about the struggles facing chinese graduates entering a jobs market. very few jobs. the state of a business on robots in berlin. welcome to the program. germany kicks off. it's world cup campaign on wednesday, but demand shaft as the team and known here. doing so without one of them. major sponsors cut us controversial hosting of the competition and the german football associations approach to it has uneasy businesses loosening that ties with the tournament. it's the end of a 13 year partnership. german retail giant reba is ditching its advertising campaign with a german football association. d. f. b after fif are banned the wearing of the one love arm bands. the announcement follows d of these decision to cave to the rule diva group, chief executive line or souk called fif us ban of the arm band that celebrates diversity. scandalous nearly of us headquarters in cologne, germany,

some pedestrians agree, said was angry. i wouldn't have caved in. i think it would have been good if they would have gone through with it this morning. i heard gave a cancel of the partnership. i think it's great. it's a strong statement. ok, so a little statement and all shall i think it's unfortunate that we keep talking about politics during this world cup. let's just play soccer. is global. i think more institutions need to give this pressure. we can go on like this and soccer by me by talking so far, leave is the 1st sponsor to take action against p. f. s. barring of the diversity symbol, other d, v. sponsors, adidas and folk funding have stated that they are monitoring the situation where we are now joined by him on seaman who is an ortho, and founder of c around kusha and partners, a global strategy and marketing consultancy based here in germany. thanks a lot for joining us on the program at the world cup is normally a marketing bonanza for sponsors in there, but will some of them this time round be wishing that they perhaps hadn't bothered

said may well be because we have a clash of well use and cultures on the one hand, our more west than use and did you on the other hand side is like a china russia. and it's very difficult to reconcile these positions. and in the middle is p as a global football association. and so german association and obviously companies react differently for this conflict potential. yeah, actually that's something i want to ask about because what do companies take into account when it comes to deciding whether or not they do engage with an event like this or with, you know, organizations that are associated with it? is it all business, or is there some ethics involved? it's mainly business. why do companies on those, these events,

it's part of advertising and communication and prep positioning. but of course, it is perceived in society. it is leading to emotions on the friends of the side of the plan. busy on the side of some more critical parts of society. so the company which engages in these events is rolling into the conflict into the heat of the conflict. and that's something that companies have to get used to isn't if they're increasingly be expected to take positions on social issues, we seem not even outside of this world cup. so how our business is reacting to that new need to be aware of ethics and social issues? i think it is a fundamental question for businesses. whether they should confine themselves

to the business as such or engage in these, the side law and political debates and conflicts. and i rather tant that towards the recommendations i'd say should be cautious about getting engaged in these discussions. i mean for me 111 fundamental question is, what can be the effect that see the reaction of leave it to discontinue your corporation was a german football association. have any positive effect on, on the far or the situation in power. all a similar case with people demanded from folk song that's a close down their factory in the think young province in china. there

the girls are not quite treated by the chinese government. put that help anybody if folks log closes down, it's check to reserve. so considering the fact is my in my opinion, a very important criterion. how a company reacts i haven't seen one from one ken partners. thank you very much for joining us today on think of a business. you're welcome, my pleasure. now let's take a look at some of the other global business stories making the news. the organization for economic cooperation and development says world economic growth will slow from 3 point one percent this year to 2.2 percent next year. it claims high inflation and wants of serious headwinds trading interest rates, energy prices, and versus warn you crime attorneys for the car. last crypto exchange, f t x se was run as a personal 15. the former chief executive, some bank when freed, in the 1st bankruptcy hearing, they detailed,

ongoing challenges like hacks, missing assets. the lawyers say the company spent $300000000.00 in the bahamas buying properties, the senior staff and protest at a fox con factory in the chinese city of joan jo, our intensifying people, welding sticks, smashed surveillance cameras and windows out the massive campus of the apple supply, after months of strict code 19 controls, the final straw of a hundreds of workers was a delay in pay. a coordinated employee action is pretty rare in china perhaps. partly because the alternative to being employed is entering an oversaturated job market. young, talented chinese graduates are competing hard for very few roles. leo's a hangs studied tourism, but for half a year he searched for a job in vain. he's not alone among young adults in china's big cities, one in 5 is currently unemployed nouns. the hang works in

a fantasy board game shop, but he doesn't earn very much money because of that super child is who you are all due to coven 19. and especially because of the strict hygiene measures, the job really only pays the bare minimum is hello racial, whoever use the hang lives in his grandmother's apartment. so he's able to make ends meet even with very little income. he hopes to improve his chances with another degree. for sure, many of us wanted to go to work after we finished our bachelor's degree. but because there are no jobs, we're continuing our studies. it's ingrained in the social consciousness. people have to study in order to get good jobs. but as a result, the number of people continuing their studies after school has risen sharply in recent decades. in 2010 only 24 percent of a cohort went onto university. compare that to the current figure,

