to ship a ton of it, the china. could there be, as we don't usually when low grade or contaminated plastic was sent to china? either cheap labor was needed to sought it. i'd had to be dumped and burned within a few years. several chinese towns near landfills and innovations side salad complaining of polluted air and water. cancer rates rose

so by 2018 china had had enough effectively banned all plastic waste inputs. and the world had lost as number one recycle. but china was prepared. their recycling industry was established and the country was now producing enough waste domesticated supply its own draw materials for recycling. so pause than the rest of the world was scrambling. some waste was burnt within the countries, but shipments of garbage still needed to find new destinations. and they found them soon enough in countries goes to china, lake militia, individual pilot. hank jane is a camp dana, with greenpeace, and militia, the country that became the leading and border at dime, green fees, along with citizens. and governments of some southeast asian countries are now demanding that the west stop using them as the waste dumps of the world. especially the rich, richer country, or just lots of ways of it to the global soccer. and,

and of course, they're shipping the problem to globally, but here's where it all got really lucky. you can just recycle any blast. they come in grades that you can tell by looking at the bottom of the container. and each grade needs to be recycled on his own in a specific reciting plant. it only makes sense to recycle high grade plastic life. a shampoo bottle ordered the dodge and container because what comes out on the, on the side still has value. but things like styrofoam that food comes in can never be recycle, which means that only it will be used once. this is, you know, let's say a container full of plastic. you honey grossman, looks into corruption and environmental related businesses around the world. the government is going to pay on the $1000.00. i'm just making the gross to recycle it . and then the company says, okay, we're not actually going to recycle it. so we're going to keep a $1000.00. and then we're going to spend $500.00 to send the container. we're going to need somebody $1000.00 in indonesia to make it disappear. and then we

still have to have so dollars profit that something like that. and companies in asian countries are willing to take the plastic in local waste collection is much less developed here. and so clean plastic can be used to feed the upcoming recycling industries. but here's where laws can be broken. the basil convention is the international treaty that stipulates which plastics can and can't be traded. it says for example, that contaminated a low grade, plastics need special permission from the receiving countries. governments before they can be shipped. my independent investigators found that plastic tree does have discovered ways to bypass this. first waste shipment can be mislabeled and passed through customs checks in the west. and then companies and developing countries who offered a taken low grade or onslaught plastic, find ways to smuggle it back to local authorities, even if jacks take place they can be evaded. and so the most obvious when which

corruption comes into play is to bribe officials to allow you to import that west. once aloud into the country, traders, me to find a way to make money from the bad plastic investigators found unsuitable disposal, including into rivers, landfills and plantations, along with cheap labor to be the main modus operandi. so basically the same things that happen in china, but there's even more criminal entity in this the criminals are relying money laundering techniques, and this typically would take the form of a legal waste company that would engage in both legal and illegal trades and then mix the payments across these 2 business lines. i also hearts foundation has investigated the role of money laundering at tax fraud across the waste trade industry. proceeds from the illegal ways trade could be up to $12000000000.00 annually and are waste trafficking. many of the profits remained in the

exporting countries with importing countries only generating part of the profits from resale or re use of certain waste from 2021. the basil convention toughened regulations. more types of plastic were banned. but environmental asleep, the still doesn't go far enough. if we leave the door slightly open, some one won't go straight. viet cong domains group fights for environmental justice. in november 2021 at the lobby, the german government to halt waste exports to vietnam. on average, a boss and in germany generates up to 2 kilograms of trash body. so can the european union div with its own waste output you? it's supposed to have the best voice, my natural infrastructure in the world. and we know it is shipping to countries where the waste management structure is not so the blocks,

if we don't have the countries to which we ship, it definitely does not have his groups as western countries have to develop their own recycling systems like china did the demand for some high grade recycled plastic has been soaring lately. even beating virgin plastic out of the competition . in some cases. as more asian countries clamped down or ban in boards, the big question is where will all the plastic go in the future? so what can be done 1st, why deleting policies and stricter enforcement and western countries have to invest in their own recycling industries to clean up their own meth? but to treat all that with domestically, the thing that needs to be cut down at the source is the amount of plastic we produce, consume, and throw away in the west. in a phrase, less is more especially in

a world of inescapable mass marketing. you might want to think before you act, but also before you transact, that was made. thank you very much for watching. catch us again here at the same time next week. for me it's good by and take care. ah ah ah ah ah ah ah, ah ah

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whistle oak creek wolves this week on d w ah ah . business dw news live from berlin, fierce fighting and ukraine. don bass region. constance shelling pushes ukrainian troops to the outskirts of sarah don next, but the key cities defenders vow to not give up. also on the show, searching for answers and berlin as one person is dead and 15 injured after a car crashes.