is off to kick also to full time for him. religious stuff, enjoy your night. looks like you've got company, dw sports, max merrill from a very lively mark its way into thank you so much. my friend for fitting the news. france will play morocco in a semi final argentina, croatia in the other. and with that you're up to that. i'm mixed on the deputy news shift looks at the impact of streaming services in promoting diversity behind and in front of the camera that's coming up after short break. any time you like to take w dot com for all the latest news at any time of the day, you like to stay with us. if you can, watching the w on anthony how with day was today with love on banning thing that way. but i'm not going to have to was my own car and everyone with later holes and every single day getting are you ready to meet the gym and then join me, right?

just do it on d. w. what are sports all about in winning fighting scoring we say they're about never giving up the most exciting sport stories about people passion and their dr. sports life every weekend on d. w. with the fantasy adventures of the my a princess from latin america. i romantic drama at a black queen's court or how the earth was created, told from a nigeria perspective, with streaming platforms, we're able to view the world from many different perspectives. but is there more to it than entertainment, or does streaming really promote diversity?

that's our topic today on shift ah, diversity, a quality and inclusivity have become real buzzwords. but why are they so important in movies and series? well, because certain groups have always been ignored in film production, one example is women. make up half the world's population in movies. however, men that usually get a lot more roles. let's take a look at last year's most successful films. 85 percent had more men than women acting in them. it's a man's world. and what about people with disabilities? all people with different cultural backgrounds or the l g b, t, q plus community. the big streaming providers have a more diverse selection. on netflix, for instance, there are more women in lead roles than men o j b t q plus topics like in the series, sex education have proved successful and there's a higher representation of minorities to what streaming has done is really break

down barriers. so i can import content, that's the experience or that i didn't even know about my experience, but i can get exposure to so much more even beyond my local market. and so that is really powerful. it's extremely important that viewers can identify with their heroes on screen. and let's be honest. so far, most series have been made for people like me, white people, for filmmakers around the world, streaming also opens up new possibilities. we can no longer be limited by the gatekeepers, but we are not empowered with technology to express ourselves in that very beauty. i wonder, not a full unix africa. it's pretty nice to hear that this is now possible. we met up with a couple of filmmakers from nigeria and they talk to us about what motivates them. my person, i was just able to portray people that look like me. that sounds i can relate to me

on my struggles. i can learn more about my ancestors about apology, et cetera. i think it's priceless. missy oguchi belongs to a new generation of nigerian filmmakers, a famous afro, just singer and songwriter. she also co founded creal animation studios based in lay gus. one of her 1st films, the satchel, tells the mythological story of 2 brothers, a bachelor, and of due to walk, and the creation of earth and human kind. missy helped record the singing parts herself. producer ferdinand added me fee also favors authentic content in a modern package. apart from games, the team in lake us also develops animation movies to show a more realistic perspective of africa. i think is very important for our because to tell our stories because i want to know our story rental to buy also working for

us. right now we have the keys, we have the content or we have the capacity to. so this new did original story tell us, want to approach our stories from a sense of fidelity that is on the set bread. nobody deserves onto or pulled out africa gold. helping us to tell us carries the way we want them to focus on these stories. when told on screen this also present real ways with new role models to identify what we all know that sometimes being what you see is what you need. you can. so we need to have more content out there that depicts africans as a people i know have the shape mentality as will self rise. buddha confidence and then buddha ability to believe that we are capable of doing as much as anybody else . the right role models can clearly boost your self confidence, who would have thought that streaming would be the platform to deliver that? i personally enjoy discovering and learning about other cultures. my and the 3 is

a fun animation which features indigenous cultures from meso america. let's check it out. of the netflix. many serious maya and the 3 is an animated fantasy adventure inspired by meso american for so pre colonial mythology. the series was created by hawk, a gutierrez, who is also the director and co author in the series. he creatively and authentically integrates mythology from the indigenous groups of america. actress. so it's al danya, who lent her voice to the heroine. maia is delighted by the project i get to share what i most excited about, which is my heritage. i love my love where i'm from. i love who i am and she and there's so much about latin x culture that we don't know. and these are civilizations that are thousands of years. so you know, asked ag culture in my, in culture, indian culture,