which is at 58 percent. now there's a supply and demand problem to many well educated people for higher paying careers . professors young be our research is china's young adult at the max planck institute in germany. graduates live in a vicious circle of competition. ah, it basically means that you put the more and the more effort. and the leslie. and it's a very tiring process. but the, we've no real meaning. and off to eat the referred to a situation that the you up forced in a pressurized to participate in petition a without to end the end, the inside due to poor job opportunities. many are turning to further study even if it leads to over qualification. a business model is evolving from the energy of these young adults, similar to co working offices. some are starting to book desks for studying by the hour. huge and ming spends 20 hours a week hing books. he already has

a master's degree in civil law, but because his job is on the line, he wants to improve his odds with another degree. in his actual were culturally helped with exam systems are one of the few systems that are fair. as long as you put in enough work into studying, you'll be rewarded accordingly with good grades. it's more direct, easier, and for the most things in our lives like work a little less cross to our correspondence. so song hon who joins us from taipei so of aging approach to managing caving 19 remains the defining factor really of the, the chinese economy right now. but we have seen attempts to sort of tweak it recently, humbly. how big a toe does it continue to take those 0? covet well, roth, for half sir, most obvious impact we can see is how the policy hammered consumption in the world's number 2 economy in order to maintain their hall. i call one of ours controls. local government finances have been in tight situations. under the

certainties, the major problem is a serious lack of consumption. chinese people are less optimistic about the future and as a result more inclined to save. so we can also find the total retail sales contracted for the 1st time since may, and the real estate investment continues to drop. in the 1st 9 months of that year, china's economy grew at a rate of 3 percent. so china is likely to miss it's official g d p growth target of around 5.5 percent this year we're looking at pictures from china and we're thinking that you know, the father restrictions are still having to be taken long after other countries have opened up that raises a question, disney has 0 cove, it worked or it depends on how you look at it. it. even though many believe 0 of the policy is not really scientific abandoning the policy could lead to a spike in death, especially among chinese, tens of millions of on best needed elderly people and overwhelmed china's fridge.

our national health care system and increase the potential for social unrest. so there's no start turning back. and interestingly for some, there are copy policy seceded in re shot in reshaping the chinese society for all the purposes. there is to make it easier for the autocratic leader to manage in event of large scale state action. it has nothing to do with medical reality or economic development. so you get different answers. if you ask different experts what you're saying, it sounds like almost like of them and there is kind of trapped within this 0 covered policy because getting rid of it could lead to such a big spike in cases. so is there any prospect of omen of 0 cove? it disappearing as a policy consensus is that locked down mass screens and other controls we remain in place for a few more months. we don't see an end to these actions, but agent is trying to optimize the 0 called the policy by shortening the isolation days for the covey patients and adjusting the classification of am,

risk areas are definitely saying go by to the universal r nucleic acid tate test. and the chinese government now prohibit at random school or factory closures on authorized traffic, stop edge or any type of arbitrary management. insider say that the policy might an next april or early 2024. before that we'll see how the chinese government change is tones. step by step. okay, so some hon reporting from taipei for us. thank you very much. and that's all from the business. same hand berlin from all just that's all web site. do you have com slash with a with

ah, ah, this is a report and it's boys for even further growth in important economic factor, but also be endangering the country. the port also transfer shipments from ukraine . how warranted our fears of a russian attack made in germany 90 minutes on d. w. and then jim and with are you at any time i don't amy place easy means video to velez. yeah. but like a little question. so move the thing along to the is the ability from soup with interactive exercises.

everything is online, mobile and interactive and gym and for free. like with being w. sometimes a seed is all you need to allow big ideas to grow. we're bringing environmental conservation to life with learning pass like global ideas. we will show you how climate change and environmental con, taking shape around the world, and how we can all make a difference. knowledge grows through sharing, download it now for free. hello guys. this is the 77 percent the platform with, you know, all these channels. we are not afraid to talk to young people clearly have the

solution. good future to the 77 percent every weekend on d w ah ah, this is dw news live from berlin, russia, a tax infrastructure site across ukraine. the strikes knockout power and civilian services. in this operation region, a maternity ward is hit with a newborn baby, reportedly kills the russian. rockets are also causing blackouts in neighboring country mold.