when the oscars come round in march, or the forget, you can always get d w news on the go. you can just download our app from google, play all the apple app store. that'll give you access to all the latest news from around the world as well as push notifications for any breaking youth. this is dw news life from berlin. stick around up next is shift. i'm really mohammed for watching all season. ah in many countries, education is still a privilege. hummadi is one of the main causes some young children work in mind.

jobs instead of going to class others can attend classes only after they finish working with millions of children all over the world can't go to school. we ask why? because education makes the world more just make up your own mind. d. w. made for mines. the fantasy adventures of a maya princess from latin america. i romantic drama at a black queen's court or how the earth was created. told from a nigerian perspective, with streaming platforms, we're able to view the world from many different perspectives. but is there more to it than entertainment, or does streaming really promote diversity? that's our topic today on shift, ah,

a diversity equality and inclusivity have become real buzzwords. but why are they so important in movies and series? well, because certain groups have always been ignored in film production, one example is women. we make up half the world's population in movies, however, men that usually get a lot more roles. let's take a look at last year's most successful films. 85 percent had more men than women acting in them. it's a man's world. and what about people with disabilities, or people with different cultural backgrounds or the l g. b t q plus community. the big streaming providers have a more diverse selection on netflix, for instance, there are more women in lead roles than men. no g, b, t q plus topics like in the series, sex education have proved successful. and there's a higher representation of minorities to where it's streaming has done is really

break down barriers. so i can import content. that's the so my experience or that i didn't even know spoke to my experience, but i can get exposure to so much more even beyond my local market. and so that is really powerful. it's extremely important that viewers can identify with their heroes on screen. and let's be honest, so far, most series have been made for people like me, why people, for filmmakers around the world at streaming also opens up new possibilities. we can no longer be limited by the gatekeepers. but we are not empowered with technology to express ourselves in that very beauty. i wonder that is all unix africa. it's pretty nice to hear that this is now possible. we met up with a couple of filmmakers from nigeria and they talk to us about what motivates them. my personal motivation just to be able to portray people look like me. i sound like i can relate to me in my struggles, and i can learn more by my ancestors about solar da,

i think is crisis. this c o google belongs to a new generation of nigeria and filmmakers, a famous afro jazz singer and songwriter. she also co founded creal animation studios based in lay gus, one of her 1st films, the satchel, tells the mythological story of 2 brothers oh battler and due to walk, and the creation of earth and human kind. missy helped record the singing parts herself. producer ferdinand id, me fi also favors authentic content in a modern package. apart from games, the team in lake us also develops animation movies to show a more realistic perspective of africa. i think it's very important for our records to tell our stories because i want to know our story rental tool, but also working for us. right now we have, we have the content,

or we have the capacity for this new did original story tell us, want to approach our stories from a sense of fidelity that he's on the 2nd read. nobody deserves or pulled out africa . well, hello to tell us carries the way we want them to focus on these stories went hold on screen. this also present readers with new role models to identify what we all know that sometimes being what you see is what seems to me because so we need to have more content out there that depicts africans as a people i know have the shape mentality as well. so right buddha confidence and then buddha ability to believe that we are capable of doing as much as anybody else . the right role models can clearly boost your self confidence. who would have thought that streaming would be the platform to deliver that? i personally enjoy discovering and learning about other cultures. my and the 3 is a fun animation which features indigenous cultures from meso america. let's check

it out. of the netflix many series maya and the 3 is an animated fantasy adventure inspired by meso american for so pre colonial mythology. the series was created by jorge gutierrez, who is also the director and co author in the series. he creatively and authentically integrates mythology from the indigenous groups of america. actress, so it's al danya, who lent her voice to the heroine. maia is delighted by the project. i get to share what i most excited about, which is my heritage. i love my love where i'm from, i love who i am in a church and there's so much about latin x culture that we don't know. and these are civilizations that are thousands of years. so you know, asked ag culture in my, in culture, indian culture, the arrow actually i are our acts of the caribbean kish these are,