the arrow actually i are our acts of the caribbean kish these are, these are civilizations that basically define a peanuts nice. it's pretty cool to see just how pumped she is. stories are of course easier to relate to when they line up with personal experience, but simply putting together a more diverse cast is not all there is to it. whether it's the director or camera operator, it's important that the whole team is truly us. one of the main things we're seeing really in our data is presence is not enough. so just putting some visibility on the screen is a start. what really key next audience is that authenticity and so it takes the talent on the screen and then how high the screen are behind the scenes to make that happen. and it really is, you know, especially in our recession, us is, it is critical for films to be truly diverse. the team behind the scenes must be divers, 2 more diverse screen plays a,

just the beginning take gender diversity. studies show that the more women direct films write screenplays and operate cameras more likely it is for women to play important roles on screen. the same is true for ethnic, religious, or sexual and gender minorities. netflix is trying to make its programs more diverse, more than half of the films and series available on netflix in 201819 featured women in lead roles compared to the highest grossing cinema movies over the same period. that's an increase of 10 percent for netflix to still has a long way to go. like with the representation of indigenous people or ethnic minorities from latin america or the middle east. one of the populations that we're focusing more on is middle eastern or african people here in the u. s. and, you know, are they always presented in, you know, as a chair, as

a religious extremists, you know, the fact that streaming can open that content around the world. now if you are, i can go out and i the content that really connected me, it shows me versions of myself and who i can be and things like that. and so i think that is one of the most powerful opportunities for streaming and why it's and so and that's also why none of the streaming giant can do without a diverse film offering, even at a more conservative disney group to which disney plants also belongs legendary mouth, shawn, in rainbow colors, whether in the work force or in the staffing in the content or in the production, amazon prime and co, uh, becoming more and more diverse. and the viewers appreciate that to a study showed that the l g b t q plus community believes that streaming platforms offer the most inclusive content that they can identify with. but let's not kid ourselves, big streaming platforms and not interested in making the world a better place. they are interested in money money that they can make by producing

new content for new markets. of course, for netflix, that's necessary. it has recently seen subscriptions go down for the 1st time in its history. producer moses papa. toby has no illusions about the motivations of streaming platforms. we both recognize the. busy assuming platforms are businesses and they're not, you know, you're only chargeable or csr our mission. they're here to also make money. we was on the sun amid the streamers midway, where we want to be authentic to our stories. we want to do stories that are commercially viable to get new stories and content, the streaming platforms invest locally. that's true for all 3 big players in africa . netflix, the south african platform shall max an amazon prime video. they provide story telling workshops or technical support. so max producers shows like the comedy

series garner ger laugh, filled in lagos, and across. and im, specifically at the west african market and early 2022 amazon prime video. serra partnerships with nigerian film production companies whose films will be included under streaming form soon. another boost for natalie would, were more than several 1000 films were produced in 2021 alone. the ability to tell our stories, who a global audience is a big thing, the. the fact that our content creators can also get what ramirez it does. there are concerns whether the give as much as or the account of what's around the world . what the truth is. the level of compensation is better than what was there before . the one that we have another avenue to put our content out to. i think there are that has been really, really good for the streaming platforms. these deals need to be profitable. it's

not just the content. it's also advertising revenues in the advertising industry. demand for media content has risen sharply says charlene polite currently from the international marketing company. neil sir, what our research has shown globally is, marketers are irish, highly, you know, we want to place our advertisements are grant messages in content that is inclusive . so not only are we trying to more in our own marketing efforts, we're also trying to find content that is really connecting with diverse audiences . and i just want to broadly represent in a positive way, because as the contract want to hear your message breaking down barriers both cultural and to do with gender qualities is something we also believe in at deutsch avella, as well as human rights and freedom world wide the game of freedom isn't free shows what living in a repressive state is like a few weeks ago, we presented this game on our show and ask for your feedback. we're also giving away an iphone $11.00 to $1.00 of the participants,

as promised. we're proud and announced that the win is alexandra me, letter from zagreb, croatia. congrats. if you want to give the game a try, you can find more information on d, w dot com slash freedom game streaming can help in shining a lot on many underrepresented topics. for me, discovering new perspectives and role models from other cultures is pretty cool. one of the biggest opportunities to have is to show in china, right. and you know that afro german young person who wants to be a politician, he doesn't get to see too many examples of that. but can find a show maybe from the us where somebody who looks like them has that and shows them away that yes, i can be supported successful for me, people and stories from different cultures and the l g, b, t, q plus community. all of it just makes movies and series more exciting. how about you who your role models let us know on youtube and d, w dot com, have a good one and see you next on a

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