as getting citizenship will be i'm so this is also very important for the upper hand in hand and side by side. thousands of same sex couples around the country. can finally say i do a dream that took decades to become reality lou . and on that note, that's all for now at digital magazine shift, looks at how streaming services are changing our understanding of the bill that's coming up after short break. williams glueck croft is next in the chest. i with the amount of cost is increasing every year. many im gonna working on lunch with holiday destinations and drowning in plastic white wine and attic at the core

every year. europe to exports over 1000000 tons of plastic with there. another way. after all, the environment isn't to recyclable. make up your own mind. d. w, made for mines the fantasy adventures. other maya princess from latin america. a romantic drama at a black, queen's court. or how the earth was created, told from a nigerian perspective, with streaming platforms, we're able to view the world from many different perspectives. but is there more to it than entertainment or does streaming really promote diversity? that's our topic today on shift. ah,

diversity equality and inclusivity have become real buzzwords. but why are they so important in movies and series? well, because certain groups have always been ignored in film production, one example is women. we make up half the world's population in movies, however, men that usually get a lot more roles. let's take a look at last year's most successful films. 85 percent had more men than women acting in them. it's a man's world. and what about people with disabilities? all people with different cultural backgrounds or the l. g. b t q plus community. the big streaming providers have a more diverse selection on netflix, for instance, there are more women in lead roles than men. oh g, b t q plus topics like in the series, sex education have proved successful. and there's a higher representation of minorities to where it's streaming has done is really

break down barriers. so i can import content. that's the some experience or that i didn't even know spelt my experience, but i can get exposure to so much more even beyond my local market. and so that is really powerful. it's extremely important that viewers can identify with their heroes on screen. and let's be honest, so far, most series have been made for people like me, why people, for filmmakers around the world at streaming also opens up new possibilities. we can no longer be the needs by the gatekeepers, but we are not empowered. we technology express ourselves in that very beauty. i'm wonder that is all unix africa. it's pretty nice to hear that this is now possible . we met up with a couple of filmmakers from nigeria and they talk to us about what motivates them. my program was initially just to be able to portray people that look like me. that sound like i can relate to me in my struggles. i can learn more about my ancestors,

about mythology, etc. i think that's priceless. lucy oguio belongs to a new generation of nigerian filmmakers, a famous afro jazz singer and songwriter. she also co founded creal animation studios based in lay gus. one of her 1st films the satchel, tells the mythological story of 2 brothers, a bachelor, and due to walk, and the creation of earth and human kind. me see help record the singing parts herself. producer ferdinand id, me fee also favors authentic content in a modern package. apart from games, the team in lake us also develops animation movies to show a more realistic perspective of africa. i think is very important for our because to tell our stories because i want to know, of course, we're not told by all the working for us. right now we have the tools, we have the content or we have the capacity. so this new did original story tell us

what to approach our stories from a sense of fidelity that he's on the sec bread, nobody deserves to or pulled out africa low. helping us to tell us carries the way we want them to focus on these stories. went hold on screen, this also present real ways with new role models to identify what we all know that sometimes being what you see is what she need. he can do. so we need to have more content out there that depicts africans as a people, i know how to shape mentality as will self, right. our confidence and then buddha ability to believe that we are capable of doing as much as anybody else. the right role models can clearly boost your self confidence, who would have thought that streaming would be the platform to deliver that? i personally enjoy discovering and learning about other cultures. my and the 3 is a fun animation which features indigenous cultures from meso america. let's check

it out of the netflix miniseries maya and the 3 is an automated fantasy adventure inspired by meso american for so pre colonial mythology. the series was created by hawk. hey gutierrez, who is also the director and co author in the series he creatively and authentically integrates mythology from the indigenous groups of america? actors. so he saldonya, who lent her voice to the heroine. maia is delighted by the project. i get to share what i most excited about, which is my heritage. i love my love where i'm from. i love who i am and sheesh and there's so much about latin culture that we don't know and these are civilizations that are thousands of years. so you know, asked dag culture, my in culture, ink and culture, the arrow actually ira. so the caribbean kish these are,

these are civilizations that basically define beans. nice. it's pretty cool to see just how pumped she is. stories are of course easier to relate to when they line up with personal experience, but simply putting together a more diverse cast is not all there is to it. whether it's the director or camera operator, it's important that the whole team is truly, thus one of the main things we're seeing really in our data is presence is not enough. so just putting some visibility on the screen is a start. oh, what really keep connect? audience is that authenticity and so it takes the talent on screen and the screen are behind the scenes to make that happen. and it really is, you know, especially in our research and you asked is, it is critical for films to be truly diverse. the team behind the scenes must be divers to more diverse screen plays a just the beginning take gender diversity. studies show that the more women direct

