tv Close up Deutsche Welle October 23, 2022 8:15pm-8:46pm CEST
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of course of kiss mile in somalia, he also bob militant groups as it carried out the attack. police say the incident is now over and the gunmen have been killed. and president champagne has sealed a 3rd term as leader of the chinese communist party. she has strengthened his dominance by promoting loyalists and for the 1st time in a generation, there are no women at the top of the party. she is up day at this hour. our technology show shift is coming up next, next asking how we can shake our addictions to smartphones and richardson in berlin for the team. and we're interested in the global economy, our portfolio d, w business beyond. here's a closer look at the project. our mission to analyze the flight for market
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dominance. get a step ahead with the w business beyond a vibrant habitat ended glistening place along the mediterranean sea scene of l muster. and so far a dual career drift along with exploring modern lifestyles and mediterranean metty to lead journey this week on d. w. mm ever wake up at 3 am. and the 1st thing you do is reach for your phone a quick scroll through your latest messages, and then you check snapshot, your instagram, fade take talk. i used to be addicted to instagram, so much so that i actually had to delete the app altogether. these apps are meant to be addictive, the tricks develop is,
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is and how you can avoid getting hooked. that's our topic today on shift. ah, so how do develop is gauge the success of the apps? well, it's all about the retention rate, the percentage of users who continue using the app within a given time. in other words, the amount of users staying glued to those screens. the goal of these developers, they want us to spend as much time as possible on their app. the biggest, the engine for engagement and habit forming products is always a variable reward. so a variable role is studied by be a skinner, the thought of operant conditioning. and he found that when a reward is given on and a variable schedule of reinforcement, this increases the action the desired behavior. so in all sorts of things that we find engaging, you will find a variable ward at developers want to know as much about us as possible. many apps
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collect our data and create incredibly accurate user profiles. these are then turned into profit through targeted advertising. getting uses hooked is not only a strategy used by social media apps like instagram and take talk. it's also used by shopping apps like the chinese clothing retailer sheehan. earlier in 2022, sheehan was estimated to be worth about $100000000000.00 us dollars more than the valuation of zora and haitian m. combined company secret to success using our data for clever marketing. they have a blended business model which is on the e commerce, but also social network. honestly, they also have a pretty robust operations, physical operations to list pre fillers, social media, data, data operations data, if it's orchestrated and combined is gives them the clothing retailer sheehan harnesses user data to tailor the perfect marketing strategy. it has created an entire ecosystem around its products. the app is a hybrid platform and sales and show media. in one tab,
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you can browse through items and in another you can watch influencers, modeling the looks. you could of course comment or like, or simply buy the product with a tab of a button. and they're getting more information about your preferences as opposed to just saying, hey, do you like this? sure, if you like that, sure you're commenting or liking or watching a video where somebody is using one of their items and that makes the product better with use. so called key opinion leaders, booster brands value, katie perry, little nasa x and rita, or just a few of the celebrities who have collaborated with she in the perhaps even more important is the army of micro influencer. she works with some are awarded for their tick tock, post with free clothing. others earned commission for the clicks on their post that turn into sales on she and website. it's easy to get drawn in by these celebrities and influences and as uses we reveal exactly what we like
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with the help of smart data analysis. sheehan can identify trends at lightning speed and produce clothing quickly and cheaply. if any given autumn goes viral, it can then be reproduced. an al data helps feed this cycle. she and uses a variety of tools to find online fashion tracks. the aims to identify our desires and capitalize on them, compelling us to spend more time on the app. sheehan isn't only collecting our data, it's cross linking it to they are pretty efficient in data triangulation, which is combining data from different sources. they have basically more relevant data than 0 or any other. that's a normal fast fashion brand. by running such data through smart algorithms, she and tries to predict what items might interest customers in the future. precisely how such analysis works remains she ins well guarded secret. tick tock, instagram and youtube also use algorithms to show users. videos they made light
