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the only way i can be on top, it's to create my own empire, discover stories with just a click away. majority the destination, right. find out this documentary with never seen before. friday i came entry the fantasy adventures of a maya princess from latin america. a romantic drama at a black, queen's court, or how the earth was created, told from a nigerian perspective, we streaming platforms where able to view the world from many different perspectives. but is there more to it than entertainment, or does streaming really promote diversity? that's our topic today on shift. ah,

ah, diversity equality and inclusivity have become real buzzwords. but why are they so important in movies and series? well, because certain groups have always been ignored in film production, one example is women who make up half the world's population. in movies, however, men that usually get a lot more roles. let's take a look at last year's most successful films. 85 percent had more men than women acting in them. it's a man's world. and what about people with disabilities, or people with different cultural backgrounds or the l g. b, t q plus community. the big streaming providers have a more diverse selection. on netflix for instance, there are more women in lead roles than men. oh g, b t q plus topics like in the series, sex education have proved successful and there's a higher representation of minorities too. well, streaming has done is really break down barriers. so i can import content. that's

the so my experience or that i didn't even know spoke to my experience, but i can get exposure to so much more even beyond my local market. and so that is really powerful. it's extremely important that viewers can identify with their heroes on screen. and let's be honest, so far, most series have been made for people like me, why people, for filmmakers around the world at streaming also opens up new possibilities. we can no longer be limited by the gatekeepers. we are now empowered with technology to express ourselves in that very beauty. i wonder that is wholly unix africa. it's pretty nice to hear that this is now possible. we met up with a couple of filmmakers from nigeria and they talk to us about what motivates them. my person, i want to wish, as i just to be able to portray people that look like that sound like that can relate to me in my struggles. and i can learn obama ancestors apology,

et cetera. i think is priceless. the c o glue belongs to a new generation of nigeria and filmmakers. a famous afro jazz singer and songwriter. she also co founded creal animation studios based in lay gus. one of her 1st films the satchel, tells the mythological story of 2 brothers, a bachelor, and due to watch, and the creation of earth and human kind. niecy health record the singing parts herself. producer ferdinand id me fi also favors authentic content in a modern package. apart from games, the team in lake us also develops animation movies to show a more realistic perspective of africa. i think it's very important for our records to tell after, because i want to know of the regional tool by all working for us. right now we have it, we have the content or we have the capacity to so this you did original story. tell

us what your put our stories from a sense of fidelity that is on the sec bread. nobody deserves onto or pulled out africa rolled. helping us to tell us carries the way we want them to focus on these stories when told on screen. also present real ways with new role models to identify what we all know that sometimes being what you see is what you believe you can do. so we need to have more content out there that it picks africans. as a people, i know have the shape mentality as will self rise. buddha confidence and then buddha ability to believe that we are capable of doing as much as anybody else. the right role models can clearly boost your self confidence. who would have thought that streaming would be the platform to deliver that? i personally enjoy discovering and learning about other cultures. my and the 3 is a fun animation which features indigenous cultures from meto america. let's check

it out. of the netflix many series maya and the 3 is an animated fantasy adventure inspired by meso american for so pre colonial mythology. the series was created by hawk, a gutierrez, who is also the director and co author in the series. he creatively and authentically integrates mythology from the indigenous groups of america. actress, so it's al danya, who lent her voice to the heroine. maia is delighted by the project. i get to share what i most excited about, which is my heritage. i love my love where i'm from, i love who i am and she and there's so much about latin x culture that, that we don't know. and these are civilizations that are thousands of years. so you know, asked ag culture in my, in culture, indian culture, the arrow actually i are our acts of the caribbean kish these are,

these are civilizations that basically define a been us nice. it's pretty cool to see just how pumps she is. stories are of course easier to relate to when they line up with personal experience, but simply putting together a more diverse cast is not all there is to it. whether it's the director or camera operator, it's important that the whole team is truly verse. one of the main things we're seeing really aren't ada is presence is not enough. so just putting some visibility on the screen is a start. what really keeping connect? audience is that authenticity and so it takes the talent on screen and, and how high the screen are behind the scenes to make that happen. and it really is, you know, especially in a refreshing us, is it is critical for films to be truly diverse. the team behind the scenes must be divers to more diverse screen plays a just the beginning take gender diversity. studies show that the more women direct

