has a weak layer of lights, turkeys manufacturers will also talk about the countries deepening trade status. this is data business on robots in berlin. welcome to the program. it went from mailing dvds in envelopes to the world's leading streaming provider. today, netflix marks it's 25th birthday. however, the milestone comes as the company struggle is to cling to its 220000000 subscribers world wide, lost nearly a 1000000 of them. in the 2nd quarter of this year, that's been blamed on its withdrawal from russia and also concerns about potential advertising on the service. now netflix is looking into new business models including cloud based gaming most to discuss a quarter of a century of netflix and 2 by 2 guests we have and attainment correspondence, scott rock, tspra, and international business expert allison stewart allen, great to have you both on the program scott, i'm just gonna start with you and,

and, and as you know, netflix a very different business now to what it started out as isn't it? yes, definitely. i'm old enough to remember when netflix 1st launched as a mailing d v. d 's to you in your home, if anyone remember, still remembers dvds out there. it's been really a phenomenal company because it's transformed it's business model a couple of times it went from mailing dvds to being a streaming service. that was the 1st company to really go full in on online streaming. and then it took a business internationally globally faster than anyone else. and so became the 1st broadcaster to really put out, chose all around the world simultaneously. both of those have been obviously transformational for the entire entertainment industry worldwide. yeah, allison stewart allen, you're experts on international business. how is netflix managed to nail being so dominant across so many different countries? well, it's clearly fills a need,

so consumers increasingly are looking at home entertainment. in some ways, it's been hugely helped by the pandemic, because our habits have changed. we've been stuck at home in many parts of the world and having a ready all you can eat, model of entertainment has been a very, very timely the bigger question now is, where do they go next? because they are, as you said, in your opening remarks, they are in fact losing subscribers. there's a cost of living crisis, obviously going on in europe, around the globe for that matter. and consumers are now faced with really tough choices about what elements of the household spending get caught. and my guess is that increasingly consumers are going to look to save some money from their streaming menu, including netflix. yeah. but, but there is precious a being faced across the board and it's not just affecting netflix. nevertheless,

we're seeing other streaming platforms start outpace it. disney's 3 platforms of now got more subscribers combined than netflix. so what is netflix doing wrong? the other ones a getting right to my to outpace to madison? yeah, well part of it you could say is the quality of the programming and the deep pockets that apple, amazon disney, all of them. besides netflix actually have much deeper pockets that are quite happy to commission bigger shows merchandise that goes with it as well. and i think you know, what has wrong footed netflix in some ways is the fact that these competitors that it quickly appeared on the landscape. i've also thrown lots and lots of money at attracting subscribers through their cable subscriptions. but also you could say it's the amount of money that they're spending on productions. it's got rocks for.

that's the thing, isn't it, that netflix is doing this so different to when it started out, it's the actual investment in the making of programming and the commissioning of programs? has it changed the way that entire system works? we audience just said, i mean the main thing has been money. netflix a started throwing money, a very, very big television productions. very early on. that model has been matched and exceeded by it's even deeper or pocketed competitors. apple a amazon and, and disney. and what netflix is all also did a, which was very new at the kind was really avoid the old school pilot model of television production where you produce a single episode of a show and test it and see if it was a how people would react to it and then based on that would decide whether or not you want to commission an entire series. i'm netflix a bypass that entirely and just start ordering shows direct to series,

which is what basically all the streaming accompanies ado nowadays of this is sort of increased the volume of production. a many fold since netflix started. and that's creating problems for netflix excel because just the, the, the sheer number of productions excellent and incredibly expensive productions out there is such that it's very, very difficult for a company like netflix to break through with any one of its often excellent programs. yes. to a wide variety of things available now to view as well. it's got rock, tspra, aarons, tamar correspondent, and also allison stewart. alan, thank you both so much for joining us. thank you. now to some of the other global business stories that are making the news. germany is finding its gas stocks more quickly than expected, despite russian supply cars. the government says is on target to fill 85 percent of gas storage capacity by early next month with current levels at 82 percent. berlin plans to stop using russian gas next year. the u. s. dollars serves to

