placed in indonesia say that at least $174.00 people have died off to fence them. they did at a soft match. several fights broke out between supporters of rival teams. police 5 t a guess, and hundreds of people ran to the exits, or he sigh some suffocated while others the truth in watching daily news. that's it for now. if you want more, that can be found with the website at any time at the w dot com the handled the socials is at d. w needs up next on the channel is doc film, looking at how advertises politicians and social media platforms used the science of emotions. they change beth how did she become adult hitler's favorite director. and how did he become a forgotten film? pioneer? leniently finished and unknown funk and documentary about love seduction and power

ice. cold passion starts october 8th on d. w. ah, who has never played the emotion cards again, an advantage or when someone over joy, fear, anger, surprise, our main emotions are powerful, weapons of persuasion and manipulation. emotions shape are mental abilities and our decision making occasionally causing us to lose all sense of reason. from neural marketing, to fake news and surveillance, tracking emotions as part of our modern societies and emotions have become a major commodity for retailers. industrialists and political leaders alike,

ah deciphered sometimes fabricated and distilled for better or for worse. we are all manipulated by our emotions. ah, ah, mobile to hello everyone. thanks for coming. when it comes to using emotions to manipulate, we have to go back to basics. we see that the brain has a rational part which calculates like a computer, while another part handles emotions and makes decisions more spontaneously. if you, so if you want to manipulate someone using a motion to compel, if you 1st need to overwhelm the calculating part is shown to calculate during a performance. emotions are the chief allies of mentalist, like fabulous, only god,

who play on people's perceptions as he demonstrates expertly here, left out with klett, i'll try a little tacit fitness to be as honest as possible. think i'm a 3 digit number was she then shouted out loudly and spontaneously with the name of full color work on their emotions. i give a broad scope about, think about 3 digit number. go may start to think of a number. it's and right away. as i impose a restriction, it was 3 numbers. need to be the same and odd emotionally, it's powerful. it breaks the process. tell me on the count of 312333. thank you very much. i said yes, annoying, isn't it? ah, i just said 3. the brain has to decide quickly, emotionally, but it's panicking and grabs on to whatever it just hurt 3 and triples it. ah,

this kind of trick guides are decisions under pressure, our brain is forced to make a quick choice. this little manipulation is one of the basic techniques of magic, huh. but emotions aren't just used for manipulation, and magic shows. we all use them to communicate and get what we want. they're also a weapon of persuade. one we often use unconsciously from an early age to get attention or comfort. later, we use their power to exert our influence over others. hello, please take is 8th. oh, oh, yeah. researchers and experimental psychology have shown that emotions can be used to completely disconcert someone in just a few minutes. liberty district, this test will assess your cognitive ability. anyone can do it sophistic,

then i booked it today. it was designed for 10 year old children. several candidates are asked to complete a puzzle. the 3 part task is to be completed as quickly as possible. but it's rig mm. the candidates on the right of the screen will easily solve the puzzle because the test they've been given is very easy. ah, meanwhile the candidates on the left have been given an unsolvable task. congratulations you past it's frustrating. you weren't able to do it. ah, i didn't manage but you can make up for it with this 2nd exercise. good.

are the scenario repeats itself? the same candidates are successful. well, for those being manipulated stress levels are cranked up a notch it's impossible and you can't do it. no. her psychologist bonham, our lives on ski, the reactions are entirely predictable. c so could the case explain what this experiment shows is known as learned helplessness, a food you actually learn the feeling of failure, denisha thought flurry. it's a but, and in a situation like this, look at the feelings of shame or even real anger towards yourself can become very strong. little this women, all these emotions, crease stress to some feeling of helplessness over diesel and censure. not going to

be able to do it, that it, the stress levels increased. it left for that and you become locked in a vision that is circle is a failure. sacrifice through the to shake. i just go ahead the last part is no longer rigged. both sides get the same easy test the previous winners are flying, while the others are still fearful of failure. concentrated, we'll be we'll stop there and i'll tell you what just happened. the 1st 2 tests were impossible, he got set it up was sebra irish. ah, the experiment fooled the candidates who got what? suddenly you've seen how in less than 5 minutes you can begin to feel stupid and

