has a weak layer of lights, turkeys manufacturers will also talk about the countries deepening trade deficits. this is david business on robots in berlin. welcome to the program. it went from mailing dvds in envelopes to the world's leading streaming provider. today, netflix marx, it's 25th birthday. however, the milestone comes as the company struggle is to cling to it's $220000000.00 subscribers world wide, lost nearly a 1000000 of them in the 2nd quarter of this year. that's been blamed on its withdrawal from russia and also concerns about potential advertising on the service . now netflix is looking into new business models including cloud based gaming most discuss a quarter of a century of netflix android bye to guests. we have and payment correspondence. scott, rock, tspra and international business expert addison, stewart allen, great to have you both on the program. scott, just to start with you and, and,

and as you know, netflix a very different business now to what it started out as isn't it? yes, definitely. i'm old enough to remember when netflix 1st launched as a mailing d v. d 's to you in your home, if anyone remember, still remembers dvds out there. it's been really a phenomenal company because it's transformative business model a couple of times. it went from mailing dvds to being a streaming service that was the 1st company to really go full in on online streaming. and then it took its business internationally globally faster than anyone else. and so became the 1st broadcaster to really put out, chose all around the world simultaneously. both of those have been obviously transformational for the entire entertainment industry worldwide. yeah, allison stewart allen, you're experts on international business. how is netflix managed to nail being so dominant across? so many different countries, well, it's clearly fills a need. so consumers increasingly are looking at home entertainment. in some

ways, it's been hugely helped by the pandemic, because our habits of change, we've been stuck at home in many parts of the world and having a ready all you can eat, model of entertainment, has been a very, very timely the bigger question now is where do they go next because they are, as you said, in your opening remarks, they are in fact losing subscribers. there's a cost of living crisis, obviously going on in europe, around the globe for that matter. and consumers are now faced with really tough choices about what elements of the household spending get caught. and my guess is that increasingly consumers are going to look to save some money from their streaming menu, including netflix. yeah. but, but that is precious. a being faced across the board and it's not just affecting

netflix. nevertheless, we're seeing other streaming platforms start out pace. it is nice. 3 platforms of now got more subscribers combined than netflix. so what is netflix doing wrong? the other ones a getting right to my to outpace the medicine? yeah, well part of it you could say is the quality of the programming and the deep pockets that apple, amazon, disney, all of them. besides netflix actually have much deeper pockets that are quite happy to commission bigger shows merchandise that goes with it as well. and i think you know, what has wrong footed netflix in some ways is the fact that these competitors that it quickly appeared on the landscape. i've also thrown lots and lots of money at attracting subscribers through their table subscriptions. but also you could say it's the amount of money that they're spending on productions and scott rocks for

that's the thing, isn't it, that netflix is doing this so different to when it started out, it's the actual investment in the making of programming and the commissioning of programs, has it changed the way that entire system works? we audience are just said, i mean the main thing has been money. netflix a started throwing money, a very, very big television productions. very early on. that model has been matched and exceeded by it's even deeper pocketed competitors, apple, amazon and, and disney. and what netflix is all also did a, which was very new at the time, was really avoid the old school pilot model of television production where you produce a single episode of a show and test it and see if it was a how people would react to it and then based on that would decide whether or not you want to commission an entire series. i'm netflix a bypass that entirely and just start ordering shows direct to series,

which is what basically all the streaming accompanies a do nowadays a, this is sort of increased the volume of production. a many fold since netflix started. and that's creating problems for netflix excel because just the, the, the sheer number of productions excellent and incredibly expensive productions out there is such that it's very, very difficult for a company like netflix to break through with any one of its often excellent programs. yes. to a wide variety of things available now to view as well. it's got rock tspra, aaron's tamar correspondent, and also allison stewart. alan, thank you both so much for joining us. thank you. now to some of the other global business stories that are making the news. germany is finding its gas stocks more quickly than expected, despite russian supply cars. the government says it's on target to fill 85 percent of gas storage capacity by early next month with current levels at 82 percent. berlin plans to stop using russian gas next year. the u. s. dollars serves to

a 20 year high against a basket of currencies. after federal reserve chair jerome pal, signaled interest rates would be kept higher to cope. soaring inflation, the yen, so its biggest loss against the greenback since july or the pound hit, its lowest level against the dollar in nearly 3 years. now, as russia's invasion of ukraine grinds on, its impact continues to be felt far beyond ukraine's borders. in turkey, the war has cast a shadow over present regis type adorns economic ambitions. turkeys trade deficit has ballooned over the last 7 months in the on the back of a rising commodity prices. in july. the monthly gap reached almost $11000000000.00, which is a record level vm balance between imports and exports from january through to july was actually a 144 percent more than it was a year earlier. according to turkey's state statistics agency,

