a lot of that. yeah, i hope it really heavy. oh, welcome to the world. i was like, i don't think it's shiny. she in is how i tend to pronounce it. she in isn't just fast fashion. it's ultrafast. you can get dresses for 5 year old bags for sex, or courses for 3. if you want a nose ring for $0.75, this is your jam. jonesy has pretty much gone bananas for the company, which exists entirely, more or less on social media, has no physical stores at his operations are more or less a big black box. we took a dive into this fashion phenomenon and what a goods for the environment in an era of growing climate consciousness. how is this even happening? mostly i don't even know that she and until during the story then again, i'm a millennial and the stock is from 2002. so i went to the center,

drew in to see if shoppers there knew better than i did. you know, what i learned is, of course it's a big online fission store. you shop them much, much sometimes. yeah, there's nice stuff. it's cheap. nice fabric. i think of, of the ones i wanted to return. everything is all really any point with any errors . she and targets mostly young women. it adds thousands of things to its inventory every day. at any one time, it has as many as 600000 products. with a typical price tag between $8.00 and $30.00, it stuff can be half as cheap as other fast fashion china. and what is different is that explosion as young people with phones they've helped with product discovery. this is richard a co dolly, an expert on all things, e commerce and parent of to jonesy girls. but she is also from my understanding, have quite a bit for marketing at social media strategy centers around getting celebrity and

influencers to market the brand on social media. katie perry, little nasdaq's, rita or a storm breed. and yar shahida have all gotten on the she in train? please don't forget to dive work together t shirt a so much for tuning into the cm together. but the biggest part of it's online presence has to do with the hall on tick tock. users post reels that show of what they ordered and what they got. a lot of these posts go viral, crating marketing campaign that basically runs itself. i bought $2000.00 with it looks pretty good. like see of this very addictive algorithm. influencers and young women. maxine beta is the go to expert on the fashion and garment industry. it's a very like impressionable age where they want to fit in, in clothing companies have utilized that insecurity to, to drive a lot of sales, but never to the extreme that we're now seeing the she and hashtag on tick tock has

17000000000 views. it's instagram account has over 22000000 followers. this year it was the number one shopping up in 56 countries. if reportedly made 10000000000 and revenue last year, which means it's catching of fast giants like h n. m and sarah shan has dominated, fast fashion in the west, but it's headquarters, they're half way across the globe and quanto china. and what happens there? well, nobody really knows their very secret it, they don't talk to anybody. so it's very hard to know exactly what they're doing, usually fast fashion companies take a month to get an item from designed to store. but analysts say she and cuts that time to as little as a week. it uses powerful algorithms to predict trends and sometimes doesn't even start manufacturing until the order is placed. the, there is no magic, right? the only way that you get very cheap product is by not paying workers an flouting any environmental standards. they have to a high, a lot of temporary walkers and they have to stuff contracts. it's to either

a small factory, then house workshops will pay it as $1.00 of the only journalists who went to sions production sites and guam dro to investigator labor practices. she found a disparate web of crowded workshops under pain people without official contracts. it's not that she has that child labor. she has the abuse d a walk her is the issue is those walkers they are not in the social welfare system? this means workers have no rights or guarantees the demand for cheaper faster clothing means that wages need history have to be low to remain competitive. it's not only abolish shane, but it's a more social is seuss, prevail in the whole society. and as it turns out, the company's been making headlines for the secrecy, the fashion transparency index, which rates companies on how open they are about their supply chains, listed she and at the bottom of its rankings. and what about the actual close?