these are civilizations that basically define a peanuts nice. it's pretty cool to see just how pumped she is. stories are of course easier to relate to when they line up with personal experience, but simply putting together a more diverse cast is not all there is to it. whether it's the director or camera operator, it's important that the whole team is truly us. one of the main things that we're seeing really in our data is presence is not enough. so just putting some visibility on the screen is a start. what really key next audience is that authenticity and so it takes the talent on the screen and then how high the screen are behind the scenes to make that happen. and it really is, you know, especially in a refreshing us is it is critical for films to be truly diverse. the team behind the scenes must be divers, 2 more diverse screen plays a, just the beginning take gender diversity. studies show that the more women direct

films write screenplays and operate cameras more likely it is for women to play important roles on screen. the same is true for ethnic, religious, or sexual and gender minorities. netflix is trying to make its programs more diverse, more than half of the films and series available on netflix in 201819 featured women in lead roles compared to the highest grossing cinema movies over the same period. that's an increase of 10 percent. but netflix too still has a long way to go, like, with the representation of indigenous people or ethnic minorities from latin america or the middle east. one of the populations that we're focusing more either is middle eastern or an african people here in the u. s. and, you know, are they always presented in, you know, has a chair as a religious extremists, you know, the fact that streaming can open that content around the world. now if you are, i,

can i the content that really connect me? it shows me versions of myself and who i can be and things like that. and so i think that is one of the most powerful opportunities for streaming and why it's and so and that's also why none of the streaming giant can do without a diverse film. offering even at a more conservative disney group to which disney plants also belongs to legendary mouth, shown in rainbow colors. whether in the work force or in the staffing in the content or in the production, amazon prime and co, uh, becoming more and more diverse. and the viewers appreciate that to a study showed that the l g b t q plus community believes that streaming platforms offer the most inclusive content that they can identify with. but let's not kid ourselves, big streaming platforms and not interested in making the world a better place. they are interested in money money that they can make by producing

new content for new markets. of course, for netflix, that's necessary. it has recently seen subscriptions go down for the 1st time in its history. producer moses pepito pay has no illusions about the motivations of streaming platforms. we both recognize the. busy assuming platforms are businesses and they're not, you know, you're only chargeable or csr our mission. they're here to also make money. we was on the sun amid the streamers midway, where we want to be authentic to our stories. we want to do stories that are commercially viable to get new stories and content, the streaming platforms invest locally. that's true for all 3 big players in africa . netflix, the south african platform shall max an amazon prime video. they provide storytelling workshops or technical support. so max producers shows like the comedy series garner ger laugh, filled in lagos, and across, and,

and specifically at the west african market and early 2022 amazon prime video, sarah partnerships with nigerian film production companies whose films will be included under streaming form soon. another boost for natalie would, were more than several 1000 films were produced in 2021 alone. the ability to tell our stories, who a global audience is a big thing, the up, the fact that our content creators can also get what ramirez it does. there are concerns whether the give as much as or the account of what's around the world. what the truth is. the level of compensation is better than what was there before. the one that we have another avenue to put our content out to. i think there are that has been really, really good for the streaming platforms. these deals need to be profitable. it's not just the content. it's also advertising revenues in the advertising industry.

demand for media content has risen sharply says charlene polite currently from the international marketing company. neil sir, what our research has shown globally is, marketers are irish, highly, you know, we want to place our advertisements are grant messages in content that is inclusive . so not only are we trying to more in our own marketing efforts, we're also trying to find content that is really connecting with diverse audiences . and i just want to broadly represent them in a positive way. because afrikaans want to hear your message breaking down barriers both cultural and to do with gender inequality is something we also believe in at deutsch avella, as well as human rights and freedom world wide. the game freedom isn't free shows what living in a repressive state is like a few weeks ago, we presented this game on our show and ask for your feedback. we're also giving away an iphone $11.00 to $1.00 of the participants, as promised. we're proud and announced that the win is alexandra me,

letter from zagreb, croatia. congrats. if you want to give the game a try, you can find more information on d, w dot com slash freedom game streaming can help in shining a lot on many underrepresented topics. for me, discovering new perspectives and role models from other cultures is pretty cool. one of the biggest opportunities we have is to show in china, right? i know that afro german young person who wants to be a politician, he doesn't get to see too many examples of that. but can find a show maybe from the us where somebody who looks like them has that and shows them away that yes, i can be supported successful for me, people and stories from different cultures and the l g, b, t, q plus community. all of it just makes movies and series more exciting. how about you? who your role models let us know on youtube and d, w dot com, have a good one and see you next on i

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