ah, ah, just be yourself, wait, scratch that, be the coolest most interesting and ideally funniest version of yourself. at least whenever you pose on tick tock or instagram, but seriously whose real life actually matches their social media is authenticity even possible? that's a topic on shift today. ah, it seems authenticity is all the rage right now. just look at the success of the up be real here. stage photos are discouraged. instead, users are prompted or the random time each day to snap a photo of whatever they're doing in that exact moment. no filter pictures really look pretty per se, but maybe that's not such a bad thing. many people are fed up with seeing perfectly curated life splashed

across their feeds. the recent study evaluated more than 10000 facebook profiles and found that people feel better when they paused what they actually care about. psychologists and remarks explains why, if you think about society at large, again, this way of us interacting with one another and also looking to each other for what is normative for what is desirable. so if we compare it is real version of our lives to the idealized version of what everybody else looks lives look like on social media. essentially kind of have this comparison that makes us feel pretty bad out about ourselves. and so this, this notion of, if we start posting martha and equally as a collective and as a group, that would reduce some of these comparative bias as i like the sound of that. but how many people are really willing to post their real unfiltered lives online? well, one way to share the mundane part of our everyday lives is with humor. take a look at the stories. this influence from ecuador tells she has gained a large following by being true to us. ah,

nancy russell gives her followers glimpses into her daily life in the ecuadorian andes. her mother works on a farm. and her neighbors in the fields, her candle, reflections on facebook and instagram have found a huge audience. she has around 9 and a half 1000000 followers across her platforms. commitment, i love his life as an influence. i love you. all. her videos are playful, imaginative, and funny. simplest, the way i've always been focus more on committee and making people love. i really like comedy that people laugh and we're happy. little necessarily. i used them was philly's, is a stunning backdrop, a great sense of humor, and total ease in front of the camera. it's a winning combination ah fiddle, i'm certainly blessed at the moment i key, but simply being authentic doesn't ensure success. they like this kind of constant

combination of like, what is it that can do on your side to reach audience and to appeal to something that isn't out there yet, right. so maybe that's a point, a perspective on the world that hasn't been captured and, but i'm sure that just as she is now very successful. there's probably a lot of other people who had like a similar story that something very similar. and they were just not picked up by the algorithms. i think it's a combination of offer something unique. and then also just have to be a bit lucky ah, confidence and thick skin are also important traits to have. so as not to be brought down by negative comments. it is either we'll just go in by received many comments like that more at the beginning when people made fun of my appearance as an indigenous person and things like that. your mouse is looking, but i responded with human to show people that those comments don't affect me is less than i can turn them into a joke. this level is nancy russell, strives to ross forensic self and do what she enjoys,

regardless of what others say. joy, my man here and more excited than ever because they'll be fulfilling another one of my dreams to have my own runway in my own style, his beloved. ah, no matter what she does next, nancy resort will stay true to herself. i love her attitude and have videos have definitely opened my eyes to a whole world. i might have never seen otherwise. ideally, these kinds of authentic live experiences from content creat us all over the world can enrich our global understanding. this example from bangladesh does just that. with holly cartoon is a cook in a small village and bangladesh, she is also something of a youtube stuff together with other women she regularly cos were the villages $1000.00 or so residents. they prepare a huge portions. people from all around the world, watch them on youtube. the cooking channel has more than 4000000 subscribers. i

am. are they tell it's great that so many people love our videos that we're proud that even though we're poor, we're reaching so many people in cooking for our village gives us a sense of great accomplishment. i'm a medical ballet, la ah, the channel became popular through this clip of a 3 year old making fish carry. the video now has more than 93000000 views. cooking in front of the camera has now become the norm. but i'm on the land. it doesn't make much difference to me whether i cook here or at home. we're all one big family one. the biggest difference is that with these huge portions, and i can't just ask them one if there's enough salt in the food, would i moisten? what i have from this is all on eric, i'm decade there. i things the very quiet in the village until about 6 years ago. then mohammed hussein's nephew started making videos of the fish market. the idea