if it's too good to be true, then it probably is, you cannot have a business model like that and operate in any way with respect to the planet or it's people you just can't. plenty of people have taken to social media to protest the shoddy quality of its clothes. honestly, i thought just the swimsuits are gonna be trash. i could not be more disappointed. this is a piece of crap. so if a thought disposable it means they're all getting dumped somewhere, almost a $100000000.00 tons of textiles and up and landfills every year. that's 500 ever given ships. remember the thing that got stuck in the suez canal, most of it goes to the global south, where local suffer the environmental consequences. and did you know that the fashion industry is responsible for 8 to 10 percent of greenhouse gas emissions? the garment industry is so unregulated that it's hard to say just how much is contributed to climate change. all we can say is that she in is accelerating it like never before. to very energy intensive process to create textiles. this

production is happening in places like principally china with a cold, but you know, continues to have a cold based energy grid. but i don't think it is slowing down anytime soon. the average consumer today by 60 percent more than they did and 2000 brands are now throwing w, how to put in collections. and she and takes this to a whole new level. it taps into the insatiable consumers and that's shaped our world. the need to possess things and when we're sick of them to simply throw them away. i asked him young shoppers whether they thought about climate change is not really i just quiet and where it, when it suits the weather from jerusalem. on my know, honestly rarely know, i carry a really look, i pay good needs and from the original products, what about nothing changed it for low budget?

so we're pretty low on the funds, but i'm going to get a real job one to be more with like, why would i pay more when i can have something else? for less girls got a point. not everyone can afford to think about sustainability. the rise of she and might be breaking a meth we have about the next generations climate commitment. it is a very tall order to ask young people to do the right thing when the messaging is so intense to do something different. when you actually look at the data, you know, kids like 18 or 24 or more environmentally conscious and savvy, but it's actually lower than people who are like 25 to 35. and it's not just kids. i can't just blame kids. i think legislators will step up and make the, the rules necessary, but that takes people's participation. i've seen humans have a capacity to really put their heads in the sand. how do you bring those people in,

in a way that's actually engaging in non genuine fortuna market. in downtown bangkok boasts a seemingly infinite range of shirts, pants and dresses for shoppers to choose from like elsewhere in the world. the production of each item on sale here creates excess fabric, and this often ends up in the trash. appalled by the needless waste one young entrepreneur decided to turn surplus material from a problem into a solution. this episode of global ideas looks at her sustainable fashion business bags full of fabric that are like new but surplus too little to create a new collection but too valuable to shred. the store room of tama one village ions garment factory is jam packed with them. over production is just part of the

business model. every car, let me order defact me for each particular order. we have to all ways on in expanses in cash. just to be sure that we have enough fact me if the defect happen, or if my are nice, i to chance i'm quantity off eyes, then we have enough to color to whole quantity. the young entrepreneur can't do much to change that. still for years, she looked for ways to solve her surplus fabric problem. then, 5 years ago, friends introduced her to financial manager. aman paule, who won on a man with a mission. i wanted to make a change in terms of waste management. and given that leah into digital ish, i think the best way to now manage to list and make it into

a scalable business is through the internet. in 2018 in bangkok they founded more loop and online platform for fabric remnants of symbol yet clever concept. we like the abby and b fossa fabric. so these quad here fabri, we was sauce them from different warehouses. and then they would give us the data off death, abby and a sample. and then we basically put these on to the internet so that people can come and browse and shop online. but the business got off to a rocky start. few believed anyone could produce quality fashions from fabric remnants. after 4 months, the founders were ready to throw in the towel, but then they had the bright idea of creating their own collection. wendy, upon deals into the t shirt, and it's easier to daniel to have

a sense of quality than delay when they passive. they showed off their t shirts at a trade show and sold out in just 2 days from then on, things went quickly at 1st, just 5 factories sold their surplus fabric to more loop. now, more than 70 textile producers and to remnants into the database, the selection is large enough to attract corporate clients. more loop now produces tailor made products for 150 companies like insurance firms, allianz. oh wow. i think it makes sense. instead of producing the new fabric, why don't we just use whatever that already available? and, and, and, and that's good because i, it means that i, you also help all the factory are in the country as well. she's ordered, 18000 polo shirts, masks and baseball caps all with the same design. that's

