about the struggles facing chinese graduates entering a jobs market in very few jobs. the state of business on robots in berlin, welcome to the program. germany kicks off. it's world cup campaign on wednesday, but demand shaft as the team and known here. doing so without one of their major sponsors cut us controversial hosting of the competition on the german football associations approach to it has uneasy businesses loosening their ties with the tournament. it's the end of a 13 year partnership. german retail giant diva is ditching its advertising campaign with a german football association. d. f. b after fif are banned the wearing of the one love arm bands. the announcement follows d of these decision to cave to the rule diva group chief executive lionel suca colt fif us ban of the arm band that celebrates diversity. scandalous near davis headquarters in cologne, germany, some pedestrians agree. shirley sang,

i wouldn't have caved in. i think it would have been good if there would have gone through with it this morning. i heard gave a cancel of the partnership. i think it's greg. it's a strong statement. so little statement and all shall. i think it's unfortunate that we keep talking about politics during this world cup. let's just play soccer globe. i think more institutions see to gives us pressure. we can't go on like this in soccer buddies. my talking so far leave is the 1st sponsor to take action against p. f. s. barring of the diversity symbol, other d, f, v sponsors, adidas and folk funding have stated that they are monitoring the situation. mo, are now joined by him on seaman who is an ortho, and founder of seaman kusha and partners, a global strategy and marketing consultancy based here in germany. thanks a lot for joining us on the program at the world cup is normally a marketing bonanza for sponsors in a boat. will some of them this time round be wishing that they perhaps hadn't

bothered said may well be because we have a clash of well use and cultures on the one hand, our more western use. and you, on the other hand side is like a china russia, and it's very difficult to reconcile these positions. and in the middle is a global association. and so german association and obviously companies react differently for this conflict potential. yeah, actually that's something i want to ask about because what do companies take into account when it comes to deciding whether or not they do engage with an event like this or with, you know, organizations that are associated with is it all business or is there some ethics involved it's mainly business. why do companies on those, these events,

it's part of advertising and communication and brand positioning. but of course it is perceived in society. it's leading to emotions on the friends of the side of the fan. busy on the side of the more critical part of society. so the company which engages in these events is thrown into the conflict into the heat of the conflict. and that's something that companies have to get used to isn't if they're increasingly being expected to take positions on social issues, we seem not even outside of this world cup. so how our businesses reacting to that new need to be aware of ethics and social issues. i think it is a fundamental question for businesses,

whether they should confine themselves to the business as such or engage in these the side law and political debates and conflicts. and i rather tant that towards the recommendations that they should be cautious about getting engaged in these discussions. i mean for me, 111 fundamental question is, what can be the effect that see the reaction of the that this continual corporation was a german football association. have any positive effect on the far or the situation in power. all a similar case with people demanded from 45. that's a close down their factory in the think young province in china. there

the girls are not quite treated by the chinese government puts that help. anybody if folks long closes down, it's check to reserve. so considering the fact is my in my opinion, a very important criterion. how a company reacts i haven't seen one from one ken partners. thank you very much for joining us today on think of it. you're welcome, my pleasure. now let's take a look at some of the other global business stories making the news. the organization for economic cooperation and development says world economic growth will slow from 3 point one percent this year to 2.2 percent next year. it claims high inflation and wants of serious headwinds trading interest rates, energy prices versus war, and you crime attorneys for the car. last crypto exchange, f t x se was run as a personal 15. the former chief executive, some bank and fried in the 1st bankruptcy hearing. they detailed,

ongoing challenges like hacks, missing assets. the lawyers say the company spent $300000000.00 in the bahamas buying properties, the senior staff and protest at a fox con factory. and the chinese city of joan jo are intensifying people. welding sticks, smashed surveillance cameras and windows out the massive campus of the apple supply . after months of strict code 19 controllers, the final straw of a hundreds of workers was a delay in pay. a coordinated employee action is pretty rare in china perhaps. partly because the alternative to being employed is entering an oversaturated job market. young, talented chinese graduates are competing hard for very few roles. leo's a hang studied tourism, but for half a year he searched for a job in vain. he's not alone among young adults in china's big cities, one in 5 is currently unemployed nouns. the hang works and