grew from there. it was little we had at the time i wanted to filmed the villagers eating together at a picnic, new york, where every one gets some food. we started with small amounts of rice overall, then more and more villagers came to share meal time with others. rugle elias so many people around the world drawn to these videos. the psychologist sandra months, has one explanation. it's just something that might be nice to watch is like outside of what you typically do during your day. and it's almost like this cognitive refuge that you can go to and, and let you also know is like, this does collect of experience focus like once you have a 1000000 people watching, as it suddenly becomes part of something larger, the turner pays off financially to add revenue amounts to more than $1000.00 euros per week. something the whole village profits from it's great with stories like that go viral and then directly benefit the people who tell them social media has

opened up new opportunities for women, especially whom narisa is one example. she's been sharing alive as a business woman and the influenza for 10 years. she was a trailblazer in pakistan where women previously at little visibility online. hi, my name is amanda. i'm a social media influencer. i ran a youtube channel and instagram law. and i also have a platform and forecast by the name of happy holidays. i produces both videos and podcasts at her company. she uses a few different studios for the productions and employ several people as a fema entrepreneur in pakistan. she set herself apart and found success. so whenever i get this instagram, blogging wasn't even a king in like a son, i just started there with a lot of things that were missing on the internet. there were hardly any 1000000 going to have the dime, and i've been very proud of myself to have been one of the 1st few women to have been that way. and to normalize the guy as that name. it was art. today i'm

not as i is empowering women in her home country to find their voice inviting them to speak on her blogs and tasks. and men and women work side by side in the studio . somebody must not so common in pakistan. i think one of the things that i'm eligible in my a place and position is that i need to inspire young women to think outside of the box and king beyond what dipping, dipping with every accomplishment. i'm not as i shows how she balances her career with being a young mother. her husband is supportive of her work. her ability to juggle her family life and manage her business has been an inspiration to some of her followers. one thing i would want the younger generation are younger than men to know in order to pursue their passion is that you're gonna wait for the right circumstances or the right time

with one key to success seems to be standing up for what you believe in doing so can inspire others to ob, due to re from docker, has done just that by taking the initiative to make his neighbourhood more beautiful on sundays are due to re takes to the streets of his neighbourhood and duck hard to campaign for a cleaner and greenest city. boy, lassie, dwayne at this account in my eyes, civic engagement as something individual. everyone can do their part to keep a space in front of their home, clean, blah, blah, sweeping, planting, trees, planting flowers. i don't think that needs a nationwide campaign to defer why son sepa the mobility to listen. he got over the years, his inspired his neighbors to join in light of do to raise on a mission to change the attitudes of people far beyond duck are in the synagogue.

he phones the clean up sessions on his phone and then shares the videos on social media to reach a wider audience with the hash tag katie that challenge. he's connected to people, all of africa, vision he saw, and many young people have joined the green neighborhood challenge in africa. we've got members in about 15 countries. there. all these people come from different places, burkina, faso, togo center, goal. and chad. my message is to say to others, who did you can do the same with the samples. we've seen amazing, but let's not forget these are the exception, not the rule. the fact that i even became aware of them came down to algorithms and the whole lot of luck simply being authentic does not automatically guarantee success. and there can be a negative side too. well, if you are someone who kind of really nicely fits into what society thinks of as

and as an ideal, it's very easy to be authentic. so if you're part of a marginalized group, that is much, much harder to do. so i think we also have to think a little bit about what are some of the limitations of authenticity and maybe by placing a lot of emphasis on his notion to be authentic. we're putting a lot of pressure on people who are probably having a hard time the call of psychological safety. if you encourage to, if you're current people to bring their full authentic selves to work on to wherever it is to social media, you also have to create a space where this is. this is possible and i think that's something that essentially does have to do. one of the things that i would love to do is essentially kind of have a way of putting content out there without necessarily everybody being able to common right away without the ability to see all of these likes and share it like shares maybe. but the essentially kind of take away some of the pressure,

i'm just putting stuff out there that is popular and without the pressure of necessarily getting this constant feedback. and whether that's good or bad. not a bad idea. after all, comments can often be destructive, in order to keep authenticity as a positive thing. i think we need key rules like robust community guidelines. what do you think? that is no. as offered to date. bye bye. ah ah hello guys. this is the 77 percent the platform for africa. you repeat issues and share ideas

you know, are this. i know we are not afraid to happen. delicate because population is growing. and young people clearly have the solution. the future belongs to you. is 77 percent every weekend on d w o you become a criminal or franklin. i already know that with hackers, paralyzing your societies computers. so are you and governments that go crazy for your data. we explain how these technologies work, how they can go for that's how they can also.