to not back down whether it's in the u. k, or quote going on. oh, you know, i, to states of america on community enough. you know, medical enough. so we have to be with the broadest the proration of keeping people, human rights of death is vigilance. while the fight for quality around the world is still not over in london, at least, pride is a reason to celebrate his cities. that's all the news for now. shift our digital magazine is coming out next on the channel and i'll be back in 45 minutes. time with monique what secrets lie behind these walls? discover new adventures in 360 degrees. and explore fascinating world heritage sites. d w world heritage 360. get the app now.

i am can think i am here in iowa sexual assault survivor extend to step out and say the church pass. women in asia are bad if the fee is infeasible. nothing can stop me. that is, go into starts july, 6th, b o, the fantasy adventures, other maya princess from latin america. a romantic drama at a black, queen's court. or how the earth was created, told from a nigerian perspective, with streaming platforms, we're able to view the world from many different perspectives. but is there more to it than entertainment, or does streaming really promote diversity? that's our topic day on shift.

ah, legacy equality and inclusivity have become real buzzwords. but why are they so important in movies and series? well, because certain groups have always been ignored in film production, one example is women. we make up half the world's population in movies. however, men that usually get a lot more roles. let's take a look at last year's most successful films. 85 percent had more men than women acting in them. it's a man's world. and what about people with disabilities, or people with different cultural backgrounds, or the l g. b, t, q plus community. the big streaming providers have a more diverse selection. on netflix, for instance, there are more women in lead roles than men o j b t q plus topics like in the series, sex education have proved successful and there's a higher representation of minorities to what streaming has done is really break

down barriers. so i can import content, that's the same experience, or that i didn't even know about my experience, but i can get exposure to so much more even beyond my local market. and so that is really powerful. it's extremely important that viewers can identify with their heroes on screen. and let's be honest, so far, most series have been made for people like me, why people, for filmmakers around the world at streaming also opens up new possibilities. we can no longer be limited by the gatekeepers. we are now empowered with technology to express ourselves in that very beauty. i wonder that is fully unix africa. it's pretty nice to hear that this is now possible. we met up with a couple of filmmakers from nigeria and they talk to us about what motivates them. my person, i was unable to portray people that look like me. i sound like can really me and

my struggles. i can learn more by my ancestors about apology, et cetera. i think is priceless. missy oguchi belongs to a new generation of nigerian filmmakers, a famous afro jazz singer and songwriter. she also co founded creal animation studios based in lay gus. one of her 1st films of her satchel, tells the methodological story of 2 brothers, a bachelor and of due to watch and the creation of earth and human kind. the see health record, the singing parts herself. producer ferdinand id, me fi also favors authentic content in a modern package. apart from games, the team in lake us also develops animation movies to show a more realistic perspective of africa. i think it's very important for us to tell a story because i want to know a story rental to buy or working for us. right now we have, we have the concerns,

are we have the capacity for this new did original story tell us, want to approach our story from a sense of fidelity that he's on the sec bread nobody deserves onto or poll dot abrego hold. helping us to tell us where is the, where we want them to focus on these stories when told on screen this also present rewards with new role models to identify what we all know that sometimes being what you see is what you need. you can do so we need to have more content out there that depicts africans as a people, i know how to shape mentality as will self right. buddha confidence and then buddha ability to believe that we are capable of doing as much as anybody else. the right role models can clearly boost your self confidence, who would have thought that streaming would be the platform to deliver that? i personally enjoy discovering and learning about other cultures. my and the 3 is a fun animation which features indigenous cultures from meso america. let's check

it out of the netflix miniseries maya and the 3 is an animated fantasy adventure inspired by meso american for so pre colonial mythology. the series was created by hawk, a gutierrez, who is also the director and co author in the series. he creatively and authentically integrates mythology from the indigenous groups of america. actress. so it's al danya, who lent her voice to the heroine. maia is delighted by the project i get to share what i most excited about, which is my heritage. i love my love brand from i love who i am in cash. and there's so much about latin culture that we don't know. and these are civilizations that are thousands of years. so you know, asked dag culture, my and culture, indian culture, the arrow actually i are our acts of the caribbean kids. these are,

these are civilizations that basically define beans. nice. it's pretty cool to see just how pumped she is. stories are of course easier to relate to when they line up with personal experience. but simply putting together a more diverse cast is not all there is to it. whether it's the director or camera operator, it's important that the whole team is truly us. one of the main things we're seeing really in our data is presence is not enough. so just putting some visibility on the screen is a start. what really key next audience is that authenticity and so it takes the talent on screen and then how behind the screen or behind the scenes to make that happen. and it really is, you know, especially in our research and us is, it is critical for films to be truly diverse. the team behind the scenes must be divers, 2 more diverse screen plays a,

