is dead, he was 87 best, no for classics. like great balls of fire and a whole other shaken going on. louis, it was credited with making rock and roll, the dominant american pop music of the 1950s. his rags to riches white story had some controversy. he faced a scandal when he married his 13 year old cousin, the 3rd of his southern why there was died of his home in mississippi. is he w news, daniel winter is up next, but he w business and do the look at rising inflation in the run up to next months. us mid term elections, a good weekend every month, every day for us and for our planet. global ideas is on its way to bring you more conservation. how do

we make cities greener? how can we protect animals and their habitats? what to do with all our waste? we can make a difference by choosing reforestation over deforestation recycling over disposable smart new solutions over steam set in our ways or is truly unique. and we know that, that uniqueness is what allows us to live and survive global ideas. the environmental series, global $3000.00 on d, w, and online ah, the chief twit is now in charge of 2 months of wrangling. ellen mosque finally takes over twitter. thought the biggest challenges could still yet be ahead of him . also coming up as brazilians, head back to the ballot box on sunday will look at the potential for brazil to

build ties with business. at that time again, d w. business, welcome. either musk has taken control of twitter for $44000000000.00. that's following the parent attempt to pull out of the deal and, and, and suing and lengthy legal battle mosque has reportedly already ousted 3 top executives and more personnel. shake cups are expected. the new york stock exchange a suspended trading in twitter shares as the social media platform proposed to de list as it moves into the hands of private investors, including mosque himself on friday mosque announced he would create a council to help adjudicate content, moderation decisions. and joining us now is dan ives from wed bush securities. thank you for coming back on the show down. $44000000000.00 a great deal for public investors. but do you think twitter is a worthwhile purchase for mosque at that price? i mean, if you're a twitter shareholder, you're popping the share in the problem. is he paid about $20000000000.00 to march

a mean fair values probably cause you're a $25000000000.00 and that's why this is going to be from mars. the easy part is bind to where the hard part is going to be fixing it. herculean right task ahead, especially in social media landscape, but it least is twila, joan for tasa. investors is now over. i want to pick up on that, but because dan, he says he doesn't want twit at a turn into a free for all hell scape. so what challenges does a lot mosque now face with twitter? the biggest challenge is 1st on his success. and the reason is risk person and world because unparalleled with in space ex, social media, whole other animal and twitter. the problem is that free speech and you go down that route, that kind of goes against the problem with advertisers. were you trying to invite them more on you want twitter not to be assess pool, but you have to monetize and more advertisers, more engagement at a time that they're just seeing massive hurricane like headwinds. that's really

going to be what must piece is going forward. you could cut costs will probably cut 30 to 50 percent of the workers can cut your way to growth. do is going to be the challenges on a mine edition yet. and twitter is, is hugely important in the public debate, but it's failed to really capture the value that you'd expect for such an important company. so can e, long turn it around? and if so, how? well, i think success, it has to be sort of frame. i mean, i think moderate success will clearly be there. i mean, twitter has been a treadmill stock for the last decade. i'd say it's a semi train wreck. he's going to cock costs. get a more profitable man, is the sions for mr. scribe or prospector will be important. now look, the big question is, can you change it into a super ap, the, you know, in terms of almost similar to what we see in china. can he automatically turn into

that type of thing? and i think there's a lot of challenges ahead, you know, we chat type model but ultimately with musk, it's hard to count him out as we've seen time time again. ok. and just briefly, is there a risk specifically for mosque in this case that, that could be collateral damage for his other businesses? you can imagine if he comes into some sort of encounter with china that could effect a tesla's ability to operate for you there. or in germany is as well test as a big business here. do you think that could be a knock on effect for him or is that less of a risk? no, it's every country, right? i mean, whether regard, where on the i'll you are, that's going to be a problem. you can put the genie back in the bottle. there's me a political firestorm regard. whatever movie makes. and there could be 10 gen impacts on test. so how do you balance china? what was happening in europe in the us are, these are going to be from much some of the challenges in what i think will go down is probably one of the most overpaid m n a dealer in tack. probably in the last 40

years, while it's definitely going to be it and can be entertaining to see what he does with it. then i thank you very much for coming back on the show. again, it's a pleasure to have you but i wanna take a look at some more of tech from this week. sabrina castle is on wall street for us . sabrina. it's been a terrible week for almost all tech stocks except for apple by the looks of it. why was this week so by i mean we're still in earning season and we got to a very mixed and very disappointing results in a week. many companies citing weaker demand, we have a strong dollar, and we have a less tech spending overall. and us leads to yeah, very big losses as we can see. but it's not so much the earnings itself, but it's more like the guidance on the outlook or the big tech stocks alone. last $700000000000.00 some this week also because many and investors just don't see the growth anymore that they want to see. so what they do is they're shifting capital. they're selling tech stocks and they're buying other segments of the market,

many value stocks. so to speak, we have them farmer fama of stocks. we have an energy stocks and is really helps to drive the broader market here because these so called cyclical stocks are um yeah, the main competence of the dow jones, so to speak. and the dow jones just had its longest winning streak since may up 800 points today. and it's on pace to have the best month, a since $976.00, that i thought too much good news for me. i want to talk about the dark clouds on the horizon. so if we look at amazon, microsoft and meta this week, all with bad results. what in your opinion has the most catching up to do is the remedial case out of all of them. so i think all 3 of them have different headwinds to fight. i mean, with microsoft, it's the cloud business with us and we have what, what was the other one?

