the to turn limits on the presidency was removed, effectively, allowing she to remain in power for life. me just before we go, let's get a reminder of our top story at this hour. thousands have rallied here in berlin, in support of the protests in iran. they called for justice and freedom for iran, people and sanctions against the regime integrity. iranian security forces have made more arrests and play riches in berlin and that is your news update at this hour. a vibrant habitat ended glistening place along the mediterranean sea scene of l. musfar. and so far, abdul karim drift along with exploring modern lifestyles and mediterranean. he's

ready to journey this week on the d. w. and what interest the global economy our portfolio d. w. business. beyond, here's a closer look at the project. our mission. to analyze the flight for market dominance. get us to the head with the w business beyond. it fits with ever wake up at 3 i am in the 1st thing you do is reach for your phone. a quick scroll through your latest messages, and then you check snapshot your instagram fade take talk. i used to be addicted to instagram so much though that i actually had to delete the app altogether. these apps are meant to be addictive. the tricks develop is yours and how you can avoid getting hooked. that's our topic today on shift.

ah. so how do develop is gauge the success of their apps? well, it's all about the retention rate, the percentage of users who continue using the app within a given time. in other words, the amount of users staying glued to those screens. the goal of these developers, they want us to spend as much time as possible on their app. the biggest, the engine for engagement and habit forming products is always a variable reward. so a variable role was studied by be a skinner, the thought of operant conditioning. and he found that when a reward is given on the variable schedule of reinforcement, this increases the action the desired behavior. so in all sorts of things that we find engaging, you will find a variable already. app developers want to know as much about us as possible. many apps collect our data and create incredibly accurate user profiles. these are then

turned into profit through targeted advertising. getting uses hooked is not only a strategy used by social media apps like instagram and take talk. it's also used by shopping apps like the chinese clothing retailer sheehan. earlier in 2022, she and was estimated to be worth about $100000000000.00 us dollars. more than the valuation of zora and haitian m combined company secret to success. using our data for clever marketing. they have a blended business model which is not only e commerce but also social network. honestly, they also have a pretty robust operations, physical operations to list retailers, social media, data, data, operations, data, if it's orchestrated and combined is gives them the clothing retailer sheehan harnesses user data to tailor the perfect marketing strategy. it has created an entire ecosystem around its products. the app is a hybrid platform and sales and social media. and one tab, you can browse through items and in another you can watch influence. there's

modeling the look. you can of course comment or like, or simply by the product with the tap of a button. and they're getting more information about your preferences as opposed to just saying, hey, do you like this shirt, you like that? sure, you're commenting or liking or watching a video where somebody is using one of their items and that makes the product better with use. so called p opinion leaders, booster brands value, katie perry, little nasa x and rita, or just a few of the celebrities who have collaborated with she in the perhaps even more important is the army of micro influencers. she works with some are awarded for their tick tock, post with re clothing. others are commission for the clicks on their post that turn into sales on she and website. it's easy to get drawn in by these celebrities and influences and as uses we reveal exactly what we like with the help of smart data analysis. sheehan can identify trends at lightening

speed and produce clothing quickly and cheaply. if any given autumn goes borrow, it can then be reproduced and al data helps feed this cycle. sheehan uses a variety of tools to find online fashion tracks. the aim is to identify our desires and capitalize on them, compelling us to spend more time on the app. sheehan isn't only collecting our data, it's cross linking it to they are pretty efficient in data triangulation, which is combining data from data from different sources. they have basically more relevant data and our, our, any other that's a normal fast fashion, brent. by running such data through smart algorithms, she and tries to predict what items might interest customers in the future. precisely how such analysis works remains she ins, well guarded secret, tick, tock, instagram, and youtube also use algorithms to show users. videos they made like tick

tock, especially excels. at this, the app uses a i to scan and identify certain elements and videos and play them for users with similar viewing habits. on tick tock, it's possible for anyone to get their 15 minutes of fame with a popular video on instagram. going viral depends more on craters, reach and how their content has performed in the past. with a steady stream of new and attention grabbing content. it's so easy to just get caught up in an endless, scroll through tick, tock, and also develop his art total experts at playing without sense of fomo or fear of missing out. they just use pretty standard, so called behavioral design methods. it's over used may cause people being cooked into so called incident loops. so pretty clever notifications which if you dont open it may cause this syndrome ok here. missing out there is this limits,

this behavioral design when it starts to be harmful and i guess she is an extreme here up selection. turn your visit into a kind of game and one which you don't always win from a psychology standpoint. the she and app really leverage is what's called a variable rewards or intermittent reinforcement. and this is the center of what i call the hope model. much like you go to a casino and there's this, the excitement of gambling because there's uncertainty around what you might when the fun of watching a sports match, right? you don't know where the ball is going to go next. what team is going to score? there's a very similar mechanic in an app like she in or social media for that example that scrolling of searching and searching and scrolling is amplified and she in and out brain totally falls for it. there are various situations which dopamine is released in our brain. for instance, when we eat exercise or receive the present, this neurotransmitter activate feeling of happiness and the rewards center of our brain. motivating us to repeat the same behaviors. that's kind of as popular