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tick, tock, especially excels. at this, the app uses a i to scan and identify certain elements and videos and play them for users with similar viewing habits on tick tock. it's possible for anyone to get their 15 minutes of fame with a popular video on instagram going viral depends more on a craters, reach and how their content has performed in the past. with a steady stream of new and attention grabbing content, it's so easy to just get caught up in an endless scroll through tick tock, and also develop his art total experts of playing without sense of foam of all fear of missing out. they just use pretty standard, so called behavioral design methods. it's over use may cause people being cooked into so called infinite loops. so pretty clever notifications which if you dont open it may cause the syndrome also here missing out there is this limits this
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behavioral design. when it starts to be harmful and i guess she is an extreme here apps, lexianne turn your visit into a kind of game and one which you don't always win from a psychology standpoint. the she and app really leverage is what's called variable rewards or intermittent reinforcement. and this is the center of what i call the hooked model. much like you go to casino and there's this, the excitement of gambling because there's uncertainty around what you might when the fun of watching a sports match, right? you don't know where the ball is going to go next. what team is going to score. there's a very similar mechanic in an act like she in or social media for that example that scrolling of searching and searching and scrolling is amplified and she and, and our brain totally falls for it. there are various situations to which delta mean is released in our brain. for instance, when we eat exercise or receive the present, this neurotransmitter active a feeling of happiness and, or center of our brain,
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motivating us to repeat the same behaviors with there's kind of as popular perception in the media. that doesn't mean as like cocaine, that it gets you odd to, to do things against your will, and that's totally inaccurate. that domain reinforces learning. it reinforced please mylan sheath between the neurons in your brain to make those connections stronger. that neurons that fire together wire together and so dope, i mean is like the sealant for the glue around these connections. ab developers take advantage of the motivating effect of dopamine. they keep us coming back with virtual trophies, bonus points, and progress notifications. the audio book service audible, for instance, rewards members with badges and vouchers for extended listening. our brain learns that listening for longer is good. the strategy here is gamification. gamification means to use game like mechanics and non gaming environments, points, badges,
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leader boards typically, ah, language learning apps like this to and do only go also use such mechanisms. progress bars show how far we're advancing in our lessons. this motivates us and even partial success is released dopamine in our brain. hearty congratulations from the app makes us even happier as just moving up in the ranking. is it a bit manipulative? yes. but is it bad, per se? well, that depends. of course products are designed to be engaging. that is their very purpose. so for an app can't get you to go exercise. if it can't get you to learn a language, if it can't make you more productive at work that come, he's going to go out of business that the whole point of these type of products. so gamification elements help motivate us. for instance, to learn that this can become problematic when money enters the picture. the practice of using gamification to get users hooked on an app and then start charging the money is fairly common. in the free version of dual lingo, only
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a limited number of mistakes are allowed before you have to restart the lesson. extra attempts can be made in exchange for payment in the paid version. there's no limit to how many mistakes you can make. many fitness apps like strosver or adi, das running only on mar group challenges and trophies in the full versions she and also uses game elements to keep us on the platform for longer users get points for logging in daily and reviewing products and points can be exchanged for discounts. now, when there are products and services that might take more, something more valuable, so it's not just your time and attention, but your money. then we have special conditions, right? then we need special restraints to make sure that people are making decisions that they know don't low regret later on, on average, people spend about 3 hours a day on their phones. of course, that number varies greatly depending on how old you are and where you're from. and
