has a weak layer of lights, turkeys manufacturers will also talk about the countries deepening trade deficits. this is the re business on robots in berlin. welcome to the program. it went from mailing dvds in envelopes to the world's leading streaming provider. today, netflix marks it's 25th birthday. however, the milestone comes as the company struggle is to cling to it's 220000000 subscribers world wide. it lost nearly a 1000000 of them in the 2nd quarter of this year. that's been blamed on it's withdrawal from russia and also concerns about potential advertising on the service . now netflix is looking into new business models including cloud based gaming most discuss a quarter of a century of netflix android bye to guest. we have and attainment correspondence, got rock tspra and international business expert allison stewart allen. great to have you both on the program. scott: i'm just gonna start with you and, and,

and as you know, netflix a very different business now to what it started out as isn't it? yes, definitely. i'm old enough to remember when netflix 1st launched as a mailing d v. d 's to you in your home, if anyone remember, still remembers dvds out there. it's been really a phenomenal company because it's transformed it's business model a couple of times it went from mailing dvds to being a streaming service. that was the 1st company to really go full in on online streaming. and then it took its business internationally globally faster than anyone else. and so became the 1st broadcaster to really put out, chose all around the world simultaneously. both of those have been obviously transformational for the entire entertainment industry worldwide. yeah, allison stewart allen, you're experts on international business. how is netflix managed to nail being so dominant across so many different countries? well, it's clearly fills a need, so consumers increasingly are looking at home entertainment. in some ways,

it's been hugely helped by the pandemic, because our habits have changed. we've been stuck at home in many parts of the world and having a ready all you can eat, model of entertainment has been a very, very timely the bigger question now is, where do they go next? because they are, as you said, in your opening remarks, they are in fact losing subscribers. there's a cost of living crisis, obviously going on in europe, around the globe for that matter. and consumers are now faced with really tough choices about what elements of the household spending get caught. and my guess is that increasingly consumers are going to look to save some money from their streaming menu, including netflix. yeah. but those precious are being faced across the board and

it's not just affecting netflix. nevertheless, we're seeing other streaming platforms start out pace. it is nice. 3 platforms of now got more subscribers combined than netflix. so what is netflix doing wrong? the other ones a getting right to my to outpace the medicine? yeah, well part of it you could say is the quality of the programming and the deep pockets that apple, amazon, disney, all of them. besides netflix actually have much deeper pockets that are quite happy to commission bigger shows merchandise that goes with it as well. and i think you know, what has wrong footed netflix in some ways is the fact that these competitors that it quickly appeared on the landscape. i've also thrown lots and lots of money at attracting subscribers through their cable subscriptions. but also you could say it's the amount of money that they're spending on productions and scott rocks for

that's the thing, isn't it, that netflix is doing this so different to when it started out, it's the actual investment in the making of programming and the commissioning of programs, has it changed the way that entire system works? we audience just said, i mean the main thing has been money. a netflix, a started throwing money, a very, very big television productions. very early on that model has been matched and exceeded by its even deeper pocketed competitors, apple, amazon and, and disney. and what netflix is all also did a, which was very new at the time, was really avoid the old school pilot model of television production where you produce a single episode of a show and test it and see if it was a how people would react to it and then based on that would decide whether or not you want to commission an entire series of netflix a bypass that entirely. and just start ordering shows direct to series,

which is what basically all the streaming accompanies ado nowadays. and this is sort of increased the volume of production a many fold since netflix started at that's creating problems for netflix itself because just the, the, the sheer number of productions excellent and incredibly expensive productions out there is such that it's very, very difficult for a company like netflix to break through with any one of its often excellent programs. yes. to a wide variety of things available now to view as well. it's not rock tspra aarons, tamar correspondent, and also how to some stuart allen. thank you both so much for joining us. thank you . now to some of the other global business stories that are making the news. germany is finding its gas stocks more quickly than expected, despite russian supply cars. the government says it's on target to fill 85 percent of gas storage capacity by early next month with current levels at 82 percent. berlin plans to stop using russian gas next year. the u. s. dollars serves to

a 20 year high against a basket of currencies at the federal reserve. chair jerome pal, signaled interest rates would be kept higher to curb soaring inflation. the yen, so its biggest loss against the greenback since july or the pound hit, its lowest level against the dollar in nearly 3 years. now, as russia's invasion of ukraine grinds on, its impact continues to be felt far beyond ukraine's borders. in turkey, the war has cast a shadow over present rich up type edwin's economic ambitions. turkeys trade deficit has ballooned over the last 7 months in the on the back of the rising commodity prices. in july, the monthly gap reached almost $11000000000.00, which is a wreck or level vm balance between imports and exports from january through to july was actually a 144 percent more than it was a year earlier. according to turkey's state statistics agency,

