w dot com. ah, big brother is watching you. this was george. oh, wells prediction in his dystopian novel 1984. is this why i sometimes get the feeling that i'm not really alone when my phone is nearby? hey serie, aha! can our smartphone spy on us? interesting question. exactly. which is why we're going to look for answers here on shift. ah, according to a recent study, every 3rd person in germany has taking a break from social networks before because they had concerns on data security. the protection of private data is becoming increasingly important for users and social networks have also noticed they promised to take data security very seriously in

the current privacy policies. however, there remains this one strange phenomenon, but my colleague how tom les noon also keeps coming across. so i just spoke to my flatmate about something and shortly after i c, as for the exact same thing on instagram, super creepy. ah, has this ever happened to you too? yeah. does instagram sit by on? not all. we leave traces online, cookies register or every move. when we click on which products we buy and which passwords we use, i sent a friend, a photo of a hugo boss suit on. what's apple? just an hour later, a hugo boss ad turned up on my instagram feed. it jim we've talked about will also appear on my feet. hurt. instagram is instagram, listen in on me or read my messages. let's try little self experiment. i use terms that i usually wouldn't search for when she regressed augmentation and berlin and value for talks i need bought was held by handle. so far,

no ats. what does the expert think is instagram spying on me? from my understanding, this is not the case. even though facebook has a couple of patterns that's to deal with for turning a microphone remotely. and however, from my understanding tangled people who looked into this, i denied this match. i google, amazon, microsoft, and apple. they all assure us that they're not listening in on phone calls or using our phones, microphone to spy on us while we're cooking and then sending us ads for a frying pan. for example. technically, this would be possible though, but let's assume that the companies really are speaking the truth. how can we still be so perfectly targeted with ads? companies like meta and google make money through advertisements. personalize ads are especially effective at the more the companies know, the better they can target you. instagram's parents, company meta saves information that users leave when they use the up. that includes

everything you share with other users voluntarily, like photos, comments and likes. but the app also stores meta data from photos and videos that you upload, like where it was shot, and what it to picks. if you're constantly logged into instagram, facebook on your phone, you're also sharing your location as instagram, facebook, and what's up all register. where when the at this being used interactions with the up itself. um, likewise saved and analyzed by matter like which post scrubber attention longest. for example, instagram knows how long you scroll through the profile of your crush at night. so instagram or facebook don't actually need to spy on us. all the apps have to do is to register who we know and where we were at what time and with whom met us algorithms compare our data to our friends and followers data. this reveals a lot about us even if we're not posting or commenting. my flatmate and i are

friends on facebook. we've spoken about buying an air filter shortly after i'm fat . an advertisement for air filters without ever having such for them on line. as we're friends on facebook, the above to register with us at the same location from this, the algorithm concludes that we must have similar interests. and since my flatmate has already looked for f on line, i get the same at metro, connect, the data and activities from different uses before letting artificial intelligence analyze them based on the connections, the a, i then tries to predict what we like or dislike, or we want and what we fear. that's why with the ads that a perfectly tailored to our interests. it's easy for advertisers to find their target audience on instagram. they can precisely direct who gets to see which ad, based on categories like gender or age group, but also location, or hobbies. these ads will pop up between status updates from friends and pages we

follow ah, mehta has just released a new privacy policy that chats more light onto where and why data gets collected. the company is reacting to its years of calls for more transparency. but that doesn't mean metal phase less data. after all, data is essential for personalized as the best we can do is to delete or absent accounts or reject data sharing whenever that's at all possible. google meta, an amazon all have the same business model. it's based on collecting data for users . it's very hard to reject personalized ads with full control over what i sure i can simply stop talking to alex or i can not click on anything. however, the observation of my behavior online,

where i am with my device locations of my devices sharing and the, the method that is collected, that is very difficult to control for an individual. but we're not completely perilous in order to control ads and instagram. you have to log in to facebook. there you can change the settings for instagram and facebook. remove all apps your facebook account, sir, probably more abs connected than you think. this is quite important. a, some ups enable location tracking. others might have access to your contacts or photos on instagram itself. hiding personalized odds on your feet is quite easy. simply choose the reason why you want to hide the and then go to settings to disable personalized ads. instagram will notify you that you won't get to see fewer advertisements, but they will at least be less personalized. finally, go to your phone settings to turn off location tracking, go to privacy,

