having a 25 year sentence in the u. s. has reportedly been muti, it is part of a potential prisoner swap, russia, there were apparently unwilling to negotiate while growing his court profess continues. after the rejection of her appeal, greiner was led away by a prison guard. sure, now be transferred to one of russia's notoriously harsh penal colony to set the rest of his sentence. here watching dw news up next, it is business news to stay with us. if he can for that in the meantime, i'm sorry, kelly in berlin. thank you so much for watching. and he tag a this visual hotspots in germany, europe and the world d. w. travel truly were in.

mm hm. ah ah ah, ah addy das is dropping kanye west and that's bad news for both sides. a company parting ways with its biggest brand ambassadors, its stock continues to tank. can the sportswear make half pick up the pace? we'll ask an expert also coming up as germany failed to learn its lesson on being

too dependent on foreign powers. critics wanting olaf shoulds not to sell off a steak and a major german port to china. we'll take a closer look. time once again for d w. business. welcome. i did ask has ended it's lucrative partnership with rappa, kanye west. after he made a series of anti semitic remarks. the sportswear maker said it does not tolerate anti semitism or any other sort of hate speech. west drew widespread criticism following several outburst on his twitter and instagram accounts in recent months. he also accused adie das of stealing his designs, the abrupt ends, the partnership is expected to as much as half the company's profit this year. and he does, his move comes a few days after connie west boasted on a podcast. i can say anti semitic things, an added ass can't drop me. well, he was wrong. and joining us now is friend of the show allison stewart allen. she's

back to break the story down for us. she c o of international marketing partners and an advisor to major luxury and retail brands. and so allison, how significant is this announcement for andy das? well, it's very significant because they were pinning their hopes on kanye west, being some one that generates positive brand awareness and also ultimately sales. and this is the only reason really any brand takes on a celebrity, endorser or influencer. and unfortunately this has very badly back fired for adidas . i don't think they ever expected they'd be in this situation. and now they're unfortunately having to remedial lee put a clean up operation in place to tried and to, you know, minimize the damage that's been inflicted on the brand by being associated with him

and some of his a very unpopular and not mainstream points of view. so i think this company, unfortunately, is gonna rethink altogether, whether it continues with celebrity endorsements. and if it does, then it needs to be much more careful. interesting that it's not just an image problem that he does has now it will significantly affect the bottom line because just this line of easy shoes made them a significant chunk of their profit. so how do or even, how should be clothing brands like anti dust balance, the risks and rewards of close association with big names, celebrities. yes. well, unfortunately, adidas aren't alone. you know, there are a number of other global brands that have had celebrity tie ups in the past, and they have been let down by the behavior of, you know, the celebrity, who is a human. and let's be honest, you know, if you're going to engage a human,

then that comes with all sorts of risks because humans are unpredictable. humans may not have the values that map on to your brand. they may do crazy things. i mean, there's a litany in the marketing literature of company. so if you celebrities, and it's all gone very, very wrong. so i think now the question for us to us is, what do we do differently? what, how do we manage this easy shoe and the range given they've cut ties with him. my, my expectation is they're gonna destroy the stock, the inventory, and they're going to move on as quickly as possible and do what they're doing now, which is making clear that they do not endorse any of the points of view that he's been putting forward around white lives matter around the anti semitic

a public and social media posts and public posts and public communication. so the best they can do is distance themselves as quickly as possible. because certainly he has proven a liability. ok, so i did us shares as we've seen this year, a down 60 percent. and this is of course making things worse. so we may solicit some free advice from you. you know, if you said a bit about what they should do next, but should they consider other brand endorsements? i mean, companies like this or doing it all the time, or do you think they should stay away from that for a little while? well, i think they should continue with the celebrity endorsements, but choose their spokes person or people much more carefully have a take longer to understand the risks involved with that particular person. and once they have chosen that particular person, continue to do that due diligence and make sure that they can get out of that

relationship. should that celebrity put the brand at risk and clearly in this case, and in many other cases, celebrities and influencers do put those brands at risk. so you have to be super careful when you back and engage a person to do these sorts of endorsements. it seems that can be big gains, but also it's a serious risk as well. if things do go wrong, allison stewart allen from international marketing partners. as always, it's a pleasure to have you on thank you very much. thank you. and moving on yesterday, you remember i promised you a big a week of results from bull street. well, let's get the 1st batch of those from teddy austro, who's almost right for us. so to the microsoft kicking things off, profits down, she has begun. sing king in after hours trading will, can you tell us? yes. so microsoft actually has beat expectations both on earnings per share and on

