you know, but if history proves anything, 2009, they met the final in germany, demolished england, we have to wait and see, i'm sure everyone will have their popcorn ready as well. i it should be one heck of a match. x i saying match ahead this evening, chris harrington, dealer d w sports. thank you very much. thank you. what ain't nobody news ally from berlin up next? the tech. so shift will introduce you to a virtual soup to stop it in for that and i'll be back with more news at the top of the hour. thanks very much for watching of i ah ah red alert for the blue climate. ah, this isn't just drought. it is a red if occasion i think we're going to have some epic fighting over the world.

water is becoming a scarce commodity. these just getting dryer and dryer and we need more and more water. zelmer, earth, dying of thirst, is no water at home. then it's like b upon with global struggle for water. and nothing can be done. thirst starts august 10th on d. w. avatars are taking over the web and the stage from japanese pops the hudson amico to alba tours and bushel models like little michela. digital celebrities are widely popular, could avatar soon replaced real stars. that's our topic on shift today. ah.

so, most people in japan can probably instantly recognize this voice. it belongs to virtual pop stotts. when ameco, this singer is purely synthetic, but that hasn't so from amassing millions of fans around the world since 2008. she is also something of a blueprint for arbiter stars to day. oh, it's the height of an average, nice korea. thousands of japanese fans cheering pepsi. let me go to concerts in tokyo, even if the singing is made of flesh and blood. at soon, amy, cuz choreography is programmed, and movements were 1st performed by real life dances, and then transferred to the appetite with motion capture. even after 15 years, fans still celebrate this virtual avatar like a real pop star. had soon amy, whose fame even surprised her own developers. manpowergroup for they were on your

1st day, i hadn't expected such a success. oh miss massey, i knew it would be an unusual piece of software and i still have to go and i hoped that people would be curious to use it on us cuz we're an all state my but i didn't dig on back. she would be opening for lady gaga and o n gamma mother, so big i dislocated more initially the company plan to release in houston city boisvert vocally software musicians can use it to add artificial vocals to their music without having to rely on real singers and editing interface allows artist to adjust the lyrics, peach, and other parameters. one crucial 7 point is the voice is tanda. ah. although out from all, you know, not, i know that the higher taking a q from an a may culture have got

a subculture and oh, taco culture. yeah. so no, we decided to tune the vocal lloyd to make her higher pitched voice, sound cute. totally do nothing as this style was popular deal me and i did a hampton and you know, oh gosh, i do not. you might be in the mid to thousands the company. notice the animate science we're interested in vocalists have had female avatars. and so all of our clients had followed were given names and the appearance of animate characters. but the 1st beat break was had soon a me a name. that means the 1st sound as a future. and this sound has run out since 2007 and the secret to success was the community was actively involved from the beginning. and he may and pub fence created lots of unique artwork and composed more than 100000 pieces of music using had soon because voice,

some of them became real hits. even an offer of was written for it's when the michel, the end has been featured in paris in tokyo and was composed by k chiro. she boyer . so what inspired him to create an avatar oprah? this has been a cousin coach about ron, calling the new type folks to pick the rosie on what that school culture. nobody does kind of a culture channel to me. crew format over i want to the mix. this to very different culture i'm seeing here, the more it looks like you know, for me or avatar is alive and if so, can they die in the opera? hot soon, amy who is searching for answers with them, but she said to somebody today, why not?

she says it very repeating, but the people in all of this is not human, but to see about this. so audio can thinking about what is this an artificial being that asks philosophical questions. cool idea. but i wonder what fascinates are so much about about us and can be really form a bond with them. these are the types of questions about our research i rubin dro tom is looking to answer at michigan state university in the united states. we had a chat with him. there's a lot of research on people having very strong relationships with their avatar and not just in the intuitive way. the intuitive identification with an avatar character is. this is me, but some people have very strong relationships with avatars that are very different from themselves. it is part of the story. maybe it's in

a game and i am guiding. i'm guiding mario through his quest for the princess. some people also see avatars just as tools that make sense. and of course i myself always enjoy being mario when i'm on my nintendo outside of asia to of a ta stars and virtual influences have long been involved in advertising and entertainment. rely popstars are increasingly interested in the business, especially us artists. for example, american repre travis scott. his appearance in the video game fortnight is still considered one of the biggest and most expensive virtual avatar events. travis scott's gigantic avatar, only wrapped for 9 minutes on fortnight, but he reportedly scooped up $20000000.00 us dollars for the virtual concert. at an in person show, stars of this caliber would maybe earn about $1000000.00 or more than $12000000.00 people tuned in a huge success for both the rapper and the game developers. and numbers like that

