protera rust missiles, it's several apartment blocks near odessa. 21. people killed pudding, a 12 year old boy coming off shift living in the digital age. if you want more news, go to our website, dw, dot com, or follow us on twitter and instagram at dw news. you follow me at bit as will i beg, mozilla, thanks for watching you again. tomorrow. bye bye. ah . every journey begins with the 1st step and every language with the 1st word hello, pinnacle rico is in germany to learn german. why not learn with him? a simple online on your mobile and free to shop. t w's,

e learning course. nikos vague. german made easy. the resurrection of jesus christ in obama go bavaria, the world's largest passion. plague is back. every 10 years, visitors come from all over the world to see the staging of the biblical story. and this time, it's more up to date than ever. obama go. a village and it's passion. letters starts july, 3rd on d, w. the fantasy adventures other maya princess from latin america. a romantic drama at a black, queen's court. or how the earth was created, told from a nigeria perspective, with streaming platforms, we're able to view the world from many different perspectives. but is there more to it than entertainment, or does streaming really promote diversity?

that's our topic today on shift, ah, shoot. diversity equality and inclusivity have become real buzzwords. but why are they so important in movies and series? well, because certain groups have always been ignored in film production, one example is women. make up half the world's population in movies. however, men that usually get a lot more roles. let's take a look at last year's most successful films. 85 percent had more men than women acting in them. it's a man's world. and what about people with disabilities, or people with different cultural backgrounds, or the l g. b, t, q plus community. the big streaming providers have a more diverse selection. on netflix, for instance, there are more women in lead roles than men o j b t q plus topics like in the series, sex education have proved successful and there's a higher representation of minorities to where it's streaming has dad is really

break down barriers. so i important concept that speaks to my experience or that i didn't even know spoke to my experience, but i can get exposure to so much more even beyond my local market. and so that is really power. oh, it's extremely important that you can identify with the heroes on the screen. and let's be honest. so far, most series have been made for people like me, why people, for filmmakers around the world at streaming also opens up new possibilities. we can no longer be limited by the gatekeepers. we are now empowered with technology to express ourselves in that very beauty. i wonder that is all unix africa. it's pretty nice to hear that this is now possible. we met up with a couple of filmmakers from nigeria and they talk to us about what motivates them. my personal, i want to wish as others to be able to portray people that look like me. that sound

like kind of relates to me in my struggles. i can learn more about my ancestors about apology, etc. i think that's priceless. nicea oguchi belongs to a new generation of nigerian filmmaker is a famous afro jazz singer and songwriter. she also co founded creal animation studios based it lay gus, one of her 1st homes there satchel, tells them that the logical story of to brother is a bachelor and of do to walk. and the creation of earth and human kind niecy helped record the singing parts herself. producer ferdinand id me fee also favors authentic content in a modern package. apart from games, the team in lake us also develops animation movies to show a more realistic perspective of africa. i think it's very important for us to tell our stories because up went through all of the rebrand october,

also working for us. right now we have the, we have the concert or we have the capacity for this new did original story once upwards, as stories from a sense of fidelity that is as the sect redness that he deserves unto all pulled out africa gold. helping us to tell us stories the way we want them to prices from slum the stories when told onscreen. this also present real ways with new role models to identify what we all know that sometimes being what you see is what you believe you can do. so we need to have more content out there that depicts africans as a people i know have the shape mentality as will self rise. buddha confidence and then buddha ability to believe that we are capable of doing as much as anybody else . the right role models can clearly boost your self confidence, who would have thought that streaming would be the platform to deliver that? i personally enjoy discovering and learning about other cultures. my and the 3 is

a fun animation which features indigenous cultures from meso america. let's check it out. of the netflix many series maya and the 3 is an animated fantasy adventure inspired by meso american for so pre colonial mythology. the series was created by hawk, a gutierrez, who is also the director and co author in the series. he creatively and authentically integrates mythology from the indigenous groups of america. actress. so it's al danya, who lent her voice to the heroine. maia is delighted by the project i get to share what i most excited about, which is my heritage. i love, i love where i'm from. i love who i am and she and there's so much about latin x culture that, that we don't know. and these are civilizations that are thousands of years. so, you know, asked ag culture in my, in culture,

ink and culture. the arrow actually i are our acts of the caribbean kish these are, these are civilizations that basically define a peanuts nice. it's pretty cool to see just how pumped she is. stories are of course easier to relate to when they line up with personal experience. but simply putting together a more diverse cast is not all there is to it. whether it's the director or camera operator, it's important that the whole team is truly, thus one of the main things we're seeing really in our data is presence is not enough. so just putting some visibility on the screen is a start. what really key from connect? audience is that authenticity? and so it takes the talent on the screen and, and hide the screen or behind the scenes to make that happen. and it really is, you know, especially in a refreshing us is it is critical for films to be truly diverse. the team behind the scenes must be divers to more diverse screen plays at just the beginning take