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we check our phones $58.00 times a day, and that's just an average. the problem isn't solely how much time we're spending on apps. it's also how frequently we're using them. studies show that every single interruption hampers our productivity. so reaching out for potential means we'll likely have to put down our phones to prevent apps from taking over our lives. it's crucial to set boundaries to save us from our so need to prevent distraction with packed a package. when you make a pre commitment to do what you're say, you're going to do. so if you say ok, i'm going to use a twitter for 30 minutes and i have alarm clock that goes off. and if it go, if i'm still using after x, y, z, i have to pay a penalty, or i'm going to have a friend and force it, or whatever the case might be. so all kinds of ways that you can use these packs to make sure you do what it is you say you're going to do with your time. you can start out by analyzing your own behavior functions such as screen time on i phones
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and digital. well being on android reveal how much of your time each app consumes. that will help you determine which apps you should take. a break from. instagram had the feature reminding users to take breaks to get them fresh air or to tackle a to do. there are also apps designed to boost productivity by game a fine your daily life. with super better you team up with others to take on tidying up challenges, for instance. with apps like epic when are have been occur, you can watch your avatar ascend through gaming levels that you take off to do in your real life. you can exchange gold coin for better equipment for your avatar, but beware, even these apps can't guarantee motivation in the long run. many times gamification doesn't work very well, because it's doing what we call selling chocolate covered broccoli. i'm going to take something, people say they want, they say they want to eat healthy broccoli,
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but they don't really want to. so i'm going to take chocolate and i'm going to put on top of the broccoli, and now i'm going to service to you. now. will you need? it? will know. nobody wants to recover. broccoli, it's gross. now, it's important to decide what you want out of life. and set intentions because with an inner sense of purpose, even the most addictive apps will be powerless against you. one more tip to help save you from addictive apps, at least at night time, instead of your phone try using a classic alarm clock. that way you can banish your phone from your bedroom, resulting hopefully in better sleep, better concentration and more productivity. what tips do you have against addictive apps right in and let us know that's all for today. see you next time. ah
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ah ah ah. do you like it with do you want it? okay, then buckle up, put the pedal to the metal and lets ride with red next on d, w. m e tenderly contra and you to pillar of state and society in many ways i think taxation is one of the most extreme actions by a government. but it's also the definition of government because without taxation
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that is no good. but what happens when the power of taxation is undermined? co pay won't to pay. in 45 minutes on d, w. these places in europe are smashing all the records. step into a bold adventure. it's the treasure map for modern globetrotters. discover some of you record breaking sites on your back. youtube and now also in book form today, unread the auto and mobility show the iconic trauma gets a new electric lease on life a wheelchair ride as you've never seen before. oh, the albanian taxi that's still going strong after a 1000000 miles on the road. ah,
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an am g soups, up the baby bents with formula one technology did the eye clinic trouble, the prostate car that ruled the road in communist east germany is back. this time with an electric heart, we met the man who dared to tinker with the notorious to strive classmate obvious kish took the trouble, is a part of history order. it's really famous and has cult status art or so it's great to take it into an electric future to through to film as another toners are out with hopkins. so hardcore fan say it has to make that
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knocking sound and stink otherwise it's not a tropi is medical services. but of course this electric version has a couple of practical benefits. i'm. it is an electron place for the guns. i'm driving the whole time in 3rd gear and no because i don't need to really accelerate. it makes it feel a bit like an automatic because we are the mother. it began as a hobby for mathias fare is now a site business. he actually runs a cleaning company, which is where he and his team developed a travel conversion kids. people on board vitamins is i, we never wanted to come up with some kind of make ship solution or what it was for the commercial market. not unbidden, which meant providing aversion that was easy to use and performed well on the road and kept the customer satisfied from what we're, i'm, and little quinta to fitness dashed on the e version as a no frills of fair,
