hills, britain, this is also the 1st super bowl since 2017, which was won by the eagles. whether to number one, seeds from the regular season have reached the finale. if that's not enough to whet your appetite, pop star rhianna will be making her come back in the half time show. it's all shaping up to be a super bowl. like no other a watching did up in is lines of, from berlin up next. all the latest business, i'll say say about i people in trucks injured when trying to flee the city center. more and more refugees are being turned away. order families, planes on attacks in syria. to these credit owners, we learn demonstrated people fleeing extreme

ross getting 200 people from the agency around the world. more than 300000000 people are seeking refuge. yes. why? because no one should have to flee. make up your own mind. d. w. made for mines this ah, is adi dos already on its way to a record last this year. shares with a german of harold giant plunge after forecast just that, based on it's break with connie west. also on our show, americans get ready for super bowl sunday with a reach into their wallets will break down one of the year's biggest sporting

events. i'm seen busy in berlin. welcome to the show. sports apparel giant adi dos as it faces its 1st annual loss in 3 decades after breaking ties with rapper, conny west, who goes by yay. the german halting national predicts an operating loss of up to 700000000 euros this year. adi das halted it's collaboration with yay. and his fashion brand easy. after he made a series of anti semitic comments, the easy products contribute more than a $1000000000.00 and sales and half a 1000000 in operating profit for audi dos ins court in new york joins me for more on this year. we saw that shares and added us draft drop pre dramatically. i was were surprised by this because this isn't news that they expected to take a hit. why, why did investors react and such as shocked manner? i guess as even simple answer. it's the extent of it. i mean, we do know for quite some time that to him i did us is in trouble. and i saw

a number that i'm actually, i added us totaled, sale roughly depend by about him or 8 percent off. so jeezy a brant and term collection and that is not happening at the moment. now we can do some a mess and we do not know what audit us is doing a, with the a jeezy. i'm a products that it's still m hold. so will it to have to ride that entirely off. or there are also some ideas that he does might actually sell it under a different a bronze name. so we have to wait and see, but i've seen estimates and not just me so that theoretically, adidas could face a loss of up to 700000000 euros. really, depending what happens to all the inventory. so it is pretty much the extent that is so making investors have been shaky at this point. it's been a lot of attention on this high profile breakup between the company and this star.

are there any lessons here for businesses about these kind of partnerships? oh, sure. i mean, you never should put all of your x into one basket. i mean, it's not that he does put all the eggs into one basket, but it was a pretty big basket. and now with the scandal of for can you rest or, and he, it has said that shown that it was a huge risk talking about working together with some, with cis stars and or with artist sir medina. this also having a cooperation with sir b on c, i mean she's supposed to high in favor. i mean her to concert sell out. but as the efficient line that she's running together was added, us is not as successful as was planned. so that does definitely showed the risk, and i mean i did, us already has taken some changes. the former c o was known as a cost killer, but not necessarily a working so closely together with designer. so that was the creative part of the business that supposed to change with the new c o, who took over

a couple of weeks ago. but he already mentioned it is going to take time time to fix everything. and i did us and maybe it's also this time lines of that, it will take some time that also made investors and it did even even more nervous ryan's court. and you're talking about troubles faced by adi dos. thank you for this weekend is super bowl sunday. america's biggest sporting event of the year. this year the kansas city chiefs will face off against the philadelphia eagles as always, americans are expected to shell out plenty of cash for the big occasion. a consumer spending on food drinks and apparel alone is expected to hit 16 and a half $1000000000.00. consider this though. another $16000000000.00 is expected in wagers on the game. that's a record this year. the super bowl is advertising is biggest glitzy a stage for a 32nd ad companies are paying as much as $7000000.00 just to capture the attention of will not just the roughly $100000000.00 viewers who are expected to tune in was

not just the game the half time show is an event in of itself. last year's cost $20000000.00 spent on light drones, fireworks giant ellie. the panels are performing this year is the singer rianna. she'll get however, 8 big fat 0 in payment. i'll have them show starts. don't usually take a fee, but they still benefit, for example, after justin timberlake's half time show his music sales shot up considerably. all right, for more, let's bring an entertainment journalist k j matthews in los angeles, k. j. good. as you. i just went through a number, a bevy of numbers there. help us put this into perspective. how does this year's super bowl look to stand up against pass your super bowl? we're talking about the glitz and glamour, and the, and the big spend it's always glitzy is always glamorous. and every year the nfl tries to out do itself had a bigger and better artist to perform during the halftime performance or,

and try to get more stars involved. odd to come out there is it b, b i p boxes or the product it war stars in celebrity, you know, commercial, so they're always trying to outdo itself. and you mentioned that rianna is getting a big 0. she is not being paid, as you just mentioned for her half time performance. however, there are still millions of dollars that will go into that. how time performance, because you still have to pay to set designers, the audio people, anybody that has anything to do with trying to make her performance exceptional has to be pay. so they still in a paying millions to those are a very good point there. i want to ask you, we saw that the american gambling association this year said there's going to be a record. $16000000000.00 waged on this game. why are we seeing such a, such a massive increase in gambling here in the u. s. people are saying it's because of the fact that more and more states are allowing

