and susanna knows she'll likely have to wait a long time for that. this is to have the news and he has a reminder of our top story. the u. s. military has shot down an unidentified object over alaska, on orders from president joe biden. officials say it's the size of a car and pose a threat to civilian flights. it's not clear where the objects came from. here, what is life from berlin? business is coming up next. i just go to use this with all say what grade will be for

david and evelyn share my welcome to my podcast. love matter by and by the lever teeth influences and experts to talk about all playing loud thanks and data and get today. nothing less the, all these things and more in the new season of the make sure to tune and wherever you get your past and join the conversation because you know, it love matters ah, ah, ah, is adi dos already on its way to a record last, this year shares for the german apparel giant plunge chapter forecast just that based on it's break with connie west. also on our show, americans get ready for super bowl sunday, with a reach into their wallets. will break down one of the year's biggest sporting

events. i've seen busy in berlin. welcome to the show sports apparel giant adi dos as it faces its 1st annual loss in 3 decades after breaking ties with rapper, conny west, who goes by yay. the german ot national predicts an operating loss of up to 700000000 euros this year. adi dust halted its collaboration with yay. and his fashion rang easy after he made a series of anti semitic comments. easy products contribute more than a $1000000000.00 and sales and half a 1000000 in operating profit for audi. das ins quarter in new york joins me for more on this year. we saw that shares and added us drat drop pre dramatically. i was were surprised by this because this isn't news that they expected to take a hit. why, why did investors react to such as shocked manner? i guess as even simple answer. it's the extent of it. i mean, we do know for quite some time that term i did us is in trouble and i saw

a number that i'm actually i added us totaled, sale a roughly depend by about 2 or 8 percent off. so jeezy a brand to enter collection and that is not happening at the moment. and now we can do some a mess and we do not know what our lead us is doing a with the a jeezy. i'm a product standard still m hold. so we'll have to have to write that entirely off. or there are also some ideas that he does might actually sell it under a different brand name. so we have to wait and see, but i've seen him estimates at not just me so that theoretically, adidas could face a loss of up to 700000000 euros. really, depending what happens to all the inventories. so it is pretty much the extent that is so making investors a bit shaky at this point. it's been a lot of attention on this high profile breakup between the company and this star or the any lessons here for businesses about these kind of partnerships?

oh, sure. i mean, you never should put all of your x into one basket. i mean, it's not that out. it does put all the x and the one basket, but it was a pretty big basket. and now with the scandal of for can you rest or m, he, it has served as shown that it was a huge risk talking about working together with some was so stars m a or was artist so mad at us also having a cooperation with sir b on c, i mean, she's some of the high in favor, i mean her to concert sell out. but in the official line that she's running together was added us is not as successful as was planned so that that's definitely sold the risk. and i mean, i did as already has taken some changes, the former c o was known as a cost killer, but not necessarily a working so closely together with designer. so there was the creative part of the business that supposed to change was the new c o, who took over

a couple of weeks ago. but he already mentioned it is going to take time time to fix everything at our deed us. and maybe it's also this timeline so that it will take some time that also made investors and it even even more nervous ryan's court in your talking about troubles faced by audi does. thank you this weekend is super bowl sunday. america's biggest sporting event of the year. this year the kansas city chiefs will face off against the philadelphia eagles. as always, americans are expected to shell out plenty of cash for the big occasion. our consumer spinning on food drinks and apparel alone is expected to hit 16 and a half $1000000000.00. consider this though, another $16000000000.00 is expected in wagers on the game. that's a record this year. the super bowl is advertising is biggest glitzy a stage for a 32nd ad companies are paying as much as $7000000.00 just to capture the attention of will not just the roughly $100000000.00 viewers who are expected to tune in was

that just the game the half time show is an event in of its self. last year's cost . $20000000.00 spent on lights. drones, fireworks giant ally de panels are performing this year is the singer rianna. she'll get however, 8 big fat 0 in payment. i'll have them show stars don't usually take a fee, but they still benefit. for example, after justin timberlake's halftime show, his music sales shot up considerably. all right, for more, let's bring an entertainment journalist kj matthews in los angeles, k. j. good to see you. i just went through a number, a bevy of numbers there. help us put this into perspective. how does this year's super bowl look to stand up against pass your super bowl? we're talking about the glitz and glamour, and the, and the big spend it's always glitzy. it's always glamorous in every year. the nfl tries to out do itself had a bigger and better artist to perform during the halftime performance or,

and try to get more stars involved. odd to come out there is b, b i p boxes or he's trying to get war stars in celebrity, you know, commercial, so they're always trying to outdo itself. and you mentioned that rhianna is getting a big 0. she is not being paid, as you just mentioned for her half time performance. however, there are still millions of dollars that will go into that. how time performance, because you still have to pay to set designers, the audio people, anybody that has anything to do with trying to make her performance exceptional has to be pay. so they still end up paying millions to those who are a very good point there. i want to ask you, we saw that the american gambling association, this years, that there's going to be a record, $16000000000.00 waged on this game. why are we seeing such a, such a massive increase in gambling here in the u. s. people are saying it's because of the fact that more and more states are allowing