perception in the media. that doesn't mean as like cocaine, that it gets you ah, to, to do things against your will. and that's totally inaccurate. that domain reinforces learning. it reinforces, please mylan sheath between the neurons in your brain to make those connections stronger, that neurons that fire together wired together. and so, dopamine is like the sealant or the glue around these connections. ab developers take advantage of that motivating effect of dopamine. they keep us coming back with virtual trophies, bonus points, and progress notifications. the audio book service audible, for instance, rewards members with badges and vouchers for extended listening. our brain learns that listening for longer is good. the strategy here is gamification. gamification means to use game like mechanics and non gaming environments, points, badges,

leader boards typically, ah, language learning apps like this to and do oh lingo. also use such mechanisms. progress bar show how far were advancing in our lessons. this motivates us and even partial success is released dopamine in our brain. hardy congratulations from the app mix, as even happier, as does moving up in the ranking. is it a bit manipulative? yes. but is it bad, per se? well, that depends. of course products are designed to be engaging. that is their very purpose. so if a, an app can't get you to go exercise. if it can't get you to learn a language, if it can't make you more productive at work, that company is going to go out of business that the whole point of these type of products. so gamification elements help motivate us. for instance, to learn that this can become problematic when money enters the picture. the practice of using gamification to get users hoped on an app and then start charging the money is fairly common. in the free version of dual lingo, only

a limited number of mistakes are allowed before you have to restart the lesson. extra attempts can be made in exchange for pain in the paid version. there's no limit to how many mistakes you can make. many fitness apps like strosver or adi, does running only on mar group challenges and trophies and the full versions she and also uses game elements to keep us on the platform for longer users get points for logging in daily and reviewing products and points can be exchanged for discounts. now, when there are products and services that might take more or something more valuable, so it's not just your time and attention but your money. then we have special conditions, right? then we need special restraints to make sure that people are making decisions that they know don't low regret later on, on average, people spend about 3 hours a day on their phones. of course, that number varies greatly depending on how old you are and where you're from. and

we check our phones $58.00 times a day, and that's just an average. the problem isn't solely how much time we're spending on apps. it's also how frequently we're using them. studies show that every single interruption hampers our productivity. so reaching out for potential means we'll likely have to put down our phones to prevent apps from taking over our lives. it's crucial to set boundaries to save us from our so need to prevent distraction with packed a passes. when you make a pre commitment to do what you're say, you're going to do. so if you say ok, i'm going to use a twitter for 30 minutes and i have a alarm clock that goes off. and if it go, if i'm still using after x, y, z, i have to pay a penalty, or i'm going to have a friend and force it, or whatever the case might be to all kinds of ways that you can use these packs to make sure you do what it is you say you're going to do with your time. i can start out by analyzing your own behavior. functions such as screen time on i phone and

digital, well being on android review, how much of your time each out consumes. that will help you, herman, which apps you should take. a break from. instagram has a feature reminding users to take breaks to get them fresh air or to tackle a to do. there are also apps designed to boost productivity by game a fine your daily life. with super better you team up with others to take on typing up challenges, for instance. with apps like epic when or how bit occur you can watch your avatar ascend through gaming levels as you tick off to do in your real life. you can exchange gold coin for better equipment for your avatar, but beware, even these apps can't guarantee motivation in the long run. many times gamification doesn't work very well, because it's doing what we call selling chocolate covered broccoli. i'm going to take something, people say they want, they say they want to eat healthy broccoli, but they don't really want to. so i'm going to take chocolate and i'm going to put

on top of the broccoli, and now i'm going to serve a to now, will you eat? it? will know nobody wants to walk with covered broccoli. it's gross. no, it's important to decide what you want out of life and set intentions. because with an inner sense of purpose, even the most addictive apps will be powerless against you. one more tip to help save you from addictive apps, at least at night time, instead of your phone, try using a classic alarm clock that way you can banish your phone from your bedroom, resulting hopefully in bed asleep, better concentration and more productivity. what tips do you have against addictive apps right in and let us know that's all for today. see you next on? ah ah.

in nigeria, october 2022 people protest police violates their demands were simply wanted, sorry, found that officials prosecuted for bruxism to be compensated. but the uprising ended in bloodshed. some protesters who died 77 percent looks back and asked me what has happened since i went to 77 percent in on d w one, making the headlights and what's behind them. d. w, news, africa. they show that the issues in the continent life is slowly getting back to normal here on the streets to give you enough reports on the inside of our

correspond that was on the ground reporting from across the continent and all the trend stuff. my talk to you in 60 minutes on dw d, w. crime fighters are back with africa is the most successful radio drama series continues for them. all episodes are available online. and of course you can share and discuss on d, w, africa's facebook page, and other social media platforms, crime fighters, tune in now. hello everyone. this is a special edition of the 77 percent the show for africa. how many for you arrived from lagos? nigeria? i'm yours to flourish chipper with in this week. so we're looking back at the events that happened 2 years ago here in nigeria

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