a legal sports betting the state of arizona which is where the football game, the super bowl is taking place, has legal sports betting. and that means it's the 1st time that the super bowl is being played in a state where there is a legal sports betting. so automatically, that's going to make sure that the numbers go, i remember last year, the super all happened here where i am in los angeles. and california does not allow legal sports betting. so there's already 30 states in united states that allow legal sports betting. and there are more and more each year. so as you see more states that allow the all sports betting, you're going to see more more people enter into the sports bang. what kind of interest can we expect to see outside of the u. s. i know, for example, the, the nfl is really been trying to get traction in the u. k. for example. and even here in europe earlier this year or last year, i should say it had its 1st game in munich. what can we expect from overseas audiences? you know, you're going to be able to watch it,

no matter where you are. there are sporting channels and networks around the world that have a contract with a net bill where you can still see the game. you can obviously go online if you're in the u. k, you can watch on the b b c player. so they're still access to the game. they want to bring in more of an international appeal. i think it will help them because remember, now we have streaming. so you can always go online and see the wonderful performances . and of course, the next day, you're probably going to see a lot of people go online anyway. youtube and watch rianna perform over and over and over again. so yes, they are trying to bring in a global view. and what's really interesting is, if i had to compare the superbowl with another global event, it would be the people world cup. the only problem is that the world cup only happens every 4 years worth a suitable happens every year. so it's kind of like apples and oranges and the winners of the world cup. you pay a little bit more money, but the in it now makes more money when it comes to commercials are per 30 seconds

. so it's, it's kind of the bigger, you know, that's, that's kind of something you can compare it to you. although one takes place. oh, every year and the other one takes place every 4 years. so, all right, katie matthews and l. a. thank you very much. thank you. well, wasn't that long ago that germany's biggest airline lufthansa couldn't shed employees fast enough? as the pandemic threw a wrench into its operations, 1st war 2 and a half years and the airline is overwhelmed with bookings. now it's hiring some 20000 workers and to take a look. a gentleman on the heading plan, $5000.00 lufthansa, a $380.00 takes off from frankfurt airport. pilot marcus, ellen fell to set the controls the controls of the simulator. anyway, pilot trainer richard lense is putting his colleague through the pieces steering problems bad weather fire in the whole his re training because during the pandemic, elan fed was on short time work. his license to fly, the world's largest passenger air craft expired due to

a lack of flying hours. he only found out a few weeks ago that he's allowed to fly again. is up reminders, don't remember for it, but i was really happy about it. this is the plane that i've been flying since 2014 and i really missed flying during the 2 and a half years i spent sitting at home during the pandemic vector. lufthansa had already written off the giant e 3 eighty's. the planes were mothballs in spain, but because booking straws much quicker than expected, richard lens and his colleagues are bringing for a 3 eighty's back from the aircraft graveyard. but for the planes to fly to new york, boston or los angeles, any time soon, lense has a problem to solve the arm that typically bomb in town. we actually only have 12 captains license to fly, the 380 right now. we need about 10 tons per aircraft cloud depending on the route . that means 10 captains and co pilots. but sometimes more call pilots for the long

routes in order for the luggage to reckon. so all in all there's a shortage of about $100.00 pilots and it's a similar story in the back of the plane. these young people have come to love tons us base in frankfort because they want to become flight attendants. they're all very excited over the photos shown by an experienced cabin crew member try to anxious. gosh, i've always wanted to be a flight attendant. it's always been a plan at the back of my mind. i have always wanted to go out into the big, wide world so that of it well among manual to people, a large load about new cultures. i'm eager for all these new experiences them at a summer. before that, there was psychological tests, 13 weeks of hazard and safety training, and a lot of studying. fewer than half of all applicants actually make it under the plane. head of cabin benedict schneider needs 2000 new flight attendants and is hoping to learn them with a host of new career opportunities. one hat you have so many options you can move to the ground crew or you can move to the cockpit. would our carpet or to the

technology side. lufthansa has to put together new maintenance teams for the giant air buses that have just been landed back in frankfort. right. that's all for our show. you can find out more about these and other stories online at d, w dot com slash business checks out on youtube as well. we're under the d w news channel. i'm from beardsley in berlin from all of us. thanks for watching with making the headlines and what's behind van d. w. news africa. the show that faculty issues have been the continent. life is slowly getting back to normally on the streets to give you enough reports on the

inside of our cars. funds is on the ground reporting from across the continent, all the trend stuff. the mazda you next on d w. a. do you like it with? do you want it? okay, then buckle up, put the pedal to the metal, and let's ride with red. in 60 minutes on d w o. and she could barely chic snip swisher switch, nickel shape. and then it took me in the swish like unless his teeth. um yeah,

i witnessed his report machine. you're still these go to that. the i said that the mary, you pull the story of resilience rushes more in ukraine one year since the invasion began. we take a look back and into the future in slow rain. in february on d, w with this is deed of the news africa coming up on the program. facebook's parent company met that in the dock on the continent. accused of being pacey on profits, but slow on safety. the stage is set for landmark lawsuits and kenya against the tech giant over clinton posted online.