us officials have declined to comment after 3 hours and courts greiner is heading back behind bars with our trials set to continue on thursday. her lawyer says it could last 2 months. the odds are seemingly stacked against her. russian courts have an acquittal rate of less than one percent, and a reputation of handing down harsh sentences in narcotics cases. coming up on d, w, shift living in the digital age. if you want more news, go to our website up. you don't come over less. twitter and instagram at t w beach. i've been fizzle and thanks for watching now with the up to date. don't miss our highlights. the d w program online. d w dot com highlights closely. ah,

listen carefully. don't know how to miss today. go, ah, feel the magic discover the world around you. subscribe to d w documentary on youtube. ah, the fantasy adventures of the my a princess from latin america. i romantic drama at a black queen's court. or how the earth was created, told from a nigerian perspective, with streaming platforms, were able to view the world from many different perspectives. but is there more to it than entertainment, or does streaming really promote diversity?

that's our topic today on shift ah, diversity, a quality and inclusivity have become real buzzwords. but why are they so important in movies and series? well, because certain groups have always been ignored in film production, one example is women. we make up half the world's population. in movies, however, men that usually get a lot more roles. let's take a look at last year's most successful films. 85 percent had more men than women acting in them. it's a man's world. and what about people with disabilities, or people with different cultural backgrounds, or the l g. b, t, q plus community. the big streaming providers have a more diverse selection. on netflix, for instance, there are more women in lead roles than men o j b t q plus topics like in the series, sex education have proved successful and there's a higher representation of minorities to what streaming has done is really break

down barriers. so i can import content, that's the some experience or that i didn't even know about my experience, but i can get exposure to so much more even beyond my local market. and so that is really powerful. it's extremely important that viewers can identify with their heroes on screen. and let's be honest, so far, most series have been made for people like me, why people, for filmmakers around the world streaming also opens up new possibilities. we can no longer be limited by the gatekeepers. we are now empowered with technology to express ourselves in that very beauty. i wonder that is fully unix africa. it's pretty nice to hear that this is now possible. we met up with a couple of filmmakers from nigeria and they talk to us about what motivates them. my person, i was unable to portray people that look like me. i can relate to me on

my struggles. i can learn more about my ancestors about apology, et cetera. i think is priceless. missy oguchi belongs to a new generation of nigeria and filmmakers, a famous afro jazz singer and songwriter. she also co founded creal animation studios based it lay gus, one of her 1st films there satchel, tells the methodological story of to brother is a bachelor and of do to walk and the creation of earth and human kind niecy health record, the singing parts herself. producer ferdinand id, me fee also favors authentic content in a modern package. apart from games, the team in lake us also develops animation movies to show a more realistic perspective of africa. i think is very important for our because to tell our stories because i want to know a story rental to buy or working for us. right now we have,

we have the concerns. are we have the capacity for this new did original story tell us? want to have put our stories from a sense of fidelity that is on the sec bread. nobody deserves onto or pulled out africa mold. helping us to tell us where is the, where we want them to focus on these stories. when told on screen this also present greenways with new role models to identify what we all know that sometimes being what you see is what you believe you can do. so we need to have more content out there that it picks africans. as a people i know have the shape mentality as will self right. buddha confidence and then buddha ability to believe that we are capable of doing as much as anybody else . the right role models can clearly boost your self confidence, who would have thought that streaming would be the platform to deliver that? i personally enjoy discovering and learning about other cultures. my and the 3 is

a fun animation which features indigenous cultures from meto america. let's check it out. of the netflix many series maya and the 3 is an animated fantasy adventure inspired by meso american for so pre colonial mythology. the series was created by hawk, a gutierrez, who is also the director and co author in the series. he creatively and authentically integrates mythology from the indigenous groups of america. actress. so it's al danya, who lent her voice to the heroine. maia is delighted by the project i get to share what i most excited about, which is my heritage. i love, i love where i'm from. i love who i am and she and there's so much about latin x culture that, that we don't know. and these are civilizations that are thousands of years. so, you know, asked ag culture in my, in culture,

ink and culture. the arrow actually i are our acts of the caribbean kish these are, these are civilizations that basically define a peanuts nice. it's pretty cool to see just how pumped she is. stories are of course easier to relate to when they line up with personal experience. but simply putting together a more diverse cast is not all there is to it. whether it's the director or camera operator, it's important that the whole team is truly verse. one of the main things we're seeing really aren't ada is presence is not enough. so just putting some visibility on the screen is a start. what really keeping connect? audience is that authenticity. and so it takes the talent on screen and, and hide the screen or behind the scenes to make that happen. and it really is, you know, especially in a refreshing us is it is critical for films to be truly diverse. the team behind the scenes must be divers, 2 more diverse screen plays a,

