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tv   Shift  Deutsche Welle  July 30, 2022 12:15pm-12:31pm CEST

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south ukraine is calling for the red cross and u. n. to the investigator, and miss al, strike on a prisoner of war camp that killed dozens of captain ukrainian soldiers. president bloody mister lensky, described it as a deliberate mask. mazda russia denies carrying out the attack. instead, baby ukraine, you're watching t w news live from berlin up next our tech show shift look at how a digital avatars are stepping onto the stage. but this for me, michael of blue, takes over this seats at the top of our allowance like offer me in the team here and but it, thanks for spending this passcode today. ah, ah, ah, india,
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a lend of contrasts of ambitions of inequality. 75 years ago, mahatma gandhi peacefully led the country to independence. what has remained of his vision? where does the world so cold war? just democracy stand and where is india headed in? this is the moment to unleash on violet bars. gandhi's legacy starts august 6th on the w. mm. avatars are taking over the web and the stage from japanese pop stops when ameco to alba tours and bushel models like lou michela digital celebrities are widely popular. could avatar soon replaced real stars. that's all a topic on shift today. ah
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. so most people in japan can probably instantly recognize this voice. it belongs to virtual popstars. absolutely. michel. this singer is purely synthetic, but that hasn't stopped from amassing millions of fans around the world since 2008 . she is also something of a blueprint for arbiter stars today. ah, it's the height of an average, nice korea. thousands of japanese fans cheering. perhaps let me clue at a concert in tokyo, even if the singing isn't made of flesh and blood. at soon amy, cuz choreography is programmed, her movements were 1st performed by real life dances and then transferred to the appetite with motion capture even up to 15 years and still celebrate this virtual avatar like a real pop star. had soon amy, whose fame even surprised,
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undeveloped mother group for they were on the 4th day, i hadn't expected such a success. oh, miss massey, i knew it would be an unusual piece of software and i forgot to go. and i hoped that people would be curious to use it on all state, but i didn't dig back, she would be opening for lady gaga and o n gamma mother. so big i decided to move initially the company plan to release in youth synthetic boisvert vocal like software musicians can use it to add artificial vocals to their music without having to rely on real singers and editing interface allows artists to adjust the lyrics, peach, and other parameters one crucial 7 point is the voice in tampa. ah, although i don't know, you know, not. i know diane, it's taking a cue from and a may culture,
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a subculture and oh, taco culture. yeah. so no, we decided to tune the vocal lloyd to make her higher pitched voice, sound cute, totally do nothing. as this style was popular deal me. and congress did often and, you know, oh gosh, i do know you might be in the mid to thousands. the company now just to animate science were interested in vocally, to have had female avatars. and so all the vocals that followed were given names and the appearance of animate characters. but the 1st big break was, had soon a, me a name. that means the 1st sound of the future, and this sound has run out since 2007. and the secret to success was the community was actively involved from the beginning. and he may and pub fence created lots of unique artwork and composed more than 100000 pieces of music using had soon amigos voice. some of them became
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real hits. even an opera was written for it's when the michel, the end has been featured in paris in tokyo and was composed by kate chiro. she boy . yeah. so what inspired him to create an avatar oprah? this been a cousin coach up up wrong kind. a new po force took on the rosy on what that school culture. nobody does kind of a culture channel to me. crew format over i want to the mix. this to very different culture. i'm seeing here. the more it's a building to accept you know, for me ah, or avatar is alive and if so, can they die? in the opera hot soon? amy who is searching for answers. ah, she looked up. but she said,
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oh somebody i the today one or she says it very repeating. but the people in all of this is not human, but to see can say about this. so audio can thinking about what is this an artificial being that asks philosophical questions. cool idea. but i wonder what fascinates are so much about about us and can be really form a bond with them. these are the types of questions about our research. i robin ro. tom is looking to answer the michigan state university in the united states. we had a chat with him. there's a lot of research on people having very strong relationships with their avatar and not just in the intuitive way. the intuitive identification with an avatar character is. this is me, but some people have very strong relationships with avatars that are very different from themselves. it is part of the story. maybe it's in the game and i am guiding
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you. i'm guiding mario through his quest for the princess. some people also see avatars just as tools that make sense. and of course, i myself always enjoy being mario when i'm on my nintendo outside of asia to of a ta stars and virtual influences have long been involved in advertising and entertainment. rely popstars increasingly interested in the business, especially us artists. for example, american rep, travis scott. his appearance of the video game fortnight is still considered one of the biggest and most expensive virtual avatar events. travis scott's gigantic avatar, only wrapped for 9 minutes on fortnight, but he reportedly scooped up $20000000.00 us dollars for the virtual concert. at an in person show, stars of this caliber would maybe earn about $1000000.00 or more than $12000000.00 people tuned in a huge success for both the rapper and the game developers. and numbers like that