lose your self confidence because you're overwhelmed by your emotion. eligible was english. oh, this until i was feeling a little confused. i felt like he said it a little stupid, you actually become resign. you left his frustration and helplessness. you saw a total loss of confidence use at a many lumpy so said please learned helplessness is a kind of a rapid onset depression. all you, instead of doing what you have to do it less stress in my nest, the ties as you dizzy and you slip into a sort of depression, making it almost impossible to do 2 plus tube with seemed to fail due pro, many burnout develops in a very, very short period of time because i cool should for whoever succeeds the process is the exact opposite, is odessa, self confidence increase, etc. along with concentration and powers of memorization in which are important and can exercises like these, it's cheaper if,

if the general feeling of assurance grows higher, fueling confidence and more success it damage your success with this experiment was 1st conduct in the seventy's and resonates in our daily lives, ah, when we have unattainable goals or are constantly being bullied, say at school or at work, these emotions become very familiar with that. but we usually have a grip on our emotions. similar with still they control our brains and influence our every choice. in geneva, professor david xander is director of the swiss center for effective sciences. he studies the role emotions play and decision making,

counting by pulling this when making choices. yeah, 2 types of emotions influence our decisions. yes. yes, him tag, real emotions and incidental emotion asi don't fully integral emotions are often useful and beneficial to decision making. it been while incidental emotions are the ones to be wary i was in was struggling with with miss you. mm. as in igloo, the imagine having to choose between 2 fragrances in a store, culturally, you smell both perfume law and it would be logical to use your sensory. emotionless, don't grow the pleasure you feel, for example, to choose between the 2 doses integral emotion. aren't they get it? mm. some emotions are useful and positive for decision making, while others are more damaging, losing a strong acid, incidental emotions on the other hand, should always be avoided. so for example, this from the emotion you feel because a certain music is playing in the store or because of the assistance smile. so

he'll jumanda me. this is him was although they impact your decision when situational, those emotions distract from the choice impact it. so you need to be aware of those emotions, my force miss you, ah, the where indeed. because these small decision making flaws are constantly being exploited in our daily lives. oh, stores, brands and sales people are armed with a battery of techniques to influence us and make us consume more and more. in recent years, emotions have become a valued commodity. a new discipline has emerged known as neuro marketing, that links neuroscience and marketing. here marketing is a field that has been around for about 1015 years. it is very popular and widely used by most major brands. the idea is that when you understand the consumer from an emotional perspective, you're able to cater to them better at the end of the day,

what is really important for people to know is that you don't always behave the way you say you're going to behave. you act on the way you feel diana lu kaci is a director of a company that specializes in neural marketing and follows the emotions of customers in real time as they shop at a high tech store in montreal. so we're here in a typical retail environment where many products are competing for your attention. you see areas with very popular items, amy recognized, areas that have sales going on and different promotions. all of these things are designed to capture your emotions and to make sure that they keep you in here for as long as possible. so it's going to be pretty interesting to see what triggers an emotion with people as they go shopping. ah, today we're, we're going to be doing is trying to understand how you feel about the shopping

environment and what's going to grab your attention and so on. over here, ferdinand is going to be tracking and recording your emotional state via an e g. has that. so this just recourse the brain activity at the surface of your brain, and it gives us an indication to let us know how you feel about different products around today. you're going to see in the store. this is an electro insightful, a gram headset. it measures electrical activity in the outer parts of the brain. small sensors on the skull, measure neuron activity, and provide symbol information about the type of emotions that play joy and surprise. or conversely, fear and stress. in addition to the core emotions, such as fear and joy, where measuring more sophisticated emotions,

such as motivation and cognitive load and others that are tied directly to behavior . every move and thought the young woman makes his carefully monitor. ah, after browsing a few departments, something seems to catch her eye. ah, well, i shall yet she did for my kids. i was naturally attracted by that space but i, i didn't wonder why it is. i was just attracted there. they are to the lights, although close the rest of the shop is more rough, more the colds. this one is a well softer, warmer use, more willing to go into it. ah, the young woman clearly let herself be influenced by her environment. she followed