a fantasy board game shop. but he doesn't earn very much money because of that. cbs charl evanego utility social due to coven 19. and especially because of the strict hygiene measures, the job really only pays the bare minimum is how the racial, whoever use the hang lives in his grandmother's apartment. so he's able to make ends meet even with very little income. he hopes to improve his chances with another degree. first of all that i for many of us wanted to go to work after we finished our bachelor's degree. but because there are no jobs, we're continuing our studies. it's ingrained in the social consciousness. people have to study in order to get good jobs, but as a result, the number of people continuing their studies after school has risen sharply in recent decades. in 2010, only 24 percent of a cohort went on to university. compare that to the current figure,

which is at 58 percent. now there's a supply and demand problem to many well educated people for hire pain careers. professors young be our research is china's young adult at the max planck institute in germany. graduates live in a vicious circle of competition. ah, it basically means that you put the more and the more effort. and the leslie. and it's a very tiring process. but the with no real meaning. and off to the referred to a situation that the you up forced in a pressurized to participate in petition a without to end the end that inside due to poor job opportunities. many are turning to further study even if it leads to over qualification. a business model is evolving from the energy of these young adults, similar to co working offices, some are starting to book desks for studying by the hour. eugene mang spends 20

hours a week hitting the books. he already has a master's degree in civil law, but because his job is on the line, he wants to improve his odds with another degree. here is, i don't recall sicily, she'll pull it exam systems are one of the few systems that are fair. as long as you put in enough work into studying, you'll be rewarded accordingly with good grades. it's more direct, easier, and for the most things in our lives. like work a little less cross to our correspondence. so song hon who joins us from, ty paid. so a beijing's approach to managing, carried 19 rim remains. the defining factor really of the chinese economy right now . but we have seen attempts to sort of tweak it recently, humbly. how big a toe does it continue to take those 0 covered? well, rob, perhaps the most obvious impact we can see is how the policy hammered consumption in the world's number 2 economy in order to maintain their hall. i call one of ours controls. local government finances have been in tight situations. under the

certainties, the major problem is a serious lack of consumption. chinese people are less optimistic about the future and as a result, more inclined to save. so we can also find the total retail sales contracted for the 1st time since may, and the real estate investment continues to drop. in the 1st 9 months of that year, china's economy grew at a rate of 3 percent. so china is likely to miss its official g d p growth target of around 5.5 percent this year. we're looking at pictures from china and we're thinking that you know, the father restrictions are still having to be taken long after other countries have opened up. that raises a question, disney has 0 cove, it worked or it depends on how you look at it. even though many believe 0 call, the policy is not really scientific abandoning the policy could lead to a spike in death, especially among china's tens of millions of on best needed elderly people and over one china's fridge, our national health care system,

an increase the potential for social unrest, so there's no start turning back. and interestingly for some there copy policy seceded in re shot in reshaping the chinese society for other purposes. there is to make it easier for the autocratic leader to manage in event of large scale state action. it has nothing to do with medical reality or economic development. so you get different answers. if you ask different experts what you're saying, it sounds like almost the government there is kind of trapped within this 0 covered policy because getting rid of it could lead to such a big spike in cases. so is there any prospect of omen of 0 cove? it disappearing as policy. consensus is that locked down mass screenings and other controls we remain in place for a few more months. we don't see an end to these actions, but they do is trying to optimize the 0 called the policy by shortening the isolation days for the covey patients and adjusting the classification of bomb risk

areas are definitely saying go by to the universal nucleic acid. tate test and the chinese government now prohibit at random school or factory closures on authorized traffic. stop hedge or any types of arbitrary management. insider say that the policy might and next april or early 2024. before that, we'll see how the chinese government change is towns step by step. okay, so some hon reporting from taipei for us. thank you very much. and that's all from the business. same handbell, and from all just that's all websites. do you have. com slash business with

ah, this is booming edmondo, this only portal and it's boys for even further growth in important economic factor, but also be endangering the country. the port also transfer shipment from ukraine. how warranted our fears of a russian attack made in germany in 30 minutes on d. w. a. not just another day. so much is happening all at once.

we take time to understand this is the day and in depth look at current news, events analyzed by experts and critical thinkers. not just another new show. this is the weekdays. on d, w. people in trucks injured when trying to flee the city center. more and more refugees are being turned away. a family liaison with extreme ground ross getting 200 people around the world. more than 300000000 people are seeking refuge as to why?

because no one should have to flee make up your own mind. w. made for mines with this is dw, is live from berlin, russia, a tax infrastructure site across ukraine. in this operation region strikes produce a maternity ward to rubble with a new born baby, reportedly kills the russian rockets are knocking out power and heating even causing blackouts in the neighboring country fault over.