it's um, amazon. yes, amazon pearson less revenue coming in the holiday quarter because of inflation. but it really is a matter which really, um ya has the most or investors fear the most of the problem here is not so much the daily business. it's more of the future. it's what you learn a lot, yolanda, what mark zebra plans to do here with them facebook and matter in the future. it's the matter verse and many in versus just don't see the pointed at they're concerned . they even force him to cut back spending and he just doesn't do so. he wants to spend 100000000 dollars and next year and so many investors. they're just like who's in faith in the company at all. and this is why the stock is down to levels we haven't seen since january 2016. so many tech companies struggling right now. it's hard to tell them apart. sabrina, have a great weekend. thank you very much. and staying in the us, the important mid term elections are approaching during a difficult time for many americans. they're facing rec, hold price hikes,

the petrol pump and the grocery store, some struggling to pay that bills on next report takes place in atlanta city with $1.00 of the highest inflation rates in the united states. the atlanta state farmers market is one of 2 most important fruit and vegetable distribution points in the united states. atlanta has one of the highest inflation rates in the country . currently, almost 12 percent in its way known small business owners the wholesale cost of lettuce is $75.00 for case a year ago. probably $18.00 to $20.00 the case. everyone's got it 8 every single day. so everybody has to just suck up and take it and paid the price. traders and truck drivers are suffering from the effects of high fuel prices, which have no corner fixed. nearly every sick, tossed the economy where we go. we go to like indiana, tennessee. we are at a state lines and i just mainly the feel that picks everything i spoke basically what the inflation is doing. everybody just

a few prices. midterm elections around the corner. on the 8th of november, walters will go to the bulk bolts with the burden of the skyrocketing inflation, which is making it difficult for many americans to make ends meet. and brazilians will decide the next president on sunday, one of the key debates is around business. a choice of president could have a material impact on the economy and foreign firms are hoping whoever is in office will make it easier for them to work in the country. director alisha meals. irma is worried as he makes his factory rounds. demand for tools is low, but he has another problem as well. udo garcia, the brazilian bureaucracy is restrictive here and there are high import duties for our machines. and i'm going to my results and these duties are even higher for spare parts, that philosophy cost. so sometimes we have to pay up to an additional 100 percent. sure. did you think that i think we'll see who the who will be for a film,

the company manufacturers, components for the automobile industry. the special machinery is imported from a company based in cologne. germany, he says business would be better if the lawmakers removed the trade barriers this month is all about agriculture is a priority in brazil. and so it's the services sector if you can walk, but our industry is no longer in focus for the government. and we can't continue to operate with his high tax burden. inova loudoun away, i'll see cologne, base machine maker shooter has been exporting its equipment to brazil for 70 years . but unlike business in countries like mexico, brazilian firms are struggling as he had hey, brazil has considerable hurdles and disadvantages committees, which are easy to do away with. i went to followed despite the hurdles german companies have been doing business in brazil for decades. the w assembled it's cars

and trucks for the local market. buyer posted profits even during the pandemic, because business was booming for genetically modified seeds, fertilizer and pesticides. president john year, both scenarios administration approved more than a 1000 pesticides, some of which are banned in the u. business consultants to close america, brazilian business stops where supports the liberal economy minister and both scenarios. like if any kids in most, if i have to pick between 2 extremes and i take the one who's economic policies i know by that's why many are hoping for paulo because of his polo, get his boss in our rival, former president little or the silver is seen as less business friendly in south paulo directors. oh, my penning is hopes on a new trade agreement between the e u and south american countries. but as you know, the market is still somewhat isolated. there are few free trade agreements. europe

could do business with us much more easily and cheaper if the u. america sor agreement finally goes into effect. the future modeling your model, god's industry from both continents could benefit including many in germany and brazil. and finally, remember to check out our youtube business special this time on the dark money behind it runs tools of repression against its own citizens. just head over to our d. w. news, youtube channel. and that's all for our show. thank you very much for watching your state with the w business. i for now. what making the sand, what's behind them? dw news africa, the show that samples the issues have been the continents live are slowly getting back to normally on the street to give you enough reports on the inside.

our correspondence is on the ground reporting from across the continent. all the trends doesn't matter to you next to the on the w. e q, india 0 waste. a utopian goal for the film industry, on average. we've seen a short chad dates about it and how did the kid north, every single mom and movie say, activists from bollywood. until rewriting this created major problem, waste separation bins and sustainable materials. 0 waste. a future box office hit eco india. in 60 minutes, d, w. o, a in many countries, education is still

a privilege. hummadi is one of the main causes some young children work in mind. jobs instead of going to class others can attend classes only after they finish working with millions of children all over the world can't go to school with we ask why? because education makes the world more just make up your own mind. d. w. made for mines. mrs. eat up in east africa, coming up on the program that the snow burn off climate change is forcing millions from their homes across the continent. in madagascar, the worst drought in decades is driving farm is from their barren fields. massey is one of them, or she has.