her emotions rather than assessing how useful the product might be. neural marketing uses these techniques to help increase sales at a variety of retailers. stores and brands are always going to try to get your attention. they're always going to try to get you to buy more. thanks. if a part of the store is optimized, so that it's appealing to b, i n a sounds good, it feels right. that's really what it's about. it's about optimizing that customer experience by maybe 5 percent are 10 percent. which, you know, it sounds like a very small difference, but it can mean millions of dollars for the retailer. ah, neural marketing is now everywhere in stores. ah, we are constantly being influenced every time we shop often without us even realizing it, we're more likely to fill larger baskets, for example. so we don't feel like we're leaving empty handed. prices are also

rounded down to the nearest cent so that they always look a little cheaper. and then there's special packaging and product information. it means some of our decision making is not always supported by reason. like these scenes of compulsive buying, where emotions are manipulated to push people into making quick choices. the applications are endless. the most effective scientific tools are available to companies all over the world. and they allow our emotions to be captured without us even noticing. at the university of amsterdam, brain and emotion specialists in the universities, psychology department found that

a neuro marketing company dedicated to brain imaging professor victor lama has looked at the emotions of nearly 50000 people, creating a gold mine for retail colors, hoping to create advertising that compels us to buy their product. ah, when we get the particular new advertisement, we can say, well this is going to be successful enough. so we can actually predict effectiveness with the killers. you have like 80 percent because you with the sri. you can gauge all the emotions and all the unconscious of that stuff that's going on in people's hands. and many european countries, brain imaging is only allowed for medical purposes. but this doesn't keep multinational companies from conducting these types of experiments abroad. while few are prepared to admit it, many use these techniques well with functional i'm or i recent measure brain

act. if you did a very detail scale about few millimeters. basically what happens is that when brain cells get active, as we increase in bluff wrong in several regions of the brain shall we can really make a full map. but what's going on the whole brain functional m, r. i makes it possible to precisely see any hint of emotion experts can unlock the most intimate secrets of our grey matter. the volunteer is watching a commercial during this m r i. mm hm. so right now we have started experiments and we're showing the participants, the commercials that were testing. yes. and you analyze all those data time light for how they responded to what they saw on screen with by compiling brain scans from dozens of participants, experts can predict which ads will have the biggest impact. mm. there is

a sort of aysa recipe. you see they introduce fear and then negative emotions are involved, then they enter do as a solution. possibly, if you motions comes in and then at the end, even more positive emotions are activated. this typically how i effect of commercial works. you introduce a problem. you showed a solution, and then there is and value, ah, distilling emotions, whether negative or positive without us even being aware of it is one of the recipes for success. ah, the emotions are based on their own networks. the brain doesn't lie. and when you look in the subconscious day, you can predict behavior after m y, cisco of with 16 to 20, sometimes even 30 percent. ah, brain imaging gives advertisers almost unlimited ways to manipulate consumers and

create the most striking commercials. but to get their messages across, they also borrow methods from theater and entertainment that have been used for thousands of years. it's the largest pool of inspiration to arouse emotion. alexis michelle, he has created numerous works for theater and cinema. playing with emotions is an essential ingredient for his success yard on us, and there is a veritable austin, all of techniques for transmitting the emotions you want to convey with will smith . the question is, how do you provoke that emotion? if you provoke it through empathy? nope, it's a fit to an audience copy moved if it doesn't empathize with the characters together to just finish. once we empathize with our heroes. if something terrible happens to them, we feel sad for them getting involved with priest. boy. likewise, if something wonderful happens, we're happy for them who push,

ah empathy is the ingredient that creates a connection with the audience. research shows that a person with empathy can feel the emotions of others as if they wore their own. ah, in the theater and in cinema, the audience, his emotions are closely scrutinized and measuring viewers. emotions is now just another step in film production. and in the business of manipulation, a proven method in the world of cinema was used at the rain dance international film festival in london. ah, this small, portable box records, the audience's emotions to provide film producers with valuable information about how to make a movie more appealing we can identify and the type of promotion with socio