add to that the rapid depreciation of the laira ad turkeys problems don't look set to end soon. so let's discuss this further. with adel y'all, gene here is a professor of international economics at constant university of applied science. it's great to have you on d w business, how much is what's going on with imports and exports in turkey, ultimately down to president ad one's unconventional approach to monetary policy? well, it's, i think, important dimension again that to a certain extent, we observe, of course, globally rising import volume due to increasing or oil and gas prices that is out of control of course of any government. but on the other hand, it is the monetary but also the a whole economic policy of the turkish government that is also responsible for the widening of to trade a deposit. so over the last 2 years, we have observed this wrong policy that, that made the turkish lira the weakest currency in the world. and normally,

under such conditions we would observe that imports are dropping into exports, become competitive and should rise. but that doesn't happen in turkey. because of these wrong, unpredictable and uncertainty comic policy, it is prohibiting investors to enter the country. and as a result, turkey is not able to capitalize, does weekly euro and to increase exports. says there any sign of a change in policy from the leadership in tacky? well, no, definitely. oh, turkeys. it shows no single sign, a teacher that is indicating an improvement in stabilizing the shaking economy. the government has announced into country it will continue to drop interest rates even so globally, central bankers are communicating exactly the opposite a policy. and what we are observing is, as a consequence, uncertainty is growing into country. and i expect a fir,

the widening of the current account because investors don't are, are no longer built to an, to the country. they are looking for safe havens like the u. s. and so turkey is still sailing straight towards the currency crisis. and it is very likely that it is going to be uh, becoming a larger economic crisis in the near future. okay. at al cim from constance university applied sciences. thank you so much for joining us and bringing your insights. thank you. to uganda. now where the government has invested over $50000000.00 in electric mobility through a public automotive manufacturer, care and bout his corporation started as a student project. but 10 years later has begun commercial production with some pretty innovative designs. boarding uganda's 1st electric bus that jumped under locally designed the 14 seater for must

a bunch of petition. when a full single judge, the kola bus can cover up to 300 kilometers in our for an average food shift. we can no longer afford to wait for the future. i mean, we say all can now if i notice we're missing electrical less as a jump on board and produce, we have just that now. so that by that time, that entire wild is using one the electric cars. we are also playing in the same field as well. at least plant east of the copy to compiler. you going to has invested over $50000000.00 in state on kiera motors to start most production of electric vehicles including concept sola buses that can martinez lee run as they charge batteries using energy from the sun. yeah, another bit is that we have as a nation is we are located along the equator and you will receive 8 hours consistently every every day throughout their of sunshine. the enhancement of

efficiency in that area is still an area that is being studied by so many researchers to see if even the technology we are using might be the right one to any of us to have maximized session of efficiency. more than 70 percent of cars when you get them roads. a 2nd had inputs widely blamed for pollution. the local to manufacturer is noticed in the i breed vehicle for private use as to activity. the champ anger, wants to drive her country into a future cleaner mobility. i would really love that we have a car on the road by 2025 that can allow me to drive an electric car in the next few years and reduce the impact of that internal combustion engine on the environment. the, i believe we have the technology that can be able to change the game in uganda and africa. you're going to take its production of a 1000 vehicles annually. but expect, see, the country must also roll out to rely,

but charging infrastructure to keep the electric vehicles on the road. just to remind of the top as a story story, we're following for you this, our netflix is marking it 25th anniversary. every quarter of a century, the company went from a d, v. d rental business, the world's biggest streaming platform. however, the loss of hundreds of thousands of subscribers has seen it outpaced by competitors in b. so that's all for me to be the same here. and bill i'm from or do you have it's a d, w dot com slash business on the data. we use youtube channel. so next time with

a look at the pendulum with hypnosis has tremendous potential. ready it can set people free from their addictions and fears or even replace anesthesia, or how does it affect the brain tomorrow today? 90 minutes on d. w. are you ready to get a little more extra? these places in europe are smashing all the records into more bold adventure. just don't lose your grip and the treasure map for modern globetrotters

discover some of europe's wykard breaking sights. i know also in book form, departure into the know. today, this means flying to a foreign planet. in the 16th century, it meant being a captain and setting sail to discover a route. the world famous the voyage of ferdinand magellan. part of a race for all power between spain and portugal. a race leads to military interests, a race linked to political and military places, but also linked to making financial changes and adventure full of hardships, dangers and death. 3 years that would change the world

forever. my jillions journey around the world. starting september 7th on d. w. ah, this is the w news life from bud and nasa postpones a launch of its automation, one rocket after encountering problems. the u. s. space agencies and crude mission is the 1st step and it's goal of returning people to the moon for the 1st time in 50 years. also on the program, the u. s. new.