add to that the rapid depreciation of the laira ad turkeys problems don't look set to end soon. so let's discuss this further with ad ayala gene. here is a professor of international economics at constant university of applied science. it's great to have you on d w business, how much is what's going on with imports and exports in turkey, ultimately down to president ad one's unconventional approach to monetary policy? well, it's, i think, important dimension again that to a certain extent, we observe, of course, globally rising import volume due to increasing orlin gas prices that is out of control of course, of any government. but on the other hand, it is the monetary but also the a whole economic policy of the turkish government that is also responsible for the widening of to trade a deficit. so over the last 2 years, we have observed is wrong policy that, that made the turkish lira the weakest currency in the world. and normally,

under such conditions, we would observe that imports are dropping into exports, become competitive and should rise. but that doesn't happen in turkey. because of these wrong, unpredictable and uncertainty, comic policy, it is prohibiting investors to enter the country. and as a result, turkey is not able to capitalized his weekly era and to increase exports. says there any sign of a change in policy from the leadership in techie? well, no, definitely o turkeys. it shows no single sign, a teacher that is indicating an improvement in stabilizing the shaking economy. the government has announced into country it will continue to drop interest rates even so globally, central bankers are communicating exactly the opposite policy. and what we are observing is, as a consequence, uncertainty is growing into country, and i expect

a further widening of the current account because investors don't, are no longer built to enter the country. they are looking for safe havens like the u. s. and so turkey is still sailing straight towards the currency crisis, and it is very likely that it is going to be uh, becoming a larger economic crisis in the near future. okay, adelia chin from come stance university applied sciences. thank you so much for joining us. i'm bringing your insights. thank you. to uganda now where the government has invested over $50000000.00 in electric mobility through a public automotive manufacturer, care and boat. his corporation started as a student project, but 10 years later has begun commercial production with some pretty innovative designs. boarding uganda as 1st electric bus that jump under locally designed the $49.00 seater for must a bunch of petition. when

a full single judge, the kola bus can cover up to 300 kilometers in our for an average food to shift. we can no longer afford to wait for the future. and then we say all can now if i notice we're using electric godless as a jump on board and produce we capture that now. so that by that time, that entire while is using on the electric cars, we are also playing in the same field as well. at least planned east of the capital campolo you going to has invested over $50000000.00 in state on kiera motors to start must production of electric vehicles including concept solar buses that cancer martinez lee run as they charge batteries using energy from the sun. yeah. all other glitters that we have as a mission is we are located along the equator and you will receive 8 hours consistently every every day, throughout there of sunshine. the enhancement of efficiency in that area is still

an area that is being studied by so many researchers to see if even the technology we are using might be the right one to any of us to have maximized session of efficiency. more than 70 percent of cards when you get enrolled, as the can had inputs, widely blamed for pollution, the local to manufacturer is now testing a breed vehicle for private use as to activity that champ anger wants to drive her country into a future cleaner mobility. i would really love that we have a car on the road by 2025 that can allow me to drive an electric car in the next few years and reduce the impact of that internal combustion engine on the environment. the, i believe we have the technology that can be able to change the game in uganda and africa. you're going to take its production of a 1000 because annually. but experts see the country must also roll out to rely but

changing infrastructure to keep the electric vehicles on the road. just type a reminder, the top is a story story we're following for you this. our netflix is marking it 25th anniversary. every quarter of a century. the company went from a d, v. d rental business, the world's biggest streaming platform. however, the loss of hundreds of thousands of subscribers has seen it outpaced by competitors in b. so that's all for me to be the same here and believe them all together, it's at d, w dot com slash business on the data when use youtube channel. so next time with

a short heritage, fresh for jewish new jersey and read the road for 20 minutes. artists to write notes, a revised forgotten. ah, with 30 minutes d. w. what's happening in t lane, it could soon become a more modern and progressive country. newly elected left as president gabrielle bought. it is planning major social reform. but pinochet's legacy cast

a very long shadow changing of the guard into a ah 75 minutes on d w. b. we've got some hot tips for your bucket list. romantic corner track hotspot for food, chair and some great cultural memorials to boot d w. travel off we go. in many countries, education is still a privilege. tardy is one of the main causes some young children work in mind. jobs instead of going to class and we can attend classes only after they finish working with millions of children all over the world can't go to school.

we ask why? because education makes the world more. just make up your own mind a d. w. made for mines ah ah, this is the w news live from birth, lead a team from the us. nuclear watchdog says i find me on the road to inspect, ukraine's appreciate nuclear plot. your biggest nuclear facility is not controlled by russian forces and that have been international warnings about the plant safety as it comes on the increased attack. also.