graph. but the amount of emotion, ah, identify and d, amount of the emotional level explain port and to attract the audience one. so here we collect both of the data. so the additional levels and the emotional reaction. here we can compare 2 of the individuals from the, from the, with young. so here we can see that someone has the reactive very much during the viewing. i hear one other individual that was more flat, so he was more relaxed during the viewing. ah, measuring emotions provides a key piece of data to identify the most powerful moments. we can identify how effective this feel is. which characters are there,

one of the most attractive for the audience, which floats or sequences are the best for the commercial or the trailers. but also we'd sparse would be the late deed so we can get an in but full or more impact for the content. so we can attract the audience to be mares i after i saw the graphic, i can say the people react and all the fin. we have tested and the and they have a worse ah, every filmmaker dreams of high profile awards. and this kind of research has proved very useful, albeit with certain limitations corner where we made the movie edmund, we did a few test screenings and it was interesting because it allowed us to tweak to film, tighten up certain sequences that were too long ago. but the creator has the final word. we get rich newsletter. i need the mitchell level of emotion. what

story to tell? cuz that's up to the creator of it to. there's no software to say, well, this is perfect, but would all be using it fits, you know, if i don't, don't go think a secret, ah, manipulating emotions is not just a lie way to encourage consumption. it also serves higher purposes, such as bringing us joy or creating surprise for us as individual. primary emotions like these are the easiest ones to arouse. but there is another set of emotions, the ones anchored, and another person's gaze, the so called social emotions. such a shame, guilt and trust ah, behavioral sciences. want to understand how one person's emotions can influence on others or even an entire group. here

in the southern italian region of puja, researchers wanted to test social emotions at a large music festival. a few new experiments based on gambling entrust, were set up to study theories that cannot be observed in the laboratory. giuseppe arthur narcy is a professor of applied economics that france has national center for scientific research who specializes in behavioral economics. but there was a set up we want to and i see incidents of specific emotions, all that such as al theresa lack of trust on it and kill yard for a sense of these emotions are interrelated. i think that would be lot of

the team of about 20 scientists had a unique playground, a crowd of $80000.00 during each game to strangers were recruited to try and when was not, isn't it? we're going to give people an 8 year old voucher at santa and they have to decide whether to keep it or give it away the limits of it. sam, can you assume people are selfish, individualistic goals, and don't care much about others, okay. for in your city, ah, contestants were given a series of cups within a tub. the cup with the most white balls had the best chance of winning the 8 euro voucher, while the one with only one white ball had the lowest chance of winning. after selecting a couple candidates were asked to close their eyes and pull out

a single ball. if they picked a white ball, they won the voucher. but if they got an orange ball, the voucher went to the other contestant. the game played throughout the evening, allowed researchers to test the behavior of the concert goers. they were divided by how they acted selfishly, or altruistically. take this participant, she 1st had to select a cup. the one with the most wide balls would have given her the best chance of winning and would have been the most selfish choice. the other would have increased her chance of losing and allow this man who she doesn't know to win. instead. this would have been the altruistic choice, but it gives me the shape. what did you choose fancy? ah, she made the selfish choice, trying to secure victory. ah, but the scientist added a bit of guilt. so he sent a message to the other team,

informing them of her selfish choice. what else if, if i sent him a message, i do show him. ah, she started to feel guilty. but she could redeem herself. and kinda seem close by because she changed her choice and she's in shan reduced her chances of winning because she felt guilty if someone gl massage. a lot of it sends a more positive message to the other player. shann pick it up at fisher contact for kathy bush, and she realized he didn't trust her vehicle. so she decided to show him, she's a better, more selfless person than he thank was we're look it up because she wanted been sat, jealousy, and it worked against all odds guilt one out. and the girl agreed to change her choice. 600 people participated in the test of the concert,

while many tended toward selfishness, the results also revealed altruism. look at if you compare these results with laboratory data, and i think you can see that people who are a little more generous is to have more guilt because there's another feeling that comes into play from the chain. yeah. which comes with the more from revealing oneself to be a selfish person afternoon. ah, people at the concert proved to be more altruistic than researchers initially thought. this seemed to be a positive influence of the group and the particular context. keith, we should because someone checked the laptop, they are feeling a range of emotions and experiences that and make them more generous than most i put in the catalog and it's sort of 2 channels. maybe because there are a lot of them, it's attention or maybe because of the festive atmosphere. la singing dancing, and having fun ought to be done. he dag. well again,