a 20 year high against a basket of currencies. after federal reserve chair jerome pal, signaled interest rates would be kept higher to curve soaring inflation, the yen, so its biggest loss against the greenback since july or the pound hit its lowest level against the dollar in nearly 3 years. now as russia invasion of ukraine grinds on, its impact continues. so we felt far beyond ukraine's borders in turkey. the war has cast a shadow over, present rep type add ons, economic ambitions, turkeys trade deficit has ballooned over the last 7 months in the, on the back of the rising commodity prices in july. the monthly gap reached almost $11000000000.00, which is a record level vm balance between imports and exports from january through to july was actually a 144 percent more than it was a year earlier. according to turkey's state statistics agency,

add to that the rapid depreciation of the laira and turkey's problems don't look set to end soon. so let's discuss this further. with adel y'all, gene here is a professor of international economics at constant university of applied science. it's great to have you on d w business, how much is what's going on with imports and exports in turkey, ultimately down to president ad one's unconventional approach to monetary policy? well, it's, i think, important dimension again that to a certain extent, we observe, of course, globally rising import volume due to increasing our oil and gas prices that is out of control of course of any government. but on the other hand, it is the monetary but also the a whole economic policy of the turkish government that is also responsible for the widening off to trade a deposit. so over the last 2 years, we have observed the wrong policy that, that made the turkish lira the weakest currency in the world. and normally,

under such conditions, we would observe that imports are dropping into exports, become competitive and should rise. but that doesn't happen in turkey. because of these wrong, unpredictable and uncertainty, comic policy, it is prohibiting investors to enter the country. and as a result, turkey is not able to capitalized his weekly euro and to increase exports. says there any sign of a change in policy from the leadership in techie? well, no, definitely. oh, turkeys. it shows no single sign, a teacher that is indicating an improvement in stabilizing the shaking economy. the government has announced into country it will continue to drop interest rates even so globally, central bankers are communicating exactly the opposite a policy. and what we are observing is, as a consequence, uncertainty is growing into country. and i expect

a further widening of the current account because investors don't, are no longer built to enter the country. they are looking for safe havens like the u. s. and so turkey is still sailing straight towards the currency crisis. and it is very likely that it is going to be a becoming a larger economic crisis in the near future. okay, adelia cim from constance university applied sciences. thank you so much for joining us. i'm bringing your insights. thank you. to uganda now, where the government has invested over $50000000.00 in electric mobility through a public for to motive manufacturer, care and boaters. corporation started as a student projects, but 10 years later is begun commercial production with some pretty innovative designs. boarding uganda's 1st electric bus that jumped on the locally designed the 49 seater for must a bunch of petition. when

a full single judge, the kola bus can cover up to 300 kilometers in our for an average for the shift. we can no longer afford to wait for the future and then we say all can now everyone else is producing electric, godless as a jump on board and produce we have to start now so that by that time, that entire while is using one, the electric cars we are also playing in the same field as the while at least plant east of the copy to compiler. you going to has invested over $50000000.00 in state on kiera motors to start most production of electric vehicles including concept sola buses that cancer. martinez, lee run as they charge batteries using energy from the sun. yarnell the glitters that we have as a nation is we are rocket along the equator and you will receive 8 hours consistently, every every day. throughout the year of sunshine. the enhancement of efficiency in

that area is still an area that is being studied by so many researchers to see if even the technology we are using might be the right one to any of us to have maximized session of efficiency. more than 70 percent of cars when you get in roads a 2nd had inputs widely blamed for pollution. the local to manufacturer is noticed in the a breed vehicle for private use as to activity that jump, hunger wants to drive her country into a future cleaner mobility. i would really love that we have a car on the road by 2025 that can allow me to drive an electric car in the next few years and reduce the impact of that internal combustion engine on the environment. i believe we have a technology that can be able to change the game in uganda and africa. you're going to take its production of a 1000 vehicles annually. but expect, see,

the country must also roll out a reliable charging infrastructure to keep the electric vehicles on the road. just to remind as a temp as a star story, we are following for you this our netflix is marking its 25th anniversary over a quarter of a century. the company went from a d, v. d rental business, the world's biggest streaming platform. however, the loss of hundreds of thousands of subscribers has seen it outpaced by competitors in b. so that's all for me in the business team here in berlin. from all of that over to d, w dot com slash business on the data, we use youtube channel. so next time ah, [000:00:00;00]

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around you. subscribe to d w documentary on youtube. with this is d w. news line from berlin view, and nuclear watchdog says it has finally been granted permission to visit ukraine's f. appreciate nuclear plants, which is not controlled by russian forces inspectors are due to arrive this week following international warnings about the safety of europe's biggest nuclear