but he does not reach more than 30 percent of the world population. very simple. that facility that's very convenient for the chinese. after all, the port would be for their excuse me, but i am the mediterranean as potomac, kind of great sarcophagus. if anything he was proud of, it was to be a steal worker, like his grandparents and his parents. this is his business to come here for life. well, the winners and losers. globalization, where do we stand? starts january 5th on d, w. you are the same way when people grinned from ear to ear, scream with joy and can't help but dance with no matter what age they are. then

the reason for that might just be about a very good. i love voc brilliant both of my mom's favorite very, very good these days eat, you don't find very many who actually dislike about. but you find a lot of people who kind of like alba and a lot of people to really do. it's an amazing phenomenon. everyone loves alba their music and their style. no one it seems actually hates. something a lot of musicians can only dream. so how did the for likable swedes do it? let's find out. with where does the fans stand today after their reunion and sold out concerts in london?

ah, the social media generation loves abba the bands on tick tock channel featuring videos from the past and present has more than 2000000 followers, which isn't bad. but the hash tag about loan has billions of views and alba is among the bands who songs are most often covered by others. youtube features countless cover versions of their songs in every genre imaginable . dive. oh that, oh, once that scene g i, each generation spawns new abba fans. so what's behind the band enduring appeal? the sound, i guess, especially the 2 guys voices. and maybe that's what appeals,

but it's very difficult to say it's, it's really, it's for other people to try and explain that challenge accepted young. we spoke to a music journalist, an opera singer, a former euro vision winner, a fashion designer, song writers, composers and producers. all of them know have a personally and live in stock. whole. a 2 couples behind about benny and any freed, nita, and beyond. we're not always as well loved as they are today. in the beginning, a lot of journalists and fellow musicians thought the band was totally uncalled. back in the seventy's, in sweden, our mom was a no go. i you should definitely not listen to her by. i shouldn't praised them. they were always neglected by the media. while the media treated them, or i was say in the beginning, especially very badly, ah,

because they were so commercial and there it says they want it to be. they want it to be world famous politics and anti war. and, you know, you're not supposed to make money and with the moose, you know, and in some farm land, you know, where you're supposed to be genuine and all that stuff. so yeah, so abba, like they were in there. they were in their riding room on their island. oh, the 2 male members of alba, who wrote all the songs were seen as being a bit too business savvy. and then there was there stage where a combination of glam rock, folklore, and disco. you can still buy some of these classic outfits, but only in costume shops, which only goes to prove how recognizable the abba look is. i think they oh,

little bit too much actually. but it was not sexy and it was not cool. a push crowd . ah, this is so crazy. yeah, it's i corner. while 19 seventies rock stars gained in for me for trashing hotel rooms in a drunken rampage. the members of alba had a squeaky clean family friendly image. married, well behaved, harmless scandals free. but while some mock them for that, their concerts like here in london were attended by some very famous fam, abba songs, apparently had something that appealed to their hipaa rockstar colleagues.

no one really saw what happened back at wembley stadium london. 97th 8th. at backstage was, joe was drummer from backlash, who was a big by myra and bruce springsteen was also being found. lots of people understood very like that this is like masterful talking music. do you have people like elvis costello and other pop writers going like we've always respected ab a book we couldn't say so when they were 21 neighbor 22 like elvis costello was he couldn't come out in the press and go like yeah, i've been listening to, you know,

super trooper like all day, you know, that wouldn't really work. but, but they were a guy with that's no longer a problem. even dave brewer has described his band, foo fighters as a cross between a punk rock bound and album they belong. but actually abas coolness transformation didn't start until 10 years after they broke up. and it was the gay club scene that celebrated their campy nist and helped usher in a revival of others music in the 1994 australian film, the adventures of priscilla, queen of the desert. ava's joyful kitch is raised to a new level. it becomes a key to personal freedom

with their most loyal fan base is the gazing indefinitely and i think that's the way i boss. create that venue cbc. typical happy, sad is something that he said part of like gay contouring in, in the longer the perspective and of course, all that kitchen and costumes, so, so obligation, he said extremely in par,

important for the lie from now. but just as important was the phil muriel's wedding, also from 994 and also from australia, the country with the most loyal how the fans next to germany. here to the band itself never appears dancing to a soundtrack of the still an cool music of alba, a pair of social outcasts turned out to be the true win. ah ah, ah,