getting idea is that cultural events play a role and creating generosity with jeanette outage in those emotions. then can be used to control an entire group or even society as a whole. but these contagious and collective emotions can also serve darker, causes a, manipulating opinions can influence a vote and raise the spectre of an undemocratic regime. so why active voting and choosing a candidate is emotional. now, canada in was in it. ah, nicholas that we base our selection on a few ideas. a few criteria is not a complete program or a complete analysis because sunny humans a just know that rational were rather irrational. so new to that it by using the

flows in our thinking, the winner is simply the one who has the best mastery of human psychology. and to help him, ah, the use of emotions as a weapon of mass persuasion has often wreaked havoc, fake news, as the most recent example. it serves the wave of emotions. and most importantly, of fear. awe fear is one of the strongest emotions and it's very powerful, but there's other types of emotions that are very powerful, disgusts, contempt and hatred. terrorists groups and ass white supremacist groups and other types of extreme ideological groups. are people who are using that lang to get their message out to recruit people into their cause.

manhattan and new york university's department of social and cognitive psychology. professor j van babel is closely monitoring new attempts that political manipulation hey, billy. hey, how's it going? you seen the news today? i have it was the latest you have the president's continuing to rage sunday about the ukraine call? whistleblower. yeah, i think it's right. he's using a lot of these moral emotional words and his tweets perhaps to draw engagement on twitter. i each of donald trump's media releases is deciphered here among leading politicians. he's perhaps the one who most exploits the power of emotions. it's the main ingredient of his politics a to prove it. these researchers trawled social networks in search of a very characteristic emotional vocabulary. a one way is to take existing

dictionaries or lexicons that basically lists many words, usually thousands of words that are typically associated with people expressing emotional language. so for instance, you have words like terrorism kill attack victim, and you can see that these are words that typically are evocative of emotional arousal and people do their search engine targeted a total of more than 5000 the powerful emotional words. the scientists were then able to count the posts with that vocabulary. and we find that when people use these types of language in their tweets, it's associated with greater sheryn and greater lakes among people. so on average, we find about a 20 percent increase in sharing when people use more on emotional language in their tweets their analyses of the web go even further

alongside the tweets from political leaders that are widely shared across social networks. there's also the array of eroni us and pacified information known as fake news. c there was a massive study that found that fake news was more likely to spread farther than real news. and the reason seem to be because it was had emotional content, it's designed to trigger outrage or anger or sadness or joy. and that emotional content is part of what helps us spread it with fake news spread 6 times faster on the web than traditional news. oh, our brains can be blindly fool, as illustrated by this fake news item that went around the world in just a few days. after donald trump's election victory in 2016

this is the largest audience to ever witness an inaugurating period, both in person and around the globe. this statement by the white house spokesman was quickly refuted by the american press, supported by aerial photographs of the crowd gathered in front of the capital. and what you can see is that the crowd size is remarkably different. brock obama had a vastly larger crowd. so we knew that he was lying to the american public. and so why are they telling people that because they wanted to shape their perceptions of what was actually happening me. a political polling firm surveyed a 1000 people in an attempt to identify those who may have believed this fake news . and those who faced with the evidence continued to believe it. when critical scientists have looked at how people saw these crowd sizes for donald

trump versus bronco bama, they found that about 15 percent of trump supporters got it wrong. they saw this much smaller crowd is larger. and so what i suggest is that trump, voters are expressing beliefs that don't match reality in, according to this researcher and cognitive psychology, this phenomenon is linked to the emotions that support people's political beliefs. we developed a theory about what we call the partisan brain, and that's how identities shape our beliefs, why people are led to believe misinformation lies propaganda. so what might be happening for people inside the brain is it might be really threatening when they see that the crowd is smaller for trump, and that's creating a negative emotion. and when they're presented with evidence that contradicts that, it threatens their status. it threatens their sense of belonging,