just the beginning take gender diversity. studies show that the more women direct films write screenplays and operate cameras more likely it is for women to play important roles on screen. the same is true for ethnic, religious, or sexual and gender minorities. netflix is trying to make its programs more diverse, more than half of the films and series available on netflix in 201819 featured women in lead roles compared to the highest grossing cinema movies over the same period. that's an increase of 10 percent. but netflix too still has a long way to go, like, with the representation of indigenous people or ethnic minorities from latin america or the middle east. one of the populations that we're focusing more on is middle eastern or african people here in the u. s. and, you know, are they always presented in, you know, as a cherished or religious extremists. you know,

the fact that streaming can open that content around the world. now if you are, well i the content that really connected me, it shows me versions of myself and who i can be and things like that. and so i think that is one of the most powerful opportunities for streaming and why it didn't so and that's also why none of that streaming giant can do without a diverse film offering. even at the more conservative disney group to which disney plants also belongs to legendary mouse shawn in rainbow colors. whether in the work force or in the staffing in the content or in the production, amazon prime and co, uh, becoming more and more diverse. and the viewers appreciate that to a study showed that the l g b t q plus community believes that streaming platforms offer the most inclusive content that they can identify with. but let's not kid ourselves, big streaming platforms and not interested in making the world a better place. they are interested in money money that they can make by producing

new content for new markets. of course, for netflix, that's necessary. it has recently seen subscriptions go down for the 1st time in its history. producer moses capital pay has no illusions about the motivations of streaming platforms. we both recognize that the. busy assuming platforms are businesses and they're not, you know, you're only chargeable or csr a mission. they're here to also make money. we was on the sun amid the streamers midway, where we want to be authentic to our stories. what we want to do, stories that are commercially viable to get new stories and content, the streaming platforms invest locally. that's true for all 3 big players in africa . netflix, the south african platform shown act at amazon prime video. they provide story telling workshops or technical support. so max producers shows like the comedy

series garner ger laugh, filled in lake us and our graph. and, and specifically at the west african market. and early 2022, amazon prime video cetera, partnerships with nigerian film production companies whose films will be included under streaming form soon. another boost for not only would, we're more than several 1000 firms were produced in 2021 alone. the ability to tell our stories, who a global audience is a big thing, the, the fact that our content creators can also get what ramirez it does. there are concerns whether the job as much as or the account of what's around the world. what the truth is, the level of composition is better than what was there before. the one that we have another avenue to put our content out to. i think that that has been really, really good for the streaming platforms. these deals need to be profitable. it's not just the content, it's also advertising revenues in the advertising industry,

demand for media content has risen sharply says charlene polite currently from the international marketing company. neil sir, what our research has shown globally is, marketers are, it's highly, you know, we want to place our advertisements are grant messages in content that is inclusive . so not only are we trying to more in our own marketing efforts, we're also trying to find content that is really connecting with diverse audience. just an image is more broadly represent a positive way because as the contract want to carry or message breaking down barriers both cultural and to do with gender inequalities is something we also believe in at deutsch avella, as well as human rights and freedom world wide. the game of freedom isn't free shows what living in a repressive state is like a few weeks ago, we presented this game on our show and ask for your feedback. we're also giving away an iphone $11.00 to $1.00 of the participants, as promised. we're proud and announced that the win is alexandra me,

letter from zagreb, croatia. congrats. if you want to give the game a try, you can find more information on d, w dot com slash freedom game streaming can help in shining a lot on many under represented topics for me, discovering new perspectives and role models from other cultures is pretty cool. one of the biggest opportunities we have is to show in china, right. and you know that afro german young person who wants to be a politician, he doesn't get to see too many examples of that. but can find a show maybe from the us where somebody who looks like them has that and shows them away. yes, i can be supported successful for me, people and stories from different cultures and the g, b, t, q plus community. all of it just makes movies and series more exciting. how about you? who you'll role models, let us know on youtube and d, w dot com, have a good one and see you next on. i

the 77 percent target is as a huge problem and as many rise and problem across africa. yes. are we not just looking at the problem? and also how young people can support the appears in dealing with it. so join us on a journey to the roots of the drug pop on into examples of encouragement. the 77 percent next on d w. a. do you like it? with do you want a low key, then buckle up, put the pedal to the metal,

and let's ride with red in 60 minutes on d, w. these places in europe are smashing all the records. stepped into a bold adventure. it's the treasure map for modern globetrotters. discover some of you to record breaking sites on google maps, youtube and now also in book form. oh hello there. how you doing? i'm good too. thanks for asking. welcome to another edition of best 77 percent. that's sure for africa's majority you. i.