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are a major draw for brands. man, product placement, like the huge sneakers the avatar is wearing, is especially effective. the coven 19 pandemic has increased to the trend of virtual concert. other big stars like justin bieber john legend and arianna grande's also hosted virtual concerts in 2021. yeah, yeah. i'm not always even sweden's iconic pop group. abba is relying on avatars to realize a new project voyage. starting in may, benny yearn, anita, and unafraid. can be admired as holograms in their custom built arena in london to perform their new virtual concerts. the for avatars were made to look several decades. younger fans will have to pay a hefty price to see them. tickets range from $50.00 to $400.00 euros. virtual influencers are another mega trend and the global avatar market. here they get by
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without any human blueprint split some 3000000 followers on instagram and 3 and a half 1000000 followers on tick tock. flo mikaela is among the best known virtual influencers. the fact that she openly reflects upon her existence as a 19 year old robot only seems to make little mckayla more attractive to followers and advertisers. her developers can earn around $8500.00 us dollars for sponsored post. blue dumas gallo from brazil has even more followers then little mikaela, my 5800000 on instagram. she's especially popular in brazil, her country of origin being and kim zulu. from south africa models, international designs, virtual influencers may hold a certain appeal to brands. not only do they not age or get sick, they can avoid unsavory scandals to and that's not all. another type of evidence
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style is rising and taking the world by storm. they're already a fixture in the streaming and gaming scene. v tubers lead you lighted c o d tubing a short for that. will you chew that m as us as it's basically the same idea as a classic you chiva, except when a virtual avatar is to have a face can face composites class even noticed? it made its way to list through hollow like english polar life, which is kind of like an agency for the chip is with roots in japan or, and i was offered for you. i'm your punishment on that was ginger, a german, v. tuba with more than 65000 follows him twitch and over 75000 subscribers on youtube. the south korean american develop a, you know, kang, is even more famous. her channel code michael has about 850000 twitch follows, and nearly 400000 subscribers on huge. on her stream, she becomes mico, the unemployed heroine of her own computer game oral. whenever she appears as a real, it's in the role of mico developer,
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the technician. mico is known for her attention grabbing stunts, and from a technical standpoint, she's perfected her performance. her stream is highly interactive. chat messages are displayed across the front of me go shirt and for a fee. her fans on twitch can trigger certain responses and her virtual studio with the avatars. movements are so fluid because me goes technician, is wearing a motion capture suit worth. many thousands of euro's specialized software transmits the streamers every move to the avatar and high resolution. and in real time, if you're thinking, can i get famous with my avatar too? i have good news. you don't even need a large studio on expensive motion cup to suit. take a look at this. all you need to capture use is movement is a laptop,
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a high resolution webcam and plenty of life. if you want, you can also get a motion sensor for about $100.00 euros to detect hand gestures. season vin cheap is often construct the appetite with the free 3, the software blend up. but those with less experience in 3 d modeling can also by reading made, advertised online. or you might try free software such as b, royd, which office various humanoid appetite that can be modified once complete, the evidence can be transported into virtual surroundings or other programs. such as v. c thanks is free tone copies the movements detected in front of the web cam onto the avatar. it's also an interface for streaming platforms. with this app, a chance can be displayed in front of any background imaginable. that's all simple enough and by the way, how overtime looks can impact how we be. it's called the proteus effect. if you use
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a taller avatar, you'll negotiate more aggressively, not just in the virtual environment, but afterwards, these are more attractive avatar. you'll have more social competence, you'll stand closer to people in the virtual environment. my favorite one is if you use an inventor avatar compared to a street close avatar, the mentor has, you know, a lab code and a clipboard. you'll actually come up with more creative ideas. the identity of the avatar will influence how you interact with other people and see yourself. i like os avatar don't age. their movements are surprisingly realistic and some can even sing. but in order to stay relevant and stick up to the competition, they need to keep advancing technologically and stay on top of the latest trans. otherwise, they're korea's could soon be over. so, ah, of a task more than just a fad. what do you think? troubles are common on youtube. all right? as an email, that's all for today. take care. and bye bye. ah,
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ah, ah, ah, is establishing an order? she june payment president of the global power china. he's part of a whole system which believes his time has come. any criticism of his regime, isn't it in the bud? ah, he believes his weight is for superior than that of western democracy. china's president, she ging next on d w. ah, you become oh franklin oh,
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ready knows with hackers, paralyzing the tire societies. computers that are some, are you and governments that go crazy for your data. we explain how these technologies work, how they can go soon for. and that's how they can also go terribly. watch it now on youtube. ah ah, the 15th of january 2017, went down in the annals of history for the 1st time ever a keynote speech at the world. i can.

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