and so they engage in all of these patterns of activation in their brain to suppress. and all of these things are various strategies that we can do to shut down information that's threatening to us. the research gives an insight into political leaders, attempts and manipulation. both donald tromp in the united states and boris johnson and the u. k. have benefited from fake news campaigns, skillfully orchestrated and widely shared across the web. for social networks in particular, are bursting with the type of emotional data left by users. that is a mine of information for anyone wanting to manipulate people every day. the thousands of emotional expressions that arouse us can be captured through our computers or smartphones. but this massive surveillance of our state of mind is

also invading the public arena. and a scale of its influence could become even more worrying. ah, security concerns linked to facial recognition of emotions include the threat of mass control in this start up and mess in the east of france. a team of computer scientists is developing facial recognition software to monitor emotions sunday that ability. so these algorithms so are being trained to detect things in the image. it's a mathematical process that looks at millions and millions of images keys you know, and learns what a car is pretty much what a personal skin and what an emotion is. ethan is gaining amazon. okay,

and that is so we will go through a 3 motions and we will test the software. can you try to to before i finish? ok, buffet. perfect. we can see what's detected in the interface. you little boxes appear for each a motion. ok, and i can, we try to go to anger. nothing. that's good. it just changed instantly. so now we can do it for all the emotions, whether happiness, surprise, disgust, or fear. the idea is to capture a 100 facial micro expressions to detect emotions for a specific purpose. level can use only emotion recognition can be used for a range of purposes depending on scale. for example, across territories, if it's an effective way of monitoring well being. so and seeing where it is more or less prevalent,

isn't to try to make it as consistent as possible on the prism wouldn't with cb. mm . well, for example, any but it could replace the smiley buttons you pressed to say whether you are satisfied mom by showing if a type of public transport is satisfactory or whether a place a cafe, an area is pleasant to be end of the application could target the emotions of a city of it, then there are potential person to person applications deploy for example, during job interviews on such on the bush as well as the analysis of emotions linked to the answers given you see there's also potential feedback for interviewees. ok to improve the interview process. you also finding out which subjects they may be comfortable or uncomfortable with and practicing for a job interview or for interviews in general, launching i but the technology also raises many societal and ethical issues. and it predict behavior based on a simple expression. oh,

for specialists such as well mom movie. these technologies must be handled with great care, but we are already familiar with them in certain contexts. well, did exciting emotions in, say apple, it's seems reasonable. sure. the idea of anticipating negative emotions can allow us to take measures and prevent dangerous events. yes, for security purposes in sensitive areas of anything, nuclear power plants, airports. why not? we know there are rules in an airport. we have lower one, but in the streets. no, i don't know how we in the street with that authorization. it's a real problem that will hopefully today, one country is especially well known for its use of facial recognition to track citizen china. the country has now set up hundreds of millions of cameras across

its territory to create a vast social rating system for its population. i and it could go beyond video surveillance with connected headsets in companies or schools monitoring any slight variations and emotion. ah, but as well as using the technology to improve learning or working conditions, there is the prospect of unwanted surveillance of performance and productivity ah, losing your inner emotions reflects your private so it's only natural to communicate by conveying emotions. so can you get shock with i'm angry, you will react, you will affect your behavior, the emotions can be conveyed and shared if you so choose me cut us. but the constant tracking of emotions is the violation of our psychology. it's dangerous because it goes beyond acceptable limit. yes. and also the skus in the meter, and the best that the our world is

changing. but we can still choose to control the use of these technologies and learn how to thwart attempted manipulation by questioning our emotions. ah, [000:00:00;00] ah, shift your guide to life in the digital world. explore the latest

online trends. navigate your way through the digital jungle. get a global perspective. we'll be your guide and show you what's possible. you decide what really matters to you. shift in 15 minutes on d w. not the addition of the 77 percent this week. we want to have a conversation around teenage pregnancy and i'll be married. we hear stories of women, young girls who believe themselves almost to good lives, bought a few emotionally trapped topics to toppling today. she'll but will speak out against gender inequality, the 77 percent in 30 minutes on d. w o in

she's got it all say what grady blue ah live from bill. this is dee double. the news in the nation's president orders an investigation of the deadly panic that followed. a football match more than