gender diversity. studies show that the more women direct films write screenplays and operate cameras more likely it is for women to play important roles on screen. the same is true for ethnic, religious, or sexual and gender minorities. netflix is trying to make its programs more diverse, more than half of the films and series available on netflix in 201819 featured women in lead roles compared to the highest grossing cinema movies over the same period. that's an increase of 10 percent for netflix to still has a long way to go. like with the representation of indigenous people or ethnic minorities from latin america or the middle east. one of the populations that we're focusing more on is middle east african people here in the u. s. and, you know, are they always present in, you know, as a terrorist or religious extremists,

you know, the fact that streaming can open that content around the world. now the content that really connect me, it shows me versions of myself and blanket b and things like that. and so i think that is one of the most powerful opportunities for streaming. why it's been so popular. and that's also why none of that streaming giant can do without a diverse film offering, even at the more conservative disney group to which disney plants also belongs to legendary mouse shawn in rainbow colors. whether in the workforce or in the staffing in the content or in the production, amazon prime and co are becoming more and more diverse. and the viewers appreciate that to a study showed that the l g b t q plus community believes that streaming platforms offer the most inclusive content that they can identify with. but let's not kid ourselves. big streaming platforms are not interested in making the world a better place. they are interested in money. money that they can make by producing

new content for new markets. of course, for netflix that's necessary. it has recently seen subscriptions go down for the 1st time in history. producer moses capital pay has no illusions about the motivations of streaming platforms. we both recognize that the. busy semi platforms are businesses and they're not, you know, yeah, on the charitable or csr a mission. they had to also make money. we was under sun amid the streamers midway, where we want to be authentic to our stories. what we want to do, stories that are commercially viable to get new stories and content streaming platforms invest locally. that's true for all 3 big players in africa. netflix, the south african platforms show that amazon prime video, they provide storytelling workshops or technical support shall max producer shows

like the comedy series garner ger laugh, filled in lagos and aqua. and im, specifically at the west african market. and in early 2022 amazon prime video setup partnerships with nigerian film production companies whose films will be included other streaming platform soon. another bruce for natalie wood or more than several 1000 firms were produced in 2021 alone. the ability to tell our stories to a global audience is a big thing. the, the fact that our content creators can also get what ramirez it does. there are concerns whether the give as much as or the kinds of what's on the wall. what the truth is, the level of composition is better than what was there before. the one that we have another avenue to put our content out. so i think that out that has been really, really good for the streaming platforms. these deals need to be profitable. it's

not just the content, it's also advertising revenues in the advertising industry, demand for media content has risen sharply says charlene polite currently from the international marketing company. neil sir, what our research has shown globally is, marketers are, it's highly, you know, we want to place our advertisements, our brand messages in content that is inclusive. so not only are we trying to log in our marketing efforts, we're also trying to find content that has been connecting with diverse audiences. auditors more broadly represent in a positive way because as the content ones carrier. ringback message breaking down barriers both cultural and to do with gender in a qualities is something we also believe in, at deutsch avella, as well as human rights and freedom world, had the game at freedom isn't free shows what? living in a repressive state is like a few weeks ago. we presented this game on our show and ask for your feedback. we're also giving away an iphone $11.00 to $1.00 of the participants,

as promised. we're proud and announced that the winner is alexandra me, letter from zagreb, croatia. congrats. if you want to give the game a try, you can find more information on d, w dot com slash freedom game streaming can help in shining a lot on many under represented topics for me, discovering new perspectives and role models from other cultures is pretty cool. one of the biggest opportunities to have is to show in china, right. i know that afro german young person who wants to be a politician, he doesn't get to see too many examples of that. but can find a show maybe from the us where somebody who looks like them has that and shows them away. yes, it successful for me, people and stories from different cultures and the l. g, b, t, q plus community. all that just makes movies and series more exciting. how about you? who your role models let us know on youtube and d, w dot com, have a good one and see you next on.

ah. with sebastian in ukraine, the strategic eastern, the city of say you're a gun? yes. well last week to russian forces mocking what some west the next was called a critical point in the conflict. my guess this week has an unusual role in this war problem. are you all one factor in the lower house of russian parliament then became the only member to vote against the seizure crimea conflict with long dw come mike speaking, how can miss? he has that hatred of a people they explained go upon, go a history of anti semitism, part one of our in depth documentary series. the face of

a new enemy emerges in ancient egypt with the 1st eruption of violence against jews . in the beginning, a history of anti semitism. in 30 minutes on d, w. d w's crime fighters are back with africa most successful radio drama series continues them all episodes are available online. and of course, you can share and discuss on d, w, africa's facebook page, and other social media platforms, crime fighters, tune in now. in ukraine, the strategic eastern, the city of savior, a van yet fell last week to russian forces. mocking what some west the next. what's called a critical point in the conflict. so where does it go from here? and the weekend, g 7 leaders restated support for key f. but we'll have a heavy weapon.