trouble alive defined the odds, but 4 days after the catastrophic quakes. hopes of finding survivors are slowly beginning to fade. and ukraine says that russia has launched a massive attack of the countries battered civilian infrastructure. keeps as the latest wave of strikes included drones, rockets and cruise missiles. it comes as russia ramps up it's offensive and eastern ukraine with forces backed by fighter jets. you're watching dw, steven beardsley is up next with our business report. have a good weekend every booth i to kinetic slant push at 1st american she many took me more fish like a nurse whose teeth. i witnesses report in my real poll story of resilience

rushes more in ukraine. one years since the invasion began, we take a look back and into the future in the new media. slow green. in february on d, w. m. what secrets lie behind these walls? discover new adventures in 360 degrees. and explore fascinating world heritage sites. d, w world heritage, 360, get the app now. ah ah, is adi dust already on its way to a record last this year? shares for the german of harold giant plunge after forecast just that, based on its break with connie west. also on our show, americans get ready for super bowl sunday with

a reach into their wallets will break down one of the year's biggest sporting events. i've seen busy in berlin. welcome to the show. sports apparel giant adi dos as it faces its 1st annual loss in 3 decades. after breaking ties with wrapper, connie west, who goes by yay. the german multi national predicts an operating loss of up to 700000000 euros this year. and he does halted its collaboration with yay. and his fashioned brain easy after he made a series of anti semitic comments, easy products contribute more than a $1000000000.00 and sales and half a 1000000 in operating profit for audi. das ins quarter in new york joins me for more on this year. we saw that shares and added us drat drop pre dramatically. i was were surprised by this because this isn't news that they expected to take a hit. why, why did investors react to such as shocked manner? i guess as even simple answer. it's the extent of it. i mean,

we do know for quite some time that term i did us is in trouble and, and i saw a number that i'm actually a added us totaled. sale roughly depend by about 2 or 8 per cent of sir jeezy abroad to enter collection. and that is not happening at the moment. now we can do some a mess and we do not know what audit us is doing a, with the a jeezy. i'm a products that it's still m hold. so we'll have to have to write that entirely off . or there are also some ideas that adi does, might actually sell it under a different brand name. so we have to wait and see, but i've seen estimates that not just me so that to radically i did as could face a loss of up to 700000000 euros. really, depending what happens to all the inventories. so it is pretty much the extent that is so making investors a bit shaky at this point. there's been a lot of attention on this high profile breakup between the company and this star

or the any lessons here for businesses about these kind of partnerships? oh, sure. i mean, you never should put all of your x into one basket. i mean, it's not that he does put all the eggs into one basket, but it was a pretty big basket. and now a wish the scandal of for can you rest or am he it has served the shown that it was a huge risk talking about working together with cern was so stars m a or was artist, sir medina. this also having a cooperation with sir b on c. i mean she's some of the high in favor. i mean her to concert sell out. but in the efficient line that she's running together was added us is not as successful as was planned. so that does definitely show the risk, and i mean, i did us already has taken some changes. the former c o was known as a cost killer, but not necessarily a working so closely together with designer. so there was the creative part of the

business that supposed to change with the new c o, who took over a couple of weeks ago. but he already mentioned it is going to take time time to fix everything at our deed us. and maybe it's also this timeline so that it will take some time that also made investors and it even even more nervous. it's brian's court in your talking about troubles faced by audi does. thank you. this weekend is super bowl sunday. america's biggest sporting event of the year. this year the kansas city chiefs will face off against the philadelphia eagles. as always, americans are expected to shell out plenty of cash for the big occasion. a consumer spinning on food drinks and apparel alone is expected to hit 16 and a half $1000000000.00. consider this though. another $16000000000.00 is expected in wagers on the game. that's a record this year. the super bowl is advertising's biggest glitzy stage for a 32nd ad companies are paying as much as $7000000.00 just to capture the attention of. we're not just the roughly 100000000 viewers who are expected to tune in and

such as the game. the halftime show is an event in of itself. last year's cost $20000000.00 spent on lights. drones, fireworks giant ellie. the panels are performing this year is the singer rianna. she'll get, however, a big fat 0 in payment. i'll have them show starts. don't usually take a fee, but they still benefit. for example, after justin timberlake's half time show his music sales shot up considerably. all right, for more, let's bring an entertainment journalist k j matthews in los angeles, k. j. good. as you. i just went through a number, a bevy of numbers there. help us put this into perspective. how does this year's super bowl look to stand up against past years are both. we're talking about the glitz and glamour, and the, and the big spend it's always glitzy is always glamorous. and every year the nfl tries to out do itself had a bigger and better artist to perform during the halftime performance. or they try

to get more stars involved. odd to come out there. is it b, b i p boxes or these products or stars in celebrity, you know, commercial, so they're always trying to outdo itself. and you mentioned that rianna is getting a big 0. she is not being paid, as you just mentioned for her half time performance. however, there are still millions of dollars that will go into that. how time performance, because you still have to pay the set designers, the audio people, anybody that has anything to do with trying to make her performance exceptional has to be pay. so they still in a pain, millions have those are a very good point there. i want to ask you, we saw that the american gambling association this year is that there's going to be a record, $16000000000.00 waged on this game. why are we seeing such a, such a massive increase in gambling here in the u. s. people are saying it's because of the fact that more and more states are allowing