a big challenge for the start up. oh, we have to make a match with many on different high the different tests are fact big because the quantity in to be an one left, all our family could not for the quantity yet major clients overlooked these little differences to show their green credit. as an additional service, more loop calculates how much c o 2 they've saved. depending on the color we've and production method of the chosen material. the short term call is within 2024. we would like to prevent ah $1000000.00 hello off c o 2 emission through our process. right now we have done about 50 percent in the past few years till we haven't had a 50 percent to go from here. but it's not just big companies who make purchases over more loop. so does young designer t i. e dot own blue runner,

won all the bags and clothes the batik artist creates for her label. marianna ziann are one of a kind. she adapt sir ideas to the materials, not the other way around. herman termite and by him and got to have me die. why? but it is a technique that allows the wax to see pin to the fabric. so if the fabric is too thick, then it will be hard to draw on the fabric with wax picnic basket. so that's a limitation of batter godaddy. and then i have to take a sample of the fabric to test out of the technique will work or not. why that kate, i mean the same it i more loops founders only realised the special needs after pain, the artist of visit. they're keen to cooperate with designers like tie on baran, one so that they can present her pieces at international fashion shows. and for the designer, the idea of upside going is a big plus. last i only can make on her corner my pin gap can oh,

it's more like giving new life to unused fabric like my why. so it doesn't feel like 2nd hand fabrics appointment and the customer's feel the same thing. can he back and think, and it's just re purposing and he and giving more value to the fabric one that that can time will a half panic. 1 may have. hi lisa, it's a win win situation. to date, more loop has saved some 500 tons of carbon dioxide. the equivalent of the c o 2 emitted during 5000000 kilometers of car travel. but that's still not enough to satisfy its founders. you want to be to pop off the global transition to a circular economy. we want to pay that hot and we want to be part of making this new equilibrium a reality. their long term goal is to keep growing and get 500 textile firms

putting fabric into the more loop. and they plan to offer more of their own products. along with t shirts, masks and pp. oh, good. yeah. from wildfires to devastating storms fly in droughts in 2020 alone, natural disasters displaced over 30000000 people and things are about to get worse. according to world bank projections through 2050 climate change, could me 216000000 people are forced to leave their homes. they also warn that hotspots of internal migration are bound to emerge unless concerted and immediate action is taken to tackle global emissions. it's not just africa and southeast asia that will be seeing more and more people being forced out of their homes. but not everyone has the financial means to start new lives elsewhere. in the united states, a privileged minority is opting to move further north for the sake of their children,

a trend that is creating problems of its own. 18 months ago, jamie made the decision to move her family over 3000 kilometers from california to the northern state. minnesota. she says she had no choice. it was either leave now or threatened her children's future. jamie is a u. s. climate migrant there as the 2018 really devastating wildfire called the camp fire that killed i think almost a 100 people and destroyed thousands of buildings and our air quality across the bay area was lake through no hazardous quality, couldn't leave the house for 2 week schools. were canceled people's fire. alarms were going off inside their houses because of how smoky it was my own family had health impacts from it. the family now lived in duluth almost at the border with canada. jamie, herself works as a director of the climate organization and was very aware that there would be

a point when they didn't feel safe in san francisco. even i, who am very, you know, climate alarmed, i would say, even i was surprised that how quickly things unfolded and how quickly it felt like moving was, was the best option for us. i scientists have mapped out the places that will be most honorable to the time of crisis. this is what brings the story back to duluth. ah, this small cities not only was created, but it also sits on the western edge of lake superior. these factors make duluth magnet for climate migrants from across the u. s. ah, the ones who have actually come here and moved or invested have been north carolina,

california, and utah is another couple that i'm working with right now. realtor and long time resident karen, peggy girl and says she seen a growing trend of people calling her looking for a house in duluth. but one thing is clear, simon. migration is a choice only affordable to the wealthiest and diety. gilan white, newsome is a climate jestus advocate whose work focuses on the inequality within the climate crisis. though this is the reality when you don't have the means or the resources or a family member to stay with. if your home is disrupted by flooding or while i were in the extreme weather event that we're going to see again more frequently and more intensely, you're kind of lost the equality of this trent, not only exists in the locations where climate migrants are leaving, but also in places where they are arriving in duluth,