then location services, then select instagram. and the next time you make a post or story, just leave the location out apart from location tracking on our phone, smart assistance like apple, serious thumbs and fix the or who are way. celia are also designed to make life easier. they are already used in millions of phones and smart speakers around the world with amazon's alexa, you can now control more than 100000 different devices with voice commands from your washing machine to your smart toilet. it's all pretty convenient, but you also pay with your data, and it is a lot of data that is being collected more than many of us think. even if the company's claim it for your benefit, smart and helpful. that's what amazons alex. so apple, siri and microsoft katana all pretend to be in.

i am aaliyah's, assistant from voice assistance, basically work by always listening in on what's being said in a room through the microphones. dung from the default voice recognition then kicks in once the magic word, which is basically the word. the voice assistant reacts to husband said, but duffy donna after which everything i say is sent to the cloud, the thought dance and to voice recognition before it comes back as command involved and the task is completed. i like so what's 500? 87 minus 398180 9. correct? yes. by now voice assistance can deal with more complex requests. they also know all preferences site which recipes we like what we buy when we sleep on family nautica shop. everything is recorded saved on service in the us, and linked with all the use of data. and that's all to learn. amazon, for example, knows who i am about because i'm signed in on my amazon account with us. that means

they also know what i've bought in the past and where we live here, and that's how they generate a pretty precise user profile with the coffee. but during test runs, the assistance often also passed on sensitive information. investigators outside the us can already access recordings of these conversations in certain cases. if you have a voice assistant at home, you might have been collecting potential evidence against yourself for years. so voice assistance are gathering more information than we are often aware of. users can of course delete recordings from their profile afterwards. let me real. i don't want to have to constantly self monitor what i say and to whom. and that's just the tip of the iceberg. technically more spying as possible. some secret services and the police have a whole other set of tools at their disposal and they make met her microsoft, apple or who are way look harmless. at least 50000 people have been spied on with

the pegasus software in recent years, including journalists, senior politicians, and has of state. some phone manufacturers now claim that they can ward off a tax with this by software. mo pegasus is one of the most powerful surveillance tools in the world. this trojan horse fires gets installed on a phone by its user unknowingly. it can spy on anything that happens on the phone, including remotely controlling its camera or microphone. it's pretty scary. all you need to do is have your phone connected to the internet, and then it can be infected without you noticing it. there, there will be a message sent to your phone and on your phone will be infected, just like a pegasus was developed, but israeli security company and a so group, police states and secret services are the clients. those targeted include indian politician roha gandhi, the former pakistani prime minister, iran con,

south african president, serial rum, a poser, and the french president. emanuel micron or regular smartphones have no protection against pegasus. so manufacturers like brit hume from finland, promise more protection, especially for politicians, journalists, or security firms. depending on the security level and between phone runs, either on a special android operating system or self develop security operating system without google software. both operating systems monitor any unwanted changes themselves, even as an administrator, the security mechanisms cannot be suspended. the phone won't allow any special privileges. data and communication are encrypted. to turn off the camera microphone, their hardware buttons, sensors on the phone pickup on every attempt to open it up or damage it. let's face it. if you're online, you can be spied on, on social media channels. it's especially difficult to protect your personal data

from meta and the like. and this is not that to change any time soon as it clashes with the interest of online advertisers. but at least the competition between those trying to protect private data and those trying to spy on it, keeps generating new technological innovations. have you ever felt like your phone was spying on you? and what do you do to protect your data? on insta, facebook and co send us an e mail or leave a comment on our youtube channel by and see you soon. mm. ah, hello guys. this is the 77 percent. the platform for africa. you to the faith issues and share ideas. you know,

or this channel we are not afraid to. hatcher and delicate topic africans what relation is growing fast and young people clearly have the solutions. the future belongs to the 77 percent. every weekend on d w. m. a man with the memories of a woman ah ali and from syria is born in female body, who forced into marriage, grade to his escape will be the journey of his life. far from home, ali can finally become the person he's always wanted to be on the spur, badly elementary credit and we'll go through with it. i was.