films write screenplays and operate cameras more likely it is for women to play important roles on screen. the same is true for ethnic, religious, or sexual and gender minorities. netflix is trying to make its programs more diverse. more than half of the films and series available on netflix in 201819 featured women in lead roles. compared to the highest grossing cinema movies over the same period, that's an increase of 10 percent. but netflix too still has a long way to go. like with the representation of indigenous people or ethnic minorities from latin america or the middle east. one of the population center focusing more on is middle eastern or african people here in the u. s. and, you know, are they always present in, you know, as a terrorist or religious extremists, you know, the fact that streaming can open that content around the world. now as well by the

content that really connect me, it shows me versions of myself and i like that. and so i think that is one of the most current opportunities for streaming. why it's been so popular. and that's also why none of the streaming giants can do without a diverse film offering. even at the more conservative disney group to which disney plants also belongs to legendary mouse shawn in rainbow colors. whether in the workforce or in the staffing in the content or in the production, amazon prime and co are becoming more and more diverse. and the viewers appreciate that to a study showed that the l g b t q plus community believes that streaming platforms offer the most inclusive content that they can identify with. but let's not kid ourselves. big streaming platforms are not interested in making the world a better place. they are interested in money money that they can make by producing new content for new markets. of course,

for netflix that's necessary. it has recently seen subscriptions, go down for the 1st time in its history. producer moses papa. toby has no illusions about the motivations of streaming platforms. we both recognize that that the semi platforms are businesses. and they're not gonna go on a charitable or csr. a mission, they had to also make money. we was under sun amid the streamers midway, where we want to be authentic to our stories. we want to do stories that are commercially viable. to get new stories and content streaming platforms invest locally. that's true for all 3 big player in africa. netflix, the south african platform show that amazon prime video. they provide storytelling workshops or technical support. show max producers shows like the comedy series garner ger laugh, filled in lagos and aqua,

and specifically at the west african market. and in early 2022 amazon prime video setup partnerships with nigerian film production companies whose films will be included other streaming platform soon. another boost for natalie would, were more than several 1000 phones were produced in 2021 alone. the ability to tell our stories to a global audience is a big thing. the, the fact that our content creators can also get what ramirez it does. there are concerns whether the get as much as or the kinds of what's on the wall. what is the level of composition is better than what was there before? the one that we have another avenue to put our content out. so i think that out that has been really, really good for the streaming platforms. these deals need to be profitable. it's not just the content. it's also advertising revenues in the advertising industry.

demand for media content has risen sharply says charlene polite currently from the international marketing company. neil sir, what our research has shown globally is, marketers are, it's highly, you know, we want to place our advertisements, our brand messages in content that is inclusive. so not only are we transfer or marketing efforts, we're also trying to find content that is really connecting with diverse audiences . and auditors more broadly represent in a positive way. because as the content wants carrier. ringback message breaking down barriers both cultural and to do with gender inequalities is something we also believe in, at deutsch avella, as well as human rights and freedom world, had the game at freedom isn't free shows what? living in a repressive state is like a few weeks ago. we presented this game on our show and ask for your feedback. we're also giving away an iphone 11 to one of the participants as promised where proud and announced that the winner is alexandra me, letter from zagreb,

croatia. congrats. if you want to give the game a try, you can find more information on d, w dot com slash freedom game streaming can help in shining a lot on many under represented topics for me, discovering new perspectives and role models from other cultures is pretty cool. one of the biggest opportunities we have is to show in china, right. and you know that afro german young person who wants to be a politician, he doesn't get to see too many examples of that. but can find a show maybe from the us where somebody who looks like them has that pat and shows them away. yeah, thank you. supported, successful for me, people and stories from different cultures and the l. g, b, t, q plus community. all that just makes movies and series more exciting. how about you? who your role models let us know on youtube and d, w dot com. have a good one and see you next time. ah.

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