criticized for became reasons to love them. but none of that would have been possible without their pop perfection. abbe did nothing by haps, they worked with only the very best musicians and from the start wanted the fullest sound for guitars instead of 2 to drum kits, instead of one more of a small orchestra than just a band. songs like waterloo and dancing clean wouldn't have been possible without the wall of sound technique. i didn't invent it, but they did make it their own. you listen to those production ideas and go like, why is everything so clear? even though i know that there are 2 or 3 different keyboards and there's a more, rambo, and there's this big piano underneath. and there's this wall of frieda anatomy. like, why does this still sound so clean? you know, as opposed to just being like this mess of glop, even though it's like

a lots and lots of things. they thought it through. it's always an introduction. verse. then the, our story is different. ah. because does the middle 8? there's the extra rush using a chorus and into the little extra thing on to it is ah, typical things are now both wrong is usually for me. it's the melancholy it's, it's, they're both sad and happy. at the same time, i did pretty much all of them. oh and i think it's in the music and it's playful. the songs are very playful, and they're very clear. and if the staccato in the songs are very tucked up, the 3rd earth data, you know,

it's very alba. you know it's sort of classics meat sir. something else that i think about is inspired by a classical music from beginning, with slipping through my fingers. oh no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, sleeping through my finger. ah, it could be called ski, it could be true, but true. money could be brahms. i mean it's, it's this one for melodies. it makes me cry every time i hear they've sold hundreds of millions of albums and released more than a 100 tracks. a mere fraction of the songs they wrote. some of them give insight into the bands private lives, with baron's lyrics reflecting what was happening in the 2 couples marriages.

they were very swedish in a way the songs were about for life. and we followed them into the success, into their marriages, into the divorce and to their southern end dealing with the end of his marriage and the possible end of his band. buran poured his sadness and disappointment into lyrics for his ex wife at nita to sing becoming her favorite song. few songs have taken such a melancholy look at the meaning of relationships. ah son, riding aside abba would be nothing without the voices of the 2 singers. not only does each have an impressive vocal range, but they also harmonized perfectly. every

now and then in the history of music, voices meet up and i think in the upper context, you know, something magical happened. if i remember correctly, they also used, you know, they speed it up a tape recorder. so things like that when they recorded their voices on the and and slow them down again and that sort of created. and that the aba sound, they found in a 3rd voice. i mean, it is very high. as she still is a, it's so fragile. but still very, very powerful and i think that's, that's her secret. unofficial qualities, the alto and she is even deeper now her voice.

c 6 c i mean, the 3rd voice is agnes and unafraid. combined together those voices singing those songs. they help to make the swedish music scene. world famous sweden is one of our most successful ad pop exporting countries in the whole wide world. and abba was definitely the ones who kicked it all off when via had very big breakthrough, 1974 at the eurovision, which followed the whim rocks at their ace of base and the card again, the sand there, mondo, the owl. but i'm, i was the 1st air act for a man, non english country who made it really big beyond and benny setting a tone for writing,

whether people wanna acknowledge it or not. it is that it's the most out of the song writing here. these dat foundation, restoring a theatre is install coleman and the owning damn. and i'm trying to get kept a music scene alive and, and, and help the music industry or musical industry or by doing production, shannon producing things. and i think by keeping their own brand alive, they're also at the same time working on helping. yeah. swedish music industry in general. i think of a certainly is very enterprising they may have seemed unassuming, back in 1972 in one of their 1st tv appearances. but behind that wasn't unwavering commitment to marketing. i went new mother as nato skipped a german t. v. appearance to stay with her baby,

the show had to go off. her friend ingle rwandan, took her place, hiding behind her hair and looking less uncomfortable. but no one would notice right. but seriously, it was their videos that were truly innovative, especially for the 1970s. nearly a decade before mtv revolutionize the format these days, some of their videos have been watched hundreds of millions of times on youtube with

they wanted to be stars. and they are, they really, you know, try to project in all the music and this start amendment. the clothes and they took pictures, a lots of pictures, so many pictures. if you look at the album 0 ma'am later, i mean, i can't believe how many pictures they took all the time. i mean, it looks like they didn't do anything else and take pictures. after both couples divorced the band decided to call it quits in 1982. but every few years they managed to land a few coups without ever taking the stage. in 1992 they released a greatest hits album. alba, gold british pop, doyle eraser, released an album of avar covers and it was clear about was essential for any party with them. but buran and benny since there was more to be gained. now things started to happen in the ninety's. the word change dates i larva,

