in berlin, welcome to the program. it's the biggest event in the tech calendar. consumer electronics show or c s is up and running in las vegas. it's always a tough few years with a virtual event back in 2021 and a sparsely attended in person c. s. last year, massive leaps in virtual reality and artificial intelligence on display this time round as needed was use. stefan simons, has been finding out ah, one of the oldest and biggest exhibitions on las vegas event calendar is finally back. as a post cobit no masks in personally bet. $3000.00 plus exhibitors from $173.00 countries, territories and regions. 1000 of them here for the 1st time ever. they occupy 2200000 square feet of space this year. in case you're wondering. that's the

equivalent of about $28.00 world cup soccer pitchers. that's just about enough space as the masses are back to over 100000 attendees from over 100 countries worldwide, i expected to roam the c. s halt over a 4 day period. i'm still at the wowza, it's always new innovation, new technology, the taking out. always excited to see that those 3 nights we did a very shopping thing. there was probably a future shopping when i was that was but it was okay. i liked it, besides new and improved shopping in virtual reality malls, b r a r x r virtual augmented an extended reality, the so called met averse is still, once again, one of the main topics of interest and intrigue. here this year i'm going to enter the meta verse. now we're going to transport you from c s. right to manchester city via the mad of earth ah

leading the med averse returning to real world even here, new, improved and innovative virtual extended and augmented reality algorithms and software applications are every take the car industry, all electric, of course, and on top of that software emerges with hardware and less worst. honda and sony, mercedes mitsubishi, lucy, to recharge guardian, missouri. your future tal mostly driving the v of choice is a super computer. b r a r x our platform, an x box for play station on we. increasingly, i'm the family, all of that ai, artificial intelligence, it's seeping into all aspects of take that into nearly all aspects of our lives. for now we have just a little but in the future. well, that's what the c s is all about. the future indeed. so let's

discuss a little further how development in a i are changing the world. we're joined by alisha burke out from df k. i the german research center for artificial intelligence. thanks a lot for joining us on date of the business. are you sure? how has a i impacted industry so far and how to expect it to continue to do so in the future? i mean, if we're talking about devices, one can probably say that i has been more used at the periphery of things yet put it this way. if we're thinking about a smart assistant and maybe the component that turns my spoken voice into written text is a i based. and maybe the output model will that outputs written. voice again is i based, but the dialogue itself and maybe the steering my household electronics part of the this a smart device is that normal software, right? and, and also in the v r that has been mentioned in the film, i guess the buildings are still drawn by humans that maybe the i systems are

responsible for rendering for coloring, mem, adding shadows and these kinds of things. and i think we will see a turn that a i will more and more also create content. yeah, we've seen this now in the web to, it's like said she, p t, or dolly drawing pictures, composing music, writing text. and i think these things, they will turn in the next few years, also into the devices. i'm glad you mentioned jack, chuck g p t, because i didn't. how would you like my 1st question now, but i actually didn't write that one myself. i got charged a fee to recommend some questions to ask you, and that was one of them. it was all right, wasn't it? but has more the rise of things like charge to really show people the more broad public just how capable a i already is. yeah, i think it's really nice. i call it democratization light because not many people can play with it and can make experience. and also maybe pro hopefully learned

about the, the boundaries or the, the limitations of this technology. i think this is really, really good as an educational measure, but at the same time, it's a little bit frustrating for me as a developer that we haven't seen many business cases so far, right. i mean, the still lives in the future because this technology has been invented 2 to 3 years ago, or it has been become what is now. so we will, we will see the future, what, what, what can, what, what products will come out of it. and again, take another question from the chap out here and just ask you the ethical considerations that are around a i, are they being taken into account sufficiently, a decent germany, you know, i mean, there was a big culture about discussing the problems and the weaknesses of technology and some of the discussion is not so particularly about itself, but about site the use of data. the fact that we have cameras and microphones in children's rooms and our fitness tracking information is stored on some kinds of

servers. i mean, all of these data protection questions that are serious questions, of course, that need to be discussed. but on the other hand, if we're talking about a proper, then they are questions like how do i design my check? what, what kind of feature does it have? does it also react to minority languages? maybe people with other body measures than the expected ones. and they're still used to fitness tracking apps. i mean, these questions are then being discussed. so many questions to discuss on i thank you. are you all ship cars from d s. k? i think you have the ultimate literacy sector has been making use of artificial intelligence for some years now. recently, c, s has become the place for com, i guess, to show off the latest concepts, prototypes. well, this is proving their different i re imagined this b, w can talk and change its color like