just the beginning take gender diversity. studies show that the more women direct films write screenplays and operate cameras more likely it is for women to play important roles on screen. the same is true for ethnic, religious, or sexual and gender minorities. netflix is trying to make its programs more diverse, more than half of the films and series available on netflix in 201819 featured women in lead roles compared to the highest grossing cinema movies over the same period. that's an increase of 10 percent for netflix to still has a long way to go. like with the representation of indigenous people or ethnic minorities from latin america, all the middle east. one of the populations ever focusing more on is middle eastern or african people here in the u. s. and, you know, are they always present in, you know, as a terrorist or religious extremists, you know,

the fact that streaming can open that content around the world. now the content that really connect me, it shows me versions of myself and blanket b and things like that. and so i think that is one of the most powerful opportunities for streaming and why is dental. and that's also why none of the streaming giant can do without a diverse film offering. even at the more conservative disney group to which disney plants also belongs to legendary mouse shawn in rainbow colors. whether in the workforce or in the staffing in the content or in the production, amazon prime and co are becoming more and more diverse. and the viewers appreciate that to a study showed that the l g b t q plus community believes that streaming platforms offer the most inclusive content that they can identify with. but let's not kid ourselves. big streaming platforms are not interested in making the world a better place. they are interested in money money that they can make by producing

new content for new markets. of course, for netflix that's necessary. it has recently seen subscriptions, go down for the 1st time in its history. producer moses buffer. toby has no illusions about the motivations of streaming platforms. we both recognize that the semi platforms are businesses and they're not, you know, yeah, on a charitable or csr a mission. they had to also make money. we was under sun amid the streamers midway, where we want to be authentic to our stories. what we want to do, stories that are commercially viable to get new stories and content streaming platforms invest locally. that's true for all 3 big players in africa. netflix, the south african platform shows an amazon prime video. they provide storytelling workshops or technical support shall max producer shows like the comedy series

garner ger laugh, filmed and lagos and aqua, and a specifically at the west african market. and in early 2022 amazon prime video setup partnerships with nigerian film production companies whose films will be included other streaming platform soon. another boost for natalie would. one more than several 1000 phones were produced in 2021 alone. the ability to tell our stories to a global audience is a big thing. the, the fact that our content creators can also get what rated there's. there are concerns whether the get as much as or the kinds of what's on the wall. what the truth is, the level of composition is better than what was there before. the one that we have another avenue to put our content out. so i think that out that has been really, really good for the streaming platforms. these deals need to be profitable. it's

not just the content, it's also advertising revenues in the advertising industry. demand for media content has risen sharply since charlene polite currently from the international marketing company. neil: so what our research has shown globally is, marketers are it's highly, you know, we want to place our advertisements, our brand messages in content that is inclusive. so not only are we trying to log in our marketing efforts, we're also trying to find content that is really connecting with diverse audiences . and auditors more broadly represent in a positive way. because as the content once a carrier. ringback message breaking down barriers both cultural and to do with gender inequalities is something we also believe in, at deutsch avella, as well as human rights and freedom world, had the game at freedom isn't free shows what? living in a repressive state is like a few weeks ago. we presented this game on our show and ask for your feedback. we're also giving away an iphone $11.00 to $1.00 of the participants,

as promised. we're proud and announced that the winner is alexandra me, letter from zagreb, croatia. congrats. if you want to give the game a try, you can find more information on d, w dot com slash freedom game streaming can help in shining a lot on many under represented topics for me, discovering new perspectives and role models from other cultures is pretty cool. one of the biggest opportunities we have is to show in china, right. all right. you know that afro german young person who wants to be a politician, he doesn't get to see too many examples of that. but can find a show maybe from the us where somebody who looks like them has a path and shows them away. yes, i think it's accessible for me people and stories from different cultures and the l g, b, t, q plus community. all of it just makes movies and series more exciting. how about you? who your role models let us know on youtube and d, w dot com, have a good one and see you next on.

ah, the 77 percent drug abuse is a huge problem and how many rise and problem across africa for years. we're not just looking at a problem, but also how young people can support the appears in dealing with it. so join us on a journey to the roots of the drug problem and 2 examples of encouragement. the 77 percent. next on d, w, i making the headline and what's behind them. d, w, news, africa. the show that the issues have been the continent. life is slowly getting back to normally where on the streets to give you enough reports on the inside of

our cars, funding was on the ground reporting from across the continent. all the trends doesn't matter to you. in 60 minutes on d w. m, what secrets lie behind these walls? discover new adventures in 360 degrees. and explore fascinating world heritage sites. d w world heritage 360. get the app now. hello there. how you doing? i'm good to. thanks for asking. welcome to another edition of best 77 percent that show for.