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in keeping with the true bonds style to talbot, but some things you just can't replicate. driving an electric, travis is an entirely different experience for the ease. jacobo comparison. we are doing 70 and the noise you hear is more the transmission than the car itself. out of the electric may cove. it is possible with any trip and to model not started out as a prototype in 2012 is now a standard package. but dr. is can either do the conversion themselves or have bad do it. the 1st step is to got the vehicle out for a while now it's ready for the electric power train, unclipped all the gasoline engine parts no longer needed, have been removed and seen out in my while, the engine and attachments on the exhaust of the original ignition they're all gone it and the fuel tank, and that's actually fitted up front and
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a turban to come. it's all gone awful, my anguish bump on that. so now on this, we're ready to refitted as an electric car. i've to buy as an a cough to appreciate what electric travis really means. it helps to look back at least, germany's beloved and hated automobile. a bunch did fill the turban, came from a state car makers accelerating and spickle rec, and was built there till the end is to let's give out the 1st heavy road of the assembly line. on november the 7th. 1957 fires typically faced a 10 year weight and a price tag equal to a year's wages. it's body was made of plastic fiber composite resin due to steel shortages. the tabby was also a manifestation of the shortages that typified east germany economy. in german trouble, it means companion or satellites. inspired by the soviet sputnik, the world's 1st artificial satellite launched into obit that same year shouldn't
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tubby. the car became the companion of east germans for generations. it's where the alice commit was used for everything, making out making babies, people slept in them, all, camped out in them and covered big distances in them. so as long as they had enough spare parts with them, and vcr sets them on without a i real. hm. when people came back from a trip, the 1st question was not how was the vacation, but did the car hold our had sound? you'd sometimes see alternators discarded on the side of the autobahn. this machine did a home lorden. the most savvy trap drivers always carried extra spark plugs and nylons as a substitute fan belt. the car itself weighs in the just under $600.00 kilos. it's lightweight, makes it ideal for electric conversion as it needs less halla to get a new thing. for unclipped myrtle, we fit a 12 kilowatt motors,
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which means it has the same output as the gasoline powered trouble, bolton's, it's really important for the vehicle licensing that we don't change the performance issue of fungus fun drop off on didn't fall as chrome went on to on paper, these are electric batteries stowed. we put in 30 or 60 depending on the range. if odl surface restrict, i think about bell. i'm uses house trick here we see the heart of every e v. the battery pack on creeps but he, i like the original shabby design. mateus bez electric conversion kit is no frills . just the batteries, charges and fuse books in the back and the mysa up front visual anguish of the ide. we wanted to retain the true bonds. simplicity and the whole in other words, no complicated controls and electronics and according on earth,
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there are some different components in hub and as high. for example, here we have the main monitor classes. we ran in classic any car style. it has a battery display tag which currently shows 100 percent arch bill. this particular d i y converted shavanne to is almost ready mathias bag gives the added parts and general set up a check before passing it on to the official testing center. we're done good. now the car can go up to the inspectors of num. unplugged and ready to roll. the only thing holding back owners of a he, travis, is battery range. in the old days tribe drive is faced a different kind of limit to them. infamous, thanks to the cold room. oh, have oliver kind to boy. they never really were
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a symbol of freedom. i. king louis no freedom came in 1989 when the wall came down . latravius drove across into the west, doyle synth, all that was free to horace. hi, really they were a symbol of them is management. so centralized economy and material shortages, martinsville trust. the fool if the wool meant the end of the tragedy to they would, he is among the workers at the saxon ring factory. as the last of the 3000000 units rolled off, the production line in 1991, travis would become increasingly rare in we unified germany before then. nostalgic . come back up on its hurry, the irish they be now got a passionate fan base. i guess it just them and they're even considered a financial investment as we help unlock it. they've practically become vintage model is fine. lots of fans are fixing them up to look better than when 1st built. irish knows that that definitely gets the emotions going to affect short and return of hidden fog. there are still around 38000 tribe ease in we had and wonderful
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varieties in germany today. with a growing share of electric editions as close to misfortune as a people make the wrong equation that a simple car means low price shot is unfortunately, nato. a little 5. that is because of the high quality lithium batteries we installed that are now standard in modern cars, each room property and ion storm. and that's the cheap price factor. of course, that is natalie from the hub price compound, ender. it costs 22000 heroes for the d i. y kit, or $27000.00 plus to have a car converted by the city sex team. the exotic appeal of the causes even led to the gross of trouble safaris in berlin, where tourists can cruise around the classic sites of the been jungle. and now of course, there are electric additions to it. it's