films write screenplays and operate cameras more likely it is for women to play important roles on screen. the same is true for ethnic, religious or sexual and gender minorities. netflix is trying to make its programs more diverse. more than half of the films and series available on netflix in 201819 featured women in lead roles. compared to the highest grossing cinema movies over the same period, that's an increase of 10 percent for netflix to still has a long way to go. like with the representation of indigenous people or ethnic minorities from latin america, all the middle east. one of the populations focusing more on is middle east of african people here in the u. s. and, you know, are they always present in, you know, as a terrorist or religious extremists, you know, the fact that streaming can open that content around the world. now,

as well by the content that really connect me, it shows me versions of myself and who i can be and things like that. and so i think that is one of the most powerful opportunities for streaming. why it's been so popular. and that's also why none of that streaming giant can do without a diverse film offering, even at the more conservative disney group to which disney plants also belongs. the legendary mouse shawn in rainbow colors. whether in the workforce or in the staffing in the content or in the production, amazon prime and co are becoming more and more diverse. and the viewers appreciate that to a study showed that the l g b t q plus community believes that streaming platforms offer the most inclusive content that they can identify with. but let's not kid ourselves. big streaming platforms are not interested in making the world a better place. they are interested in money money that they can make by producing new content for new markets. of course,

for netflix that's necessary. it has recently seen subscriptions go down for the 1st time in its history. producer moses buffer, toby has no illusions about the motivations of streaming platforms. we both recognize that the. busy streaming platforms are businesses and they're not gonna go on to charitable or cs our mission. they had to also make money. we was on the stand a mid, the stream us midway, where we want to be authentic to our stories. what we want to do, stories that are almost any viable to get new stories and content, the streaming platforms invest locally. that's true for all 3 big players in africa . netflix, the south african platforms show an amazon prime video. they provide storytelling workshops or technical support. so max producers shows like the comedy series garner ger laugh, filled in lagos and aqua,

and specifically at the west african market. and in early 2022 amazon prime video set of partnerships with nigerian film production companies whose films will be included under streaming platforms soon. another boost for natalie would want more than several 1000 firms were produced in 2021 alone. the ability to tell our stories, who a global audience is a big thing, the, the fact that our content creators can also get what ramirez it does. there are concerns whether the get as much as or the kinds of what's on the world. what is the level of composition is better than what was there before? the one that we have, i know that i've been, you know, put our content out. i think that out that has been really, really good for the streaming platforms. these deals need to be profitable. it's not just the content, it's also advertising revenues in the advertising industry,

demand for media content has risen sharply says charlene polite currently from the international marketing company. neil: so what our research has shown globally is, marketers are it's highly, you know, we want to place our advertisements, our brand messages in content that is inclusive. so not only are we trying to more in our own marketing efforts, we're also trying to find content that is really connecting with diverse scientists and audiences more broadly represent in a positive way. because as the contract want to carry our. ringback message breaking down barriers both cultural and to do with gender inequalities is something we also believe in at deutsch avella, as well as human rights and freedom worldwide. the game at freedom isn't free shows what living in our oppressive state is like. a few weeks ago we presented this game on our show and asked for your feedback. we're also giving away an iphone $11.00 to $1.00 of the participants, as promised, where proud son announced that the winner is alexandra me. letter from zach grab

croatia. congrats, if you want to give the game a try, you can find more information on d, w dot com slash freedom game streaming can help in shining a lot on many under represented topics for me. discovering new perspectives and role models from other cultures is pretty cool. one of the biggest opportunities we have is to show and china right. and you know that afro german young person who wants to be a politician, he doesn't get to see too many examples of that. but can find a show maybe from the u. s. where somebody who looks like them has a pat and shows them a way that i think he supported successful for may people and stories from different cultures. and the l g, b, t, q plus community. all of it just makes movies and series more exciting. how about you who your role models let us know on youtube and d, w dot com, have a good one and see you next time. ah

ah, good morning speaking. how can miss? yes, that hatred of people that explained gold. hon. go. a history of anti semitism part one of our in depth documentary series, the face of a new enemy emerges in ancient egypt with the 1st eruption of violence against jews in the beginning, a history of anti semitism. in 30 minutes on d. w. o. oh, sheesh. please listen carefully. don't know how those 2 things you miss to the ago.

ah, feel the magic discover the world around you. subscribe to d w documentary on youtube. ah pakistan's former prime minister emron con isn't going quietly off to being kicked out of office in a parliamentary vote in april. he's been making extraordinary claims of a foreign conspiracy against him and making it clear that he wants to fight his.