a chameleon. them unique based car maker has brought quite a show to las vegas, the message, new vision of intelligent, highly digitalized cars. it is our vision of pushing the boundaries between physical and digital perception hits the concept car, but the technology is meant to go into mass production. b, m, w's line up of stars is impressive. arnold schwartzenegger, kit and herbie childhood heroes to those who were even able to afford this kind of car forks. wagner's also going big and vegas why, albeit in a more muted style. the c. e. o. himself starts in a marketing campaign, talking up the innovative id 7, an electric lemme scene. that's the latest addition to the car makers. e portfolio . making e cars means making big cars. in 2021. every 2nd, e car sold was an s u v. small models aren't profitable, but the, his over the that's because the cost for the battery and the entire technology is

still very high of, of course we're trying to get down with that price and our model size. we're working very hard on developing smaller cars. german carmakers are not the only ones at the see is eager to show their vision of a digital future far from it. competition is strong. tesla still has the highest sales numbers and chinese car make up e d y has triple sales last year alone. edition is moderate attorneys car make us a very strong they also have some advantages, especially when it comes to the electric power system. they have easy access to all necessary resources. like for lithium ion batteries of german companies have to buy these resources from china. so the chinese industry has a great advantage here it is. the uncles afford her new technology is one thing, making it all accessible as another. mercedes introduces new cars,

but also $500000000.00 investment in fast charging infrastructure. it's not just the car they're thinking about, but the whole package, including resources and batteries, is an oil filter and leave on. these are new fields for us. we are working our way through them and want to be leaders here too. we depend on having great software, but also battery technology, an entire ecosystem that makes life easier for our customers. that includes easy charging. the good good of louden mercedes is trying to catch up to teslas success just like volkswagen and b, m. w are working hard to keep up with the competition not seen as a major way to clean up germany's energy supply. hydrogen supplied by european neighbors is expected to replace the high polluting coal that the country continues to burn. as a key reason why german economy, mr. robert havoc is in no way the ultimate goal is to switch from dirty sources like these to more environmentally friendly hydrogen powered plants. that's

the vision of this close cooperation between germany and norway, while germany and much of europe manage to see if got themselves and have enough energy to heat this winter. c, o 2 emissions increased and the long promised green energy transition was put on the back burner. now the german government is looking ahead specifically to 2030 when the pipeline carrying hydrogen from oslo to berlin will be ready to function as your cuff jackie bowen. when we want to build power plants that a hydrogen ready by 2030, they should be up and running, then they will need hydrogen. this hydrogen should be produced, step by step by renewable energy. but in the face until the renewable energy can produce hydrogen in this quantity. we can use d, carbonized hydrogen di carbonized hydrogen can. and from my point of you should be provided by norway. so 2 of nor we can provide custodian. many companies are more

than ready to be part of this transition, like cal heim fibers, who is known for their production of discourse fibers that are found in tampons, medical products and apparel, or the affordability claim before the energy crisis, energy costs accounted for about 20 percent of our variable costs here with the site. in the meantime, they have risen to over 60 to 70 percent, and a far overtaken chemical pulp our main raw material as a cost factor hosting factor. when we want to be one of the 1st large companies in bavaria to switch to hydrogen, homestead, the energy crisis has been a stark warning for europe. that both energy security and smart sources are critical for good business and a strong economy. to soften reminder the tilt business story,

the way following for you this hour, the consumer electronics show is underway in las vegas is the biggest tech event of the year. virtual reality and artificial intelligence of buying a major policy well for past or future dominated by small technology and the methods. as over main, the business name here in berlin had over at d, w dot com slash business for mo, from us with us on the data. we news b to channel and on facebook to to next time take care. ah, with

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january 19th on dw. ah this is the w news live from by the u. s. and germany become the latest countries to announce plans to supply ukraine with armored personnel carriers, german, martha and you as bradley, infantry fighting vehicles may soon be heading to the front line. meanwhile, christmas sees fire offered by russia.