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a, it's cement you're driving this guy. this is also a bench with the road to the way the road is amazed or not at all. so and of course the traveler trip takes in checkpoint charlie the most famous border crossing between east and west berlin from omaha, nebraska. it's pretty amazing being at the wheel of a trip on to checkpoint charlie on her. it makes you kind of emotional and very proud and you age has dawned for the tragedy as the cult communist cost silently palace into the future without leaving a big stick behind. if you want more rev, check out our youtube channel. if you want regular features about new cars and car culture and about mobility around the world,
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breadth can make you very happy ha vintage classics and future tech or just some of the exciting content waiting for you. subscribe to us at youtube slash dw rep, and you'll always be up to speed. an unusual set of wheels, but with a fair share of thrills. using his wheelchair 35 year old david le buddha expertly performs many a skateboard trick. it's challenging, sometimes painful, but always exciting than was locked but who it was my and if the shop dealt with an in the south with a mega relief from your boss investment ahead plans, it's gonna have you guys as loyal as loans picked in his own way. yada pulled it up with his knife exhibit, comma, or busiest on knob would not fall on him. talk could some grip video fun. know that
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i fall almost like all vote as was guiding somebody's is. why don't you bickerdike was all boss has lost us on slicing him back over the meagre pointer, a combination rubbish lobe. the teacher sees skateboarding is spoke of my style and a sport, and encourages others to try it, offering workshops and tories across germany, like here in berlin, where skateboarders show off their skills. very again, often robinson skate party and i want to be mix, you know, and elizabeth, so he's all in the years. that's easy. hired that it was you are there not, isn't busy men of afternoon on, on my job is more kind of i know why she said themes in is on and she asked them into the bas kamesia thing. of course, these are no ordinary wheel chairs. the spectacular stunts need reinforced and spring mounted chairs. i must move on and it's while under i don't fear both youth
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has muslims are going to block our with our springer and he's right on are great scale lord on what's on us for the fuser has used to wheelchair since he was 21. when he fell down a flight of stairs leaving him with paraplegia by that i could have heard the young, the flexion going follow up sooner. he had an ongoing response. elaine was also plebeian because she was in towards your and and be sure washington won't accept walk up and wonder abbas gave movie the longest consequence. from that point on davi devoted himself to skating. he since won the world championship in $2142.00 german championships and finished 3rd and several events in the us was actually candles week. i've been has gone for shot for me, the been all for me, my stuff they are going to be been. i've been undermined on them contest, isn't it? venetians are mortal so done in that village. all my bestest game. what british all
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vicious with running legal and british all. that's the julie does demonstration the opposite of and there are competitions. are plenty worldwide most organized by the wheelchair. motorcross society, skaters from across germany, flocked to the berlin open the 1st competitive event since the started the pandemic . the boozer was a member of the jury. after all, as a multiple champion, he's a role model for young people. and not just when it comes to performing a finance binding business with the kids the moist with us yet, and forbidden hom current. was it all? conversely, that's why you couldn't the transition. what he picks up hoping on the couldn't your peters often are coping the martin the at us v of i talk when you come down and on it off or does is in bus mostly by a ton of mislead wheelchair skating is classified as an extreme sport hardly any one leads the whole without bruises, but to guard against more serious injuries,
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especially to the head and neck. every one wears how miss san protective gear. that way even the youngest can convert their dedication and motivation into results. whatever food then, let me regarding the muffler with you on that side or side void on. does the buddha on this doesn't sound good on. it was on that often. so just wanted to visit as the sun sets over berlin, there's a sense of community inclusion and accomplishment amongst all the wheelchair skaters at the event. living proof of the power of the mind to overcome seemingly insurmountable obstacles with .
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