a legal sports betting the state of arizona, which is where the football game, the super bowl is taking place. ah, has legal sports betting. and that means it's the 1st time that the super bowl is being played in a state where there is a legal sport benny. so automatically, that's going to make sure that the numbers go, i remember last year, the super all happened here where i am in los angeles. and california does not allow legal sports betting. so there's already 30 states in united states that allow legal sports betting. and there are more and more each year. so as you see more states that allow the all sports betting, you're going to see more more people enter into the sports bang. what kind of interest can we expect to see outside of the u. s. i know, for example, the, the nfl is really been trying to get traction in the u. k. for example. and even here in europe earlier this year or last year, i should say it had its 1st game in munich. what can we expect from overseas audiences? you know, you're going to be able to watch it,

no matter where you are. there are sporting channels and networks around the world that have a contract with a net bill where you can still see the game. you can obviously go online if you're in the u. k, you can watch on the b b c player. so they're still access to the game. they want to bring in more of an international appeal. i think it will help them because remember, now we have streaming. so you can always go online and see the wonderful performances . and of course, the next day, you're probably going to see a lot of people go online anyway. youtube and watch rianna perform over and over and over again. so yes, they are trying to bring in a global appeal. what's really interesting is, if i had to compare the super bowl with another global event, it would be the fif of world cup. the only problem is that the world cup only happens every 4 years. we're the super bowl happens every year. so it's kind of like apples and oranges and the winners of the world come here, pay a little bit more money. but the in it now makes more money when it comes to commercials are per 32nd. so it's, it's kind of the bigger, you know, that's,

that's kind of something you can compare it to you. although one takes place out every year. and the other one takes place every 4 years. so, all right, katie matthews and l. a. thank you very much. thank you. or wasn't that long ago that germany's biggest airline lufthansa couldn't shut, employs fast enough, as the pandemic threw a wrench into its operations. first for 2 and a half years and the airline is overwhelmed with bookings. now it's hiring some 20000 workers and to take a look. a gentleman on the heading plan, $5000.00 lufthansa, a $380.00 takes off from frankfurt airport. pilot marcus ellen fell to set the controls the controls of the simulator. anyway, pilot trainer richard lense is putting his colleague through the pieces steering problems bad weather fire in the whole his re training because during the pandemic, elan felt was on short time work. his license to fly,

the world's largest passenger air craft expired due to a lack of flying hours. he only found out a few weeks ago that he is allowed to fly again. is up reminders, don't remember for it, but i was really happy about it. this is the plane that i've been flying since 2014 and i really missed flying during the 2 and a half years i spent sitting at home during the pandemic vector. loved tons. i had already written off the giant a 3 eighty's. the planes were mothballs in spain, but because booking straw's much quicker than expected richard lens and his colleagues are bringing for a 3 eighty's back from the aircraft graveyard. but for the planes to fly to new york, boston or los angeles, anytime soon lense has a problem to solve the arm that typically bomb in town. we actually only have 12 captains license to fly the 380 right now. we need about 10 trolls per aircraft. cloud depending on the route that means 10 captains and call pilots,

but sometimes more call pilots for the long routes or the luggage direction. so all in all there's a shortage of about $100.00 pilots and it's a similar story in the back of the plane. these young people have come to love tons us base in frankfort because they want to become flight attendants. they're all very excited over the photos shown by an experienced cabin crew member try to anxious yourself. i've always wanted to be a flight attendant. it's always been a plan at the back of my mind. i have always wanted to go out into the big, wide world as a that of it. well among manual to people, a large load about new cultures. i am eager for all these new experiences them as to summer. before that there was psychological tests, 13 weeks of hazard and safety training, and a lot of studying. fewer than half of all applicants actually make it under the plane. head of cabin benedict schneider needs 2000 new flight attendants and is hoping to learn them with a host of new career opportunities. one at you have so many options you can move to

the ground crew or you can move to the cockpit. would our carpet or to the technology side. lufthansa has to put together new maintenance teams for the giant air buses that have just been landed back in frankfort. right. that's all for our show. you can find out more about these and other stories online at d, w dot com slash business checks out on youtube as well. we're under the d w news channels. i'm from beardsley in berlin from albany. thanks watching. what's making the headlights and what's behind them? d, w, news, africa. this shows that the issues have been the continent. life is slowly getting back to normally where on the street to give you enough reports on the inside.

our correspond, that was on the ground reporting from across the continent, all the trend stuff, the mazda you next on d, w. eco, india. how can a country's economy grow in harmony with its people and the environment? when there are doers who look at the bigger picture, india, a country that faces many challenges and whose people are striving to create a sustainable future clever projects from europe and india. eco india. in 60 minutes on d, w. o. sheree that is still good to ship. interesting you month, right?

you will send this new dictation gross must the end of a superpower. the collapse of the soviet union rushes, bring you a new one years, vision big. we take a look back and into the future. in the new slow brain. in february on d, w. b, this is d w. news, africa coming up on the program. facebook's parent company met that in the dock on the continent. accused of being pacey on profits, but slow on safety. the stage is set for landmark lawsuits and kenya against the tech giant over clinton posted online.