and up by themselves, believe that we have so we can, we can go on. so that's very important. what happened when of ira non existing band at the time then since it was all going so well and beerin and benny had been successful with other musicals, it was a no brainer to create. mama mia the musical ah . the production premier in london on april 6th, 1999. i think even the critics, most of like, they kept saw evolving and kept thinking how can we do more of that? and i can we? i think they made more money from my mommy or the music golden they have from the, from, from the records they've sold. mama, mia was such a success that hollywood came calling. the film version premiered in 2008 and

featured meryl streep and pierce brosnan, singing lou abas songs carried the stars to the phone with a light heartedness that enchanted her global audience. the sweetest mentality is really fantastic because we don't care but famous people when they did erm. mamma mia, the film air with meryl streep and all these big stars, i realized that mary street was actually more starstruck about themselves. the inevitable sequel followed a decade later, launching out his old hurts, back into the charts. in the meantime, the band had another plan to enshrine their legendary status, a monument to themselves. it kicked off in 2008 with the traveling exhibition. have a world feature and memorabilia, and an early version of today's advertise, which fans could join on stage.

then on may 7th, 2013. how about the museum opened its doors to the public in the swedish capital stock horn. and once again, the band came new young fans. tourists now come from around the world to visit the museum. there been very thinking about it in their business manner. i think mostly yawn is a very business minded man. benny is moreover, all the music all the time and he has his own little band replace polk music and, but i mean, he's also part of the big musicals. but bjorn, i think is the more more business minded guy. seeing how bjorn deals with his investments. and what he does actually with innovation and with gaming and all that other stuff, because he's created this world for himself and that be in the movies and everything. i mean this, i can't be more productive than that. actually. part of that is the development of

virtual reality tab tars, using motion capture recordings of singing and dancing stand ins, as well as the original band members. the digital doppelganger is not just museum ready, but stage ready as well have announced the release of 2 new songs and 2018 for concerts to be performed by the avatars. yet another coo, there are tech no artists in san francisco. building my head as we speak, it all came together in an incredible come back in september 2021. when the band recorded a new studio album together. how about voyage? no one had expected it and the response was suitably sensationally. a voyage because it's been a voyage in children. the pressure was on for the 1st

concert in may 2022 in london. if at all failed, the album legend would be tarnished the purpose built venue. inexpensive flop, and the avatars solis, empty reflections. but once again, other everything, right? seeing these images who still remembers the early versions of the avatars. it's not a game changer. it will be a milestone. i think in, in music entertainment. i think, you know, i've never had such a good time as i'm happy now, but i, i think i'm a happier man now than i was in the seventy's or whether it's song writing, marketing, or crafting their image. it all seems to have come easy for ab, yet they've always state grounded. in the end, abba stands for one thing above all, and it's perhaps the reason everyone loves them. it's the memory. when people hear

abba, they think of their you. i was on a friend when i was young, you know, real was pick one of the girls and i was, i was on the fleet. i'm originally from uganda between 71 to 7 to 9. you can there was in a very odd thomas state. if there's anything that i can remember, it's alba was always in the airways. i don't think there's any other group that we played shall, much, than about music. and that goes for basically all the sort of top 40 stations and sweden still. and a lot of people to day cohen c, my mommy on i don't, i don't think maybe they don't even know what, i bet it's, you know, i think it's my mommy, you know. so i think over the generations, if it's good enough it'll, it'll come through. if everybody can write a song like alber all, everybody would now not the seventy's, of course, because it wasn't cool. they're one of the most covert artist of all time. just like to beat us friday nights in the latch. oh, it's

a lucky twist of fate for ab that their songs have remained so timeless. where they're playing the right music. in this when you come to look for king, do do, do you agree? oh, but beyond himself says it best in the story about these 4 people who came together by chance to beautiful women with fantastic voices should meet and fall in love with 2 guys who happened to be so bright, and that they should follow mcgrew and that their music would live on, i mean, what are the odds against that? that's a wonderful story. ah,

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