are a major draw for brands. product placement, like the huge sneakers the avatar is wearing, is especially effective. the coven 19 pandemic has increased to the trend of virtual concert. other big stars like justin bieber john legend and arianna grande's also hosted virtual concerts in 2021. yeah, yeah. not always. even sweden's iconic pop group, abba is relying on avatars to realize a new project voyage. starting in may, benny yearn anita and unafraid can be admired as holograms in their custom built arena in london to perform their new virtual concerts. the 4 avatars were made to look several decades. younger fans will have to pay a hefty price to see them. tickets range from $50.00 to $400.00 euros. virtual influencers are another mega trend and the global avatar market. here they get by

without any human blue pressed with some 3000000 followers on instagram and 3 and a half 1000000 followers on tick tock. flo mikaela is among the best known virtual influencers. the fact that she openly reflects upon her existence as a 19 year old robot only seems to make lo mckayla more attractive to followers and advertisers. her developers can earn around $8500.00 us dollars per sponsored post . blue dumas gallow from brazil has even more followers then little mikaela, my 5800000 on instagram. she's especially popular in brazil, her country of origin and kim zulu. from south africa models, international designs, virtual influencers may hold a certain appeal to brands. not only do they not age or get sick, they can avoid unsavory scandals too. and that's not all. another type of, of

a da style is rising and taking the world by storm. they're already a fixture in the streaming and gaming. seen the tubers lead, you glide should say, o d tubing a short for the actual you chew that m as, as it's basically the same idea as a classic you chiva except when virtual avatar is to have a face, can face composites cause even noticed it made its way to list through hollow like english polar life, which is kind of like an agency for the cheapest with roots in japan or, and i was offered for you. i'm your punishment on that was ginger, a german v tube with more than 65000 follows and twitch and over 75000 subscribers on youtube. the south korean american develop a, you know, kang, is even more famous. her channel code michael has about 850000 twitch follows, and nearly 400000 subscribers on huge. on her stream, she becomes mico, the unemployed heroine of her own computer game, moral. whenever she appears as a real per,

it's in the role of mico is developer. the technician mico is known for her attention grabbing stance and from a technical standpoint, she's perfected her performance. her stream is highly interactive. chat messages are displayed across the front of me go shirt and for a fee. her fans on twitch can trigger certain responses and her virtual studio with the avatars. movements are so fluid because nickos technician is wearing a motion capture suit worth. many thousands of euro's specialized software transmits the streamers every move to the avatar and high resolution. and in real time, if you're thinking, can i get famous with my avatar too? i have good news. you don't even need a large studio on expensive motion cup to suit. take a look at this. all you need to capture uses movements is a laptop,

a high resolution webcam and plenty of life. if you want, you can also get a motion sensor for about 100 years to detect hand gestures. season vinci is often construct the appetite with the free 3, the software blend up. but those with less experience in 3 d modeling can also buy ready made appetite online. or you might try free software such as b roy, which is various humanoid appetite that can be modified once completely appetite can be transported into virtual surroundings or other programs, such as vc, thanks, is free toll copies. the looseness detected in front of the web cam onto the avatar . it's also an interface for streaming platforms. with this appetite can be displayed in front of any background imaginable. that's all simple enough and by the way, how overtime looks can impact how we be. it's called the proteus,

in fact, if you use a taller avatar, you'll negotiate more aggressively, not just in the virtual environment, but afterwards. these are more attractive avatar, you'll have more social competence, you'll stand closer to people in the virtual environment. my favorite one is if you use an inventor avatar, compare to a st. close avatar. the mentor has, you know, a lab code and a clipboard. you'll actually come up with more creative ideas. the identity of the avatar will influence how you interact with other people and see yourself unlike us avatar don't age. their movements are surprisingly realistic and some can even sing . but in order to stay relevant and stick up to the competition, they need to keep advancing technologically and stay on top of the latest trans. otherwise, their careers could soon be over. so, ah, of a task more than just a fad. what do you think? troubles are common on youtube. all right. as an email, that's all for to day. take care and bye bye. ah

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a lifetime. no limits mug. it's incredible. jamie o special read is 60 minutes on d w. ah, what people have to say matters to us is gone. that's why we listened to their stories. reporter every weekend on d. w. it's time for the 77 percent that show for africa as young majority. i'm your host, eddie, micah junior. it's a pleasure to welcome you as always we have a lot in store for you here.