equilibrium 3 works to balance climate solutions with social justice, former science teacher, jody slick founded. it's 10 years ago. so the more people that come to the community, especially on, if they have more wealth that tightens that market for those that are already here . and when we think about things like home ownership, there's huge gaps between our indigenous population and our black population. and we're not going to narrow those gaps. i'm unless we are really proactive. i'm in this, this era of climate migration. one of america's grasp belt cities, duluth was declared almost debt after industrial decline. the mayor is ready to seize the opportunity of more people coming to duluth. but accept there will be challenges. i think the danger is in 2 things. one is to ignore it and not be planned full about it because whether or not i like it,

whether or not it's comfortable, it's happening. and so we want to be plan full about that. and to make sure that as a city we are responding to that, i think it would be dangerous to ignore it or to pretend it's not happening. i also think it would be dangerous to not pay attention now to the needs that are already here. and to just chase that growth, the city is home to a deep rooted community that is mostly proud to live there. they welcome new people, but also have mixed feelings when it comes to climate migration. certainly like they were the right people. really hard to find a house right now. i know there's a lot of people moving from out of state to minnesota, so i can see if the scientists are pushing them here. be an easy thing for them to want to do. but i think that's minnesotans are definitely noticing that with higher prices on thing. i mean, i would, if i was in

a place where i felt it wasn't safe or more power to adding to the social challenges and other question rises when talking about climate migration, can there be a place that is safe from climate change times is clear that the effect of lower warming will be felt everywhere, something that jamie alexander and her family have experienced firsthand. our 1st summer. here we had wildfires that minnesota has never seen before in the superior national forest that created 400 acres, you know, hazardous air quality for us here. never had northern minnesota seen anything like that. how foolish of us to think that we could run away from it. i worry that that this climate migration conversation of which i am a part could lead us to be complacent as we're working to keep ourselves safe and our families and communities. if we also need to be addressing what is causing it

to lose not immune from the changing climate, but it could be a blueprint for us communities preparing for a future dominated by climate migration. ah, our global snack this week is from the cape where the islands the island of saul is one of the most popular tourist destinations in a cape, verda, and archipelago country. off the coast of west africa at cape fruit there cooking up a twist on cape there. does national dish has shoop up like it's never been done before . a schubert is usually made with meat and fish. but shaft luis para is prime. something new. if you came from mccoy, we wanted to make something from cape bird. i have since our focus at cape fruit is on a vegetarian food. we invented this dish here. first she fries,

onions and oil. then it's time to advocacy for next. typical ingredients found on cape badger including milk, corn, beans, and chick peas for membership again, not since it's vegetarian, we don't add fish or meat when the clients want. it can also be made with vegetables or eggs fried. it scrambled as an omelette. however, they wanted done. i thought i love it. while the cooper is frying in the pan, luis gets a sight of vegetables ready to go. her colleagues are busy serving abuses and other meals using natural foods and flavors. if a women owned and operated business manager, susie has been running the show for 10 years to come with someone. yeah, we're only women, it's always women working here in the lab is coming from right now. there are 6 of us working here with back in the kitchen. the cooper is ready to go and it's

waiting time. there are many different versions across the islands of k to better. but what unites them all? because shufa is a comfort food. now with his local favorite is reaching new audience. these visitors from sweden loved the hurdy dish with flavors and vegetables. oh so you will and enjoy it and feed it. i think i'm eligible for the vegetarian. an option to have options here that has a lot of flavors, theory they go, we will humble dish that punches above its weight. because super from this corner of cape florida is a modern take on an island classic that's all for this week at global 3000. thanks for joining us. we'd love to hear your thoughts on the show, so don't forget to write us a global 3000 at d, w dot com,

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