revenue. but why is it trading down? and this does appear to be that it did not meet expectations specifically on it's cloud computing services. now i would say that this shows some resilience still had a number of obstacles. a significant one is the decline in p c. sales, which of course reduces the demand for the, the windows software. also, microsoft is a victim of a what a number of companies have, which is international operations that are affected by the strong dollar. of course that makes their products and services more expensive abroad and can decrease demand, but microsoft is showing resilience. so they meet earnings per share expectations, but those expectations are already pretty low. what about with google? the parent company alphabet, and that is they missed an expectation. so what went wrong there? well, alphabet had a pretty bad day. we are seeing the 5th consecutive decline in sales her of

quarters. and this is actually the slowest growth that we've seen since 2013 except for a period and 20. 20. now alphabet seems to be struggling with with a number of tech giants are expected to struggle with, which is advertising revenue decline it. now we saw this with snap last week, taking a major tumble, but with the recession potentially looming, a lot of companies are shrinking their advertising budgets. and alphabet, of course, gets the majority of its revenues from advertising. there is also the question of competition right now. you tube did not meet expectations either, and that could be attributed to tick tock taking a lot of attention. and we'll have to see the took attention elsewhere as well. in case of those tech funds i did fantastically well during the pandemic. well, there sliding now by the looks of it teddy in new york. thank you very much for that. and out to some of the other global business stories making news. the world's

largest industrial gas group linder, plans to de list from the frankfurt stock exchange. the company said investors had been negatively impacted by the dual listings of its shares in new york and frankfort. the company said the d listing would take place in march after shareholder approval. it would leave a hole in germany's dex index, where it's the most valuable listed company. german cas apply a bosh has announced it will produce electric engines in the us. the company plans to invest some 260000000 euros to expand a plant in the state of south carolina by 2025. bosh already produced as engines for electric car may caribbean, but plans to supply other carmakers in the future. israel has granted energy and permission to stop production at the offshore carriage gas field, according to an official statement by the energy ministry energy and said it's floating production, storage and offloading. vessel is ready to start production,

but did not specify a precise date to begin operations. a chinese firm costco is still pushing to snap up a large steak in the port of hamburg or la sholtes pushed to come to an agreement. the german chancellor, despite criticism of german economic dependence on foreign powers. now german media is reporting a compromise has been reached. it may be able to buy a smaller share in the port, but worries over the deal remain. the port of hamburg is germany's largest and a gateway to the world. the chinese shipping company, costco has long been active in hamburg, but now the state run firm is eager to take a stake in the port critics warren china could gain access to critical infrastructure and germany dependents could grow. german chancellor, olaf sholtes disagrees. skewed missed. this isn't about selling a port in a broker or p reyes. it's got most, it's about a share, a steak and the terminal,

which is also the case in some other west european port. susan here from of den, it's about one of many very large ports. few and the goals and happens. china wants to take a steak and the toler or container terminal, where ships from china have been processed for decades. the port of hamburg, which owns toler, or it has no objections to cosco taking a steak kind of and these are, you can assume that this contract could serve as a benchmark for how to deal with the chinese to take a steak without infrastructure or without implementing any major shareholding opportunities, that's not the case here. stefan, but others are opposed. the european commission has voiced its opposition. last spring, the commission warned that china could gain access to sensitive information about the ports, business activities, the medical and fog. this is usually

a question for the entire european union, and we are seeing chinese investment and european ports, increasing them. and it's never good to become too dependent on a country, like we've seen with russia. ports are involved in 90 percent of international trade. so we are speaking about really critical infrastructure. a lot is at stake. china is by far the port of hamburg most important trading partner. last year it accounted for nearly a 3rd of the ports container business. and that's all for now. thank you very much for watching. with any batteries lying around. is your medicine properly stored? mm hm. emergencies can happen at a moment's notice,

especially when children are involved. kids for prevention and how to act quickly with good shape. next on d w. a burger today. kick, be total under, let us tomorrow. oh, farming in the future. food entrepreneurs and farmers are experimenting with more sustainable neil content. but are there seems taken root food for everyone? close up in 60 minutes, dw. ah i have been said, i have been beaten. i have been sick

a straight did because we tried to to show dory of face mafia all over the world. environmentalists are in danger. the enemy, roofless corporations corrupted government agencies and criminal cartels. with i was on the ball last place of this in the design and i'm the target environmentalists in danger starts october 29th on d. w. if you called up on the sofa tuning into in good shape, you're probably pretty safe. but as we go about our lives, we faced the risk of accidents. fiona fell off his swing and hurt her head. unequal.