a legal sports betting the state of arizona, which is where the football game, the super bowl is taking place. ah, has legal sports betting. and that means it's the 1st time that the super bowl is being played in a state where there is legal sport benny. so automatically, that's going to make sure that the numbers go, i remember last year, the super all happened here where i am in los angeles. and california does not allow legal sports betting. so there's already 30 states i in united states that allow legal sports betting, and there are more and more each year. so as you see more states that allow legal sports betting, you're going to see more more people enter into the sports bang. what kind of interest can we expect to see outside of the u. s. i know, for example, that the nfl is really been trying to get traction in the u. k. for example. and even here in europe earlier this year, or last year, i should say it had its 1st game in munich. what can we expect from overseas audiences? you know, you're going to be able to watch it,

no matter where you are. there are sporting channels and networks around the world that have a contract with a net bill where you can still see the game. you can obviously go online if you're in the u. k, you can watch on the b b c player. so they're still access to the game. they want to bring in more of an international appeal. i think it will help them because remember, now we have streaming. so you can always go online and see the wonderful performances . and of course, the next day, you're probably going to see a lot of people go online anyway. youtube and watch rianna perform over and over and over again. so yes, they are trying to bring in a global appeal. and what's really interesting is, if i had to compare the super bowl with another global event, it would be the people world cup. the only problem is that the world cup only happens every 4 years. we're to super bowl happens every year. so it's kind of like apples and oranges and the winners of the world cup. hit pay a little bit more money, but the in it now makes more money when it comes to commercials per 32nd. so it's, it's kind of the bigger, you know, that's,

that's kind of something you can compare it to you although one takes place out every year and the other one takes place every 4 years. so, all right, katie matthews and l. i. thank you very much. thank you. or wasn't that long ago that germany's biggest airline lufthansa couldn't shed employees fast enough? as the pandemic threw a wrench into its operations fast for 2 and a half years and the airline is overwhelmed with bookings. now it's hiring some 20000 workers and to take a look. no further. we a gentleman turned on on the heading plan, $5000.00 lufthansa, a $380.00 takes off from frankfurt airport. pilot marcus, ellen fell to set the controls the controls of the simulator. anyway, pilot trainer richard lense is putting his colleague through the paces steering problems bad weather fire in the whole, his re training because during the pandemic, ellen felt was on short time work. his license to fly, the world's largest passenger air craft expired due to

a lack of flying hours. he only found out a few weeks ago that he's allowed to fly again. he's helped me founded his number for it, but i was really happy about it. this is the plane that i've been flying since 2014 and i really missed flying during the 2 and a half years i spent sitting at home during the pandemic executor. lufthansa had already written off the giant, a 3 eighty's. the planes were mothball in spain. but because booking straws much quicker than expected, richard lens and his colleagues are bringing for a 3 eighty's back from the aircraft graveyard. but for the planes to fly to new york, boston or los angeles, any time soon, lense has a problem to solve. beyond that, typically we'll meet on, we actually only have 12 captains license to fly the 380 right now. we need about 10 crews per aircraft towel depending on the route. that means 10 captains and call pilots. but sometimes more call pilots for the long routes or the luggage direction

. so all in all, there's a shortage of about $100.00 pilots. and it's a similar story in the back of the plane. these young people have come to love tons us base in frankfort because they want to become flight attendants. they're all very excited over the photos shown by an experienced cabin crew member try to anxious. gosh, i've always wanted to be a flight attendant. it's always been a plan at the back of my mind. i have always wanted to go out into the big, wide world so that it will and man, man, he wants people, a large load about new cultures. i'm eager for all these new experiences to my to summer. before that there was psychological tests, 13 weeks of hazard and safety training, and a lot of studying. fewer than half of all applicants actually make it under the plane. head of cabin benedict schneider needs 2000 new flight attendants and is hoping to learn them with a host of new career opportunities. when you have so many options, you can move to the ground crew or you can move to the cockpit. what our m carpet.

or to the technology side. lufthansa has to put together new maintenance teams for the giant air buses that have just been landed back in frankfort. right. that's all for our show. you can find out more about these and other stories online at d, w dot com slash business checks out on youtube as well. we're under the d w news channel. i'm from beardsley in berlin from albany. thanks for watching. with to the point. strong opinions, clear positions, international perspective, the u. s. and china have never really trusted each other. now the 2 superpowers have, once again clashed over a chinese balloon, flown into u. s. territory. but just how bad trying to get on to the point we ask us china

rivalry. what's behind the growing tension to the point with d. w. what terror in this a home in the fight against terrorism, the sub sahara is becoming a security flash point. what our local army is hoping to achieve. how is more atanya leading the way? and how should we evaluate frances? withdraw? a film about the growing g. hottest threat in 45 minutes on d w. ah. hello guys. this is the 77 percent. the platform for

africa, you to the faith issues and share ideas. ah, you know, or this channel, we are not afraid to happen. delicate the tub app because population is growing. and young people clearly have the solution. the future loan for you is 77 percent. every weekend on d w the relationship between the u. s. and china has always been characterized by mistrust . the world's 2 largest economies view each other as rivals and their latest dispute was ignited by a white balloon that china flew over you west territory. the u. s. government says that it's air force shot down a spy balloon, that american media.